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Social Media Strategist

The application period for this position is now closed. If you applied, you will receive a decision from us by Wednesday, January 8th, 2025.

If you’re interested in future career opportunities at Online Optimism, please fill out the form on this page.

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About the Position:

As a Social Media Strategist, we expect you to serve a mid-level role in client success for our Social Media Department. You work alongside your colleagues and on individual projects while further developing your abilities to handle more complex accounts. This position requires strong copywriting skills, organic + paid social media capabilities, and is best paired with an ability to analyze data to inform your work.

Job Responsibilities

  • 50% Organic social media management.
    • Content strategy
    • Creative ideation, such as graphic copy, video ideas, and shot lists
    • Copywriting
  • 25% Paid social media management.
  • 10% Client communication duties, supporting our Account Executives in communicating about your work with clients.
  • 5% Working on Online Optimism’s own social media channels, advertising campaigns, and new business pitches.
  • 5% Any relevant skill-set or interest that you bring to the table, to align with your career goals. Do you have an interest in new platforms like Bluesky? Want to star in front of the camera in client TikTok videos? We can cater this role to your specific goals.
  • 5% Always Optimizing – work going toward improving the department over time.

Where You’ll Work:

Online Optimism is an award winning creative digital agency founded in 2012 recognized for our commitment to staff and company culture. We’ve been named a Best Place to Work in New Orleans 8 times, as well as a 2024 Inc. Best Workplace and a 2023 Worklife Most Outstanding Employer. Our benefits include insurance, retirement plans, plentiful PTO + unlimited time off for physical or mental health, and annual compensation increases.

We offer a hybrid work environment where you can choose to work in-office at our headquarters in New Orleans, or at home every day. We are also happy to provide you with a shared desk at a coworking space in your city if you’d like.

Timeline:

This job was posted on December 11th, 2024. We will close the application at midnight on Sunday, December 15th. We will conduct interviews in December, and have a final decision to everyone by January 8th, 2025.

Job Requirements

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

You must have at least:

  • 2 to 4 years of creating social media in a professional setting for businesses/organizations. We’re open to both agency and in-house experience.
  • Excellent written and verbal communication skills, with the ability to craft engaging social media content.
  • Knowledge of social media best-practices.
  • A passion for helping organizations across industries succeed through social media.

In addition, the strongest candidates will have:

  • Experience with Sprout Social or a similar social media management tool.
  • Meta Blueprint Certification.
  • Analytical experience, with Google Analytics or a similar platform.
  • Previous work communicating social media progress with clients.
  • Digital marketing certifications or a degree in marketing, English, or communications.
  • Portfolio showcasing previous digital marketing campaigns and social media work.

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