Meara McNitt
Senior Social Media Director
👻 ✨ 📚
List of Expertise
- Social Media Ads (TikTok, Meta, LinkedIn, Snapchat)
- Content Creation
- Personal Branding
- Managing Gen Z
- Trend Research
- Podcast Production
Speaker Bio
Meara McNitt is the Senior Social Media Director at Online Optimism, a full-service digital marketing agency. As Social Media Director, Meara oversees all client social media campaigns, covering content creation, community management, paid advertising, local reputation management, and more. Meara is a graduate of the University of New Orleans, holding a degree in Film and minors in Marketing and Hotel, Restaurant, & Tourism. Meara has been quoted in Forbes and Bustle for her expertise in social media marketing and etiquette, plus Cosmo in her personal time.
Former Speaking Engagements
Success on LinkedIn | 2023
New Orleans Chamber of Commerce
New Orleans, LA
No Meta What You Call It, Facebook is Changing | 2022
American Marketing Association - New Orleans
Virtual Roundtable (Watch)
Professional & Personal Social Media Workshop | 2022
Phi Kappa Sigma Fraternity
New Orleans, LA
Let’s TikTalk: Using TikTok for Your Brand Humanization | 2021
Online Optimism
Virtual Presentation (Watch)
Personal Branding Workshop
University of New Orleans
New Orleans, LA
Testimonials
Meara joined us as a panelist for a webinar / fireside chat about the evolution of social media, specifically Facebook. She displayed abundant knowledge of the subject matter and was able to answer questions with specific examples and clarity. Her comments were thoughtful, intelligent, professional, and relevant to the conversation. She was also very poised and clearly comfortable speaking to the virtual audience. I’d welcome her back as a speaker for a future event in a heartbeat.
I had a chance to work with Meara at Online Optimism on the client side when we were looking to grow our Tik Tok presence with multiple brands selling on Amazon. Meara brought a lot of valuable insights to our weekly discussions and was an amazing source of knowledge for strategy and trends in the world of Tik Tok and Social Media. I highly recommend her for anyone looking at opportunities to work with anyone in this space!
Meara is a true creative at heart and in application beyond the social media sphere. Her ability to quickly and thoroughly understand a client’s brand and their target customer has been crucial in hitting my client’s growth targets, scaling their growth media budgets, and helping them secure their rounds of fundraising. Meara’s creative innovation has also allowed our client’s to test into new growth marketing themes, while always maintaining authenticity and driving clients forward.
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