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Google Ads Budget Calculator

Are you thinking about running a Google Ads campaign but are unsure how much to spend? Our Google Ads Budget Calculator helps you get a better understanding of a rough average to get you started. By pulling actual search volume and bid suggestions directly from Google Ads, this downloadable spreadsheet will then determine a minimum, middle, and recommended ad budget to ensure you remain competitive among others who are bidding on the same keywords. So how do you use the calculator?

Download Below 👇

Resource - Google Ads Budget Calculator

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Instructions

  1. Download the spreadsheet and on the sheet called “Keywords & Budgets” you’ll see some empty slots to include Keywords, Search Volume, Bid (low) & Bid (high).
  2. Log in to Google Ads or create a new account.
  3. Once logged in, head to Tools, Planning then Keyword Planning
  4. Click Discover New Keywords
  5. There are two ways in which you can look up keywords; starting with a website or with keywords.

Start With Keywords

If you’re familiar with the keywords you want to target, you can search for them directly in this tab.

Tip: Be sure to try and input keywords that show purchase intent. For example, “drain cleaner” is probably going to have a lot of volume, but it won’t have much bottom-line impact for a plumbing company. “Drain cleaning service” would be a better keyword that signifies purchase intent and is more relevant to your plumbing business.

Start With a Website

If you already have an optimized website with content about your business, its products, and services, then you can simply start your keyword search by pasting in your website URL.

Geo

If your services are local to certain areas, you’ll want to specify which geos you want Google Ads to pull the search volume and bids from.

  1. Once you have 10 keywords, their search volumes and bids, paste them into the spreadsheet.
  2. Scroll down to Campaign Budget where you’ll see the following:
    1. Average Weighted Bid
    2. Minimum Budget
    3. Middle Ground Budget
    4. Recommended Ad Budget
    5. Impression Share

What’s The Difference in Ad Budgets?

With a Minimum Monthly Budget, we would recommend being very stringent about the types of keywords you’re bidding on to ensure that the budget is only going to super relevant keywords. Remove any broad match keywords and focus on the most relevant keywords with the lowest CPCs.

By going with a Middle Ground Monthly Budget, you’ll have more flexibility to test a wider range of keywords and where applicable in a wider range of locations. Of course, you still want to remain vigilant about how your budget is being spent by negating any irrelevant keywords.

Going with the Recommended Monthly Ad Budget, you’ll have more ad dollars to test out different keywords and ad formats, including remarketing for people who are not ready to become customers just yet.

Running Your Campaign

Running a Google Ads campaign can yield incredible results for businesses in all different industries, however, without a dedicated team or consistent monitoring, your ads campaign can easily lose money very quickly. We would recommend downloading our Google Ads Audit Checklist before starting a brand new campaign to discover other ways you can better run your campaigns.

Alternatively, if you’d like a dedicated team to run your ads, reach out to our team below!