When we launched Mid City TMS, Online Optimism became an invaluable partner, helping us grow our online presence and attract patients. Their SEO and content strategy drove measurable results, and we’re thrilled with the outcome.
Challenge
Mid City TMS, a medical facility specializing in TMS (Transcranial Magnetic Stimulation) for depression, aimed to increase website traffic, establish credibility, and drive patient appointments in a highly competitive New York City market. At the start, they faced three major challenges:
- No existing website, social media presence, or SEO rankings.
- Competing against well-funded medical institutions.
- Needing to build trust as a new player in mental health services.
Insights
Our team at Online Optimism identified the critical need for:
- Ranking highly for competitive, location-based keywords like TMS New York City and TMS Near Me.
- Building authoritative backlinks and content that resonates with patients.
- Creating a seamless digital presence that converts website visitors into actual patients.
To achieve these goals, we implemented a comprehensive SEO campaign with:
- Weekly optimized blog posts focused on medically approved topics.
- Keyword research and website optimizations.
- High-value backlink strategies through reputable publications.
Solution
Our approach focused on delivering measurable results:
- Keyword Targeting and Content Creation:
- Weekly content around topics like TMS benefits, patient experiences, and mental health tips.
- Long-tail keyword embedding to capture high-intent traffic.
- Backlink Outreach:
- Secured over 45 new backlinks, a 330% increase year-over-year, from trusted sites including Huffington Post, Bustle, and Thriveworks.
- Website and SEO Enhancements:
- Updated website structure for user-friendliness and search engine optimization.
- Integrated meta tags, internal links, and rich snippets to boost Google performance.
Results
Despite challenging year-over-year trends in organic sessions, our campaign delivered significant improvements in several key metrics:
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Monthly Visitors
Traffic from organic search continues to sustain patient leads.
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Keywords Ranking
Improved rankings for competitive terms like TMS New York City and TMS Therapy NYC.
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Growth in Backlinks
High-authority links contributed to enhanced credibility.
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Increase in Non-Branded Traffic
More visitors discovered Mid City TMS through general TMS searches.
Featured Snippets
Featured Publications
From the Client
Medical Director
Mid City TMS
Next Steps
Looking forward, our campaign expansion includes:
- Google Ads Campaigns for Search, Display, and Remarketing.
- Targeted Email Marketing to New York-area students and professionals.
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