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Google Ads Audit Checklist
Are your Google Ads campaigns not delivering the results you expect? Don’t worry, you’re not alone. Many marketers struggle to pinpoint why their ads aren’t performing as well as they should. That’s why we’ve created the ultimate solution – our Google Ads Audit Checklist.
Resource - Google Ads Audit Checklist
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This comprehensive checklist covers everything you need to know to identify and rectify issues with your Google Ads campaigns. From low click-through rates to high costs per lead, we’ll help you diagnose the problem and provide actionable solutions to boost your campaign performance.
With our checklist, you’ll learn:
- How to improve your click-through rate and ensure your ads are reaching the right audience.
- Strategies for increasing your impression share and maximizing your ad visibility.
- Tips for reducing your cost per lead and optimizing your ad spend.
- Techniques for ongoing maintenance to keep your campaigns running smoothly and efficiently.
Stop wasting precious ad dollars and start seeing real results with our Google Ads Audit Checklist. Download your free copy now and take the first step towards unlocking the full potential of your Google Ads campaigns.
Sneak Preview: Google Ads Audit Checklist
Table of Contents
- Introduction
- Low Click Through Rate
- Relevance
- Improve Ad Copy
- Low Impression Share
- Adjust Bids
- Cost Per Lead is Too High
- Ongoing Maintenance
- Search Terms + Negative Keywords
INTRODUCTION
There are a number of reasons why your Google Ads campaigns are not performing as successfully as you would like. In this checklist, we go through some of the most common reasons as to why you’re seeing dips in performance and what to do to turn it around.
Low Click Through Rate
Click through rate (CTR) measures the rate at which those who see your ads click on them. Ideally, you want to see your increase over time. While it doesn’t cost you anything if users don’t click on your ad, the performance of your campaign and the likelihood of users completing your desired conversion action is based on whether or not they end up clicking on the ad in the first place. All in all, you want to ensure that not only are your ads getting the clicks, but they’re getting the clicks from the right people. So how can you improve your click through rate?
