# Online Optimism

> We are Online Optimism, a creative digital marketing & design agency.

We make marketing personal.

Ever since Flynn founded the company in 2012, we’ve been an agency that puts people first. From investing in our staff’s skills and well-being to acting as an extension of our clients’ teams, we prioritize human connections while working in the digital marketing and design landscape.

> Get in touch with us at info@onlineoptimism.com!

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## Pages

- [New Orleans Networking Calendar](https://onlineoptimism.com/insights/resources/new-orleans-networking-calendar/): New Orleans Networking Calendar In New Orleans, knowing the right people can get you where you want to go. Use...
- [Online Offscript | Online Optimism's Official Podcast](https://onlineoptimism.com/insights/online-offscript/): Online Offscript Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online....
- [Client Referral Program for Agencies](https://onlineoptimism.com/client-referral-program/): We Do the Work. You Get the Revenue. Are you swamped with leads that don’t align with your business or...
- [Stay in Touch](https://onlineoptimism.com/newsletter/): Stay in Touch Enter your email address to sign up for our newsletter!
- [Press](https://onlineoptimism.com/press/): Press When the media needs expertise, they turn to our Optimists for answers. Below are a select number of pieces...
- [Book to Speak](https://onlineoptimism.com/contact/book-to-speak/): Book an Optimist to Speak Fill out the form to book an Optimist for your event, or click below to...
- [Nola Marketing Blend](https://onlineoptimism.com/contact/nola-marketing-blend/): Nola Marketing Blend Pause your remote work and meet fellow marketers in person! Summer Marketing Soiree: Genuine Marketing that Reflects...
- [Schedule a Call](https://onlineoptimism.com/contact/schedule-call/): Schedule A Call Here’s what to expect: Schedule your meeting below, and you'll lock down a time with one of...
- [Get In Touch](https://onlineoptimism.com/contact/): Get In Touch The quickest way to get in touch is to give us a call at 504-324-0073—we’ll pick up!...
- [Insights](https://onlineoptimism.com/insights/): Insights By sharing our knowledge and insights, we hope to better our communities and be an agency you’ll feel Optimistic...
- [Our Work](https://onlineoptimism.com/our-work/): Our Work Choosing your digital marketing partner is one of the most impactful decisions you can make for your business....
- [Specialist Program](https://onlineoptimism.com/careers/specialists/): Specialist Program Specialist Applications are Open! Applications are due on Sunday, June 30th, at 11:59pm Central Time. Applications will open...
- [Industries](https://onlineoptimism.com/our-work/industries/): Industries Our campaigns are based on our years of proven results across various industries. At Online Optimism, we tailor our...
- [Careers](https://onlineoptimism.com/careers/): Careers Passionate? Ambitious? Exceptionally Helpful? You might be an Optimist. The best days at Online Optimism are when we get...
- [Pricing](https://onlineoptimism.com/services/pricing/): Pricing Information Digital Marketing Campaigns There are a number of different factors that come into play when estimating the cost...
- [Services](https://onlineoptimism.com/services/): Our Services Core Capabilities As a full-service digital marketing agency, our capabilities stretch across platforms to cover nearly every tactic...
- [Testimonials](https://onlineoptimism.com/our-work/testimonials/): Hear from Our Clients At Online Optimism, our approach is unique for each client, tailored to their industry, needs, and...
- [Resources](https://onlineoptimism.com/insights/resources/): Our Resources Interested in digital marketing tools to help your business? At Online Optimism, we provide free marketing resources in...
- [Creative Digital Marketing in Your City](https://onlineoptimism.com/creative-digital-marketing-in-your-city/): Creative Digital Marketing in Your City Your Marketing Should be as Unique as Your Business and Location When you’re considering...
- [Our Team](https://onlineoptimism.com/about/our-team/): Our Team of Optimists Meet our Optimists below. Hover to read their emoji-autobiographies and click to learn more. Leadership Team...
- [About](https://onlineoptimism.com/about/): About About Online Optimism Since launching in 2012, we’ve built an agency to be Optimistic about. It started with our...
- [Our Diversity, Equity, and Inclusion Efforts](https://onlineoptimism.com/dei/): Our Diversity, Equity, and Inclusion Efforts We update this page with relevant information on our work in Diversity, Equity, Inclusion,...
- [Projects](https://onlineoptimism.com/our-work/projects/): Our Past Work At Online Optimism, we're obsessed with results. We dig deep into your industry, understand your specific challenges,...
- [Blog](https://onlineoptimism.com/insights/blog/): Our Blog The Latest Featured Insights Full Post Archive More Content from Our Team
- [Home](https://onlineoptimism.com/): We are Online Optimism, a creative digital marketing & design agency. We make marketing personal. Ever since Flynn founded the...

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## Posts

- [Are You Ready to Go Into Digital Audio with AudioGO?](https://onlineoptimism.com/blog/are-you-ready-to-go-into-digital-audio-with-audiogo/): What’s in a Name? If you hear about AudioGO without context, you may (mistakenly) think you don’t know about them....
- [Nextdoor's Big Bet on Local Relevance](https://onlineoptimism.com/blog/nextdoors-big-bet-on-local-relevance/): Nextdoor Wants To Be Your Neighbor Nextdoor, in a press release earlier this month announced what they are calling “the...
- [Non-Profit Spotlight: United Way of Southeast LA](https://onlineoptimism.com/blog/non-profit-spotlight-united-way-of-southeast-la/): In Southeast Louisiana, nearly half of all households struggle to afford basic necessities. Behind this statistic are hardworking human beings,...
- [Integrated Marketing: How Google Ads Works With Email, Social, and Landing Pages](https://onlineoptimism.com/blog/integrated-marketing-google-ads/): As new marketing platforms emerge alongside established channels, there are more opportunities than ever for robust integrated marketing campaigns. Today,...
- [Art Museum Digital Marketing Strategy: Reaching Hearts and Minds Online](https://onlineoptimism.com/blog/art-museum-digital-marketing-strategy-reaching-hearts-and-minds-online/): The Work of Art in the Age of Mechanical Repost-duction In an era of atrophied attention, when people seem to...
- [Why Google's AI-Powered Creative Ads Suggestions Might Not Be Right](https://onlineoptimism.com/blog/why-googles-ai-powered-creative-ads-suggestions-might-not-be-right/): Automation is the word that best sums up what’s happening across the digital advertising landscape. With AI on the rise...
- [Including Accessible Web Colors in Your Brand Guide](https://onlineoptimism.com/blog/including-accessible-web-colors-in-your-brand-guide/): Why should your brand guide include accessibility standards? An accessible brand offers equal access and enjoyment of your content for...
- [Using Nostalgia In Marketing](https://onlineoptimism.com/blog/using-nostalgia-in-marketing/): With constant technological development, younger generations crave familiarity, authenticity, and a break from the constant focus on the future. Whether...
- [TikTok Just Made Social Media More Inclusive—Here's What You Need to Know](https://onlineoptimism.com/blog/tiktok-more-inclusive/): TikTok is stepping up its accessibility game, and honestly? It’s about time. As social media managers and content creators, we’ve...
- [Talking Agency Evolution with Jeremy Rivera on the Unscripted SEO Podcast](https://onlineoptimism.com/blog/seo-agency-evolution-a-conversation-with-flynn-zaiger/): This is a recap of The Unscripted SEO Interview Podcast with me, Flynn Zaiger, and host Jeremy Rivera. In this...
- [Google’s AI Overviews Are Introducing Dark Patterns](https://onlineoptimism.com/blog/googles-ai-overviews-are-introducing-dark-patterns/): This content is password protected. To view it please enter your password below: Password:
- [How to Overcome Social Media Addiction](https://onlineoptimism.com/blog/how-to-overcome-social-media-addiction/): Is Social Media Addiction a Real Addiction? Do I Have a Social Media Addiction? How to Overcome Social Media Addiction...
- [From Message to Action: Automating Task Assignments with Slack Integrations](https://onlineoptimism.com/blog/from-message-to-action-automating-task-assignments-with-slack-integrations/): When working at a marketing agency, employees are used to wearing numerous hats, making their days fast-paced. That being said,...
- [New Reddit Features in 2025: Everything You Need to Know](https://onlineoptimism.com/blog/new-reddit-features-in-2025/): If you use Reddit in 2025, you know that new Reddit features are being added all the time. It’s hard...
- [What Is Edits, and How Do I Use Edits?: a Guide to Meta's New Video Editing App](https://onlineoptimism.com/blog/what-is-edits-how-do-i-use-edits/): Well, it’s no secret that Meta and TikTok have been in fierce competition lately. And with TikTok’s future continuing to...
- [How Many Backlinks Do I Need? Boost SEO with External Links](https://onlineoptimism.com/blog/how-many-backlinks-do-i-need/): In the complex world of SEO, backlinks remain a helpful tool to improve your website’s search engine rankings. But how...
- [Detailed Targeting Exclusions in Meta Ad Campaigns: A New Update from Meta](https://onlineoptimism.com/blog/detailed-targeting-exclusions-in-meta-ad-campaigns/): If you haven’t heard, a huge update came to social media advertising at the end of March. Facebook has rolled...
- [How to Use Substack: The Newest Social Media Platform](https://onlineoptimism.com/blog/how-to-use-substack/): The discussion surrounding social media has been one that is, for lack of a better term, heated. From potential bans...
- [How to A/B Test Subject Lines for Higher Email Open Rates](https://onlineoptimism.com/blog/how-to-a-b-test-subject-lines-for-higher-email-open-rates/): Why A/B Testing Subject Lines Is Essential Email marketing success heavily relies on one factor: getting recipients to open your...
- [How to Set Client Expectations for Marketing Success](https://onlineoptimism.com/blog/how-to-set-client-expectations-for-marketing-success/): Picture this: You’re knee-deep in a marketing campaign, convinced your latest strategy is going to drive real results. You’re excited...
- [What Is SEO in 2025? The Complete Guide to Dominating Search](https://onlineoptimism.com/blog/what-is-seo/): (Optimized for Beginners, Business Owners, and Future-Proof Strategies) Introduction: SEO Isn’t Dead—It’s Evolved (Here’s Why) Let’s clear this up: Search...
- [Mastering the Art of the Creative Brief in Marketing Campaigns](https://onlineoptimism.com/blog/mastering-the-art-of-the-creative-brief-in-marketing-campaigns/): A carefully curated creative brief lays the foundation for a successful marketing campaign. The brief serves as a roadmap, ensuring...
- [How to Create a Joyful & Productive Work Culture in an Advertising Agency](https://onlineoptimism.com/blog/work-culture-advertising-agency/): Look, we’ve all been there, sitting in another mandatory “team building” workshop, watching the clock tick by while someone talks...
- [SEO Myths Debunked: What No Longer Works in 2025](https://onlineoptimism.com/blog/seo-myths-debunked/): SEO myths debunked—let’s cut through the noise. While SEO is always evolving, many businesses cling to outdated strategies that actively...
- [Online Optimism’s Websites of 2024](https://onlineoptimism.com/blog/online-optimisms-websites-of-2024/): 2024 was a year for the history books! Taylor Swift wrapped up her record-breaking Eras Tour, Steamboat Willie entered the...
- [Donate + Elevate: Climate + Land Justice](https://onlineoptimism.com/blog/donate-elevate-climate-land-justice/): We at Online Optimism strongly believe in Supporting our Communities, and Donate + Elevate is an important way we stick...
- [Annual Non-Profit Roundup for 2024](https://onlineoptimism.com/blog/annual-non-profit-roundup-for-2024/): Supporting our Communities isn't just one of Online Optimism's core values—it's woven into everything we do. From empowering our team...
- [The Building Blocks of Marketing: A Presentation for the Home Builders Association of Greater New Orleans](https://onlineoptimism.com/blog/home-builders-association/): Yesterday, New Orleans Managing Director Sam Olmsted and I gave a presentation to the Home Builders Association of Greater New...
- [Non-Profit Spotlight: CRCL](https://onlineoptimism.com/blog/non-profit-spotlight-crcl/): New Orleans, a city that is no stranger to warm and extreme weather, is facing an increasingly dire change: land...
- [How to Build a Strong Team Culture](https://onlineoptimism.com/blog/how-to-build-a-strong-team-culture/): Optimistic at Work At Online Optimism, we have a mix of fully remote team members and hybrid workers based in...
- [Non-Profit Spotlight: Dykes With Drills](https://onlineoptimism.com/blog/non-profit-spotlight-dykes-with-drills/): In a world where digital tutorials are a click away, mastering hands-on skills remains a challenge that requires real-world practice...
- [Escape the Ordinary: Unique Retreat Ideas to Inspire Your Team](https://onlineoptimism.com/blog/escape-the-ordinary-unique-retreat-ideas-to-inspire-your-team/): Looking for unique retreat ideas to level-up your next company gathering? This October, Online Optimism reinvented a cherished tradition as...
- [SEO In-House vs Outsourcing: How to Choose in 2025](https://onlineoptimism.com/blog/seo-in-house-vs-outsourcing/): Navigating the complex and ever-changing world of search engine optimization (SEO) can often feel like steering a ship through uncharted...
- [The Top 5 Best Influencer Marketing Campaigns and Why They Work](https://onlineoptimism.com/blog/the-top-5-best-influencer-marketing-campaigns-and-why-they-work/): In the digital age, marketing has evolved to include not just billboards and TV ads but also become a part...
- [Integrating SEO & Other Marketing Channels](https://onlineoptimism.com/blog/integrating-seo-with-other-marketing-channels/): In 2024, multichannel marketing is no longer an option, but an important and necessary approach to truly maximize your online...
- [Sustainable SEO: 7 Strategies for Evergreen Success](https://onlineoptimism.com/blog/sustainable-seo-strategies-for-evergreen-success/): Search engine optimization (SEO) is more than a race to the top of the search results—it’s about staying there. While...
- [Non-Profit Spotlight: Transgender Law Center](https://onlineoptimism.com/blog/non-profit-spotlight-transgender-law-center/): ** Please start your read of this post by watching this 15-minute introductory TED Talk 🙂 ** If you’ve been...
- [Get Staff Active on LinkedIn with Sprout Social’s Employee Advocacy](https://onlineoptimism.com/blog/sprout-social-employee-advocacy/): What if you could encourage staff at your organization to share thought leadership, company news, industry insights, and more on...
- [The Role of User Experience (UX) in SEO](https://onlineoptimism.com/blog/the-role-of-user-experience-ux-in-seo/): Enhancing Search Rankings through Better User Experience In today’s fiercely competitive digital landscape, the synergy between User Experience (UX) and...
- [Is Reddit the New Twitter for Brands?](https://onlineoptimism.com/blog/is-reddit-the-new-twitter-for-brands/): Remember when Twitter was the new kid on the block? Before Musk, and X, and the terrible crypto ads? When...
- [Advanced Link Building Techniques for 2025](https://onlineoptimism.com/blog/advanced-link-building-techniques/): Although search engine optimization is rapidly evolving, link building has withstood the test of time and remains a surefire way...
- [Unlocking the Power of B2B Referral Marketing](https://onlineoptimism.com/blog/unlocking-the-power-of-b2b-referral-marketing/): In the bustling world of digital marketing, connecting with the right clients sometimes feels like looking for a needle in...
- [Is Email Marketing Worth It?](https://onlineoptimism.com/blog/is-email-marketing-worth-it/): While there are countless new apps and platforms for marketers to use, email marketing remains an irreplaceable tactic when it...
- [21 BeReal Stats You Need to Know (Updated March 2025)](https://onlineoptimism.com/blog/bereal-stats-app-figures-data-be-real-numbers-to-know/): Jump to Section: BeReal Safety Tips | Download Our BeReal Stock Images & VideosBeReal which was sold last year to...
- [Voice Search Optimization: Strategies for 2025 and Beyond](https://onlineoptimism.com/blog/voice-search-optimization-strategies/): In the ever-evolving digital marketing landscape, voice search has emerged as a key player for businesses to remain competitive. Every...
- [Was Your Universal Analytics Data Deleted? What to Do After UA Data Expires](https://onlineoptimism.com/blog/was-your-universal-analytics-data-deleted/): It seems like just yesterday we were navigating the transition from Universal Analytics to Google Analytics 4. At Online Optimism,...
- [Theatre Marketing in the Digital Age](https://onlineoptimism.com/blog/theatre-marketing-in-the-digital-age/): Theatre is one of history’s oldest art forms; it’s been a popular form of entertainment for thousands of years! But...
- [Google AI Overviews: The Future of Search](https://onlineoptimism.com/blog/google-ai-overviews-future-of-search/): Gone are the days of flipping through the phone book. Today, Google continues to hold the largest market share of...
- [Pre-Production Checklist for a Video Shoot](https://onlineoptimism.com/blog/pre-production-checklist/): Embarking on a video project is an exciting endeavor! Whether you’re producing a commercial, short-form content for social media, or...
- [Disney Campaign Manager: Streaming & Hulu Advertising](https://onlineoptimism.com/blog/disney-campaign-manager-streaming-hulu-advertising/): In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. As we bid farewell to the...
- [Best Manufacturing Conferences in 2025 and Beyond](https://onlineoptimism.com/blog/best-manufacturing-conferences/): If you’re a manufacturer looking to grow your network and business, check out these manufacturing conferences in 2025 and beyond....
- [Optimistic About NCTE](https://onlineoptimism.com/blog/optimistic-about-ncte/): As part of our ongoing DEI initiatives (diversity, equity, and inclusion), Online Optimism strives to support our communities by working...
- [Introduction to ChatGPT for StayLocal](https://onlineoptimism.com/blog/introduction-to-chatgpt-for-staylocal/): Introduction to ChatGPT for Business Owners In the digital age, communication has transcended traditional boundaries. Whether you’re a professional, student,...
- [2025 Super Bowl Marketing Strategy: Get Your Game Plan](https://onlineoptimism.com/blog/super-bowl-marketing-strategy/): As 2025 approaches, Super Bowl marketing strategies are rapidly transforming, balancing traditional advertising with the latest technological innovations. Known as...
- [New Orleans Influencers: a Marketing Tactic for Restaurants](https://onlineoptimism.com/blog/new-orleans-influencers-marketing-for-restaurants/): Tap into the creativity of New Orleans influencers to grow your restaurant business! If you’re a #foodie, you’ve likely learned...
- [Magical AI: Insights into AI Language](https://onlineoptimism.com/blog/magical-ai-insights-into-ai-language/): It’s hard to throw a rock at the internet and not accidentally hit a button for a new magical AI...
- [Non-Profit Spotlight: Be Loud Studios](https://onlineoptimism.com/blog/non-profit-spotlight-be-loud-studios/): Overview Be Loud Studios is a non-profit organization committed to amplifying kids’ confidence through radio production. The platform allows kids...
- [21 Lapse App Stats You Need to Know](https://onlineoptimism.com/blog/lapse-app-stats/): Lapse is a photo-sharing social media app that peaked at number 1 in Photo & Video on the App Store...
- [The FTC and AI Marketing Regulations](https://onlineoptimism.com/blog/the-ai-marketing-regulations-by-the-ftc/): The ongoing trend in marketing is to leverage AI as often as possible, from video generators to e-commerce. As AI...
- [Should You Outsource Digital Marketing or Hire In-House?](https://onlineoptimism.com/blog/outsource-digital-marketing/): In the fast-paced world of marketing, there's a burning question: do you outsource digital marketing or DIY? It's like deciding...
- [Best AI Video Generators: Tech Review](https://onlineoptimism.com/blog/ai-video-generators-tech-review/): Over one billion. That’s how many people are actively using TikTok every month. Out of every single person on the...
- [How to Make Video Thumbnails: YouTube vs. Tiktok](https://onlineoptimism.com/blog/how-to-make-video-thumbnails/): Have you ever heard the phrase, “Don’t judge a book by its cover? ” When it comes to social media...
- [15 Threads Stats You Need to Know (Updated April 2025)](https://onlineoptimism.com/blog/threads-stats/): Meta's app, Threads, has seen consistent growth since its release in 2023. Positioned as a competitor to Twitter, the social...
- [How Our DEI Book Club Became a Successful Workplace Program](https://onlineoptimism.com/blog/dei-book-club/): Diversity in the workplace isn’t new, but the demand for diversity, equity, and inclusion has grown higher in the past...
- [How to Fix An Instagram Reach Drop and Get Your Posts Seen](https://onlineoptimism.com/blog/fix-instagram-reach-drop/): Are you noticing an Instagram reach drop lately, with fewer people seeing your posts? Particularly if you use Instagram to...
- [A Guide to Small Business Advertising on Hulu's Ad Manager](https://onlineoptimism.com/blog/small-businesses-hulu-ad-manager/): Hulu has over 47 million subscribers in 2023, which is a massive audience that small businesses will want to be...
- [5 Tips for Kicking Off your DEI Program](https://onlineoptimism.com/blog/5-tips-for-kicking-off-your-dei-program/): In recent years, business leaders have focused on creating meaningful, long-term DEI efforts and initiatives. Giving employees a sense of...
- [How to Support Employees Who Volunteer as Poll Workers](https://onlineoptimism.com/blog/how-to-support-employees-who-volunteer-as-poll-workers/): With Election Day drawing near, we are seeing cities and counties across the country actively recruiting poll workers. These volunteers...
- [The Importance of Diversity and Inclusion in Design](https://onlineoptimism.com/blog/the-importance-of-diversity-and-inclusion-in-design/): Over the past few years, you may have noticed a massive change in the digital marketing industry as it has...
- [Grow Your Audience by Exposing Content Gaps](https://onlineoptimism.com/blog/grow-your-audience-by-exposing-content-gaps/): In 1996, Bill Gates wrote an essay pioneering the phrase Content Is King. In a post-pandemic 2022, the phrase is...
- [Helping Optimists Start Their Internet Groundwork](https://onlineoptimism.com/blog/helping-optimists-start-their-internet-groundwork/): If you hadn't noticed, the title of this post spells out H. O. S. T. I. N. G. It's our...
- [New Out of State Medical Leave Policy for Optimists](https://onlineoptimism.com/blog/new-out-of-state-medical-leave-policy-for-optimists/): On June 3rd, 2022, Online Optimism added the following policy to our employee handbook for full-time, permanent employees at our...
- [Optimizing Facebook Ads For Architects](https://onlineoptimism.com/blog/optimizing-facebook-ads-for-architecture-firms/): Most architecture firms rely on word of mouth. However, having an optimized Facebook Ad campaign can help reach a larger...
- [What Are Specialty Search Engines and How Can You Use Them for SEO?](https://onlineoptimism.com/blog/what-are-specialty-search-engines/): Specialty search engines are software programs that provide users with search results within a defined niche. This can involve returning...
- [Social Media Marketing and the Gen Z Attention Span](https://onlineoptimism.com/blog/social-media-marketing-and-the-gen-z-attention-span/): Generation Z has become a prominent generation when marketing on social media. This is because it has always been surrounded...
- [Why We Made Our First NFTs](https://onlineoptimism.com/blog/why-we-made-nfts/): NFTs (non-fungible tokens) are one of the hot topics on tech and design news. As an avid Twitter user, my...
- [How to Have a Successful Dog Instagram: A Guide to Making Your Dog Famous](https://onlineoptimism.com/blog/how-to-get-your-dog-famous-on-instagram/): Want to see our Barketing staff in action? If you have a dog, you may be wondering how to have...
- [The History of Women in Marketing](https://onlineoptimism.com/blog/the-history-of-women-in-marketing/): Have you ever wondered about the history of women in marketing? Women’s history is something that is incredibly important but...
- [Reaching New Audiences with LGBTQIA+ Dating App Ads](https://onlineoptimism.com/blog/lgbtqia-dating-app-ads/): Dating apps have become one of the most popular ways for people to meet and mingle, and more recently, ripe...
- [Why Is Social Media Activism Important?](https://onlineoptimism.com/blog/social-media-activism/): In 2020, a series of important social movements collided with a global pandemic that caused major shifts to the ways...
- [How to Take a Professional Headshot with Your Smartphone](https://onlineoptimism.com/blog/how-to-take-a-professional-headshot-with-your-smartphone/): Professional Headshots are Important First off, let’s define what a headshot is. A headshot typically refers to a photograph where...
- [Donate + Elevate: Contributing to Our Community](https://onlineoptimism.com/blog/donate-elevate-contributing-to-our-community/): Where Are We Now? “When you learn, teach. When you get, give. ” Maya Angelou June has been a month...
- [Handling COVID-19 as a Small Biz & an Optimist](https://onlineoptimism.com/blog/handling-covid-19-coronavirus-as-a-small-business-and-an-optimist/): By now, if you're like me, you've received a notice from the government, every vendor under the sun, Chipotle, and...
- [The Signs as Social Media Sites](https://onlineoptimism.com/blog/the-signs-as-social-media-sites/): Social media websites and apps are like different personalities, each having their own method of communication, features, and values. We...
- [How to Get Your First Digital Marketing Internship (Updated for April 2025)](https://onlineoptimism.com/blog/how-to-get-your-first-digital-marketing-internship/): Updated April 16, 2025 At Online Optimism, we’re extremely proud of our interns – who we call our Specialists. Over...
- [Drinks & Digital: Our New Office + Staff | Online Optimism](https://onlineoptimism.com/blog/drinks-digital-new-office-staff/): We’re growing up, and we want you to celebrate with us! Our doors will be open during this year’s Art...
- [Online Optimism is Looking For Our First Intern!](https://onlineoptimism.com/blog/online-optimism-is-looking-for-our-first-intern/): We’re now a little over six months into Online Optimism’s existence, and our growth can only mean one thing –...
- [Hello (Internet Marketing) World](https://onlineoptimism.com/blog/hello-internet-marketing-world/): Welcome to Online Optimism’s first blog post! We’re pretty excited about launching our company and our website, and we know...

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## Industries

- [Digital Marketing for Architecture, Engineering, and Construction Firms](https://onlineoptimism.com/our-work/industries/architecture-engineering-construction-digital-marketing-agency/): Our AEC Industry Clients Include Make a Plan You’ll Be Optimistic About with Our Agency’s Custom Solutions Whether you run...
- [Marketing for Nonprofits](https://onlineoptimism.com/our-work/industries/nonprofits/): Our Nonprofit Industry Clients Include
- [Digital Marketing Agency for Schools](https://onlineoptimism.com/our-work/industries/education/): Our Education Industry Clients Include Boost Enrollment and Donations with an Agency You’ll Be Optimistic About Not only can digital...
- [Ecommerce Digital Marketing Agency](https://onlineoptimism.com/our-work/industries/ecommerce-digital-marketing-agency/): Our Ecommerce Industry Clients Include Shop Online Optimism’s Inventory of Ecommerce Marketing Services What makes us so confident that our...
- [Consumer Packaged Goods Digital Marketing Agency](https://onlineoptimism.com/our-work/industries/cpg-digital-marketing-agency/): Our Consumer Packaged Goods Clients Include Our CPG Solutions Are Marketing Made Personal to Your Business Creating an effective digital...
- [Digital Marketing Strategy for Law Firms](https://onlineoptimism.com/our-work/industries/digital-marketing-strategy-for-law-firms/): Our Proven Record of Marketing Success in the Legal Industry When you invest in a digital marketing agency for your...
- [Digital Marketing in the Hospitality Industry](https://onlineoptimism.com/our-work/industries/hospitality/): Our Hospitality Industry Clients Include Make a Reservation: Custom Digital Marketing Solutions Designed for You Whether you run a new...
- [Healthcare Digital Marketing Agency](https://onlineoptimism.com/our-work/industries/healthcare-marketing-agency/): Our Healthcare Industry Clients Include Healthy Digital Marketing Solutions from Online Optimism There are a lot of parts to a...

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## Job Posts

- [Short Form Video Specialist](https://onlineoptimism.com/career/short-form-video-specialist/)

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## Projects

- [Online Optimism Meta Advertising Success Stories](https://onlineoptimism.com/project/online-optimism-meta-advertising-success-stories/): Elysian Events Catering Challenge Elysian Events Catering is a catering company based in New Orleans, specializing in weddings, corporate events,...
- [Building Big Brand Presence on Reddit Introduction](https://onlineoptimism.com/project/building-big-brand-presence-on-reddit-introduction/): Challenge Following Online Optimism's proven Reddit engagement model that delivered an increase in our website sessions, we implemented a tailored...
- [Comprehensive Email Marketing Services That Drive Conversions, Traffic, and Engagement](https://onlineoptimism.com/project/comprehensive-email-marketing-services-that-drive-conversions-traffic-and-engagement/): Table of Contents Creating a Funnel for Tulane Pre-College Programs Utilizing Traditional Sending for Case Paper Testing Various Subject Lines...
- [Working with B2B Companies on Authentic Messaging](https://onlineoptimism.com/project/working-with-b2b-companies-on-authentic-messaging/): All of this collaborative work leads to real results for our clients as well. For example, for one such client...
- [Shifting into High Gear: How TDI’s Local SEO Strategy Accelerated Enrollment Across Locations](https://onlineoptimism.com/project/seo-strategy-for-cdl-training-schools-tdi-case-study/): Over 12 months, we delivered significant improvements across all key metrics: Organic Traffic Growth: 67,034 sessions, an increase of 76%...
- [Expanding Access to Health Equity Resources with “The Skin You’re In”](https://onlineoptimism.com/project/revitalizing-access-to-health-equity-resources-for-the-skin-youre-in/): We launched the new website to its original domain at tsyi. org far in advance of the 2025 premiere, allowing...
- [Boosting Tulane Pre-College's Enrollment Through Digital Marketing](https://onlineoptimism.com/project/boosting-tulane-pre-colleges-summer-enrollment-through-digital-marketing/): Due to consistent monthly social media advertisements, newsletter sends, and Google ads, engagements increased across many platforms. The submitted application...
- [A Streamlined Website Redesign for Landis Construction](https://onlineoptimism.com/project/a-streamlined-project-focused-website-redesign-for-landis-construction/)
- [Real-Time Crime Index’s New Website Streamlines Data Access](https://onlineoptimism.com/project/real-time-crime-index-website-design/)
- [Sips and Clips: Short Form Video for Cafe Beignet's Social Media](https://onlineoptimism.com/project/sips-and-clips-boosting-cafe-beignets-online-presence-through-short-form-video-content/): Utilizing short-form videos in both organic posts and targeted ads, we significantly boosted engagements and follower counts across platforms. In...
- [Stop Motion Animation for Case Paper's Magazine](https://onlineoptimism.com/project/stop-motion-animation-case-paper/): The Final Video
- [Branding and a Fresh Website for Mosaic Property Valuations](https://onlineoptimism.com/project/branding-and-a-website-from-the-ground-up-for-mosaic-property-valuations/)
- [Empire State Health Partners](https://onlineoptimism.com/project/empire-state-health-partners/)
- [Online Shop, On-Site Event Registrations & More for Nolavore](https://onlineoptimism.com/project/an-online-shop-on-site-event-registrations-and-more-for-nolavore/)
- [Nerd Fitness](https://onlineoptimism.com/project/nerd-fitness/)
- [Optimizing Campaigns for Lead Generation in a Niche Market](https://onlineoptimism.com/project/optimizing-tnola-languages-campaigns-for-lead-generation-in-a-niche-market/): JTNDJTIxLS1TY3JpcHQlMjB0aGF0JTIwcnVucyUyMHRoZSUyMHRhYmxlLXRvLWNoYXJ0JTIwY29udmVyc2lvbnMtLSUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUwQSUyOGZ1bmN0aW9uJTI4JTI0JTI5JTIwJTdCJTBBJTIwJTIwJTI0LmZuLmNhbGNQZXJjZW50JTIwJTNEJTIwZnVuY3Rpb24lMjhkZW5vbSUyOSUyMCU3QiUwQSUyMCUyMCUyMCUyMHZhciUyMCUyNGN1cnJlbnRWYWwlMjAlM0QlMjBwYXJzZUludCUyOCUyMCUyNCUyOHRoaXMlMjkuZmluZCUyOCUyMi5kYXRhcG9pbnQlMjIlMjkudGV4dCUyOCUyOS5yZXBsYWNlJTI4JTJGJTVCJTVFJTVDZCU1Qy4lNUQlMkZnJTJDJTIwJTI3JTI3JTI5JTIwJTI5JTNCJTBBJTIwJTIwJTIwJTIwdmFyJTIwJTI0Z2V0UGVyYyUyMCUzRCUyMCUyNGN1cnJlbnRWYWwlMjAlMkYlMjBkZW5vbSUzQiUwQSUyMCUyMCUyMCUyMCUyNCUyOHRoaXMlMjkuY3NzJTI4JTIyLS1zdGFydCUyMiUyQyUyMCUyNGxhc3RWYWwlMjklM0IlMEElMjAlMjAlMjAlMjAlMjQlMjh0aGlzJTI5LmNzcyUyOCUyMi0tZW5kJTIyJTJDJTIwJTI0Z2V0UGVyYyUyOSUzQiUwQSUyMCUyMCUyMCUyMCUyNGxhc3RWYWwlMjAlM0QlMjAlMjRnZXRQZXJjJTNCJTBBJTIwJTIwJTdEJTNCJTBBJTdEJTI5JTI4alF1ZXJ5JTI5JTNCJTBBJTBBalF1ZXJ5JTI4ZG9jdW1lbnQlMjkucmVhZHklMjhmdW5jdGlvbiUyOCUyNCUyOSUyMCU3QiUwQSUyMCUyMCUyNGxhc3RWYWwlMjAlM0QlMjAwJTNCJTBBJTIwJTIwJTI0JTI4JTI3dGFibGUuY2hhcnRzLWNzcy50YWJsZTElMjB0ciUyMHRkLmRhdGFzZXQxJTI3JTI5LmVhY2glMjhmdW5jdGlvbiUyOCUyOSUyMCU3QiUwQSUyMCUyMCUyMCUyMCUyNCUyOCUyMHRoaXMlMjAlMjkuY2FsY1BlcmNlbnQlMjg4MCUyOSUzQiUwQSUyMCUyMCU3RCUyOSUzQiUwQSUyMCUyMCUyNGxhc3RWYWwlMjAlM0QlMjAwJTNCJTBBJTIwJTIwJTI0JTI4JTI3dGFibGUuY2hhcnRzLWNzcy50YWJsZTElMjB0ciUyMHRkLmRhdGFzZXQyJTI3JTI5LmVhY2glMjhmdW5jdGlvbiUyOCUyOSUyMCU3QiUwQSUyMCUyMCUyMCUyMCUyNCUyOCUyMHRoaXMlMjAlMjkuY2FsY1BlcmNlbnQlMjgxMCUyOSUzQiUwQSUyMCUyMCU3RCUyOSUzQiUwQSUyMCUyMCUyNGxhc3RWYWwlMjAlM0QlMjAwJTNCJTBBJTIwJTIwJTI0JTI4JTI3dGFibGUuY2hhcnRzLWNzcy50YWJsZTIlMjB0ciUyMHRkLmRhdGFzZXQxJTI3JTI5LmVhY2glMjhmdW5jdGlvbiUyOCUyOSUyMCU3QiUwQSUyMCUyMCUyMCUyMCUyNCUyOCUyMHRoaXMlMjAlMjkuY2FsY1BlcmNlbnQlMjg0MCUyOSUzQiUwQSUyMCUyMCU3RCUyOSUzQiUwQSUyMCUyMCUyNGxhc3RWYWwlMjAlM0QlMjAwJTNCJTBBJTIwJTIwJTI0JTI4JTI3dGFibGUuY2hhcnRzLWNzcy50YWJsZTIlMjB0ciUyMHRkLmRhdGFzZXQyJTI3JTI5LmVhY2glMjhmdW5jdGlvbiUyOCUyOSUyMCU3QiUwQSUyMCUyMCUyMCUyMCUyNCUyOCUyMHRoaXMlMjAlMjkuY2FsY1BlcmNlbnQlMjg0MCUyOSUzQiUwQSUyMCUyMCU3RCUyOSUzQiUwQSUyMCUyMCUwQSU3RCUyOSUzQiUwQSUzQyUyRnNjcmlwdCUzRSUwQSUzQyUyMS0tU3R5bGVzJTIwZm9yJTIwdGhlc2UlMjB0YWJsZXMtLSUzRSUwQSUzQ3N0eWxlJTNFJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwJTdCJTBBJTIwJTIwJTIwJTIwbWFyZ2luLWJvdHRvbSUzQSUyMDJyZW0lM0IlMEElMjAlMjAlMjAlMjBwYWRkaW5nJTNBJTIwMCUyMDJyZW0lM0IlMEElN0QlMEF0YWJsZS5jaGFydHMtY3NzLmxpbmUuc2hvdy1sYWJlbHMlMjB0aGVhZCUyMCU3QiUwQSUyMCUyMCUyMCUyMG92ZXJmbG93JTNBJTIwdmlzaWJsZSUzQiUwQSUyMCUyMCUyMCUyMGNsaXAlM0ElMjB1bnNldCUzQiUwQSUyMCUyMCUyMCUyMGNsaXAtcGF0aCUzQSUyMHVuc2V0JTNCJTBBJTIwJTIwJTIwJTIwaGVpZ2h0JTNBJTIwMTAwJTI1JTNCJTBBJTIwJTIwJTIwJTIwd2lkdGglM0ElMjBjYWxjJTI4MTAwJTI1JTIwJTJCJTIwMnJlbSUyOSUzQiUwQSUyMCUyMCUyMCUyMHJpZ2h0JTNBJTIwLTJyZW0lM0IlMEElMjAlMjAlMjAlMjBwb3NpdGlvbiUzQSUyMGFic29sdXRlJTNCJTBBJTdEJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwdGhlYWQlMjAueC1heGlzJTIwJTdCJTBBJTIwJTIwJTIwJTIwd2lkdGglM0ElMjAxMDAlMjUlM0IlMEElMjAlMjAlMjAlMjB0ZXh0LWFsaWduJTNBJTIwY2VudGVyJTNCJTBBJTIwJTIwJTIwJTIwcG9zaXRpb24lM0ElMjBhYnNvbHV0ZSUzQiUwQSUyMCUyMCUyMCUyMGJvdHRvbSUzQSUyMDAlM0IlMEElMjAlMjAlMjAlMjB0cmFuc2Zvcm0lM0ElMjB0cmFuc2xhdGVZJTI4MTAwJTI1JTI5JTNCJTBBJTdEJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwdGhlYWQlMjAueS1heGlzJTIwJTdCJTBBJTIwJTIwJTIwJTIwcG9zaXRpb24lM0ElMjBhYnNvbHV0ZSUzQiUwQSUyMCUyMCUyMCUyMHRvcCUzQSUyMDUwJTI1JTNCJTBBJTIwJTIwJTIwJTIwd2lkdGglM0ElMjA1MDBweCUzQiUwQSUyMCUyMCUyMCUyMGhlaWdodCUzQSUyMDAlM0IlMEElMjAlMjAlMjAlMjBsaW5lLWhlaWdodCUzQSUyMDFyZW0lM0IlMEElMjAlMjAlMjAlMjB0ZXh0LWFsaWduJTNBJTIwY2VudGVyJTNCJTBBJTdEJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwdGhlYWQlMjAueS1heGlzLmxlZnQlMjAlN0IlMEElMjAlMjAlMjAlMjByb3RhdGUlM0ElMjAtOTBkZWclM0IlMEElMjAlMjAlMjAlMjBsZWZ0JTNBJTIwLTI1MHB4JTNCJTBBJTdEJTBBJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwdGhlYWQlMjAueS1heGlzLnJpZ2h0JTIwJTdCJTBBJTIwJTIwJTIwJTIwcm90YXRlJTNBJTIwOTBkZWclM0IlMEElMjAlMjAlMjAlMjByaWdodCUzQSUyMGNhbGMlMjgtMjUwcHglMjAlMkIlMjAycmVtJTI5JTNCJTBBJTdEJTBBdGFibGUuY2hhcnRzLWNzcy5saW5lLnNob3ctbGFiZWxzJTIwdGJvZHklMjB0aCUyMCU3QiUwQSUyMCUyMCUyMCUyMGZvbnQtc2l6ZSUzQSUyMDAuN3JlbSUzQiUwQSU3RCUwQSUzQyUyRnN0eWxlJTNF Narrowing in on Engaged Traffic Starting with specific, geographically tight campaigns resulted in lower impression share during gradual expansions...
- [Credential Registry Guidance](https://onlineoptimism.com/project/credential-registry-guidance/)
- [BioInnovation Breakthroughs with NOBIC’s Enhanced Newsletter](https://onlineoptimism.com/project/bioinnovation-breakthroughs-through-nobics-enhanced-newsletter/): Due to the testing to increase engagement, maintaining a schedule, and providing readers with exciting information, we increased the open...
- [The Font Project](https://onlineoptimism.com/project/the-font-project/)
- [Lowering Cost of Lead Gen for Cardinal Expo](https://onlineoptimism.com/project/lowering-cost-of-lead-gen-for-cardinal-expo/): 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 Growth in Organic Traffic After engaging with Online Optimism for a SEO work, the Cardinal Expo website saw immense...
- [Craftsmanship and Creativity for Miel Brewery’s Website Redesign](https://onlineoptimism.com/project/craftsmanship-and-creativity-for-miel-brewerys-website-redesign/)
- [Educational Animated Videos for American Bird Conservancy](https://onlineoptimism.com/project/educational-animated-videos-for-american-bird-conservancy/): The Final Videos The final pieces combined the voiceovers, on-screen text, footage, illustrations, and background audio into two compelling educational...
- [A Modern Rebrand & Website for Bauhaus Salon + Spa](https://onlineoptimism.com/project/a-modern-rebrand-website-for-bauhaus-salon-and-spa/)
- [L&M Environmental Response](https://onlineoptimism.com/project/lm-environmental-response/)
- [The Gardens Cigar & Whiskey Lounge](https://onlineoptimism.com/project/the-gardens-cigar-whiskey-lounge/)
- [Taking Awareness to the Top Floor](https://onlineoptimism.com/project/taking-awareness-to-the-top-floor/): Due to consistent organic posting, brand awareness and engagements grew across platforms. Over the six-month campaign from July 2022 to...
- [Bringing Stratus Firm to New Heights](https://onlineoptimism.com/project/stratus-firm-rj-whyte-rebranding/): Setting Intentions Online Optimism invited the RJ Whyte team to a workshop where we led them through discussions and exercises...
- [A Full Rebrand & E-Commerce Website for Randy Krause Schmidt](https://onlineoptimism.com/project/a-full-rebrand-e-commerce-website-for-randy-krause-schmidt/): A New Personal Brand as Creative as Randy We started Randy’s project with a new personal brand, focusing on building...
- [Turning Nonprofit Data into Consumer-Friendly Social Content](https://onlineoptimism.com/project/turning-nonprofit-data-reports-into-consumer-friendly-social-media-content/): With consistent organic posting and monthly paid advertisements, stakeholder awareness and engagement grew across all platforms while driving traffic to...
- [Creating Brand Identity For A Tech Consulting Firm on LinkedIn](https://onlineoptimism.com/project/establishing-brand-identity-for-a-tech-consulting-firm-on-linkedin/): With consistent organic posting and seven content pieces written for Jacquay’s personal profile, Square Peg Technologies’ followers and engagement grew...
- [Building Buzz for Goodbee Plumbing and Drains](https://onlineoptimism.com/project/building-buzz-for-goodbee-plumbing-and-drains/): With consistent posting, monitoring trends, and conducting keyword research, we were able to achieve the following results for Goodbee Plumbing...
- [Adamick Architecture](https://onlineoptimism.com/project/adamick-architecture/)
- [MV Digital](https://onlineoptimism.com/project/mv-digital/)
- [Increasing Awareness Through Animated Social Media](https://onlineoptimism.com/project/increasing-awareness-through-animated-social-media/): Due to consistent organic posting and monthly paid advertisements, brand awareness and engagements grew across platforms. Example Animations from Our...
- [Downtown Development District](https://onlineoptimism.com/project/downtown-development-district/)
- [A Cheerful New Brand, Collateral, and Website for Dragonfly Café](https://onlineoptimism.com/project/a-cheerful-new-brand-collateral-and-website-for-dragonfly-cafe/): This project won a 2022 Indigo Bronze Award in the Restaurants / Cafe category. We are honored to be recognized,...
- [CHAND](https://onlineoptimism.com/project/chand/)
- [Bollinger Shipyards](https://onlineoptimism.com/project/bollinger-shipyards/)
- [AH Datalytics](https://onlineoptimism.com/project/ah-datalytics/)
- [Coming Full Circle with Crescent City Schools’ Newsletter](https://onlineoptimism.com/project/coming-full-circle-with-crescent-city-schools-newsletter/): Due to scheduled email marketing, the open and click rates, number of subscribers, and level of subscriber engagement all grew...
- [Technology Policy Institute](https://onlineoptimism.com/project/technology-policy-institute/)
- [Headline Studio](https://onlineoptimism.com/project/headline-studio/)
- [Using Google’s Local Action Conversions to Deliver Results for Pelicoin](https://onlineoptimism.com/project/using-googles-local-action-conversions-to-deliver-results-for-pelicoin/): After 1 year of running Pelicoin’s search campaign, in addition to site traffic tripling, local action conversions totaled 4793, in...
- [Royal Coatings](https://onlineoptimism.com/project/royal-coatings/)
- [Moxie Media](https://onlineoptimism.com/project/moxie-media/)
- [NetWork Volunteers](https://onlineoptimism.com/project/network-volunteers/)
- [VIA LINK](https://onlineoptimism.com/project/via-link/)
- [Pinnacle Security](https://onlineoptimism.com/project/pinnacle-security/)
- [Northgate Land Development](https://onlineoptimism.com/project/northgate-land-development/)
- [Youth Run NOLA](https://onlineoptimism.com/project/youth-run-nola/)
- [Southeast Restaurant Group](https://onlineoptimism.com/project/southeast-restaurant-group/)
- [1201 Canal Condominiums](https://onlineoptimism.com/project/1201-canal-condominiums/)
- [Camp Restore](https://onlineoptimism.com/project/camp-restore/)
- [Complete Filter](https://onlineoptimism.com/project/complete-filter/)
- [World Trade Center New Orleans](https://onlineoptimism.com/project/world-trade-center-new-orleans/)
- [Sidecar](https://onlineoptimism.com/project/sidecar/)
- [Acadian Windows](https://onlineoptimism.com/project/acadian-windows/)
- [Goodwood NOLA](https://onlineoptimism.com/project/goodwood-nola/)
- [LaNasa Realty](https://onlineoptimism.com/project/lanasa-realty/)
- [An Expansive Website and Collateral Set for Raphael Village](https://onlineoptimism.com/project/an-expansive-website-and-collateral-set-for-raphael-village/)
- [An Elevated Rebrand for Florman Tannen](https://onlineoptimism.com/project/an-elevated-rebrand-for-florman-tannens-high-quality-services/): Creating Florman Tannen’s New Brand Florman Tannen needed a new visual brand that would reflect the company’s professional, modern, relationship-based...
- [A Forward-Thinking Website for NORPC](https://onlineoptimism.com/project/new-website-for-new-orleans-regional-planning-commission-norpc/)
- [Optimizing Ecommerce with Facebook Advertising](https://onlineoptimism.com/project/ecommerce-facebook-advertising/): With efforts of optimizing imagery, text, and campaigns, Online Optimism was able to deliver the following results. Initial 6 Month...
- [Increasing ORACLE's E-Commerce Revenue & ROI with Google Ads](https://onlineoptimism.com/project/increasing-e-commerce-revenues-roi-with-google-ads/): When ORACLE Lighting approached us, the company’s previous campaign provided them with a 588% return on ad spend (ROAS). After...
- [SEO Consulting for the Ogden Museum of Southern Art](https://onlineoptimism.com/project/seo-consulting-on-display-for-the-ogden-museum-of-southern-art/)
- [A Website Refresh for The Witry Collective](https://onlineoptimism.com/project/a-website-refresh-for-the-witry-collective/): Property Searching Made Easy Searching for properties can be overwhelming, so our team created a user-friendly catalog with clear information...
- [Building and Scaling a Medical Business Online](https://onlineoptimism.com/project/seo-search-engine-optimization-for-mid-city-tms/): Despite challenging year-over-year trends in organic sessions, our campaign delivered significant improvements in several key metrics:Traffic from organic search continues...
- [Rebuilding St. Thomas Community Health Center's Digital Presence](https://onlineoptimism.com/project/website-redesign-for-st-thomas-community-health-center/)
- [Improving Digital Presence in a Competitive Market](https://onlineoptimism.com/project/google-ads-for-superior-honda/)

---


## Resources

- [NOLA Street Tiles Generator](https://onlineoptimism.com/resource/nola-street-tiles-generator/): 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 Due to differences in browser-based styling and HTML Canvas, downloaded images may appear slightly differently than what you see...
- [Comprehensive Graphic Size Guide for Reddit](https://onlineoptimism.com/resource/comprehensive-graphic-size-guide-for-reddit/): Specs for Reddit Profile Elements and Posts Reddit doesn’t list the exact specs for any part of the profile, so...
- [Comprehensive Graphic Size Guide for Bluesky](https://onlineoptimism.com/resource/comprehensive-graphic-size-guide-for-bluesky/): Specs for Bluesky Profile Elements and Posts Bluesky doesn’t list the exact specs for the profile or posts, so we’ve...
- [Map of Local New Orleans Businesses](https://onlineoptimism.com/resource/map-of-local-new-orleans-businesses/): (You might not see any data at first. There are over 17,000 businesses in this database, so it takes a...
- [Reddit Ad Types in 2025: A Comprehensive Guide](https://onlineoptimism.com/resource/reddit-ad-types-comprehensive-guide/): What makes Reddit truly special for advertisers? Since consumers associate Reddit with honest recommendations, the Brandwatch data shows that they...
- [Advertising Restrictions for Rehab and Addiction Centers](https://onlineoptimism.com/resource/advertising-restrictions-for-rehab-and-addiction-centers/): Marketing rehab and addiction services in the digital space is complex and challenging. Each online platform has developed its own...
- [New Orleans Influencer List 2025](https://onlineoptimism.com/resource/new-orleans-influencer-list/): JTVCdmlkZW8lMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwNyUyRk9QVDM3XzIwMjUwNzA4LU9PLU1NLU9PLVdlYnNpdGUtSW5mbHVlbmNlci1NYXJrZXRpbmdfTk8tQ0FQVElPTlNfVjJfRTEwNl9QTTE4Lm1wNCUyMiU1RCUzQ3RyYWNrJTIwc3JjbGFuZyUzRCUyMmVuJTIyJTIwbGFiZWwlM0QlMjJFbmdsaXNoJTIyJTIwa2luZCUzRCUyMnN1YnRpdGxlcyUyMiUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNSUyRjA3JTJGT1BUMzdfMjAyNTA3MDgtT08tTU0tT08tV2Vic2l0ZS1JbmZsdWVuY2VyLU1hcmtldGluZ19WMl9FMTA2X1BNMTguc3J0JTIyJTNFJTVCJTJGdmlkZW8lNUQ= About Our Nola Influencer List Hear from our Senior Social Media Director, Meara, about how you can use our...
- [The Fortune 500 on Reddit: Subreddits, Brand Accounts & Cake Days](https://onlineoptimism.com/resource/fortune-500-companies-on-reddit/): From tech behemoths commanding millions of followers to financial institutions with a mere handful of members, the Reddit presence of...
- [Top New York Networking Groups for Marketers and Advertisers](https://onlineoptimism.com/resource/nyc-networking-groups/): Why Join New York Networking Groups? Build Valuable Connections: Networking groups provide a platform to meet like-minded professionals who share...
- [Employee Subreddits: HR's Biggest Nightmare & Opportunity for Advocacy](https://onlineoptimism.com/resource/employee-subreddits-hrs-biggest-nightmare-opportunity-for-advocacy/): Most of the Fortune 500, and a number of companies outside of that scale, have subreddits entirely dedicated to employees...
- [Google Ads Budget Calculator](https://onlineoptimism.com/resource/google-ads-budget-calculator/): 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 Instructions Download the spreadsheet and on the sheet called “Keywords & Budgets” you’ll see some empty slots to include...
- [Build Your Brand Through Reddit Organic Marketing: The Ultimate Guide](https://onlineoptimism.com/resource/build-your-brand-reddit-organic-marketing-ultimate-guide/): Self-described as the front page of the internet, Reddit's unique blend of Wild West social platform (a la the early...
- [Google Ads Audit Checklist](https://onlineoptimism.com/resource/google-ads-audit-checklist/): This comprehensive checklist covers everything you need to know to identify and rectify issues with your Google Ads campaigns. From...
- [Atlanta's Fintech Landscape: Financial Technology Companies in Georgia](https://onlineoptimism.com/resource/atlanta-ga-fintech-companies-landscape/): How did we decide who to include? The fintech industry currently has no formally accepted definition for who should be....
- [New Orleans Zoom Backgrounds of Restaurants and Bars](https://onlineoptimism.com/resource/new-orleans-zoom-backgrounds-restaurants-bars/): Cheers to Your New Background Whether you’re out of town or just stuck in meetings, there are times when we...
- [Free New Orleans Stock Photos](https://onlineoptimism.com/resource/free-new-orleans-stock-photos/): Why Give Away Free New Orleans Stock Photos? At Online Optimism, being Exceptionally Helpful and Supporting Our Communities are core...

---


## Services

- [Social Media is the New Search Engine](https://onlineoptimism.com/service/social-media-is-the-new-search-engine/): 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 More About Our Social Media & Reddit Capabilities Hear from our Senior Social Media Director, Meara, about what your...
- [AEO, AIO, & GEO](https://onlineoptimism.com/service/aeo-aio-geo/): You don’t need to trust AI—but we can help AI trust you. And here is a list of some other...
- [Reddit Management](https://onlineoptimism.com/service/reddit/): JTVCdmlkZW8lMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwNSUyRlJlZGRpdC1TZXJ2aWNlcy1NYXktMjAyNS5tcDQlMjIlMjBwb3N0ZXIlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwNSUyRlJlZGRpdC1TZXJ2aWNlcy1NYXktMjAyNS1Db3Zlci1JbWFnZS5qcGclMjIlNUQlM0N0cmFjayUyMHNyY2xhbmclM0QlMjJlbiUyMiUyMGxhYmVsJTNEJTIyRW5nbGlzaCUyMiUyMGtpbmQlM0QlMjJzdWJ0aXRsZXMlMjIlMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwNSUyRlJlZGRpdC1TZXJ2aWNlcy1DYXB0aW9ucy5zcnQlMjIlM0UlNUIlMkZ2aWRlbyU1RA== More about Our Reddit Management Capabilities Hear from our CEO, Flynn, about what sorts of clients our services are...
- [Video Production in New Orleans](https://onlineoptimism.com/service/video-production-new-orleans-louisiana-film/): Looking for Quality Videos? New Orleans Has Lots of Options. Why choose Online Optimism? As a full-service digital marketing agency,...
- [Video Production](https://onlineoptimism.com/service/video-production/): Watch our Video Reel Check out some of the video work we’ve done for our clients.
- [Digital Ads](https://onlineoptimism.com/service/digital-ads/): More about Our Digital Advertising Capabilities Hear from our CEO, Flynn, about what your digital ads campaign will include.
- [Branding](https://onlineoptimism.com/service/branding/): More about Our Branding Capabilities Hear from our Design Director, Claire, and CEO, Flynn, about how our own 2025 brand...
- [Website Design](https://onlineoptimism.com/service/web-design/): JTVCdmlkZW8lMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwNSUyRlNlcnZpY2VQYWdlVmlkZW8tU2VydmljZXMtV29yZFByZXNzLXY0Lm1wNCUyMiUyMHBvc3RlciUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMSUyRjA4JTJGU2VydmljZVBhZ2VWaWRlby1TZXJ2aWNlcy1Xb3JkUHJlc3MtdjRfQ292ZXIuanBnJTIyJTVEJTNDdHJhY2slMjBzcmNsYW5nJTNEJTIyZW4lMjIlMjBsYWJlbCUzRCUyMkVuZ2xpc2glMjIlMjBraW5kJTNEJTIyc3VidGl0bGVzJTIyJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDUlMkZTZXJ2aWNlUGFnZVZpZGVvLVNlcnZpY2VzLVdvcmRQcmVzcy12NC0xMDgwLnNydCUyMiUzRSU1QiUyRnZpZGVvJTVE More about Our Website Design Capabilities Hear from our CEO, Flynn, and Design Director, Claire, about what your website...
- [Content Marketing](https://onlineoptimism.com/service/content-marketing/): More about Our Content Marketing Capabilities Hear from our CEO, Flynn, about what your content marketing campaign will include.
- [Search Engine Optimization (SEO)](https://onlineoptimism.com/service/seo-management/): More about Our SEO Capabilities Hear from our CEO, Flynn, about what your search engine optimization campaign will include.
- [Social Media Management](https://onlineoptimism.com/service/social-media-management-marketing-agency/): 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 More about Our Social Media Management Capabilities Hear from our Senior Social Media Director, Meara, and our CEO, Flynn,...
- [Web Design Washington, DC](https://onlineoptimism.com/service/web-design-dc/): Looking for a new website for your Washington, DC business? Our team of web designers in Washington, DC leverages the...
- [Snapchat Adverting Agency](https://onlineoptimism.com/service/snapchat-marketing-strategy/): Why Do I Need a Snapchat Advertising Agency? In order to best utilize any social media platform, a well thought...
- [TikTok Marketing Agency](https://onlineoptimism.com/service/tiktok-marketing-agency/): Reach Out To A Younger Audience TikTok. It’s rising in popularity at a rate that we never expected and we’re...
- [Facebook Marketing](https://onlineoptimism.com/service/facebook-marketing/): Want to Find Your Ideal Audience on Facebook? Facebook is the most widely used social media network there is. With...
- [Google Shopping Ads & Product Remarketing in New Orleans, LA](https://onlineoptimism.com/service/google-shopping-ads-product-remarketing-new-orleans-louisiana/): Need to Sell Your Product on Google? Google Shopping ads are the perfect way to boost sales and move inventory...
- [Instagram Marketing & Management in New Orleans](https://onlineoptimism.com/service/instagram-marketing-instagram-management/): Want to Get More Instagram Followers and Promote Your Business? With over 1 billion active users, Instagram is one of...
- [Infographics](https://onlineoptimism.com/service/custom-infographics-new-orleans-louisiana/): Want to Display Your Information Visually with Infographics? Infographics illustrate information for your audience in an easily digestible format when...
- [Mailchimp Marketing](https://onlineoptimism.com/service/mailchimp-marketing-new-orleans-louisiana/): Interested in Sending Monthly Newsletters, Friendly Reminders, or Product Updates? If your business needs to connect with current or prospective...
- [YouTube Marketing](https://onlineoptimism.com/service/new-orleans-youtube-marketing-video-production/): Sometimes, Videos Share More YouTube marketing is a creative option in today’s digital marketing age. While yesterday’s advertising was very...
- [Shopify Website Design Agency](https://onlineoptimism.com/service/shopify-website-design-agency/): Who Actually “Goes to the Store” Anymore? Some do, but certainly not as many! Brick-and-mortar retail stores might not be...
- [Logo Design](https://onlineoptimism.com/service/new-orleans-logo-design/): Wouldn’t We All Love a Stunning Logo? Running a business is hard work, whether you're just starting out or your...
- [Banner & Display Ads](https://onlineoptimism.com/service/banner-display-ads/): Want to See Your Brand in Web Banners? Banner advertisements and other display ad formats are great for building brand...
- [New Orleans Google Advertising](https://onlineoptimism.com/service/google-ads-advertising-agency-new-orleans/): The New Orleans Google Ads Team For You Google is the largest search engine on the web. With 86% market...
- [Graphic Design](https://onlineoptimism.com/service/new-orleans-louisiana-graphic-design/): Ready to Stand Out? Consistent, great-looking, and identifiable digital graphic design is essential to growing a business. Original graphics are...
- [Conversion Optimization for Websites & E-Commerce](https://onlineoptimism.com/service/conversion-optimization-new-orleans-agency-cro-checkout/): Want More Conversions & Bigger Sales Numbers? Conversion optimization can make or break a company. When you’re getting visitors to...
- [Nonprofit Marketing: Google Ad Grants](https://onlineoptimism.com/service/new-orleans-nonprofit-marketing-google-ad-grants/): Are You Looking to Expand Your Nonprofit’s Reach? As an effort to give back to the community that welcomed us,...
- [Email Marketing & Newsletters](https://onlineoptimism.com/service/email-marketing-newsletters-emails-new-orleans-louisiana/): Ready to Supercharge Your Email Campaigns? Email marketing is the direct mail strategy of the digital age: time-tested and proven...
- [Internet Marketing Consulting](https://onlineoptimism.com/service/internet-marketing-consulting-agency-new-orleans-louisiana/): Consulting from Industry Leaders on Internet Marketing The workplace has changed drastically over the past several years and your business...
- [Lead Generation & Inbound Marketing](https://onlineoptimism.com/service/new-orleans-lead-generation-marketing-funnel-louisiana/): Need Qualified Leads? People always argue about what the best forms of lead generation are. Some say email marketing is...

---


## Team Members

- [Tasnim Loqman](https://onlineoptimism.com/team/tasnim-loqman/)
- [Ian Lockaby](https://onlineoptimism.com/team/ian-lockaby/)
- [Natasha Mintz](https://onlineoptimism.com/team/natasha-mintz/)
- [Kimberly Hampton](https://onlineoptimism.com/team/kimberly-hampton/)
- [Aja](https://onlineoptimism.com/team/aja/)
- [London](https://onlineoptimism.com/team/london/)
- [Rorschach](https://onlineoptimism.com/team/rorschach/)
- [Verona](https://onlineoptimism.com/team/verona/)
- [Anthony Cusumano](https://onlineoptimism.com/team/anthony-cusumano/)
- [Erin Chadwick](https://onlineoptimism.com/team/erin-chadwick/)
- [Abby Roche](https://onlineoptimism.com/team/abby-roche/)
- [Eliza Quaglino](https://onlineoptimism.com/team/eliza-quaglino/)
- [Alex Killingsworth](https://onlineoptimism.com/team/alex-killingsworth/)
- [Bri Hoomes](https://onlineoptimism.com/team/bri-hoomes/)
- [Alyssa King](https://onlineoptimism.com/team/alyssa-king/)
- [Amanda Cassingham-Bardwell](https://onlineoptimism.com/team/amanda-cassingham-bardwell/)
- [Ivey Barr](https://onlineoptimism.com/team/ivey-barr/)
- [Esteban Largaespada](https://onlineoptimism.com/team/esteban-largaespada/)
- [Madison Buck](https://onlineoptimism.com/team/madison-buck/)
- [Jordan Figueredo](https://onlineoptimism.com/team/jordan-figueredo/)
- [Lauren Walter](https://onlineoptimism.com/team/lauren-walter/)
- [Meara McNitt](https://onlineoptimism.com/team/meara-mcnitt/)
- [Claire Escobedo](https://onlineoptimism.com/team/claire-escobedo/)
- [Flynn Zaiger](https://onlineoptimism.com/team/flynn-zaiger/)
- [Sara Bandurian](https://onlineoptimism.com/team/sara-bandurian/)

---


## Locations

- [Reddit Marketing Agency](https://onlineoptimism.com/in/reddit-marketing-agency/): An incredible Reddit presence for a brand can have a significant impact on your bottom line. A positive community that...
- [Federally Qualified Health Center Marketing Agency](https://onlineoptimism.com/in/federally-qualified-health-center-marketing-agency/): The FQHC Marketing Challenge When we talk to FQHC leaders, we hear the same challenges over and over: “Our website...
- [TMS SEO, Marketing, & Google Ads](https://onlineoptimism.com/in/tms-seo-marketing-google-ads/): Synapsing the Connection Between Patients and Practices Our organization has helped Mid City TMS from their naming to their website...
- [New Orleans Content Marketing Agency](https://onlineoptimism.com/in/new-orleans-content-marketing-agency/): Want to Win Customer Loyalty with Content They Love? Effective content marketing plays a crucial role in engaging both existing...
- [Atlanta Social Media Marketing Agency](https://onlineoptimism.com/in/atlanta-social-media-marketing/): Let’s Talk Social! What Does Our Atlanta Social Media Agency Do For Brands? Jumping into social media management without a...
- [NYC Marketing Agency](https://onlineoptimism.com/in/nyc-marketing-agency/): Searching for a NYC marketing agency to take your business to the next level? Online Optimism is ready to speak...
- [Creative Agencies in DC | Washington's Top Firm](https://onlineoptimism.com/in/dc-creative-agencies/): We craft culture-defining creative for some of the best brands in the District. See below for more information about why...
- [New Orleans WordPress Website Design](https://onlineoptimism.com/in/new-orleans-wordpress-website-design/): Our WordPress Experts are Ready to Build Your Site WordPress sites represent the best of both worlds. They’re comprehensive enough...
- [New Orleans Digital Ads](https://onlineoptimism.com/in/new-orleans-digital-ads/): Are you looking to reach a new online audience? If you have seen an advertisement on the Internet, you have...
- [New Orleans Slate Email Marketing](https://onlineoptimism.com/in/new-orleans-slate-email/): Experience the Power of Slate Email Marketing Slate stands at the cutting edge of email communication, offering a suite of...
- [New Orleans Axios Email Marketing](https://onlineoptimism.com/in/new-orleans-axios-email-marketing/): Who Are We? Online Optimism is a forward-thinking digital marketing agency committed to delivering exceptional results for businesses across various...
- [New Orleans Social Media Agency](https://onlineoptimism.com/in/new-orleans-social-media/): Interested in Improving Your Company’s Online Presence? Many companies today recognize the importance of having a presence on social media...
- [New Orleans Web Design](https://onlineoptimism.com/in/new-orleans-web-design/): Our New Orleans web design team builds beautiful, innovative websites that create an intuitive experience for both customers and business...
- [New Orleans SEO](https://onlineoptimism.com/in/new-orleans-seo-company/): Dominate Local Search with Proven New Orleans SEO Solutions Search engine optimization (SEO) is the key to helping your New...
- [New Orleans Digital Marketing](https://onlineoptimism.com/in/new-orleans-digital-marketing/): At Online Optimism, we understand New Orleans and can relate to your audience no matter how they dress their po-boy....
- [Washington DC Advertising Agency](https://onlineoptimism.com/in/washington-dc-advertising-agency/): Why Hire us as your Washington DC Advertising Agency? Here’s four of the main reasons that organizations choose Online Optimism...
- [New Orleans Branding Agency](https://onlineoptimism.com/in/new-orleans-branding-agency-strategy/): Brand Yourself For Growth The goal of branding is to create an effective position that will endure. For many organizations...
- [Digital Marketing Agency Atlanta](https://onlineoptimism.com/in/digital-marketing-agency-atlanta/): From The Top of North Buckhead to The Tip of Lakewood Heights, our Team is Here for You In the...

---

#
# Detailed Content


## Pages

- Published: 2025-04-22
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/insights/resources/new-orleans-networking-calendar/

New Orleans Networking Calendar In New Orleans, knowing the right people can get you where you want to go. Use our networking calendar to connect with local organizations in New Orleans and find events from industry experts that can help your business grow. Our Optimists update this page manually by the 1st, so make sure to bookmark it and check back on on a monthly basis to see the latest events. We’re pleased to provide this resource as part of our company value to better our community. See the list of pages we pull our events fromAmerican Marketing Association: New Orleans | Young Professionals in New Orleans | The New Orleans Chamber | Eventbrite | Biz New Orleans | My New Orleans | Downtown NOLA | Meetup – Small Business Networking | New Orleans CIty Business | 504 Ward | Work NOLA | New Orleans Magazine | Kenner Business Association | East Jefferson Business Association | Jefferson Chamber | New Orleans Museum of Art | StayLocal | Young Leadership Council | Bureau of Governmental Research | Gulf South LGBT Chamber | AWBA New Orleans | Society for Marketing Professional Services | American Advertising Federation: New Orleans Want to Add Your Event? Upcoming Events Coffee with Kenner Business AssociationAugust 5, 2025|8–9amBlue Bird Latin Eatery, 3000 Loyola Dr, KennerFree 2025 Women’s Business AllianceAugust 7, 2025|5–7pmLucy’s Retired Surfer’s Bar & Restaurant, 501 Tchoupitoulas St. Free for Members | $10 for Non-Members 2025 Power HourAugust 12, 2025|12–1pm1515 Poydras St. 5th Floor Auditorium New Orleans,...

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- Published: 2025-04-11
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/insights/online-offscript/

Online Offscript Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in. Listen or watch below—and be sure to subscribe! Watch on YouTubeListen on SpotifyListen on Apple Music

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- Published: 2025-04-11
- Modified: 2025-05-23
- URL: https://onlineoptimism.com/client-referral-program/

We Do the Work. You Get the Revenue. Are you swamped with leads that don’t align with your business or budget? That’s where we come in! Our versatile agency is equipped to collaborate with clients across diverse sectors, as long as they’re working with a minimum of $2,000/month. So, if you come across leads that aren’t a best-fit for you, we’d be thrilled to explore their potential and see if we can help them soar! Let’s turn those “not-quite-right” leads into success stories together! 10% of RevenueYou receive 10% revenue for any new clients that you refer to us and sign a contract. Wide Range of IndustriesWe work with clients in a wide range of industries, feel free to send them along! Additional Income for YouWith very little work on your team, you can increase income for your agency! How It Works 1 A lead reaches out to you for creative digital marketing work but it turns out they’re not a good fit for your agency. 2 You let them know you have a great partner—Online Optimism—that could help instead. 3 You send an email to referrals@onlineoptimism. com with their contact information! We’re happy to chat via email, phone number, video call or meet up for a coffee! 4 Sit back and relax! We take it from there. Within a month, we’ll let you know how our conversations went, and if they became a client. 5 You’ll receive 10% of the onboarding fee, plus 10% of the first 6 month’s...

---

- Published: 2025-04-11
- Modified: 2025-04-30
- URL: https://onlineoptimism.com/newsletter/

Stay in Touch Enter your email address to sign up for our newsletter! "*" indicates required fields This field is hidden when viewing the formName? Email? * NameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 4, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_4'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_4');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_4'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_4'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_4'). val;gformInitSpinner( 4, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_4'). text);}else{jQuery('#gform_4'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_4" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_4"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_4" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 4, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function...

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- Published: 2025-04-11
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/press/

Press When the media needs expertise, they turn to our Optimists for answers. Below are a select number of pieces that have featured our team’s knowledge and experience. Journalist looking for a Source or Quote? Email your request/questions to press@onlineoptimism. com, and we’ll have a response back to you within 1 business day. Featuring Online Optimism in a Story? Grab a logo and other assets in our press kit below! View Press KitOptimists in the News Tulane Launches “Public Health Is... ” Awareness CampaignOnline Optimism |July 28, 2025Read Now 14 Ways to Market Technical Products (Beyond Specs & Comparisons)Online Optimism |June 27, 2025Read Now SaraOps DirectorOnline Optimism Announces People-Focused RebrandClaire Escobedo |May 21, 2025Read Now 25+ Best SEO Blogs to Follow in 2025Lauren Walter |April 28, 2025Read Now 29 Experts Share Their Best Email Marketing TipsJordan Figueredo |April 8, 2025Read Now Employee Isolation: At-Risk Roles and Effective HR StrategiesSara Bandurian |March 7, 2025Read Now 1 2 3 4 ... 16 Next Press Kit Our brand package below should have all the materials you need to properly showcase our company. If there’s something else you’d like, please email press@onlineoptimism. com and our Optimists will be happy to assist. "*" indicates required fields Download Assets* I have read and accept the guidelines for use. gform. initializeOnLoaded( function {gformInitSpinner( 20, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_20'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_20');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_20'). length > 0;var is_redirect...

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- Published: 2025-04-11
- Modified: 2025-05-06
- URL: https://onlineoptimism.com/contact/book-to-speak/

Book an Optimist to Speak Fill out the form to book an Optimist for your event, or click below to learn more about our speakers. "*" indicates required fields Name*Email* Which Optimist(s) are you interested in booking to speak? * Flynn Zaiger, CEO Meara McNitt, Senior Social Media Director Esteban Largaespada, Digital Ads Director Claire Escobedo, Design Director Jordan Figueredo, Accounts Director Please share any relevant information about your request. CommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 24, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_24'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_24');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_24'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_24'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_24'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_24'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_24'). val;gformInitSpinner( 24, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_24'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_24'). text);}else{jQuery('#gform_24'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_24" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_24"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); }...

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- Published: 2025-04-11
- Modified: 2025-07-02
- URL: https://onlineoptimism.com/contact/nola-marketing-blend/

Nola Marketing Blend Pause your remote work and meet fellow marketers in person! Summer Marketing Soiree: Genuine Marketing that Reflects our Rich Culture Join us for a night of networking and discussing how we as marketers, advertisers, and creatives can more authentically reflect our rich culture in our work! After an hour of networking, there will be a panel featuring a variety of local community leaders sharing their strategies and experience in creating authentic marketing and creative campaigns. We welcome: Guests ages 21+ only Agency folks In-house marketers Marketing students Date: Wednesday, July 30, 4–6pm Location: NOLA Brewing & Pizza Co. Cost: $15 Register on EventbriteGet Updates on Our Next Event Sign up for our newsletter with your email address to be notified of our next Marketing Blend. "*" indicates required fields This field is hidden when viewing the formName? Email? * EmailThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 4, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_4'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_4');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_4'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_4'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_4')....

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- Published: 2025-04-10
- Modified: 2025-07-22
- URL: https://onlineoptimism.com/contact/schedule-call/

Schedule A Call Here’s what to expect: Schedule your meeting below, and you’ll lock down a time with one of our Directors or CEO. Before that meeting, we research your digital presence. Want us to look into a competitor or anything else? Just mention it in the form when you schedule. Feel free to go video-on for the call, or video-off! The 30 minutes will go by fast—we introduce our team, answer your questions, and ask a few of our own. After the call, if we’re the right fit, we work with our team to craft a custom proposal for you. If we’re not the right fit, we give you a referral to someone who is. Flynn, CEOWe’re so excited to chat with you! Schedule your call below: Other Ways to Get In Touch New Orleans | Headquarters 517 Soraparu St, Suite L2 New Orleans, LA 70130 504-324-0073 NYC 157 Columbus Ave, 4th Floor New York, NY 10023 Email Us info@onlineoptimism. com Follow Us

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- Published: 2025-04-10
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/contact/

Get In Touch The quickest way to get in touch is to give us a call at 504-324-0073—we’ll pick up! If you’re looking to join our team, you can find information on full-time positions here, and our Specialist (internship) program here. Fill out the form below and we’ll get in touch. "*" indicates required fields Name*Email* How Can We Help You Today? *Would you like to subscribe to our monthly newsletter? Yes, I would! EmailThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 8, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_8'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_8');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_8'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_8'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_8'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_8'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_8'). val;gformInitSpinner( 8, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_8'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_8'). text);}else{jQuery('#gform_8'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_8" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_8"; gformWrapperDiv. insertAdjacentElement(...

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- Published: 2025-04-10
- Modified: 2025-04-30
- URL: https://onlineoptimism.com/insights/

Insights By sharing our knowledge and insights, we hope to better our communities and be an agency you’ll feel Optimistic about. Jordan, Accounts DirectorLaurenSearch & Content DirectorOur Blog Learn about creative digital marketing and design firsthand from our Optimists. Our BlogFree Resources Find free resources to get started with new tactics and strategies. Free ResourcesOur Podcast Hear about the latest in the digital marketing and design industry on our podcast. Our PodcastOptimistic Press See our past press or get brand assets and request a quote for an upcoming story. Optimistic PressDanielShort Form Creator

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- Published: 2025-04-10
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/our-work/

Our Work Choosing your digital marketing partner is one of the most impactful decisions you can make for your business. At Online Optimism, we specialize in varied campaigns across multiple industries, working to deliver lasting and demonstrable results to clients around the world. By truly listening to and understanding your needs, continually optimizing our work, and proving ourselves with our performance, we’re confident you’ll be Optimistic about our agency. Industries Find our work in your industry. Hospitality | Healthcare | AEC | Legal | Education | Nonprofits | CPGs | Ecommerce | B2B | B2C | Lagniappe Our Industry SpecialitiesAccounts TeamElizaBusiness & Ops CoordinatorTestimonials Hear from our wide array of clients across locations. Local | Regional | National | Global Our TestimonialsCase Studies & Websites Built Examine our previous campaigns and websites to see how we can help your business. Insights | Strategies | Results Our Past WorkDesign Team

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- Published: 2025-04-08
- Modified: 2025-05-23
- URL: https://onlineoptimism.com/careers/specialists/

Specialist Program Other agencies might call it an internship program, but we offer and expect more. Our Specialist program was crafted to be the leading program for college students and recent grads to build a future career in marketing or design. We see it as the last internship you’ll ever do. Our Specialists work 25–40 hours per week, making $17/hour, collaborating with our full-time employees, working for both our clients and Online Optimism itself. In return, we make sure they receive valuable, real-world experience, and the opportunity to team up with the best and brightest. Specialists may work out of our offices in New Orleans, or remotely from one of the following states or districts: Louisiana, New York, Georgia, Illinois, Florida, Colorado, Arizona, New York, Virginia, or Washington, DC. Real Work, Real Experience This opportunity isn’t about getting your boss coffee—we’ll take care of that! You’ll spend your time here working on real assignments and projects, being involved in actual client work, and teaming up with full-time Optimists as well as handling tasks independently. Summer 2019 Specialists (and a Barketer) Fall 2024 Specialists Cold, Hard Cash We provide $17/hour pay to all of our Specialists. For those still in school, we’re also happy to do everything we can to get you college credit. Getting You a Job (Here or Elsewhere) We truly strive to make this the last internship you’ll ever have. While we certainly consider our Specialists first for all full-time employment opportunities, we simply can’t offer a position...

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- Published: 2025-04-08
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/our-work/industries/

Industries Our campaigns are based on our years of proven results across various industries. At Online Optimism, we tailor our strategies to your specific business model and industry challenges. Learn more below about our work and how we personalize marketing to help businesses across sectors meet their unique goals. Healthcare Digital Marketing AgencyWe’ll handle your marketing while you take care of your patients. Private Practice | Community Health | Fitness & Wellness | Veterinary Digital Marketing in the Hospitality IndustryChecking in guests starts with checking out a strong online presence. Restaurants & Catering | Hotels | Bars & Breweries | Business Associations Consumer Packaged Goods Digital Marketing AgencyLet’s unbox the best digital marketing strategies for your company. Food | Beverage | Health and Beauty Digital Marketing Strategy for Law FirmsWitness how your audience grows with our digital marketing tactics. Law Firms | Criminal Defense | Legal Consultants Ecommerce Digital Marketing AgencyTurn browsers into buyers. B2C | Fashion | Electronics | Merchandise Digital Marketing Agency for SchoolsRevamp your school’s image with A+ digital marketing. Schools | Universities | Educational Programs Marketing for NonprofitsMake a difference with digital marketing for your nonprofit. Nonprofit Organizations Digital Marketing for Architecture, Engineering, and Construction FirmsBuild your brand and showcase your work. Construction | Architecture | Interior Construction | Engineering Lagniappe Don’t see your industry above? Don’t worry! Our clients come from all different backgrounds. Check out more of our past work to see how Online Optimism can provide a unique approach to meet your digital...

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- Published: 2025-04-07
- Modified: 2025-05-23
- URL: https://onlineoptimism.com/careers/

Careers Passionate? Ambitious? Exceptionally Helpful? You might be an Optimist. The best days at Online Optimism are when we get another team member just as excited to come to work as we are. At our agency, each day is an opportunity for growth—for our company, our clients, and ourselves. Ready to Be an Optimist? Full-Time Careers Short Form Video Specialist Internship Opportunities Our Specialist ProgramBe Notified of Future Job Openings "*" indicates required fields What's Your Name? * First Last What is Your Email Address? * In addition to notifications about full-time positions, please check below if you'd like to receive: Notifications about our Specialist (paid internship) program Our monthly newsletter gform. initializeOnLoaded( function {gformInitSpinner( 5, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_5'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_5');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_5'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_5'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_5'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_5'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_5'). val;gformInitSpinner( 5, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_5'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_5'). text);}else{jQuery('#gform_5'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return;...

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- Published: 2025-04-05
- Modified: 2025-06-24
- URL: https://onlineoptimism.com/services/pricing/

Pricing Information DanielShort Form CreatorDigital Marketing Campaigns There are a number of different factors that come into play when estimating the cost of a marketing campaign. What services does your business require? Who are you trying to reach? How competitive is the landscape? What are your goals? We provide marketing made personal to your business, target audience, and objectives. For marketing campaigns, our work costs $2,000–$125,000 per month. Most often, we charge $5,000–$35,000 per month for management. If you’re looking for paid search or social, there is additional advertising spend on top of our management fees. This spend goes directly to Google, Meta, or the platform on which we are advertising, and it can range from a few hundred dollars to hundreds of thousands of dollars per month. Our initial contracts are typically six or twelve months, though we have opt-out clauses after 60 days for new clients’ peace of mind. Our digital marketing contracts never automatically renew. We want to earn your business every time, and we typically adapt our scope of services based on what we’ve learned from your previous campaign as well as how the digital landscape has evolved since then. Website Development & Design Website costs vary widely depending on the functionality needed and the design complexity. For website projects, our work costs $8,000–$250,000. Most often, we charge $15,000–$100,000 for these projects. The majority of our website projects include copywriting, custom WordPress themes and development (including plugins), and advanced integrations (such as podcasts or Javascript D3...

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- Published: 2025-04-05
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/services/

DanielShort Form CreatorOur Services Core Capabilities As a full-service digital marketing agency, our capabilities stretch across platforms to cover nearly every tactic that an organization can utilize to grow and better represent their business online. From Our CEO “The most effective digital marketing strategies don’t just chase algorithms or trends. They’re built on strong marketing principles along with adaptability, and they connect with actual humans wherever they’re online. ” Flynn ZaigerCEO Explore our main capabilities below. Not sure if we provide what you’re looking for? Contact an Optimist today to find out. JordanAccounts DirectorLaurenSearch & Content DirectorAEO, AIO, & GEO ClaireDesign DirectorAmanda, DesignerBranding LaurenSearch & Content DirectorJordan, Accounts DirectorContent Marketing EstebanAds DirectorDigital Ads Flynn, CEOReddit Management Lauren, Search & Content DirectorSearch Engine Optimization (SEO) MearaSr Social Media DirectorSocial Media Management Daniel, Short Form CreatorVideo Production Ivey, Sr DeveloperClaire, Design DirectorWebsite Design

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- Published: 2025-04-04
- Modified: 2025-07-03
- URL: https://onlineoptimism.com/our-work/testimonials/

Claire, Design DirectorIvey, Sr DeveloperHear from Our Clients At Online Optimism, our approach is unique for each client, tailored to their industry, needs, and objectives. By putting people first in our strategies, we make your marketing personal. Here’s what our clients have to say about working with us: Online Optimism revived an outdated and cumbersome website into a clean, well-laid-out masterpiece. The site is aesthetically pleasing now and provides our visitors with information concisely. We anticipate an increase in direct leads for our team because of the updated functionality features Online Optimism implemented. I am so grateful to Online Optimism for understanding the assignment and delivering a legitimate quality product! Terra Washington ,Director, Marketing & CommunicationsDecide DeKalbRead Case Study Online Optimism helped us to build something great and easy to manage just out of an idea that we had. They were so helpful throughout this process, making sure that we could give our input and have what we needed. We had a lot of different cooks in the kitchen, so to speak, when it came to thinking about how the website needed to function, look and feel; OO helped us find a cohesive voice and brand. They used their expertise to build something that we all love. Twyla Mount ,Bakery + Market ChefDragonfly CaféRead Case Study The communication with Online Optimism has been fantastic—they’ve gone above and beyond in communicating with us. We’ve seen a higher level of engagement and enthusiasm for our organization from our members thanks to our...

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- Published: 2025-04-03
- Modified: 2025-05-23
- URL: https://onlineoptimism.com/insights/resources/

Our Resources Interested in digital marketing tools to help your business? At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business, or you’re just starting out, our resources are perfect for improving your online presence and growing your company. Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike. Flynn, CEOBuild Your Brand through Reddit Organic MarketingSelf-described as the front page of the internet, Reddit's unique blend of Wild West social platform and search engine presence in 2025 makes it crucial but challenging to be a positive pillar for your brand. We'll show you how to make it happen. MearaSr Social Media DirectorComprehensive Graphic Size Guide for RedditGet the dimensions for every graphic element you’ll need to build a comprehensive Reddit profile. Comprehensive Graphic Size Guide for BlueskyGet the dimensions for every graphic element you’ll need on Bluesky. NOLA Street Tiles GeneratorTransform any message into the iconic charm of New Orleans street signs with their distinctive tile letters! Generate an embed code to place your tiles on your own website, or download them as a PNG. Ivey, Sr DeveloperClaire,...

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- Published: 2025-03-17
- Modified: 2025-04-22
- URL: https://onlineoptimism.com/creative-digital-marketing-in-your-city/

Creative Digital Marketing in Your City Your Marketing Should be as Unique as Your Business and Location When you’re considering which marketing agency to choose for your organization, you want someone who understands where you and your customers live. At Online Optimism, we’re experts in adapting to different cities, states, and regions. It’s why we have clients that serve customers across the country (and occasionally, the world). While we’re not limited to the below, here are just a few of the cities where we can serve as your localized digital marketing and design arm. Atlanta Social Media Marketing AgencyRead About Social Media Marketing in Atlanta Creative Agencies in DC | Washington’s Top FirmRead About Creative Agencies in Washington, DC Digital Marketing Agency AtlantaRead about our Marketing Agency in Atlanta Federally Qualified Health Center Marketing AgencyRead about FQHC Digital Marketing Jordan, Accounts DirectorLaurenSearch & Content DirectorNew Orleans Axios Email MarketingRead About Axios Email Marketing New Orleans Branding AgencyRead about New Orleans Branding Agency New Orleans Content Marketing AgencyRead about New Orleans Content Marketing New Orleans Digital AdsRead about New Orleans Digital Ads New Orleans Digital MarketingRead About New Orleans Digital Marketing New Orleans SEORead about Our New Orleans SEO Agency New Orleans Slate Email MarketingRead About Axios Email Marketing New Orleans Social Media AgencyRead about Social Media in New Orleans, Louisiana Design TeamNew Orleans Web DesignRead About New Orleans Web Design Agency New Orleans WordPress Website DesignRead About New Orleans WordPress Website Design NYC Marketing AgencyRead About Our NYC Marketing Agency...

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- Published: 2025-03-14
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/about/our-team/

EstebanAds DirectorOur Team of Optimists Meet our Optimists below. Hover to read their emoji-autobiographies and click to learn more. Leadership Flynn ZaigerCEO Meara McNittSenior Social Media Director Lauren WalterSearch & Content Director Sara BandurianOperations Director Esteban LargaespadaDigital Ads Director Claire EscobedoDesign Director Jordan FigueredoAccounts Director Team Ivey BarrSenior Developer 🫶 🪩Madison BuckSenior Social Media Strategist Abby RocheSocial Media Strategist 🪀 Alex KillingsworthEmail & Content Marketing Strategist Alyssa KingAccount Executive Amanda Cassingham-BardwellDigital Designer Anthony CusumanoReddit Strategist 🪩 Bri HoomesCommunity Manager Erin ChadwickMultimedia Creator Kimberly HamptonDigital Ads Strategist Natasha MintzAccount Executive 🫶 ⬛Eliza QuaglinoBusiness Development & Operations Coordinator Specialists Other agencies might call it an internship, but with real-world work experience, competitive pay, and collaboration with our full-time employees, we offer (and expect) more from our Specialists. Join our team of Specialists and launch your career. Learn More About our Specialist Program Ian LockabyBusiness Development Specialist Tasnim LoqmanDesign & Development Specialist Barketing Staff Pimm’s PupChief Executive Pawfficer JettaSEO (Small Ears Optimization) Strategist SashaPup-perations Coordinator TeddyTreat Restocking Manager MaverickClient Happiness Executive KyloBark Side Jedi BlueCuteness Curator ScoutTrend Tracker RocketFluffiness Moderator Dr. PepperFlynn’s Brother Catvertising Staff Bea & JamaBusiness Catreach Coordinators GhostCommeownity Manager LondonClient Analytics Technician (CAT) VeronaBusiness Proposal Purrator RorschachData Anomaly Spotter AjaCampaign Purrformance Strategist Accounts TeamGet In Touch with an Optimist "*" indicates required fields Name*Email* How Can We Help You Today? *Would you like to subscribe to our monthly newsletter? Yes, I would! CommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 8, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner....

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- Published: 2025-03-14
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/about/

About About Online Optimism Since launching in 2012, we’ve built an agency to be Optimistic about. It started with our CEO, Flynn, and has grown to include our headquarters in New Orleans, a second office in New York City, and a talented, hybrid team of creative and digital marketing talent from around the country. Our Mission Be a creative digital agency that puts people & Optimism first. Our Vision Be a leading creative digital agency that creates exceptional work and fosters employee growth in an effort to support thriving businesses and organizations in our community. Our Values Build On Trust Trust is the greatest asset we have. Clients hire us because they trust us to represent and grow their business, while marketers and creatives join us because they trust our mission aligns with their personal goals. Everything begins with trust. Be Exceptionally Helpful At all times, our organization and employees strive to be exceptionally helpful. Going above and beyond is our norm. Accounts TeamKeep It Human As a digital-first company, screens and devices occupy much of our time. They are valuable tools that facilitate our work, but not replacements for personal connections and communication. We do business with people—not products. Always Optimize Working on the leading edge of technology allows us to improve our work and results. In a rapidly evolving industry, we know there will be missteps along the way—what matters is learning quickly and correcting course. We always look for ways to make the next campaign even better...

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- Published: 2025-02-28
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/dei/

Our Diversity, Equity, and Inclusion Efforts We update this page with relevant information on our work in Diversity, Equity, Inclusion, Belonging, and Anti-Racism at Online Optimism. JordanAccounts DirectorDEI Efforts at Online Optimism 2025 We continued our Donate, Elevate Program, supporting climate and land justice. We continued sending all employees who interview candidates for new positions to annual DEI training with The Compliance Training Group, as well as all new employees within their first three months. We continued providing our company subscription to Reimagined. We continued our lunchtime anti-racism chat series. We continued our GIVE Program to encourage team members to volunteer in their communities. Our team subscribed to 28 Days of Black History, an educational newsletter series that focuses on untold or underappreciated stories of inspiring Black figures in US history. The theme for 2025 was “African Americans and Labor. ” Members of our DEI committee attended Power + Privilege and Conflict workshops from Reclamation Ventures and Reimagined. We highlighted the American Cancer Society Patrick F. Taylor Hope Lodge on our blog and social media through our Nonprofit Spotlight series, as well as making a donation. We hosted Dr. Joanna Schwartz of Georgia College & State University, who spoke to us about LGBTQ+ marketing. 2024 We continued our Donate, Elevate Program, supporting trans rights advocacy. We continued sending all employees who interview candidates for new positions to annual DEI training with The Compliance Training Group, and we started sending all new employees to training in their first three months. We...

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- Published: 2025-02-24
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/our-work/projects/

Our Past Work At Online Optimism, we’re obsessed with results. We dig deep into your industry, understand your specific challenges, and craft strategies that actually move the needle for your business. Here’s how we’ve delivered for clients just like you: Open Project FiltersFilter by ServicesResetBrandingContentCreativeDigital AdvertisingEmail MarketingSEOSocial Media AdvertisingSocial Media ManagementVideo & AnimationWeb DesignFilter by ServicesResetAEC (Architecture, Engineering, and Construction)AutomotiveB2B (Business to Business)BeautyConsultingCreative ServicesCryptocurrencyE-CommerceEducationGovernment & NGOsHealthcareHome ServicesHospitalityIndustrialNonprofitReal EstateTechnologyApplyOpen Project Filters MadisonSr Social Media StrategistCase StudyOnline Optimism Meta Advertising Success StoriesSocial Media Advertising Case StudyBuilding Big Brand Presence on Reddit IntroductionContent | Social Media Management AlexEmail StrategistCase StudyComprehensive Email Marketing Services That Drive Conversions, Traffic, and EngagementCreative | Email Marketing Lauren, Search & Content DirectorCase StudyWorking with B2B Companies on Authentic MessagingContent Case StudyShifting into High Gear: How TDI’s Local SEO Strategy Accelerated Enrollment Across LocationsContent | SEO

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- Published: 2025-02-20
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/insights/blog/

Our Blog The Latest Esteban Largaespada|July 29, 2025Nextdoor’s Big Bet on Local Relevance Sara Bandurian|July 25, 2025Non-Profit Spotlight: United Way of Southeast LA Kimberly Hampton|July 23, 2025Integrated Marketing: How Google Ads Works With Email, Social, and Landing Pages Featured Insights Sara Bandurian|July 25, 2025Non-Profit Spotlight: United Way of Southeast LAIn Southeast Louisiana, nearly half of all households struggle to afford basic necessities. Behind this statistic are hardworking human beings, loving families, and caring neighbors who, despite their best efforts,... Amanda Cassingham-Bardwell|July 15, 2025Including Accessible Web Colors in Your Brand GuideWhy should your brand guide include accessibility standards? An accessible brand offers equal access and enjoyment of your content for all users, strengthening your brand reputation and building trust with... Abby Roche|June 24, 2025TikTok Just Made Social Media More Inclusive—Here’s What You Need to KnowTikTok is stepping up its accessibility game, and honestly? It’s about time. As social media managers and content creators, we’ve been waiting for platforms to make meaningful changes that actually... Flynn Zaiger|June 17, 2025Talking Agency Evolution with Jeremy Rivera on the Unscripted SEO PodcastThis is a recap of The Unscripted SEO Interview Podcast with me, Flynn Zaiger, and host Jeremy Rivera. In this wide-ranging conversation, we dove deep into the evolution of SEO... Full Post Archive Filter PostsFilter PostsResetConferenceFeaturedNew OrleansNewsPeopleResourcesServicesApplyFilter Posts Esteban Largaespada|July 29, 2025Nextdoor’s Big Bet on Local Relevance Sara Bandurian|July 25, 2025Non-Profit Spotlight: United Way of Southeast LA Kimberly Hampton|July 23, 2025Integrated Marketing: How Google Ads Works With Email, Social, and Landing Pages Ian Lockaby|July...

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- Published: 2025-01-14
- Modified: 2025-08-01
- URL: https://onlineoptimism.com/

Esteban, Ads Director We are Online Optimism, a creative digital marketing & design agency. We make marketing personal. Ever since Flynn founded the company in 2012, we’ve been an agency that puts people first. From investing in our staff’s skills and well-being to acting as an extension of our clients’ teams, we prioritize human connections while working in the digital marketing and design landscape. Our ServicesGet in TouchSaraOps Director Headquartered in New Orleans, Delivering Results and Optimism Around the World With staff located in New Orleans where we’re headquartered, in New York City where we have a second office, and remotely across the country, we bring the best of the hybrid workforce to our clients. Online Optimism specializes in search engine optimization (SEO), website design, pay-per-click (PPC) advertising, social media marketing, video production, email marketing, branding, and more. Latest from our blog Esteban Largaespada|July 29, 2025Nextdoor’s Big Bet on Local RelevanceNextdoor Wants To Be Your Neighbor Nextdoor, in a press release earlier this month announced what they are calling “the most consequential redesign of its core product to date”. So... Jordan Figueredo|March 7, 2025How to Set Client Expectations for Marketing Success Kim Butler|February 26, 2025What Is SEO in 2025? The Complete Guide to Dominating Search Jordan, Accounts DirectorAlyssa, AEJordan Figueredo|February 17, 2025Mastering the Art of the Creative Brief in Marketing Campaigns Partner with Experts You Can Count On At Online Optimism, we produce innovative, data-driven campaigns that are tailored to your goals. In addition to working with clients across the...

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## Posts

- Published: 2025-08-04
- Modified: 2025-08-04
- URL: https://onlineoptimism.com/blog/are-you-ready-to-go-into-digital-audio-with-audiogo/
- Categories: Services, Uncategorized
- Tags: digital audio, digital marketing, marketing, Podcasts
- SEO Service Types: Search & Ads

What’s in a Name? If you hear about AudioGO without context, you may (mistakenly) think you don’t know about them. However, AudioGO is just the platform that gives you access to the ads on the SiriusXM audio network. I bet that name rings a bell. To be more specific, AudioGo is the self-service campaign management platform for SiriusXM Media; and SiriusXM Media is the advertising arm of the more all-encompassing SiriusXM Audio Network. It’s like a fun little marketing matrioska doll. Audiogo provides self-service access to an extensive portfolio that spans streaming services, satellite radio, podcasts, and specialized sound platforms including SoundCloud and the SiXM podcast network. The platform democratizes digital audio advertising by enabling advertisers to deploy audio campaigns with just a few clicks, making sophisticated audio advertising accessible to businesses of all sizes. SiriusXM Media has come a long way from doing just satellite radio back in the 2010’s. It is a whole umbrella company that reaches 150 million monthly listeners across the United States. The network includes three main divisions: SiriusXM satellite radio, the SiriusXM Streaming Network (anchored by platforms like Pandora and SoundCloud), and the SiriusXM Podcast Network. This comprehensive portfolio allows advertisers to access audiences around the clock. From people listening to radio shows in the morning on satellite radio to streaming music at work while they code to their evening podcast unwind session. The evolution from a satellite radio company to a comprehensive audio ecosystem reflects broader changes in how Americans consume audio content....

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- Published: 2025-07-29
- Modified: 2025-07-29
- URL: https://onlineoptimism.com/blog/nextdoors-big-bet-on-local-relevance/
- Categories: News
- Tags: Advertising, digital marketing, marketing, Social Media
- SEO Service Types: Search & Ads

Nextdoor Wants To Be Your Neighbor Nextdoor, in a press release earlier this month announced what they are calling “the most consequential redesign of its core product to date”. So what is a Nextdoor? For those unfamiliar with the app, Nextdoor is a neighborhood-focused social media platform that aims to connect people that are roughly in the same geographic area. Founded in 2011, distinguished itself back then and now by requiring that users verify their real mailing address to join each neighborhood network. This yielded small online spaces that ensure each user is interacting with people who are geographically close to them. Though growth has proven to be a challenge for the platform over the years, they do report about 100 million users across different countries. Though it has had some success in establishing itself as the "neighborhood bulletin board”, the platform has been trying to shed its reputation for neighborhood complaints, and move into a more utility-based role in its users’ lives. With this most recent news release and rebrand, Nextdoor is making a major push toward real-life interactions and local relevance. For the 14 years since its original launch, they have been known as the app associated with neighborhood gossip, busybody neighbors, and people who spend a lot of time at home. That said, they're betting big on the fact that many more people will be staying home now that hybrid and remote work has become much more common among their target audience. The more people stay at...

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- Published: 2025-07-25
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/blog/non-profit-spotlight-united-way-of-southeast-la/
- Categories: Featured, New Orleans, People
- Tags: Nonprofit, nonprofits

In Southeast Louisiana, nearly half of all households struggle to afford basic necessities. Behind this statistic are hardworking human beings, loving families, and caring neighbors who, despite their best efforts, find themselves unable to keep pace with the rising cost of living. Research by the Brookings Institute points out that “the effects of rising prices have been even more pronounced for poorer families, and especially families of color. ” United Way of Southeast Louisiana is a trusted non-profit with deep local roots that sees how our communities' greatest challenges are interconnected. By showing up in communities, listening, and responding with innovative solutions, they aim to increase resilience and advance health, youth opportunity, and financial security for all. Their stated mission is simple and bold: to eradicate poverty. UNDERSTANDING COMMUNITIES: ALICE IN SOUTHEAST LOUISIANA United Way focuses their efforts on community members within the ALICE demographic—that is: Asset Limited, Income Constrained, Employed. This describes families who still face financial hardship—unable to afford necessities such as housing, food, childcare, healthcare, essential technologies, and transportation—despite doing everything they are supposed to do to ensure their own thriving. At least 49% of households in Southeast Louisiana fell below the ALICE threshold in 2023, an unacceptable number by any measure. You can learn more specifics in United Way's Southeast Louisiana ALICE Report. Even as many low-income workers saw their wages grow at the fastest rate in four decades, this didn’t equal better quality of life as inflation diminished those wage gains. This is the context...

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- Published: 2025-07-23
- Modified: 2025-07-23
- URL: https://onlineoptimism.com/blog/integrated-marketing-google-ads/
- Categories: Services
- Tags: Email Marketing, Google Ads, search engine optimization, SEO, Social Media, social media ads, social media campaigns, Social Media Content, social media management, social media marketing
- SEO Service Types: Email, Search & Ads, SEO, Social Media

As new marketing platforms emerge alongside established channels, there are more opportunities than ever for robust integrated marketing campaigns. Today, I’m focusing on Google Ads and how they relate to email, social, and landing page efforts. We know Google Ads work well on their own, but perform best when paired with upper-funnel efforts. The easy answer here is that their ads can share the same creative theme, including images and messaging—and that people who didn’t convert from your social ads and emails can be retargeted with Google Ads to great effect. But I won’t say that. I’ll give you more than the shallow answers you could’ve easily Googled. Let’s touch on how each of these channels can work together to make your campaigns even stronger. Aligning Google Ads with Email Marketing Of course, the copy in your email campaigns can be repurposed to ensure consistent messaging across both platforms. The click-through rates can be a guide that provides insight for us when it comes to subject lines working with our audience and what isn’t. The subject lines yielding a better click-through rate can be repurposed for ad copy. But what’s better than repurposed ad copy in a digital landscape where third-party cookies are at risk? A first-party data source! Email addresses collected through direct interactions with their consent are pretty underrated at a time like this. This information can be fed back into Google Ads as more qualified signals for Google to go off of, elevating your retargeting strategy. Aligning...

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- Published: 2025-07-18
- Modified: 2025-07-18
- URL: https://onlineoptimism.com/blog/art-museum-digital-marketing-strategy-reaching-hearts-and-minds-online/
- Categories: Resources
- Tags: digital marketing, New Orleans, Social Media
- SEO Service Types: SEO

The Work of Art in the Age of Mechanical Repost-duction In an era of atrophied attention, when people seem to believe that aura is a mere online meme, art museums find themselves needing to reinvent their marketing game. Gone are days when cultural institutions could rely on prestige alone to draw crowds. Today, museums are connecting with new audiences in new ways - modernizing their digital presence and offering free online resources like image databases, virtual tours, and online courses to drive traffic. They are also entering the stream of social media as users and creators themselves. With the rich resources of their own collections, they are expanding their role as cultural custodians while bridging the gap between reverence and relevance. Why Art Museums Are Evolving Art museums wrestle with a very 21st-century paradox: how do you make gallery walls compete with phone screens for the attention of digital natives and the chronically online? One answer is a digital marketing strategy that entertains and illuminates. As younger audiences increasingly encounter culture old and new through screens, institutions are wise to meet them where they are—online and engaged. The transformation isn't just about survival, though, it's about evolving and thriving. Museums that embrace innovative digital marketing are discovering unprecedented opportunities to democratize art and expand their reach. Treating art as a shared commons accessible to all, regardless of location or means, helps ensure the longer-term flourishing of arts institutions. Plus, free online resources have been shown to drum up interest in...

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- Published: 2025-07-17
- Modified: 2025-07-17
- URL: https://onlineoptimism.com/blog/why-googles-ai-powered-creative-ads-suggestions-might-not-be-right/
- Categories: News
- Tags: Ai ads, ai advertising, customized digital campaigns, digital ai advertising, digital campaigns, digital marketing, Google Ads, google ai ads, google paid ads, paid ads, paid marketing
- SEO Service Types: Consulting, Search & Ads

Automation is the word that best sums up what’s happening across the digital advertising landscape. With AI on the rise and being baked into nearly everything, it’s no surprise that Google Ads has been leaning into automation—especially in Responsive Search Ads (RSAs), where it suggests headlines and descriptions. Google’s AI-powered creative suggestions appear when you build RSAs or Performance Max campaigns, recommending headlines, descriptions, callouts, and even images and videos based on your landing page, assets, and previous ads. Why Strategists Still Need to Be Involved While these AI-generated suggestions can offer a fresh perspective—especially when we as strategists are deep in accounts or simply overwhelmed—it’s still essential to make these creative decisions intentionally. They can be very useful when your ad strength is low, and you want to strengthen it with headlines that Google already “likes,” or for generating ideas that incorporate keywords you may not have thought of. It’s nice to know Google has ideas ready to go, but that doesn’t mean they’re always the right ones. Embracing Google’s creative input is helpful, but a strategist must know when to override it with human judgment. When to Say No to Google’s Suggestions So... why decline an AI-powered suggestion? Google’s recommendations are often too vague and generic, which doesn’t work for the kind of customized, on-brand messaging we aim to deliver for clients. Headlines like “Trusted Experts” or “Learn More Today” don’t differentiate your client from anyone else and worse, they don’t reflect the brand’s unique voice. It’s even...

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- Published: 2025-07-15
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/blog/including-accessible-web-colors-in-your-brand-guide/
- Categories: Featured, Resources
- SEO Service Types: Branding, Design, Websites

Why should your brand guide include accessibility standards? An accessible brand offers equal access and enjoyment of your content for all users, strengthening your brand reputation and building trust with your audience. Including accessibility features like accessible web colors with proper color contrast, alt text for images, and keyboard navigation shows that your brand values all who interact with it while ensuring compliance with federal accessibility requirements. A great way to implement accessible design and content creation across your brand is to include these standards in your brand guide. This gives your team quick and easy access to the rules they need to follow, without each of them needing to be an expert on WCAG standards. When working with outside contractors or freelancers, having these rules in your brand guide will also help ensure they are consistently followed. In this blog we’ll focus on one of the first features of a brand we see– color. It’s important for the colors you use for text to be readable to users who have varying abilities to distinguish colors. WCAG outlines Level AA guidance for color contrast for text: Text has a 4. 5:1 contrast ratio against its background color. Exception: Large text (14pt bold or 18pt) can have a contrast ratio of 3:1. Logos do not have a contrast requirement, but if you are designing a new logo you may still choose to use a 3:1 or greater contrast for accessibility. These are the rules for accessible Web Colors we’ll be adding...

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- Published: 2025-07-10
- Modified: 2025-07-10
- URL: https://onlineoptimism.com/blog/using-nostalgia-in-marketing/
- Categories: Resources
- Tags: digital marketing, marketing, marketing expertise, marketing insight, marketing techniques, marketing tricks, nostalgia marketing
- SEO Service Types: Branding, Consulting

With constant technological development, younger generations crave familiarity, authenticity, and a break from the constant focus on the future. Whether it’s through the rise of y2k-fashion, playing vinyl records, or using digital cameras, Gen Z has been fueling a wave of nostalgia. Since today's consumers are constantly fed content in all directions with the average attention span shrinking, standing out has been all the more valuable to digital marketers. Using nostalgia in marketing strategies can help brands be more authentic, foster trust, and overall evoke positive emotions. WHAT IS NOSTALGIA MARKETING AND WHY DOES IT WORK? Nostalgia is a powerful tool for marketers as it can build loyalty and evoke positive, familiar emotions in consumers. Nostalgia is when one remembers or reminisces on memories from one’s past, oftentimes from one’s childhood. When one feels nostalgic, they often recall a memory with rose-tinted glasses and oftentimes wish they could return to that moment. As a result, as Psychology researchers have stated, one typically feels positive emotions such as warmth, joy, gratitude, and affection when feeling nostalgic. Nostalgia Marketing focuses on evoking familiar, positive feelings so consumers associate those feelings with a brand, they are more likely to engage with and trust the brand. EXAMPLES OF NOSTALGIA MARKETING TAYLOR SWIFT AND THE ERAS TOUR Taylor Swift’s Eras Tour strategically utilizes nostalgia marketing by relating to her audience, refreshing old content, and staying authentic. Through the Eras Tour and her re-releases of her albums which were "Taylor's Version” Swift has perfected the idea...

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- Published: 2025-06-24
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/blog/tiktok-more-inclusive/
- Categories: Featured, News
- Tags: accessibility in marketing, Social Media, Social Media Advice, social media app, social media campaigns, Social Media Content, social media management, social media marketing, social media tips, TikTok, tiktok marketing
- SEO Service Types: Social Media

TikTok is stepping up its accessibility game, and honestly? It's about time. As social media managers and content creators, we've been waiting for platforms to make meaningful changes that actually help everyone participate in the conversation. These new features aren't just nice-to-haves, they're essentials that make the platform more welcoming for all users. Our Social Media Strategist, Abby Roche, breaks down everything you need to know in the video below. https://onlineoptimism. com/wp-content/uploads/2025/06/OPT23_20250612-OO-AR-OO-Social-TikTok-Accessibility-Features_V6_E70_PM18. mp4 What's New on TikTok's Accessibility Front Alt Text for Photo Posts You can now add alt text descriptions to your photo posts, either during upload or after you've already hit publish. But here's where it gets interesting: TikTok is testing AI-generated alt text options. While we're always cautious about letting robots do our creative work, this could be a game-changer for busy social media managers who want to make their content accessible but struggle with time constraints. Pro tip from our team: Don't rely solely on AI-generated descriptions. Take a moment to review and personalize them. Your audience deserves thoughtful, accurate descriptions that capture the essence of your content. Better Contrast Options For users who need higher contrast to comfortably view content, TikTok now offers improved contrast settings. Getting there is simple: Settings > Accessibility > Increase Color Contrast. That's it. This might seem like a small change, but for users with visual impairments or reading difficulties, it can make the difference between scrolling past your content and actually engaging with it. Bold Text Support If you're...

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- Published: 2025-06-17
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/blog/seo-agency-evolution-a-conversation-with-flynn-zaiger/
- Categories: Featured, Resources
- Tags: digital marketing, Podcast
- SEO Service Types: Search & Ads, SEO

This is a recap of The Unscripted SEO Interview Podcast with me, Flynn Zaiger, and host Jeremy Rivera. In this wide-ranging conversation, we dove deep into the evolution of SEO agencies. I shared my journey from a one-person operation with a laptop to building a 20-person agency over 13 years, discussing everything from the challenges of niche specialization to adapting SEO strategies in the age of AI. Along with Jeremy, we explore how agencies need to evolve beyond traditional SEO tactics, the importance of understanding client business models, and why conversion optimization should be prioritized alongside search rankings. This episode is packed with practical insights for agency owners, SEO professionals, and anyone looking to understand how the search landscape is changing in 2025. Podcast Episode Highlights "It really feels to me like Sears, which I know is such a weird metaphor. When Amazon came around in the 90s, Sears could've been that company. It had been that company in America for 80 years. Google's never really solved this - Gen Z and Alpha is still using TikTok as search. They were at 92%, now they're at 90%, they're just chasing the new leaders. " - Flynn Zaiger "I like saying that are drunk personally, but that's because I feel like even a least trained person would remember what they said four words ago. " - Flynn Zaiger Key Takeaways Diversify your client base – Agencies that focus too narrowly on one niche risk getting crushed when that industry faces challenges...

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- Published: 2025-05-29
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/blog/googles-ai-overviews-are-introducing-dark-patterns/
- Categories: Conference, Featured, Resources
- SEO Service Types: Search & Ads, SEO

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- Published: 2025-05-20
- Modified: 2025-05-22
- URL: https://onlineoptimism.com/blog/how-to-overcome-social-media-addiction/
- Categories: Featured, Resources

Is Social Media Addiction a Real Addiction? Do I Have a Social Media Addiction? How to Overcome Social Media Addiction 1. Reach Out for Support In the Moment 2. Be More Mindful of Your Habits 3. Change Your Tools What does recovery from social media addiction look like? Should I Stop Using Social Media Completely? Bookend Your Time on Social Media A Path Forward: a Healthy Relationship with Social Media Looking for more resources? Resources from Internet and Technology Addicts Anonymous (ITAA) Resources from Media Addicts Anonymous (MAA) Step Back from Social Media with our Expert Management Social media users—and, to a lesser extent, even some app creators—recognize the problem of social media addiction and want to change the role social media plays in our lives. In the past few years, we’ve seen a rise in popularity in new social media apps that offer non-addictive interfaces, such as BeReal and Lapse, the former prompting users to take just one photo a day, and Lapse asking users to wait several hours for their photos to “develop. ” These examples are, unfortunately, the exceptions to the rule. For the most part, social media app creators and developers profit off of the amount of time we spend on social media, to the tune of $244 billion spent in 2024 on social media advertising, with 2025 figures estimated to be upwards of $270 billion. Sprout Social has found that ads on social media account for 3 in every 10 dollars spent on online advertising....

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- Published: 2025-05-07
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/from-message-to-action-automating-task-assignments-with-slack-integrations/
- Categories: Services
- Tags: account management, project management

When working at a marketing agency, employees are used to wearing numerous hats, making their days fast-paced. That being said, speed is essential for agency employees. Communication, decision-making, and task execution need to happen seamlessly – often within a few minutes. This is one of the many reasons that project managers and other marketers are turning to Slack integrations to ensure all campaign tasks are organized and delegated appropriately. Slack integrations help your team automate turning messages into formal tasks, making sure nothing gets lost as you assign tasks to your team members. These integrations instantly turn messages into actionable tasks, reducing missed deadlines, eliminating manual follow-ups, and boosting team productivity. For marketing agencies, where multiple campaigns, client needs, and deliverables are shifting and in flux, automation is not just a want or a convenience; it’s a critical feature of an efficient campaign. Why Automate Tasks Assignments in Slack? Slack is an essential tool for teams, especially remote and hybrid teams. In fact, Slack has 38. 8 million daily active users, totaling more than 750,000 organizations. Plus, 77% of the Fortune 100 companies use Slack, valuing the company at $26. 51 billion. That being said, Slack is used in various industries, across time zones, and is the main form of communication for many teams. While helpful, this tool can also be overwhelming for some, because if workflows are not transferred to a project management software such as Asana, there’s a risk that tasks will be forgotten. Automating Task Assignments Solves...

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- Published: 2025-04-30
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/new-reddit-features-in-2025/
- Categories: Resources
- Tags: 2025 reddit, new Reddit features, new Reddit update, Online Optimism, reddit, reddit automation, reddit community rules, reddit content marketing, reddit engagement, reddit features, reddit post rules, reddit seo, reddit updates

If you use Reddit in 2025, you know that new Reddit features are being added all the time. It’s hard to believe that this June will mark two decades of Reddit—perhaps the Internet’s greatest resource for keeping up with the news, discussing pop culture, and, well, wasting time. What Are the New Reddit Features in 2025? The Reddit of 2025 would be unrecognizable to anyone who used its 2005 iteration, and as with any social media platform, site redesigns and new features weren’t always as well-received as they were rolled out. Reddit has come a long way in this time, moving more and more into the mainstream. Now, pretty much everyone is interacting with Reddit in some way, and you’ve probably even noticed Reddit posts have been topping Google rankings for a while now. But it’s hard to find fault with the latest batch of Reddit updates designed to make engaging with communities more efficient and less frustrating: Automated Rule-Breaking Detection Recovering Removed Posts Enhanced Engagement Insights Let’s dive into these three new Reddit features in 2025 that will drastically improve the way you interact with Reddit. AITA If My Post Breaks the Rules? – Automated Rule-Breaking Detection In addition to the sitewide rules, most subreddits have their own regulations on what sort of content they allow. Some are stricter than others, but you’ll always want to check them out before posting. A new feature currently being tested on the Reddit mobile platform will take any guesswork out of the...

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- Published: 2025-04-22
- Modified: 2025-05-21
- URL: https://onlineoptimism.com/blog/what-is-edits-how-do-i-use-edits/
- Categories: Resources, Services

Well, it's no secret that Meta and TikTok have been in fierce competition lately. And with TikTok's future continuing to be uncertain, creators and brands are considering other platforms for short-form video content. Creators are constantly looking at any new video creation tools they can find, so Meta decided to provide a video editing and creation app of its own: Edits. Our team has created and will keep updating this guide throughout the week to help you understand the answers to your burning questions: what is Edits? and how do I use Edits? What is Edits app? The Edits app is a new video creation and editing app from Meta. How do I download Edits app? The Edits app is available globally for download for free in the App Store and Google Play Store. To use the Edits app, download the app and sign in with your Instagram account. Do I need to have Instagram to use Edits? Yes, the Edits app requires you to login to Instagram to set up an Edits account. How do I use Edits app? Edits is intuitive to use for people familiar with Instagram, the app’s partner app. The Edits app, like Instagram, offers users ways to save ideas they find interesting, see Reels others have created, and create their own video projects. The main difference between Instagram and Edits is that Edits gives users a dedicated tab for Video Projects that they can save, come back to later, and edit in more detail...

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- Published: 2025-04-22
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/how-many-backlinks-do-i-need/
- Categories: Services

In the complex world of SEO, backlinks remain a helpful tool to improve your website's search engine rankings. But how many backlinks do you actually need? Whether you're new to SEO or looking to strengthen your existing strategy, understanding the role and value of different types of backlinks can make a significant difference in your site's performance. In this comprehensive guide, we'll explore what backlinks are, why they matter in 2025, we’ll answer your burning question, how many backlinks do I need? , and show you proven strategies for building high-quality backlinks that can boost your rankings and drive more organic traffic to your site. Wait... what is a backlink? Before determining the ideal number of backlinks for your website, it’s good to be sure you understand what a backlink is. A backlink is just a fancy word us SEOs use to describe the link created when an external site (ideally one that is authoritative and valuable! ) links back to your website. High-quality backlinks help websites improve their SEO, because if search engines see that another trustworthy website is linking to yours, they understand that your site must be trustworthy, too. And with Google’s recent confirmation that you can’t just add authority and expertise to your website, backlinks are a great way to signal to Google that your site has necessary authority and expertise to be at the top of the SERP (search engine results page). Like many things with SEO, the answer to how many backlinks you need...

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- Published: 2025-04-16
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/detailed-targeting-exclusions-in-meta-ad-campaigns/
- Categories: Services

If you haven’t heard, a huge update came to social media advertising at the end of March. Facebook has rolled out yet another limitation to its advertising platform by removing the ability to use detailed targeting exclusions in Meta ad campaigns. This update, which went into effect on March 31, 2025, continues the platform's trend of gradually restricting advertisers' control while claiming these changes improve campaign performance. But what does this mean for you as an advertiser on Meta platforms? What’s changing? The detailed targeting exclusion feature, which previously allowed advertisers to exclude specific demographics, interests, or behaviors from their targeting in Meta ad campaigns, is being phased out. According to Facebook's internal testing, this change should actually benefit advertisers—their tests showed that the median cost per conversion was 22. 6% lower when campaigns ran without using detailed targeting exclusions. Yet, this update forces advertisers to rely more heavily on Facebook's algorithm and less on their own strategic decisions and expertise. Key Impacts for Advertisers You can no longer use detailed targeting exclusions in Meta ad campaigns Active campaigns created before March 31, 2025, have already had their detailed targeting exclusions removed Existing ad sets using detailed targeting exclusions will display a warning banner in Ads Manager You cannot duplicate or edit an existing ad set, or use saved/draft audiences, unless you remove any detailed targeting exclusions What happens to targeting exclusions in my current Meta ad campaigns? With the new updates to detailed targeting for Meta ad campaigns, both...

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- Published: 2025-04-08
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/how-to-use-substack/
- Categories: Resources, Services
- Tags: blogging, Social Media, Substack

The discussion surrounding social media has been one that is, for lack of a better term, heated. From potential bans of social platforms to a cultural shift of reducing time spent on our phones, people are becoming increasingly critical of the social networks that have become intertwined with our everyday lives. From BeReal to Lapse, we have seen an increasing interest in alternative social media platforms designed to keep users connected without the distraction of algorithms and ads. However, unlike BeReal and Lapse, Substack has had a plan for monetization from the start, encouraging creators and their audiences that the platform is here to stay. And with 5 million paid subscribers, the platform is one creators are paying more and more attention to. Substack offers users a unique social media experience, blending newsletter publishing with community-building features that set it apart from traditional platforms. With Substack’s growing popularity, you may be wondering how to use Substack. Let’s explore more about this new platform and what sets it apart from other social media. Substack Features Substack offers a distraction-free platform for writers to publish newsletters that reach readers directly via email. The platform is clean, simple, and, unlike many other apps, Substack is ad-free. Each writer has their own individual "home" (their Substack) within the larger Substack ecosystem, creating a direct relationship between writers and readers. The platform also includes new features like Notes, Substack's social media-esque feed, direct messaging, and audio/podcast posts. What Makes Substack a Social Media Platform? Substack...

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- Published: 2025-03-12
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/how-to-a-b-test-subject-lines-for-higher-email-open-rates/
- Categories: Resources, Services
- Tags: A/B test subject lines, data-driven marketing, digital marketing, email best practices, email creation, email data, email insights, Email Marketing, new orleans email marketing, split testing subject lines

Why A/B Testing Subject Lines Is Essential Email marketing success heavily relies on one factor: getting recipients to open your emails. No matter how valuable your content or offer is, if your subject line doesn’t grab attention, your email gets ignored. This is where A/B testing subject lines comes in. Creating an A/B test, also known as split testing, allows you to compare two variations of a subject line to determine which performs better. By consistently testing and refining your approach, you can significantly boost open rates, engagement, and conversions. In this guide, we’ll walk through how to A/B test subject lines effectively, analyze data, and use insights to refine future campaigns. Step 1: Define Your Goal Before running an A/B test, you need to determine what success looks like. Some common goals for subject line testing include: Increasing email open rates – The most common goal, measuring the percentage of recipients who open your email. Boosting click-through rates (CTR) – If the subject line leads to more clicks on links inside the email. Improving conversion rates – The final goal if you want email recipients to take a specific action (e. g. , making a purchase or signing up for a webinar). Once you define the goal, you can create subject line variations designed to impact that specific metric. Step 2: Choose a Single Variable to Test To get meaningful results, focus on changing one element of the subject line at a time. When you are writing your subject...

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- Published: 2025-03-07
- Modified: 2025-06-16
- URL: https://onlineoptimism.com/blog/how-to-set-client-expectations-for-marketing-success/
- Categories: Featured, People, Resources
- Tags: digital marketing, marketing
- SEO Service Types: Branding, Consulting, Design, Email, Search & Ads, SEO, Social Media, Video, Websites

Picture this: You're knee-deep in a marketing campaign, convinced your latest strategy is going to drive real results. You're excited to share your progress with your client, only to find out they expected something entirely different. Suddenly, what should have been a success feels like a letdown. What went wrong? Expectation setting. Or, rather, a lack of it. The best marketers make sure they’re on the same page with their clients about what a successful campaign looks like before they even draft a social media post. Let's explore how to set clear, realistic expectations to ensure a smooth partnership, happy clients, and results that everyone celebrates. Define Marketing Success Together A marketer's definition of success isn't always the same as a client's. While you may be focusing on engagement metrics and conversion rates, your client may be expecting immediate sales or content that goes viral. Before a campaign launches, take the time to define what success means in clear, measurable terms. Ask questions like: What specific business goals are you hoping to achieve? Which key performance indicators (KPIs) matter most to you? Are short-term wins or long-term growth more important for this campaign? At Online Optimism, we start every campaign with a kickoff meeting where we set KPIs together with our clients to make sure we're all working toward the same vision of success. Be Transparent About Marketing Timelines Marketing isn't magic; it's strategy, execution, and iteration. It's your job to educate your clients on realistic timelines. SEO campaigns can...

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- Published: 2025-02-26
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/what-is-seo/
- Categories: Resources, Services

(Optimized for Beginners, Business Owners, and Future-Proof Strategies) Introduction: SEO Isn’t Dead—It’s Evolved (Here’s Why) Let’s clear this up: Search Engine Optimization is still the #1 way to attract free, targeted traffic to your website. But what is SEO in 2025? The rules have changed. What does that mean for businesses? It’s the art of aligning your website with Google’s AI-driven priorities and expanding where you appear in search—think helpful content, user experience, and technical precision. The 2025 Twist: 40% of Google searches now end with zero clicks thanks to AI Overviews (Jumpshot, 2024). If your SEO strategy hasn’t adapted, you’re website is practically invisible. Why This Guide is Different: We’re cutting through the jargon to give you actionable steps for 2025, backed by our own case studies and free tools. See all our Case Studies at Online Optimism Chapter 1: SEO Basics—What Beginners Need to Know What Does SEO Stand For? SEO = Search Engine Optimization - the process of improving your website to rank higher for relevant searches. How SEO Works in 2025: A 3-Step Breakdown Crawling: bots (like Googlebot) discover your pages. Indexing: Your content is stored in their database. Ranking: Algorithms decide if your page answers the user’s query better than competitors. Pro Tip: Use Google Search Console to monitor crawling and indexing. Chapter 2: The 2025 Playbook (3 Strategies You Can’t Ignore) 1. Optimize for AI, Not Just Keywords Google’s AI Overviews now answer 30% of search queries directly. To stay relevant: Structure Content for...

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- Published: 2025-02-17
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/mastering-the-art-of-the-creative-brief-in-marketing-campaigns/
- Categories: Resources, Services
- Tags: account management, digital marketing, marketing

A carefully curated creative brief lays the foundation for a successful marketing campaign. The brief serves as a roadmap, ensuring all stakeholders share the same vision, provide essential feedback to the creative teams, and align on measurable success. Whether launching a new product, running a social media campaign, or leveraging giveaways to boost engagement, a structured process is essential to avoid misalignment, inefficiencies, and unnecessary edits. Here I will outline the components of mastering the art of the creative brief, ensuring consistency with the strategy developed by our team. Why a Strong Creative Brief Matters A creative brief that is well-prepared ensures agreement with all parties involved in the campaign while also achieving the following: Establishes clear objectives and deliverables Guides creative direction Confirms messaging and brand guidelines Finalizes target audience Reduces miscommunication Ensures scope is clear By following a defined creative brief process, our team drives efficiency while keeping best practices and strategy in mind. Essential Elements of a Creative Brief Team Introductions We believe that human interaction is irreplaceable in a technology-infused world, which is why before we begin discussing strategy or reviewing any deliverables, we make sure everyone on the call introduces themselves. Everyone will state their name, job title, pronouns, and role on the account to put faces to names to start working as a team with the client. Project Overview The project overview should provide a brief introduction to the process, outlining the purpose and primary goals for the campaign. It’s best to review goals...

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- Published: 2025-02-14
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/work-culture-advertising-agency/
- Categories: Featured, People, Resources
- Tags: Company Culture, Office Culture, Workplace Culture

Look, we've all been there, sitting in another mandatory "team building" workshop, watching the clock tick by while someone talks about "synergy" for the thousandth time. But here's the thing: creating an amazing work culture in an advertising agency doesn't have to feel like pulling teeth. It's about fostering a culture of belonging in the workplace where creativity thrives and team culture in the workplace evolves naturally. Let's break down what actually works from our experience. Start with a Solid Foundation: Building a Strong Work Culture in an Advertising Agency Launch a Buddy Program That Really Works Remember your first day of school when you didn't know where anything was and everyone else seemed to have it all figured out? Walking into a new agency role can feel like stepping onto a moving treadmill – everyone else seems to know the perfect pace while you're just trying not to accidentally delete an entire project charter. Here's how to create a buddy system that actually helps: Pair new hires with experienced team members (not their supervisors) Create a simple get-to-know-you guide for to help facilitate these conversations These meetings don’t need to be formal, it’s better if they aren't! Schedule regular chats for the first 90 days Your new hire’s Buddy should be their go-to person—someone they can turn to for the ins and outs of your agency without worrying about bothering their supervisor Reimagine Happy Hours Some of the most creative campaign concepts spark from casual conversations during virtual happy...

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- Published: 2025-01-31
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/seo-myths-debunked/
- Categories: Resources, Services

SEO myths debunked—let’s cut through the noise. While SEO is always evolving, many businesses cling to outdated strategies that actively harm their rankings. In this guide, we’ll expose the most common SEO myths and replace them with 2025-approved tactics that drive real results. Myth #1: “Keyword Stuffing Still Works” Reality: Google’s algorithms prioritize user intent over robotic keyword repetition. Stuffing your content with exact-match keywords (e. g. , “best SEO company best SEO services best SEO agency”) now triggers penalties. What to do instead: Use semantic keywords and natural language. Tools like Clearscope help optimize for topic relevance. Myth #2: “Meta Tags Don’t Matter Anymore” Reality: While meta keywords are dead, meta titles and descriptions still impact click-through rates (CTRs). Ignoring them wastes prime real estate. What to do instead: Write compelling, keyword-rich titles under 60 characters. For example, “Local SEO Guide for Small Businesses | Online Optimism” instead of vague phrases. Myth #3: “More Backlinks = Better Rankings” Reality: Low-quality backlinks from spammy sites harm your authority. Google’s 2025 Spam Update (external link) cracked down on manipulative links. What to do instead: Focus on niche-relevant, authoritative backlinks. Myth #4: “SEO Is a One-Time Fix” Reality: SEO requires ongoing adjustments. Algorithm updates, competitor moves, and shifting user behavior demand constant attention. What to do instead: Schedule monthly audits using tools like Screaming Frog. Myth #5: “Exact-Match Domains Guarantee Rankings” Reality: Domains like “BestPlumbersInNewOrleans. com” no longer sway Google. Brandability and user trust matter more. What to do instead: Choose a...

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- Published: 2025-01-15
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/online-optimisms-websites-of-2024/
- Categories: Resources

2024 was a year for the history books! Taylor Swift wrapped up her record-breaking Eras Tour, Steamboat Willie entered the public domain, and Miley Cyrus won her very first Grammy. While the world was singing “HOT TO GO! ,” Online Optimism was hard at work crafting more amazing websites (and singing right along). Here’s a look back at some of the stand-out projects that defined our year! Nolavore We replaced this full-service catering company’s previous Weebly site with a new WordPress site that connected with an improved online shop built with Square. Among other new user-friendly features, we integrated a reusable form with their event calendar to allow them to collect registrations and waivers ahead of each cooking camp or class. Read more about Nolavore’s new site in their case study! Visit Nolavore As our company grew, we knew we needed a better way to showcase our offerings and make booking events and receiving orders a more streamlined process, but were concerned about being able to effectively communicate the complexity of our vision to a web development team. Online Optimism did a great job of listening and understanding our goals and worked tirelessly to bring them to fruition. They were always quick to respond to our questions and concerns and patient as we made revisions throughout the development process. We couldn’t be happier with the results. Thank you, Online Optimism! Anne Lloyd ,OwnerNolavore Elysian Events Catering We were already working with the Elysian Events Catering team on SEO, and we...

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- Published: 2025-01-03
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/donate-elevate-climate-land-justice/
- Categories: New Orleans, People
- Tags: Climate + Land Justice, Climate Justice, donate elevate, Land Justice, non profit, Online Optimism

We at Online Optimism strongly believe in Supporting our Communities, and Donate + Elevate is an important way we stick to this value. This company donation match program doesn’t only match a donation made by an employee to a non-profit—we also make a matching donation to a non-profit we’ve selected to support. Each year, our chosen non-profits align with a cause our team actively chooses to support. For 2025, Online Optimism is supporting non-profits working in Climate and Land Justice. With the increasing impacts of climate change disproportionately affecting vulnerable communities and the urgent need to protect our natural resources, our team is taking action by supporting organizations working toward environmental justice and land conservation. Below, you will learn more about the non-profits we will be learning about and supporting this year in hopes of spreading awareness and creating positive change for our environment and communities. Land Trust for Louisiana NEW ORLEANS Land Trust for Louisiana has been protecting our state's valuable lands and waters since 2005. Through conservation easements and land acquisition, they've preserved almost 15,000 acres across Louisiana, working to ensure these precious resources remain protected for future generations. Their conservation efforts include: Protecting riverbanks and watersheds Preserving family farms and agricultural heritage Managing urban stormwater Creating wildlife corridors Safeguarding habitats for migrating birds Partnering with local communities for conservation Get involved with their mission by volunteering or donating today. Climate Justice Alliance NATIONAL Climate Justice Alliance (CJA) formed in 2013 to create a new center of gravity...

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- Published: 2024-12-27
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/annual-non-profit-roundup-for-2024/
- Categories: People
- Tags: 2024 Volunteering, donate elevate, Non-Profit Roundup, non-profits, Online Optimism

Supporting our Communities isn’t just one of Online Optimism’s core values—it’s woven into everything we do. From empowering our team through G. I. V. E. hours to amplifying local non-profits’ voices on social media to matching donations through Donate + Elevate, we’re committed to making a real difference in our communities. Join us as we look back at how the Optimists spread positivity and impact throughout 2024. Donate + Elevate Our Donate + Elevate program demonstrates the power of collective giving through triple-impact donations. When an Optimist makes a donation to any non-profit, we double its impact: first by matching 100% to their chosen organization, then by directing another 100% match to a selected non-profit aligned with our annual focus area. In 2024, we focused on transgender healthcare and policy advocacy, recognizing the urgent need for support in this space. Our New Orleans partner organization, Louisiana Trans Advocates, provides crucial services including gender-diverse support groups across Louisiana, administration of the Louisiana Trans Name Change Fund, and connections to medical and mental health providers. For our DC-based employees, donations were matched to Advocates for Trans Equality, which works nationally to replace discrimination and violence with empathy, opportunity, and justice through policy advocacy and educational resources. For our remote employees, we matched donations to the Transgender Law Center, the largest national trans-led organization advocating for self-determination for all people, offering programs like Black Trans Circles, Positively Trans, and their Disability Project to address intersectional challenges faced by the trans community. We’re excited...

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- Published: 2024-12-13
- Modified: 2025-06-17
- URL: https://onlineoptimism.com/blog/home-builders-association/
- Categories: Featured, New Orleans, Services
- Tags: Advertising, digital marketing, New Orleans, Presentations
- SEO Service Types: Branding, Search & Ads, Social Media, Websites

Yesterday, New Orleans Managing Director Sam Olmsted and I gave a presentation to the Home Builders Association of Greater New Orleans on how to get started with marketing. Many people in the audience were running small businesses, either family-owned or on their own. Some relied solely on word of mouth for business, while others had help from family members or their realtor on their social media, paid ads, or blog. As Sam and I shared yesterday, even learning a few new best practices can help improve their results. Below are a few of the top insights we discussed. Understanding Your Marketing Foundation I've worked with clients in residential construction and plumbing for years, and taking the time to establish these fundamentals upfront has set us up for success down the road. Whether you're from an organization like the Home Builders Association of Greater New Orleans or you work in another industry, you'll need to build a solid foundation for your marketing strategy before diving into specific tactics. Set Clear Campaign Goals The most successful marketing campaigns start with clearly defined goals. In my experience, you'll want to establish both qualitative and quantitative objectives, as well as make sure you have SMART goals. Qualitative Goals: These goals are descriptive rather than numerical, though they can inform your quantitative goals. Examples include building trust with your target audience, educating potential customers about the home building process, or increasing brand awareness in specific neighborhoods. Quantitative Goals: These goals use concrete numbers you can...

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- Published: 2024-12-05
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/non-profit-spotlight-crcl/
- Categories: New Orleans, People
- Tags: non profit, Non-Profit Spotlight, non-profits, Nonprofit

New Orleans, a city that is no stranger to warm and extreme weather, is facing an increasingly dire change: land loss and flooding from rising water levels in the Gulf of Mexico. While these detrimental changes affect many residents of South Louisiana, they disproportionately affect Black communities and Indigenous communities. The Coalition to Restore Louisiana (CRCL) is the first statewide nonprofit dedicated to confronting coastal land loss. The organization’s mission is to unite people in action to achieve a thriving, sustainable Louisiana coast for all. Below you can find out more about their history, programs, and opportunities to get involved! Programs The Coalition to Restore Coastal Louisiana (CRCL) leads significant restoration efforts with innovative programs like the Oyster Shell Recycling Program. This initiative has successfully diverted over 14 million pounds of oyster shells from landfills, repurposing them to construct vital habitats and reefs that not only support new oyster growth but also dramatically slow coastal erosion. Partnering with approximately three dozen restaurants across New Orleans and Baton Rouge, CRCL has constructed its sixth reef, located at the Grand Bayou Indian Village in Plaquemines Parish, enhancing both marine life and community resilience. In addition to the recycling program, CRCL’s Native Plants Program is making substantial environmental impacts by planting over one million trees and grasses across Louisiana’s coast. This effort not only restores natural habitats but also stabilizes the coast’s fragile soils, combating erosion effectively. CRCL also fosters educational and leadership development through the Coastal Leadership Institute and CRCLectures series, which...

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- Published: 2024-12-03
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/how-to-build-a-strong-team-culture/
- Categories: People, Resources

Optimistic at Work At Online Optimism, we have a mix of fully remote team members and hybrid workers based in the same city. We rely on many strategies, activities, and software to build connections and a strong team culture. These initiatives are designed to bridge any physical gaps and ensure that all employees, regardless of location, feel connected, valued, and integral to our collective success. Through targeted virtual team-building exercises, appreciation-driven initiatives, and a strong emphasis on work-life balance, we create an environment where every Optimist can thrive professionally and personally. Celebrate Often Building strong teams in a virtual environment can be challenging, but with creative approaches and the right tools, it’s entirely possible. At Online Optimism, we've found success in hosting engaging team-building activities that not only foster camaraderie but are also incredibly fun. One standout example is our virtual happy hour on Skribbl. io, a simple yet interactive game that sparks laughter and conversation. Additionally, we hold monthly 15-minute trivia sessions using the Kahoot platform. Kahoot’s user-friendly, customizable features allow our team to engage in a spirited competition, answering questions quickly and bonding over shared knowledge. We’ve learned that effective virtual team-building doesn’t require lengthy events. Short 15-30 minute activities fit easily into the workday and are less daunting for employees to join. Scheduling these sessions towards the end of the day and allowing beverages can help create a relaxed atmosphere, enabling team members to unwind and connect more deeply. To ensure that our events resonate with everyone,...

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- Published: 2024-11-11
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/non-profit-spotlight-dykes-with-drills/
- Categories: New Orleans, People
- Tags: LGBT, LGBTQ, LGBTQ+ Focused, Nonprofit, women empowerment

In a world where digital tutorials are a click away, mastering hands-on skills remains a challenge that requires real-world practice and muscle memory. Venturing into DIY projects and woodshops often feels like entering an exclusive club, where the tools of the trade seem reserved for those already fluent in their use. This barrier can be particularly pronounced for women and members of the LGBTQIA+ community, who might not always find welcoming spaces in traditional woodshop environments. The need for inclusive, supportive learning environments in the fabrication world cannot be overstated. Studies show that women are significantly underrepresented in the trades, holding less than 10% of construction-related jobs, and LGBTQIA+ individuals often face additional layers of discrimination and exclusion in these fields. Enter Dykes With Drills (DWD), a beacon of change in this landscape. This pioneering organization doesn't just offer tool classes; it builds communities. We recently had the privilege of hosting Carrie Rasor, DWD's National Programs Director, who shared historical context regarding inclusion in the trades, as well as how Dykes With Drills is dismantling barriers and fostering an inclusive culture of emerging makers. Join us as we delve into the transformative work of DWD below, and explore why embracing these skills is crucial for everyone. About Carrie Rasor Carrie Rasor is a woodworker and small business owner based in New Orleans. As the Programs Director for Dykes With Drills, she oversees programming in San Francisco, Chicago, New Orleans, New York, and Vermont, helping to empower people with the tools...

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- Published: 2024-11-01
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/escape-the-ordinary-unique-retreat-ideas-to-inspire-your-team/
- Categories: Featured, New Orleans, People, Resources

Looking for unique retreat ideas to level-up your next company gathering? This October, Online Optimism reinvented a cherished tradition as we celebrated our 12th anniversary. Breaking from our usual December team retreat—which typically features cozy camaraderie, eggnog, secret Santa exchanges, and a tinseled tree—we decided to rally the Optimists in New Orleans for an early autumn gathering. By choosing October, we enjoyed much better weather and avoided adding holiday stress for our team, freeing them from the seasonal juggle of work and family commitments. But was this new twist a success? Absolutely—and we've got the feedback to prove it! Read on to discover the vibrant activities and thoughtful reflections that made our retreat unforgettable. The Venue Selecting the perfect venue is a critical component in crafting an unforgettable company retreat. There’s nothing worse than traveling to an interesting city and being stuck in a hotel conference room the whole time. We strategically chose to host our remote team at our home base: New Orleans. This allowed us to switch up the scenery often and treat our team to a local experience. Our retreat incorporated a dynamic blend of locations throughout the city, giving our team a taste of local life while providing opportunities for both excitement and introspection. From bustling city streets to the familiar coziness of our headquarters Uptown, the varied environments were crucial in setting the mood for each part of our retreat. For downtime and accommodations, we chose Hotel Tonnelle, an elegant hotel conveniently located within walking...

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- Published: 2024-10-29
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/seo-in-house-vs-outsourcing/
- Categories: Services
- Tags: outsourcing, SEO
- SEO Service Types: SEO

Navigating the complex and ever-changing world of search engine optimization (SEO) can often feel like steering a ship through uncharted waters. Staying afloat requires a solid strategy, nuanced insights, and a willingness to adapt. Whether you're a business owner or head of a marketing team, understanding the pros and cons of building an in-house SEO team versus outsourcing is critical to making informed decisions that align with your business objectives. Table of Contents: Understanding In-House SEO Exploring Outsourced SEO Services Cost Implications: In-House vs Outsourced SEO Measuring Effectiveness and ROI Real-Life Scenarios: When to Choose In-House or Outsourced SEO How to Get Started with Outsourced SEO Understanding In-House SEO Advantages of an Internal SEO Team Having an internal SEO team can be a game-changer for your business. Consider these top advantages: Customized Strategies: Because they are immersed in your company culture, in-house teams construct bespoke campaigns that resonate with the core tenets of your brand. Brand Familiarity: An innate understanding of your brand, products, and goals enables the creation of compelling content that accurately reflects your organization's message. Continuous Improvement: With their sole focus on your brand, strategies can be continually refined and improved without external distractions. Challenges and Constraints of In-House SEO Execution Despite the upsides, maintaining an in-house SEO team isn't without its trials and tribulations. These are a few of the biggest issues you could run into: Resource Limitations: Access to cutting-edge tools and platforms might be restricted, at times leaving your team a few steps behind...

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- Published: 2024-10-24
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/the-top-5-best-influencer-marketing-campaigns-and-why-they-work/
- Categories: Services
- Tags: influencer marketing, Social Media, social media marketing, Trends
- SEO Service Types: Social Media

In the digital age, marketing has evolved to include not just billboards and TV ads but also become a part of our daily lives. With complete access to the globe in the palms of our hands, marketing agencies have gotten creative in pursuing not just selling their consumers a product, but a lifestyle. Over the past decade, companies launching influencer marketing campaigns has been a prominent strategy in getting products into the hands of consumers. Influencers have the power and the platform to influence demographics in a personal and intimate way that has seldom been accessible to A-list celebrities in the past. These are some of the past few years’ most successful, creative, and innovative influencer marketing campaigns. Chamberlain Coffee x 818 Tequila Emma Chamberlain has been the Internet’s sweetheart since 2017, and her wildly popular coffee company, Chamberlain Coffee, has taken off since its launch in 2020. Part of what makes this brand so successful is the connection between Emma Chamberlain and her love of coffee. One of Emma’s hallmarks as an up-and-coming influencer back in the day was her coffee order. All around the world, teenage girls were ordering iced vanilla almond milk lattes to replicate their favorite it-girl. Emma capitalized on this trend, and Chamberlain Coffee was born. Kendall Jenner’s company, 818 Tequila, has been on the market since 2021 and has seen quite a bit of success. Kendall has honed in specifically on college campuses in the past few years and has made appearances in dive...

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- Published: 2024-10-23
- Modified: 2025-07-14
- URL: https://onlineoptimism.com/blog/integrating-seo-with-other-marketing-channels/
- Categories: Services
- SEO Service Types: Email, Search & Ads, SEO, Social Media, Video

In 2024, multichannel marketing is no longer an option, but an important and necessary approach to truly maximize your online presence and engage customers effectively. To further add value, it’s crucial to integrate your search engine optimization (SEO) efforts with other key marketing channels such as social media, email marketing, and paid advertising for the best results. This approach allows you to create a unified and consistent digital strategy that not only enhances brand visibility but also delivers a seamless customer experience across multiple touchpoints. The Role of SEO in Multichannel Marketing Modern consumer behavior is increasingly complex and unpredictable. With customers accessing brands via multiple devices and touchpoints, businesses need a multichannel marketing strategy that integrates SEO to ensure a consistent and seamless brand experience. SEO is crucial in connecting these channels by maintaining messaging coherence and ensuring that your brand remains visible and searchable across the digital landscape. When integrating SEO into your marketing channels, you enhance brand visibility, build customer trust, and deliver a cohesive user experience throughout their journey, from awareness to loyalty. How SEO and Social Media Can Work Together SEO and social media are deeply interconnected. While SEO focuses on ranking content in search engines, social media platforms serve as powerful distribution channels. SEO strategies can be aligned with social media efforts to increase engagement and traffic. Optimize social profiles: Ensure social media profiles are optimized with relevant keywords to enhance both visibility and consistency across platforms. Promote SEO content: Share SEO-optimized content (such...

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- Published: 2024-09-29
- Modified: 2025-05-13
- URL: https://onlineoptimism.com/blog/sustainable-seo-strategies-for-evergreen-success/
- Categories: Resources, Services
- SEO Service Types: SEO

Search engine optimization (SEO) is more than a race to the top of the search results—it's about staying there. While some tactics can drive short-term gains, they often fizzle out just as quickly. Instead, building a sustainable SEO strategy ensures that your website will continue to rank well over time, driving consistent traffic and results. By investing in long-term SEO strategies and creating evergreen content, your business can build a solid foundation for ongoing success. At Online Optimism, we believe in creating strategies that not only boost rankings but keep them high, ensuring long-term visibility for our clients. Ready to create a sustainable SEO plan for your business? Let us help you achieve evergreen success. What Is Sustainable SEO? Sustainable SEO refers to strategies that yield long-lasting results by following search engine guidelines and best practices. Instead of focusing on short-term, high-risk tactics like keyword stuffing or buying backlinks, sustainable SEO is rooted in building trust with search engines through consistent, high-quality content and a user-first approach. The primary goal of sustainable SEO is to build a foundation that grows stronger over time. Rather than chasing fleeting algorithm changes, this method focuses on delivering value to your audience, ensuring your website’s relevance in search engines for years to come. The Importance of Evergreen Content for SEO Evergreen content is content that remains relevant, regardless of current trends or seasons. Unlike news articles or promotional campaigns, which have an expiration date, evergreen content retains its value over time. This type of...

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- Published: 2024-09-25
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/non-profit-spotlight-transgender-law-center/
- Categories: People

** Please start your read of this post by watching this 15-minute introductory TED Talk :) ** If you’ve been paying attention to legislative initiatives in the United States during the past year, you may have noticed a heightened targeting of transgender individuals using antagonistic discourses to depict “transgender communities as led by a perverse ideology”. You just need to peek at the Human Rights Campaign’s map tracking anti-trans legislation to see that trans people can’t receive basic gender-affirming healthcare in the majority of states. Transgender folks aren’t the only people negatively impacted by this trend. “Lawmakers want to homogenize the lives that people are living, and they have this very small-minded idea of who people are and how people should look, live their lives, and should think” –Tori Cooper Director of Community Engagement for the Human Rights Campaign’s Trans Justice Initiative Historically we’ve seen that restrictions imposed on a small group are limits that can be applied to all groups in practice. The good news is: that there are impactful, thoughtful, community-led initiatives supporting trans people and the rights of all people to exist and thrive authentically. We will highlight one such organization today: the Transgender Law Center. MISSION AND CONTEXT Transgender Law Center (TLC) is a trans-led organization that provides legal support for diverse cases from individuals or class action lawsuits where they represent hundreds or thousands of people. Founded in 2002, TLC works to uphold the right of all transgender and gender-nonconforming people to make their own...

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- Published: 2024-09-24
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/sprout-social-employee-advocacy/
- Categories: Resources, Services
- Tags: Employee Engagement, LinkedIn, marketing on LinkedIn
- SEO Service Types: Social Media

What if you could encourage staff at your organization to share thought leadership, company news, industry insights, and more on LinkedIn? According to a study commissioned by Sprout Social, you could increase your organic reach by 85% on social media, improve staff productivity by 55%, and cut $233K in paid media spend over the next 3 years. Welcome to Employee Advocacy by Sprout Social, a tool that allows you to draft pre-approved social media posts for staff to easily share from their own accounts. Online Optimism started using Employee Advocacy in August of this year, and I’m here to share the results for any other organization that is interested in inspiring its staff to get more active on LinkedIn. How Does Sprout Social Employee Advocacy Work? Employee Advocacy is a premium solution of Sprout Social, meaning your organization must pay for a Sprout Social plan and add on Employee Advocacy. This will make the most sense for marketing agencies like ourselves, companies that manage at least some aspects of their social media in house, and organizations that would benefit significantly from employee engagement on social channels. Once your organization is set up on Advocacy, your employees will also need to sign up and connect any personal social media accounts they wish to use to post. While you can share posts across a variety of platforms, including Facebook, X, Instagram, Threads, Pinterest, TikTok, and more, we think it makes the most sense to ask staff to opt into sharing on LinkedIn....

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- Published: 2024-08-27
- Modified: 2025-06-30
- URL: https://onlineoptimism.com/blog/the-role-of-user-experience-ux-in-seo/
- Categories: Services
- SEO Service Types: Design, SEO

Enhancing Search Rankings through Better User Experience In today’s fiercely competitive digital landscape, the synergy between User Experience (UX) and Search Engine Optimization (SEO) has become more critical than ever. Gone are the days when SEO alone could catapult a website to the top of search engine results. Now, the user’s experience on your site plays a pivotal role in determining how well your pages rank. Let’s dive into how a focus on UX can transform your SEO strategy and help you climb the ranks in search engines. Understanding the Dynamic Duo: UX and SEO To fully grasp the powerful connection between UX and SEO, we need to explore what each brings to the table. User Experience (UX) is all about crafting a seamless, intuitive, and satisfying interaction for your website’s visitors. It’s the art and science of ensuring users can easily find what they’re looking for, enjoy their journey through your site, and leave with a positive impression that lingers. Search Engine Optimization (SEO), on the other hand, is the strategic process of making your website more visible and attractive to search engines like Google. By optimizing various elements, from keywords to technical aspects, SEO helps your site rise to the top of search results, driving organic traffic. What’s exciting is how these two forces intertwine. As search engines evolve, they increasingly reward websites that prioritize user experience. In fact, the quality of UX on your site is now a significant factor in determining your search rankings. How UX...

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- Published: 2024-08-23
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/is-reddit-the-new-twitter-for-brands/
- Categories: Services
- Tags: Brand Management, reddit, Twitter, X
- SEO Service Types: SEO, Social Media

Remember when Twitter was the new kid on the block? Before Musk, and X, and the terrible crypto ads? When the most important pieces of content on the Internet were 140 characters or less? Reddit’s experiencing that same kind of explosive growth right now. It’s like watching history repeat itself, but with more subreddits and fewer character limits. This growth isn’t just about numbers, though. It’s about the expanding demographic reach that makes Reddit an increasingly attractive playground for brands. Just like Twitter opened up new avenues for businesses to connect with their audience a decade ago, Reddit is now offering a fresh frontier for brand engagement. Keeping It Real: Authentic Conversations Are King One of the things that made Twitter so appealing to brands back in 2013 was the opportunity for direct, unfiltered communication with customers. No more hiding behind carefully crafted press releases – it was time to get real. Fast forward to 2024, and Reddit is offering that same kind of authenticity, but with a twist. While Twitter’s conversations were (and still are) more fleeting and broad, Reddit’s community-based model allows for deeper, more focused discussions. It’s like the difference between chatting at a busy networking event (Twitter), compared to an in-depth conversation at the afterparty (Reddit). This structure presents both challenges and opportunities for brands. It requires a more nuanced approach to engagement, but also offers the potential for more meaningful connections with highly engaged, interest-specific audiences. And let’s be honest, who doesn’t love a good,...

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- Published: 2024-07-31
- Modified: 2025-06-12
- URL: https://onlineoptimism.com/blog/advanced-link-building-techniques/
- Categories: Resources, Services
- SEO Service Types: SEO

Although search engine optimization is rapidly evolving, link building has withstood the test of time and remains a surefire way to improve website visibility and authority. Moving into 2025, methods of building high-quality backlinks are growing more complex and increasingly influenced by technological advancement, search engine algorithm updates, and user behaviors. This post will highlight the advanced link-building techniques for 2025, arming you with tools to get your SEO in motion and keep you ahead of the competition. The Power of Link Building Before getting into advanced techniques, it's good to learn why link-building is important. Backlinks, otherwise referred to as inbound links, indicate to the search engine that your website is a resourceful webpage. High-quality backlinks from authority sites significantly enhance the search engine ranking of your site, increase organic traffic to your website, and increase your online reputation. However, since not all backlinks are equal, search engines like Google never give priority to the links based on their quantity; rather, the quality and relevance of the links takes precedence. This drift underlines the dire need for sophisticated strategies for obtaining high-quality, contextually relevant links. Embrace Content Hubs: Creating a Central Authority Content Hubs, otherwise known as topic clusters, is a new content marketing strategy that is going to benefit you so much regarding link building. How? According to this strategy, there's a central "pillar" page that discusses the overall topic, and then many "cluster" pages that deal with related subtopics. Each cluster page will then link back to...

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- Published: 2024-07-22
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/unlocking-the-power-of-b2b-referral-marketing/
- Categories: Resources, Services
- Tags: b2b referral, b2b referral marketing, business leads, marketing, networking, referral program

In the bustling world of digital marketing, connecting with the right clients sometimes feels like looking for a needle in a haystack. Although digital marketing is a new field, it remains highly competitive. That’s where the magic of B2B referral marketing comes into play. Whether you’re swamped with leads that don’t align with your business or budget, or simply looking for ways to boost your agency’s income with minimal effort, referrals can be a game-changer. In this blog post, we’ll explore the ins and outs of B2B referral marketing, the art of choosing the right referral, and how partnering with Online Optimism can transform those “not-quite-right” leads into success stories. What is B2B Referral Marketing? B2B referral marketing is the process of leveraging relationships with other businesses to generate new client leads. Unlike traditional marketing methods, which often rely on broad-reaching campaigns and extensive ad spend, referral marketing taps into the existing trust and connections between businesses. When you refer a potential client to another business, you’re essentially giving your stamp of approval, which can significantly shorten the sales cycle and increase the likelihood of conversion. The Benefits of B2B Referral Marketing Enhanced Credibility: When a trusted source refers a client, it carries more weight than a cold call or unsolicited email. The referred client is more likely to trust your recommendation and engage with the referred business. Cost-Effective: Referral marketing is often more cost-effective than traditional advertising methods. By leveraging your network, you can generate high-quality leads without the...

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- Published: 2024-07-08
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/is-email-marketing-worth-it/
- Categories: Resources, Services
- Tags: Email Marketing
- SEO Service Types: Email

While there are countless new apps and platforms for marketers to use, email marketing remains an irreplaceable tactic when it comes to reaching and engaging an audience effectively. Email marketing continues to thrive, outlasting much of the competition or trending apps due to its relevance, high success rate, and various strategies. Here, we will discuss the various aspects of email marketing and examine how it has evolved, as well as its benefits, challenges, and key components, to answer the question: Is email marketing worth it? The Evolution of Email Marketing Email marketing was created in 1978 as a simple, text-based message. Over time, it has evolved into a sophisticated tool aimed at targeted communication. Email marketing allows marketing companies to send personalized, visually appealing emails optimized for tablets, desktops, and mobile devices. The email marketing revolution has been fueled by data analytics, automation technologies, and technological advancements that allow messages to be more customized and personal. No other major digital marketing tactic has been so relevant for so long, making the question is email marketing worth it easy to answer. Email marketing is definitely worth it for businesses in any industry to communicate with your audience, add an additional touchpoint, personalize your messages, and remain top of mind. Is Email Marketing Worth It: The Benefits and Challenges Like all platforms, nothing is perfect. Email marketing does have its benefits and challenges. Keep reading to learn more. Benefits There are numerous benefits associated with email marketing. While we’ve discussed some above,...

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- Published: 2024-07-01
- Modified: 2025-06-13
- URL: https://onlineoptimism.com/blog/bereal-stats-app-figures-data-be-real-numbers-to-know/
- Categories: Services
- Tags: BeReal, Statistics
- SEO Service Types: Social Media

Jump to Section: BeReal Safety Tips | Download Our BeReal Stock Images & Videos BeReal which was sold last year to Voodoo for about $540M1, markets itself as the simplest social media platform. With mainstream social media platforms encouraging individuals to post the highlights of their lives, BeReal wants to change that. Other networks including Instagram have duplicated their success. If you haven’t been paying attention, some BeReal data will likely change your mind about the app. As the network continues to evolve, many are interested in BeReal stats, wanting to understand the data behind its statistical success. Here’s a summary of what this guide covers: How does BeReal work? How often do you share an image on BeReal? Is BeReal private? How Do I Sign Up? Who invented BeReal? When did BeReal app come out? Who owns the BeReal app? How much money has the BeReal app raised? How does BeReal make money? How many people have installed BeReal? How many daily active users does BeReal have? What countries is BeReal in? How do I change the BeReal notification time? How Do I Add Friends? Can companies advertise on BeReal? When did BeReal reach #1 on the App Store? How Much is Each User Worth to BeReal? How Much is BeReal Worth? How Many People Work at BeReal? Is BeReal Hiring? When was BeReal Sold? Need expert quotes for a story about BeReal? Our CEO and/or Social Media Director will respond within 24 hours – ask away below! "*"...

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- Published: 2024-06-26
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/voice-search-optimization-strategies/
- Categories: Resources, Services
- SEO Service Types: SEO

In the ever-evolving digital marketing landscape, voice search has emerged as a key player for businesses to remain competitive. Every month, 1 billion people use voice search to find answers to their queries. People increasingly use voice-activated devices such as smart speakers, smart TVs, and phones, so your content must be optimized for voice search to meet your customers where they are. We will dive deeper into voice search, and provide tips on how to optimize your content to improve your rankings. Understanding the Importance of Voice Search According to Statista, voice search is becoming more popular due to its convenience and improvements in voice recognition technology. Users are turning to voice search for a hands-free, faster, and more intuitive way of searching. As such, voice search queries tend to be longer and more conversational compared to traditional text-based searches. People are searching for answers to their questions, so intent will matter in trying to answer. This shift requires a different approach to SEO—one that prioritizes natural language processing and localized content. 6 Tips for Optimizing for Voice Search Focus on Long-Tail/Conversational Keywords: Voice search, as mentioned is presented as questions, and full sentences, so it’s best to focus on longer queries. Question-based keywords are important, for example, "how," "what," "where," "when," and "why. " Enhance Local SEO: Voice search is often used for local inquiries. Ensure your business’s local SEO is strong by maintaining up-to-date listings on Google My Business, Apple Maps, Bing Places, and any other relevant local...

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- Published: 2024-06-25
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/was-your-universal-analytics-data-deleted/
- Categories: Resources
- Tags: analytics, Google Analytics, Google Analytics 4, Universal Analytics
- SEO Service Types: Consulting

It seems like just yesterday we were navigating the transition from Universal Analytics to Google Analytics 4. At Online Optimism, we shared a free Google Looker Studio template that would recreate UA reports as a dashboard using GA4 data for those who begrudged the shift. Of course, we also got GA4 certified, set up new reporting with GA4 for ourselves and our clients, and offered GA4 setup and integration as a service to those who didn’t already work with us. But through it all, we’ve wondered, will Universal Analytics data be deleted at some point? Now that it’s time, we’re here once again to help businesses deal with the latest changes to Google Analytics and make the most of their website data. When Will Universal Analytics Data Be Deleted? According to Google, Universal Analytics data will be permanently deleted on July 1, 2024. Google first announced this deadline in June 2024, giving organizations a little over a year to download their data. As July 1 has drawn nearer, Google has sent email reminders and included notices when you log into Analytics. What will actually happen remains to be seen. I believe Google may offer an extended grace period, using the July 1 deadline to spur people to action but then giving them a little extra time if they encountered unforeseen issues. Why? Because that’s exactly what they did with the deadline to move from UA to GA4. A Quick Review of the GA4 Transition Although GA4 was initially released as...

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- Published: 2024-06-24
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/theatre-marketing-in-the-digital-age/
- Categories: Services
- Tags: Advertising, digital advertising, digital marketing, Facebook, Instagram, marketing, social media marketing, website design
- SEO Service Types: Social Media, Video

Theatre is one of history’s oldest art forms; it’s been a popular form of entertainment for thousands of years! But now that we have ushered in a new digital era, how can you keep your theatre marketing fresh? To get tips and ideas for how to market your local theater, read on! Why You Need Online Theatre Marketing Producing plays and musicals requires many upfront expenses. From production rights to costume rentals, putting on a show is an expensive venture. Although these upfront costs may seem daunting at first—and indeed, creating any show requires some risk-taking—producers expect to make up for the expenses through ticket sales once the show is running. As such, in order for a show to be profitable, it’s important to sell as many tickets as possible. By skillfully planning and executing a digital marketing campaign for your production, you are sure to sell more seats. After all, 62. 6% of the world’s population are on social media—that leaves plenty of potential for connecting with audiences! What’s more, having a constant online presence enables your theatre company to forge a stronger connection with local theatre fans. By making your voice heard, you can maintain a dedicated fanbase for years to come. How to Market Your Production The very first step in marketing your theatrical production online is creating a website and social media channels (that is, if you haven’t already). Having your own website will provide you with an easy avenue for selling tickets, announcing your next...

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- Published: 2024-05-31
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/google-ai-overviews-future-of-search/
- Categories: Services
- SEO Service Types: Search & Ads, SEO

Gone are the days of flipping through the phone book. Today, Google continues to hold the largest market share of online searches. But is that about to change? The ever-evolving Google’s latest innovation: AI Overviews. As the digital world grows increasingly complex, Google's AI Overviews are set to revolutionize how we find information, hoping to offer more intuitive, precise, and context-aware search results. First launched as an experiment, this new experience has now been rolled out across the United States. Let's dive into what this means for the future of search. What are AI Overviews? AI Overviews, powered by Google's Gemini, scans through massive amounts of information to find the most output and accurate answers to queries. The answers are then summarized in a digestible format saving time and effort in online search. Impact on SEO AI Overviews are shaking things up for old-school SEO. Big time. The biggest concern will be whether people will use the answer presented, or click through to learn more about the information. With more ads fighting for space at the top, the competition will be fierce for the top organic result. In Google’s latest blog from May 2024, the impact on SEO might also be positive: “User feedback shows that with AI Overviews, people have higher satisfaction with their search results, and they’re asking longer, more complex questions that they know Google can now help with. They use AI Overviews as a jumping-off point to visit web content, and we see that the clicks...

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- Published: 2024-05-15
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/pre-production-checklist/
- Categories: Resources, Services
- Tags: pre production, video checklist, video marketing
- SEO Service Types: Video

Embarking on a video project is an exciting endeavor! Whether you’re producing a commercial, short-form content for social media, or internal videos, there are numerous steps to ensure a smooth shoot. The key to turning your vision into reality lies in pre-production planning. Pre-production planning lays the foundation for your shoot and sets the stage for the entire project's success. Let’s dive into the value of pre-production, review our pre-production checklist, and tips for success. What is Pre-Production? Before we dive into the pre-production checklist and tips for success, it’s crucial to understand this initial phase of the project. Pre-production is the organization stage before the shoot that encompasses several key activities. If done correctly, you are starting from a strong foundation for the project; however, if you don’t, you are bound to encounter troubles throughout the project. The main components of pre-production include script writing and finalization, storyboarding, casting, scheduling, budgeting, location scouting, and establishing clear communication channels. Think of pre-production as the architect’s blueprint before building; without it, the construction would lack direction and structure. Why is Pre-Production Essential? As stated above, pre-production matters. While people sometimes rush this stage because it’s not as exciting as production or post-production, this stage should not be rushed. To learn more about why it's essential, keep reading. Foundation for Creativity and Communication: Pre-production allows creative teams to explore various aspects of the story and visual presentation and goals before committing resources. This stage also ensures that everyone is on the same...

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- Published: 2024-05-07
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/disney-campaign-manager-streaming-hulu-advertising/
- Categories: Resources, Services
- SEO Service Types: Search & Ads

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. As we bid farewell to the era of Hulu Ads, we welcome the dawn of a new era with open arms: Disney Campaign Manager. With over 4,200 brands and 1,000 agencies already on board since its inception in 2020, Disney Campaign Manager isn't just a platform; it's a pioneering force reshaping the future of streaming TV advertising. Gone are the days of navigating through multiple platforms for your advertising needs. Disney Campaign Manager brings simplicity and efficiency to the forefront, empowering businesses of all sizes to harness the power of streaming TV advertising within Disney's content ecosystem. What sets Disney Campaign Manager apart? Let's dive in. Streamlined Access: Say goodbye to barriers to entry. Disney Campaign Manager offers a seamless onboarding process, ensuring that businesses of all sizes can effortlessly navigate the world of streaming TV advertising. With budget minimums as low as $500 per campaign, and a self-service platform that makes campaign setup and reporting easy, Disney Campaign Manager is democratizing streaming advertising. Targeting Precision: Reach your desired audience with unparalleled precision and get reporting of results with demographic segments built in. Disney Campaign Manager provides a wide selection of targeting parameters, including demographic and geographic options, tailored to suit your advertising needs. All of these targeting options are also present when pulling campaign reports, making audience testing much easier than conventional TV or even many of the current major streaming platforms. Real-Time Performance Metrics:...

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- Published: 2024-04-16
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/best-manufacturing-conferences/
- Categories: Conference
- Tags: Conferences, events, networking events

If you’re a manufacturer looking to grow your network and business, check out these manufacturing conferences in 2025 and beyond. Below you’ll find the top national and global events for those in the manufacturing industry. wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Name Name Link Date / Location Description 1 ivey@onlineoptimism. com 24/04/2025 06:40 PM ivey@onlineoptimism. com 24/04/2025 06:40 PM AAIAA Science and Technology Forum and Exposition (AAIAA SciTech Forum) https://aiaa. org/scitech/registration/ January 12–16, 2026 / Orlando, Florida If you’re in the aerospace industry, reserve your spot for the AAIAA SciTech Forum! This forum brings together aerospace engineers, students, and academic professionals to learn about the future of aerospace. 2 ivey@onlineoptimism. com 24/04/2025 06:40 PM ivey@onlineoptimism. com 24/04/2025 06:40 PM National Farm Machinery Show https://farmmachineryshow. org/ February 11–14, 2026 / Louisville, Kentucky Explore agricultural products and farming technologies at this four-day event. For even more, guests have the opportunity to listen to educational seminars. 3 ivey@onlineoptimism. com 24/04/2025 06:40 PM ivey@onlineoptimism. com 24/04/2025 06:40 PM NACE Corrosion https://m. eventsinamerica. com/events-trade-shows/nace-corrosion-2025-nace-international/manufacturing/engineering/277bbmkqgtau5kd9 April 6–10, 2025 / Nashville, Tennessee Get your corrosion questions answered at the NACE Corrosion Convention! NACE International will provide over 1,000 hours of educational information throughout this 5-day event. 4 ivey@onlineoptimism. com 24/04/2025 06:40 PM ivey@onlineoptimism. com 24/04/2025 06:40 PM Manufacturing Jewelers & Supplies of America (MJSA) Expo https://www. mjsa. org/events/mjsa-expo March 16–18, 2025 / New York City, New York Test out the latest jewelry-making tools and supplies at this hands-on event. The MJSA Expo is the best convention for any...

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- Published: 2024-04-02
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/optimistic-about-ncte/
- Categories: People
- Tags: non-profits

As part of our ongoing DEI initiatives (diversity, equity, and inclusion), Online Optimism strives to support our communities by working with non-profits whose goals and values align with ours. This year, we’re partnering with several non-profits that advocate for transgender healthcare and policies by donating, highlighting their initiatives on our social media, and educating our staff on the work they do for our communities. As part of this, we invited the National Center for Transgender Equality (NCTE) to speak to our team about what their organization does for transgender rights. It was enlightening for our team to learn how their work benefits the transgender community, how they advocate for their rights, and how they educate the public about the importance of pro-trans legislation. The Speaker - Olivia Hunt Our presentation from NCTE was led by Olivia Hunt, who helps members of the transgender community in Washington, D. C. , through the processes involved in legally changing their gender and name. She works hard to dispel barriers and advocate against transgender discrimination in her community. She also actively speaks out against anti-LGBTQ+ violence along with her team at NCTE and is passionate about educating the public about the importance of creating pro-trans policies. What We Learned Olivia shared more information about NCTE. We were surprised to learn that this non-profit has about 21 employees, and many other non-profits operate at about that size. Even so, they do an impressive variety of work, mainly in policy advocacy, organizing, educating the public, and...

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- Published: 2024-03-27
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/introduction-to-chatgpt-for-staylocal/
- Categories: Resources, Services
- Tags: ai, ChatGPT, Tools
- SEO Service Types: Consulting

Introduction to ChatGPT for Business Owners In the digital age, communication has transcended traditional boundaries. Whether you're a professional, student, or tech enthusiast, ChatGPT has emerged as a groundbreaking tool for natural language processing and understanding. This blog post aims to provide an introduction to ChatGPT, exploring its features, benefits, and potential limitations, while also providing insights into how professionals can leverage its capabilities. This image was generated by ChatGPT. Prompt: "Create an image of a business owner using AI -- make an image that seems magical" What Is ChatGPT? ChatGPT, developed by OpenAI, is a state-of-the-art language model based on the GPT (Generative Pre-trained Transformer) architecture. It's designed to generate human-like text based on the input it receives. Utilizing deep learning techniques, ChatGPT can understand context, answer questions, generate content, and even engage in meaningful conversations. How Professionals Use It Professionals across various industries have incorporated ChatGPT into their workflows in innovative ways: Content Creation: Copywriters and marketers use ChatGPT to generate blog posts, ad copies, and social media content. Customer Support: ChatGPT can handle initial customer inquiries, providing instant responses and directing complex queries to human agents. Product Development: Developers and designers use ChatGPT for brainstorming ideas, drafting specifications, and generating code snippets. Language Translation: With its multilingual capabilities, ChatGPT assists professionals in translating content and communicating with international clients. Before using AI with your business, you may want to first create a set of internal AI guidelines. Pros & Cons Pros: Efficiency: Rapid content generation saves time...

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- Published: 2024-03-21
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/super-bowl-marketing-strategy/
- Categories: New Orleans, Services
- Tags: Advertising, digital advertising, digital marketing, New Orleans Marketing, Sports
- SEO Service Types: Email, Search & Ads, Social Media, Video

As 2025 approaches, Super Bowl marketing strategies are rapidly transforming, balancing traditional advertising with the latest technological innovations. Known as the most viewed sporting spectacle in the United States, the Super Bowl provides an unparalleled platform for brands to flex their creative muscles, engage with a broad spectrum of viewers, and imprint enduring influences on consumer habits. In this ever-changing arena, developing a standout Super Bowl marketing strategy goes beyond just crafting visually striking commercials. It involves a comprehensive grasp of the latest trends and platforms, audience inclinations, and the distinct cultural significance encapsulated by the event and its 2025 location in New Orleans. We’ll unpack the essential elements of an effective marketing campaign and share a variety of Super Bowl marketing ideas to get you started. Table of Contents: Crafting a Winning Game Plan for 2025 Analyzing Past Super Bowl Marketing Successes Innovations and Trends to Impact 2025 Super Bowl Marketing Strategies for Maximum Audience Engagement Tapping Into the Taylor Swift Effect and Celebrity Endorsements Leveraging Nostalgia and New Technologies Super Bowl Marketing Ideas in New Orleans Win Big with a Super Bowl Digital Marketing Strategy Crafting a Winning Game Plan for 2025 Analyzing Past Super Bowl Marketing Successes As the Super Bowl draws near, delving into the success stories of iconic advertising campaigns from the past offers a wealth of strategic wisdom for your 2025 Super Bowl marketing strategy. Remember those ads that transcended mere product promotion to become fixtures of pop culture? They achieved this by embracing...

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- Published: 2024-03-14
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/new-orleans-influencers-marketing-for-restaurants/
- Categories: New Orleans, Services
- Tags: New Orleans, Social Media
- SEO Service Types: Social Media

Tap into the creativity of New Orleans influencers to grow your restaurant business! If you’re a #foodie, you’ve likely learned about up-and-coming dining spots from eye-catching and mouth-watering content on your Instagram or TikTok feed. It’s no mistake that “Insta-worthy” restaurants are popping up on your social media, causing a buzz throughout the city. Welcome to the world of influencer marketing, where a 15-second Instagram Reel can turn a quiet cafe into a booming business. Influencers are the modern-day tastemakers who weave narratives around dining experiences. Hashtags and Hungry Bellies: Marketing in the Digital Age Because consumers rely on social media for information and advice, an active and engaging social media presence is imperative to drive sales and growth in the restaurant industry. Over 55% of consumers access reviews of restaurants and about 45% access information about restaurants from people they follow on social media. With the increasing reliance on digital media for recommendations and the evolution of video platforms such as TikTok and Instagram Reels, comes the expansion of influencer marketing. In 2022, influencer marketing generated $16. 5 billion and is expected to reach $199. 6 billion by 2032. What Exactly is Influencer Marketing? Influencer marketing leverages the authority, credibility, and reach of individuals, known as influencers, to promote products, services, or brands to their dedicated and engaged audience on social media platforms. This marketing strategy capitalizes on the influencers' ability to sway their followers' purchasing decisions and preferences through authentic content creation, relatable storytelling, and personalized recommendations. By...

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- Published: 2024-03-07
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/magical-ai-insights-into-ai-language/
- Categories: Resources
- Tags: ai, AI trends, marketing trends

It’s hard to throw a rock at the internet and not accidentally hit a button for a new magical AI tool that can instantly do in seconds what would have taken you hours. In fact, it seems harder to find a magic tool that isn’t powered by generative AI. Even the FTC is getting in on the hype. In the current online ecosystem, it’s not a matter of when you should leverage generative AI to revolutionize your workflow. It’s a matter of how. The allure of “magical AI” in marketing is not just a matter of advanced technology; it’s about the promise of unparalleled personalization and engagement. As marketers, we stand on the brink of a revolution, where AI’s potential to understand and anticipate customer needs could transform the very fabric of brand-consumer interactions. This dawn of predictive analytics and machine learning doesn’t just automate tasks but redefines them, promising a future where marketing strategies are not only responsive but also predictive. With so many options available, though, it’s hard to determine which of the magical AI tools out there are actually generative AI. That’s because the term “Magic” is starting to go hand-in-hand with generative AI, along with the lowly sparkle icon getting new life in the AI landscape. While people marvel at AI’s capabilities to dissect and leverage big data, it’s crucial to anchor these technological advancements within ethical boundaries. The integrity of the data powering magical AI tools underpins their effectiveness and their ethical standing. As marketers,...

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- Published: 2024-03-04
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/non-profit-spotlight-be-loud-studios/
- Categories: People
- Tags: non profit, Non-Profit Spotlight, nonprofit advertising, nonprofit marketing, nonprofits

Overview Be Loud Studios is a non-profit organization committed to amplifying kids' confidence through radio production. The platform allows kids to share their stories and broadcast them to the larger community to inspire them to become more active changemakers, listeners, and culture bearers. The focus of Be Loud Studios is to ensure that kids know that their opinions, ideas, and perspectives are valued and should be expressed. In addition to their ongoing initiatives, events, and classes, Be Loud has an upcoming Youth Voice Festival, taking place later this month, to celebrate its youth members and their accomplishments. Register here, and read on to learn more about this exciting event! Studio Episodes Do you want to hear stories from kids in their voices? Be Loud episodes are on air every Saturday morning at 10 a. m. on 102. 3 FM WHV. The episodes range in topics so every week is something new for listeners! Some of the most recent episodes are: Hot Seat with Tank and the Bangas Crazy Waffle Inventions Live at JAM NOLA DJ Origin Stories COVID Taught Me And more! To listen to past episodes, click here. If you know of a 5th- 8th grader who wants to join Be Loud Studios, click here. Youth Voice Festival Join Be Loud Studio on Saturday, March 23 from 11 am - 1 pm for their Youth Voice Festival. The festival will be at Baldwin and Co at 1030 Elysian Fields Ave. The event is free and open to the public,...

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- Published: 2024-03-01
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/lapse-app-stats/
- Categories: Services
- Tags: apps, Lapse app, Statistics
- SEO Service Types: Social Media

Lapse is a photo-sharing social media app that peaked at number 1 in Photo & Video on the App Store last year, and remains in the Top 100 Photo & Video apps to this day. Want to know more about the Lapse app, including where it came from, how to use it, and what makes it unique? Click on the questions below to learn more about this unique photo journal app. Click on a question below to read the answer: What is Lapse app? What is the purpose of the Lapse app? Is Lapse app free? How popular is Lapse? When did Lapse app hit #1 on the App Store? How many users does Lapse app have? Is Lapse app on Android? Who owns Lapse app? What is the difference between Lapse and BeReal? Is the Lapse app invite only or can anyone join? Is Lapse app like Snapchat? Lapse app: How long does it take? When did Lapse app launch? How does Lapse compare to other social media apps? Is Lapse hiring? Does Lapse support ads? How does Lapse make money? Who is investing in the Lapse app? How has Lapse’s popularity changed over time? How does Lapse compare to Instagram? How is privacy handled on the app? Need expert quotes for a story about the Lapse app? Reach out and our CEO and/or Social Media Director will respond within 24 hours – ask away below! "*" indicates required fields Name*Email* Publication*Message* gform. initializeOnLoaded( function {gformInitSpinner( 22, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner....

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- Published: 2024-02-28
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/the-ai-marketing-regulations-by-the-ftc/
- Categories: Resources, Services
- Tags: ai, marketing regulations, new development, tech innovations
- SEO Service Types: Design, Video

The ongoing trend in marketing is to leverage AI as often as possible, from video generators to e-commerce. As AI becomes more and more powerful, so do the dangers associated with the use of AI increase. Recently, the Federal Trade Commission is more involved in the use of AI in ways that can harm consumers. What do these new AI marketing regulations mean for marketers or other content creators that use AI to supplement their content and copy? New AI regulations and Inquiries On February 9, 2024, the FTC released a data packet and press release that shows the over $10 billion that consumers have reported lost due to fraud in 2023. Since 2022, email scams have displaced text scams as the most common method that scammers reach out to their victims. Imposter scams, where the scammers pose as legitimate businesses or government entities, took the top spot; business imposters specifically caused over $700 million in losses, soaring from the $438 million in 2021. In response to this, the FTC is taking taking proactive steps to protect consumers and hopefully decrease levels of fraud in 2024. At the forefront is the “largest-ever crackdown on illegal telemarketing,” but more of the efforts of the FTC are focused on the soaring levels of imposter scams and confronting new forms of fraud based in AI. The concerns about the use of AI to deceive and defraud aren’t specific to the FTC. There is a growing revolution of individuals, businesses, and other entities who...

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- Published: 2024-02-26
- Modified: 2025-05-13
- URL: https://onlineoptimism.com/blog/outsource-digital-marketing/
- Categories: Resources
- Tags: Advertising, marketing
- SEO Service Types: Branding, Design, Email, Search & Ads, SEO, Social Media, Video, Websites

In the fast-paced world of marketing, there’s a burning question: do you outsource digital marketing or DIY? It’s like deciding between cooking at home or ordering takeout – both have their perks. Let’s dive into the options so you can craft the perfect marketing plan for your business! LaurenSearch & Content DirectorOutsourcing Digital Marketing vs. Building an In-House Team The key factors to consider when deciding to outsource digital marketing or keep it in-house include time, money, value, and expertise. Time In the realm of business, time is a precious resource. Constructing and managing an in-house marketing team demands significant time and effort. From talent scouting to training and ongoing supervision, it’s a labor-intensive process. On the contrary, outsourcing digital marketing offers a more streamlined approach. With an experienced team in place, you can hit the ground running, saving time and achieving results more efficiently. However, it is worth noting that marketers at agencies typically juggle multiple clients, whereas full-time, in-house hires dedicate their efforts solely to your company. This exclusive attention could come at a higher cost, but more on that later! Money Money matters when it comes to making decisions. Building an in-house team means committing to salaries, benefits, and all that office jazz. But hold up! Outsourcing brings flexibility to the table. Agencies can customize fees to fit your needs, potentially slashing those pesky overhead costs of having a full-time crew. Value While it’s true that in-house teams often boast a deeper understanding of your brand, it’s...

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- Published: 2024-01-31
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/ai-video-generators-tech-review/
- Categories: Resources
- Tags: ai, Content, Social Media, Video
- SEO Service Types: Video

Over one billion. That’s how many people are actively using TikTok every month. Out of every single person on the planet, one of eight people is on TikTok. Out of all internet users, a little under a quarter of them are on TikTok. In the United States, nearly half of the population is on the app, and the adults spend nearly an hour every day watching the trendy short-form videos. These statistics from Backlinko. com show the sheer power of advertising that just TikTok holds. This does not include other video-forward platforms including YouTube Shorts, Instagram Reels, and most algorithmic feeds. Targeted feeds like can be found on TikTok also give an unprecedented boost to the advertising opportunities given to small businesses. The For You Page and Discover Feed allow small business and other entities with little platforms to compete with larger companies and creators that have massive promotion budgets. When creating content, TikTok users can spend anywhere between 30 minutes to ten hours on a single video. While some users post “candid” content that is seemingly created in the moment and requires little to no editing, others spend hours painstakingly researching, scripting, filming, recording, editing, and promoting their video. The question on everyone’s mind, however, is how these trends can translate into being feasible for a business. Most businesses can’t get away with posting only candid and unedited content, but it’s unrealistic to expect anyone to spend ten hours on a single video regardless of how good the potential...

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- Published: 2023-10-20
- Modified: 2025-06-18
- URL: https://onlineoptimism.com/blog/how-to-make-video-thumbnails/
- Categories: Resources, Services
- Tags: Advertising, digital marketing, Social Media, TikTok, video content, video marketing, video production, YouTube
- SEO Service Types: Social Media, Video

Have you ever heard the phrase, “Don’t judge a book by its cover? ” When it comes to social media posts, this statement actually works in your favor. Here’s how. What is a Thumbnail, and Why is it Important? While scrolling through any social platform, the cover image of videos, known as thumbnails, influences a user to choose one video over another. They are essentially the title page for what the video will be about. Having an eye-catching video thumbnail is essential because they: Attract attention and clicks from users Boost search engine optimization Make your video rank higher (90% of the highest ranked videos have custom thumbnails, YouTube reports) Thumbnails are a reflection of your video quality, which establishes authority and a level of professionalism. People will likely click on a well-made video over a blurry thumbnail or without text. How to Make Video Thumbnails For YouTube Shorts Thumbnails work differently based on the rules of the social media platform. For YouTube shorts, thumbnails are chosen automatically by YouTube. You can select which frame you like best on the mobile platform but not create your own. If you want a specific image, include it in the video and select that frame for the thumbnail. Here is a quick YouTube tutorial. Often, YouTube shorts’ thumbnails do not matter since thumbnails are not visible while scrolling on the main feed. However, they appear in the search and subscriptions tabs, so the image must be clear and appropriate. Five Tips for Making...

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- Published: 2023-08-25
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/threads-stats/
- Categories: Services
- Tags: Statistics, Threads
- SEO Service Types: Social Media

Meta’s app, Threads, has seen consistent growth since its release in 2023. Positioned as a competitor to Twitter, the social media platform focuses on multimedia microblogging and integrates with Instagram. If you’re curious about the app’s history, how it works, and whether it’s still climbing the charts or if its numbers are dwindling, be sure to check out our Threads stats below Click below to find answers to any of the following questions: What is Threads app? When did Threads launch? Who owns Threads? How many people have installed Threads? How many people use Threads? What countries is Threads in? Is Threads app free? How does the Threads app work? How do I create a Threads account? Do you need Instagram for Threads? Is there a web version of Threads? Are Threads public? Can Threads be private? Can Threads be deleted? Does Threads have hashtags? How does Threads compare to other social media? Need expert quotes for a story about Threads? Our CEO and/or Social Media Director will respond within 24 hours – ask away below! "*" indicates required fields Name*Email* Publication*Message* gform. initializeOnLoaded( function {gformInitSpinner( 22, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_22'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_22');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_22'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_22'). html(form_content. html);if(form_content....

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- Published: 2023-06-08
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/dei-book-club/
- Categories: People
- Tags: Books, DEI, diversity, diversity and inclusion

Diversity in the workplace isn't new, but the demand for diversity, equity, and inclusion has grown higher in the past few years. For Gen Z, DEI is a greater concern and more highly valued than it has been for previous generations. Over 60% of Gen Zers surveyed believe diversity benefits society, and almost 80% believe brands should have active DEI efforts. Many of us have heard that reading fiction can increase our empathy. Studies have also indicated that imagining positive interactions with people from stigmatized groups can help decrease prejudice and negative responses toward those groups. I would argue that a DEI book club can help to engage our imaginations and expose ourselves to the joys, challenges, and humanity of a diverse range of people. As we have continued working to advance our DEI initiatives over the years at Online Optimism, our DEI book club (called “On the Same Page”) has come to epitomize what has worked best so far in our workplace—namely, programming that is led by our staff, offers flexible participation, and is supported financially by our organization. As Meara McNitt, Senior Social Media Director and one of our book club members, said, “It's a place that we all agree to open our minds and hear others' experiences with the added value of a centered topic that we're all exploring together. ” What DEI Book Club Looks Like at Online Optimism How It Started In the summer of 2020, like many other companies, we examined ourselves as an...

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- Published: 2023-02-06
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/fix-instagram-reach-drop/
- Categories: Services
- Tags: Instagram, Social Media Content, social media management
- SEO Service Types: Social Media

Are you noticing an Instagram reach drop lately, with fewer people seeing your posts? Particularly if you use Instagram to communicate with your customers, this can be a disaster! Instagram’s algorithm might not be showing your content to as many people, due to recent changes to its algorithm. Read on to find out how you can beat the algorithm and get your post in front of your audience. What is the Instagram Algorithm Like in 2024? Instagram’s algorithm, the artificial intelligence that determines which posts get seen by whom, has undergone some changes recently, particularly as Instagram continues to put a lot of emphasis on Reels. Instagram announced its priorities in 2024 as: “Inspire people to be creative,” “Help people discover things they love,” “Spark connections between people,” and its algorithm will put those priorities into practice. As these changes take effect, you may be noticing an Instagram reach drop where your posts are not getting shown to as many users, and engagement could be dropping too! To better understand why Instagram isn’t prioritizing your posts to your followers, you need to know the main factors that can affect the content that users see. Does your brand need to increase Instagram reach? Our team’s ready to help! Fill out the form below "*" indicates required fields Name*Email* How Can We Help You Today? *Would you like to subscribe to our monthly newsletter? Yes, I would! NameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner(...

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- Published: 2023-01-30
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/small-businesses-hulu-ad-manager/
- Categories: Resources, Services
- Tags: digital advertising, Hulu, OTT< Video, Streaming, Video Streaming
- SEO Service Types: Search & Ads

Hulu has over 47 million subscribers in 2023, which is a massive audience that small businesses will want to be in front of. Like many digital and OTT (Over-The-Top) platforms, small businesses can find the vast targeting options overwhelming. As of late 2024, Hulu ads have been integrated into the Disney umbrella, meaning running ads on Hulu can be done through Disney’s Campaign Manager. Are you considering running ads on Hulu? Let’s walk you through what to expect. Guide to Setting Up Your First Ad Opt-In to Hulu Ads Manager Beta Log In Process Creating Your Brand Creating a Campaign Hulu FAQs What Does Hulu Advertising Cost? Can I track the performance of my Hulu ads? How long does it take for my Hulu ads to get approved? Can I run ads on specific shows or channels on Hulu? Are there any restrictions on the content of my Hulu ads? First, go to the Hulu Ad Manager Beta page. Click RSVP for Beta, and fill out the forms. Within a few business days, you’ll receive an “Approved for Hulu Ad Manager. ” Congrats, you’re in! The second email you receive at the same time has your login link, which will bring you to the below page. Once you pick a secure password, click get started, and you’re in! Your Hulu Account Management Page Below is the welcome screen for when you’ve first created your account. As they suggest, you’ll want to go ahead and make a brand. On Hulu, the...

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- Published: 2022-11-14
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/5-tips-for-kicking-off-your-dei-program/
- Categories: Resources
- Tags: DEI, diversity and inclusion, Resources

In recent years, business leaders have focused on creating meaningful, long-term DEI efforts and initiatives. Giving employees a sense of belonging and a belief in equitable workplace policies increases their satisfaction, retention, and trust in the company. Unfortunately, even with DEI efforts, employers have implemented, “Employers and workers alike have split opinions on their assessment of how far companies have progressed in implementing DEI programs, with equal percentages in both groups saying their company has gone ‘above and beyond’ (43% average) vs. ‘there’s still a way to go. (43% average). ” If you are an employer kicking off your DEI program, we encourage you to follow our five tips to ensure your efforts are long-term, successful, and meaningful. Acknowledge your Blind Spots When blindspots are left unassessed and unaddressed, your DEI efforts are undermined. The first step towards your DEI program is introspection. If you’re unwilling to examine your thoughts and unlearn biases, your DEI program will never work to its fullest potential. Learn to Recognize Biases Bias is unavoidable; we all have it. You must learn about your internalized biases and how to recognize them. This is a long process, so be prepared to mess up and take accountability for those mistakes. Don’t beat yourself up, though. If you have active intentions to grow, people will notice. Be an Active Learner Learning is not passive; you must be active in your learning journey. Seek out information and educate yourself. There are a plethora of resources available. For your program...

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- Published: 2022-10-26
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/how-to-support-employees-who-volunteer-as-poll-workers/
- Categories: People
- Tags: election, oo policy, poll worker, voting

With Election Day drawing near, we are seeing cities and counties across the country actively recruiting poll workers. These volunteers (who are sometimes paid for their work) show up to their assigned polling location to execute various tasks that make the process go as quickly and smoothly as possible for voters. Poll workers stay busy through their location’s voting hours, usually arriving as early as 5 a. m. and staying until 9 p. m. to ensure everything is in order. It’s vital that we have enough poll workers across the country. Jane Slusser, who works for Power the Polls, said, “We’re seeing already in the early primaries that there have been places that polling locations have been closed due to poll worker shortages, or there’s been the threat of closing polling locations. ” Without enough polling locations staffed and prepared for election day, it becomes increasingly difficult for voters to have an accessible place to vote. As American Progress points out, “all of this can lead to disenfranchisement and reduced trust in elections, especially among communities of color and other marginalized communities facing entrenched barriers to voting. ” While poll workers most often volunteer during elections on Saturdays, they are also needed every other year on Election Day, which falls on a Tuesday. Unfortunately, it is difficult for poll workers who are also employed to volunteer at these elections, which are likely the most important ones to have staffed. Knowing this, we see a need for businesses to step up...

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- Published: 2022-10-04
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/the-importance-of-diversity-and-inclusion-in-design/
- Categories: People, Resources
- Tags: diversity, diversity and inclusion, Inclusion, UI design, Web Design
- SEO Service Types: Design

Over the past few years, you may have noticed a massive change in the digital marketing industry as it has become more diverse and inclusive. In the summer of 2020, the Black Lives Matter (BLM) movement gained momentum with the George Floyd protests leading to social unrest that shook the United States. The movement influenced conversations about the lack of representation of people of color and minority groups across the digital marketing industry. According to Meta Research, 59% of people say they are more loyal to brands that stand for diversity and inclusion. Integrating diversity and inclusion in design benefits both the brand and the target audience. What Is Diversity and Inclusion in Design? Diversity and inclusion are critical to the success of your marketing campaigns. Unfortunately, they have become buzzwords that many people don’t understand. Keep reading to learn more. Diversity and Inclusion Diversity is the presence of a variety of different communities of people. Diversity in your marketing designs is not as simple as including one to two people of color on your website. The purpose of diversity in your digital design assets is to help authentically connect with your audience. Inclusion is the diverse perspectives that create methods to connect with diverse communities. Inclusive design means creating digital design assets that consider and accommodate the needs of people from all backgrounds and abilities. Inclusive design creates better representation and communication, which allows information to be more equitably shared across digital marketing platforms. Diversity and inclusion in design...

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- Published: 2022-06-10
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/grow-your-audience-by-exposing-content-gaps/
- Categories: Resources, Services
- Tags: Advertising, branding, digital marketing, video marketing
- SEO Service Types: Social Media, Video

In 1996, Bill Gates wrote an essay pioneering the phrase Content Is King. In a post-pandemic 2022, the phrase is more potent than ever. The rise of social media, remote work, e-commerce, and the metaverse has shifted many organizations’ focus from brick and mortar to click-and-order business models. Whether you’re a business, institution, or influencer, content creation is integral to establishing your online brand. However, with over 720,000 hours of video uploaded to YouTube daily, it is increasingly challenging to stand out online. Thankfully, YouTube has integrated a new tool that allows creators to expose content gaps. What is a content gap? Content gaps are voids in the content market that need to be filled. YouTube analyzes what your audience searches for. If many people in your audience are searching a specific topic, but there are relatively few results for this search, YouTube will identify it as a content gap. With this insight, content creators can curate their uploads to cater to what people in their audience are searching for in real-time. This allows creators to stand out in less populated areas instead of uploading blindly and hoping that their content meets the needs of their audience. Does your brand need help with content marketing? We’re optimistic about your future results! Fill out the form below to learn how we can help you "*" indicates required fields Name*Email* How Can We Help You Today? *Would you like to subscribe to our monthly newsletter? Yes, I would! EmailThis field is for...

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- Published: 2022-06-09
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/helping-optimists-start-their-internet-groundwork/
- Categories: People
- Tags: Company Culture, professional development, Web Design, website development
- SEO Service Types: Websites

If you hadn’t noticed, the title of this post spells out H. O. S. T. I. N. G. It’s our new employee benefit to allow full-time Optimists to learn more about web development and give them access to our best-in-class tools to build their own sites. At Online Optimism, we believe in supporting people’s professional and personal goals, both at and outside of work. You may find that our designers, copywriters, and social media team members are not only experts at delivering high-quality marketing campaigns from 9–5, but they moonlight as poets, illustrators, #BookTok-ers, and photographers. Through this new policy, we hope to give our Optimists an opportunity to showcase their personal work, build their digital brands, and learn a new skill. All while saving them the cost of hosting their own site elsewhere and giving them access to premium WordPress themes and more. And for those wondering, we have policies in place to keep our Optimists’ personal sites safe and private, with a 30-day window to transfer their site elsewhere in case they end their time at Online Optimism. If you want to join a company with more policies like this one, sign up below to be informed about future opportunities at Online Optimism! Be Notified Of Future Job Openings "*" indicates required fields What's Your Name? * First Last What is Your Email Address? * In addition to notifications about full-time positions, please check below if you'd like to receive: Notifications about our Specialist (paid internship) program Our...

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- Published: 2022-06-03
- Modified: 2025-05-06
- URL: https://onlineoptimism.com/blog/new-out-of-state-medical-leave-policy-for-optimists/
- Categories: People
- Tags: Company Culture, New Policies

On June 3rd, 2022, Online Optimism added the following policy to our employee handbook for full-time, permanent employees at our agency (effective their first day of work). As part of our wellness benefits, Online Optimism has an understanding that treatment for certain medical procedures are only available in certain parts of the country. As part of our employee benefits, we will pay for airfare to another state within the domestic United States, in addition to one night's hotel stay anytime. No questions will be asked about your medical treatment—simply let us know your dates and our Operations team will coordinate. In addition, your PTO policy includes unlimited sick days, which cover your physical and mental wellbeing, should you need them before or after your procedure.

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- Published: 2022-06-02
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/optimizing-facebook-ads-for-architecture-firms/
- Categories: Resources, Services
- Tags: architects, Facebook, social media management
- SEO Service Types: Search & Ads, Social Media

Most architecture firms rely on word of mouth. However, having an optimized Facebook Ad campaign can help reach a larger audience online. These days, everyone is on the internet. The benefits of Facebook ads for architects because of the global outreach that can be achieved with online advertising. Get Your Audience in the Funnel The first step in optimizing your Facebook ads for architects is choosing the right objective. Before you can consider conversion, your audience needs to be aware of your business. This is where online advertising comes in. Using online advertising allows you to broadcast your business to the places your audience most frequently visits. During the awareness stage, the client is considering their own pain points; this is something you should be aware of as well. Some questions to consider: What are my clients’ goals? What are my clients’ most common challenges? What will happen if my clients don’t take action? Answering these questions will help you look like an authoritative source that customers can trust. You want to have an enticing ad campaign that shows your business is knowledgeable on the subject of Facebook ads for architects. It’s during this stage that the customer is clicking into the site and beginning to do research on your company. The next stage is consideration. Now, the customer has done some research on your company and your service. They’re likely considering if you can help meet their needs and are looking to connect with you to receive more information....

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- Published: 2022-05-19
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/what-are-specialty-search-engines/
- Categories: Services
- Tags: search engine, search engine optimization, search engines
- SEO Service Types: SEO

Specialty search engines are software programs that provide users with search results within a defined niche. This can involve returning results about a specific subject matter, for a specified geographical region, from specific data sources, or while using a particular functionality, such as increased user privacy or eco-friendly practices. While Google easily dominates market share for search engines, certain organizations may still see benefits from appearing in the right specialty search engine. Not only do you need to understand what specialty search engines are, but also how they function and what audiences use them. Keep reading to learn whether your organization should use specialty search engines for SEO, what some of the most notable specialty search engines have to offer, and how to get started today. Should I Pay Attention to Specialty Search Engines for My Business? First and foremost, you’ll need to determine whether it’s worth your time to concern yourself with specialty search engines. At present, Google has a market share of 92. 07% worldwide. In the United States, Google’s market share is currently 87. 43%. By and large, users will find your organization through Google. If you want to improve your chances of being found, you have to optimize your website and its pages for Google. But that doesn’t mean you can’t take any other search engines into account. There are 2 main scenarios when it may be useful to optimize for a specialty search engine: A relevant audience is already finding you on a specialty search...

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- Published: 2022-05-02
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/social-media-marketing-and-the-gen-z-attention-span/
- Categories: Services
- Tags: attention span, gen z, Instagram, Instagram marketing, marketing trends, Social Media, social media trends, TikTok, tiktok marketing
- SEO Service Types: Social Media, Video

Generation Z has become a prominent generation when marketing on social media. This is because it has always been surrounded by technology. However, this has played a significant role in the decrease of their attention span. The Gen Z attention span is a mere 8 seconds. Due to this decrease, social media platforms have adapted to maintain their attention. Who is Gen Z? Gen Z, sometimes referred to as the “iGeneration,” is the group of individuals born between the mid-1990s and early 2000s. These individuals were born during the rise of the internet and have been surrounded by technology ever since. Gen Z is incredibly good at adapting to new devices and apps due to these being something that has been around their entire lives. This generation poses an immense opportunity for businesses to market. Most of Gen Z are graduates or have entered the workforce, meaning they will have an income to spend. Being a profitable group means they are a promising group for companies to market towards. In addition, because they are one of the most significant social media users, businesses can use social media for marketing their products. Need short-form video? Our Optimists are ready to help! "*" indicates required fields Name*Email* How Can We Help You Today? *Would you like to subscribe to our monthly newsletter? Yes, I would! EmailThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 8, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_8'). on('load',function{var contents = jQuery(this). contents. find('*')....

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- Published: 2022-03-29
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/why-we-made-nfts/
- Categories: News, Resources
- Tags: cryptocurrency, NFTs
- SEO Service Types: Design

NFTs (non-fungible tokens) are one of the hot topics on tech and design news. As an avid Twitter user, my timeline is constantly plagued by hopeful artists seeking to exploit this new source of exposure and income. It’s as if the starving artist narrative will soon cease to exist as blockchain technology continues meandering itself into the mainstream. Yet a stream of ethical questions surround NFTs... . which is why it took me this long to make one. Introducing Blossom As Sr. Director of Design Innovation, one of my tasks is to figure out what’s going on with new technologies and see what I can learn for them to better inform our team, our clients, and our communities. When it came to creating an NFT, I drafted and prototyped several ideas. From 3D structures to digital illustrations, I could not put my finger on something that felt meaningful enough for me to put my name on. But any designer who knows me can tell you that if there’s something I live for, it’s gradients. If I could use gradients in all of my work I would (looking at you, Web3). With gradients as my medium, I looked towards nature and felt the sun shining, the cool breeze, and the blossoming colors of Spring. My two NFTs, Blossom and (cherry)Blossom, are a tribute to the season. From darkness comes bloom and its revitalizing properties. (cherry)Blossom is specifically a tribute to the flourishing trees in Washington, D. C. (my new home and...

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- Published: 2022-03-04
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/blog/how-to-get-your-dog-famous-on-instagram/
- Categories: Services
- Tags: digital marketing, influencer marketing, Instagram, Instagram marketing, Social Media, tips, Trends
- SEO Service Types: Social Media

Want to see our Barketing staff in action? Follow Online Optimism on Instagram! Follow Online Optimism on TikTok! If you have a dog, you may be wondering how to have a successful dog Instagram. Beyond adding yet more cute animal photos to the internet (a laudable goal), you can earn money from your dog account via an influencer marketing model. If you think your puppy has star potential or you just want the internet to appreciate your dog as much as you do, here are five tips to get your dog headed toward Instagram stardom. 1. Decide What and How Often to Post When you’re getting started on Instagram, you have to decide what to post and how often. Obviously, you want to post photos of your dog, but will your dog account have a polished look or a more casual vibe? Will you focus on posed images with props and outfits, or will you take candid shots of your dog just being a dog? There are no right or wrong answers here, but keep in mind that you may eventually face a choice between quality and quantity. Do you want to post more professional content less frequently or the opposite? You don’t need to be a photography pro in order to have a successful dog Instagram: as long as you find some decent lighting and have a smartphone, you should be set to take Instagram-quality photos of your pup. There are some professional photographers who take quality pictures of...

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- Published: 2021-03-17
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/the-history-of-women-in-marketing/
- Categories: People, Resources
- Tags: women in marketing, women's history
- SEO Service Types: Branding

Have you ever wondered about the history of women in marketing? Women’s history is something that is incredibly important but often gets passed over. The history of women in marketing is just as important as the rest of history. Women’s History Month did not get nationalized until 1980, and women have only had the right to vote for 101 years, which is a concise amount of time when you think about it. The marketing industry used to be male-dominated, but as of 2019, women working in the industry was at an all-time high, with 64% of the industry made up of women. Women have had a long history in marketing, dating back to 1880, and as time continues, we will only see more women entering and thriving in the industry. In honor of International Women’s History Month, here is a brief history of women in marketing. 5 Female Pioneers in Marketing Mathilde C. Weil In 1880 Mathilde C. Weil started the M. C. Weil Agency 20 years after the Civil War and years before J. Walter Thompson started his agency, J. Walter Thompson Co. , which received recognition as the first advertising agency. There isn’t much information surrounding Weil’s agency, seeing as women didn’t have any rights, and the male-owned company likely pushed her out of the spotlight. Though there isn’t much information about her, she paved the way for the women who succeeded her. Weil died in 1942 and she was not inducted into the Advertising Hall of Fame...

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- Published: 2021-01-19
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/lgbtqia-dating-app-ads/
- Categories: People, Resources
- Tags: emerging social media apps, LBGTGIA+, Target Audience
- SEO Service Types: Search & Ads, Social Media

Dating apps have become one of the most popular ways for people to meet and mingle, and more recently, ripe for advertisers looking for a new way to reach specific targets. So, when researching creative new avenues to reach our client’s target audience of gay men, Online Optimism turned to the world of dating apps. As their platforms have evolved, many dating apps have begun offering advertising services. However, in researching specific dating apps, we were unable to find thorough marketing studies on how to create campaigns through the apps nor any of the results they garnered. While dating apps are now part of the social landscape, for the advertiser wanting to use them and use them well, there is a scarcity of information. Additionally, dating apps have become extremely niche and siloed when it comes to the LGBTQIA+ community. So, when planning our campaign targeting gay men, we had access to a small amount of data because of the size of the LGBTQIA+-specific dating app market. After advertising on gay dating apps for the better part of a year, we wanted to shed some light on our experiences and share our impressions of the LGBTQIA+ dating app ads scene. Where's the Information? The most glaring problem we encountered was that the information about the LGBTQIA+ audiences was so few and far between with almost no demographic information related to them, let alone information related to their dating app preferences and use habits. According to the Williams Institute, about 3-4....

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- Published: 2020-12-23
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/social-media-activism/
- Categories: Services
- Tags: Black Lives Matter, Digital Activism, Social Media Activism
- SEO Service Types: Social Media

All photographs courtesy of Zora Khiry. In 2020, a series of important social movements collided with a global pandemic that caused major shifts to the ways that people around the world live and share their lives via the internet—and many people began to reconsider the impacts of social media activism. Following the onset of state-mandated social distancing measures, responses to the murders of Ahmaud Arbery, Breonna Taylor, George Floyd, Tony McDade, and countless others by police officers and white supremacists coalesced into the widespread revival of the Black Lives Matter movement. Millions across the world took to the streets in protest, while some of those people and others voiced their frustrations, spread resources, and raised money for racial justice organizations and victims’ families online. Meanwhile, terms like “antiracist,” “performative activism,” and “social media activism” were widely spread and popularized both on- and offline. Social media activism is a catch-all term for activism that utilizes online platforms to work toward the goals of social or political movements. A Brief History of Social Media Activism For the past decade, social media has been used to bring attention to movements all over the world. In 2011, activists across Tunisia, Egypt, Libya, and other Middle Eastern countries who were involved in the Arab Spring uprisings used social media—particularly, Twitter—to spread local and global awareness of their protests. Through these efforts, they created a massive grassroots movement that led to the disintegration of undemocratic regimes in Tunisia and Egypt. Video of protests and speeches received...

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- Published: 2020-07-16
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/how-to-take-a-professional-headshot-with-your-smartphone/
- Categories: Resources
- Tags: Camera, iPhone, photography, Smartphone
- SEO Service Types: Branding, Design

Professional Headshots are Important First off, let’s define what a headshot is. A headshot typically refers to a photograph where a person is shown from their heads to just past their shoulders. A professional headshot, specifically, is a photograph that you can show off to your boss, colleagues, and clients in order to confidently represent you or your business. Having a professional headshot of yourself is becoming more and more of a necessity in the modern digital age. However a lot of people either don’t have one or one that is of a professional quality. Some examples of where professional headshots can come into play are: your personal LinkedIn account and various social media, about and staff pages on websites, and for online marketing material where someone needs a photo of a person to go along with a quote. If you’re a company, it’s nice for people to see your staff. People like seeing faces. It makes companies seem more trustworthy and connected. It says we’re not a faceless corporation. We’re people, and we care. Headshots are impressions and impressions are everything. You might be the nicest, most competent person in the world, but if you have a bad headshot or none at all then people might not want to see you or do business with you. Here at Online Optimism, we know the importance of having nice professional photos because we offer a 2 hour photoshoot session as a part of our package of New Orleans social media services....

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- Published: 2020-07-01
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/donate-elevate-contributing-to-our-community/
- Categories: News
- Tags: Culture, Donations, nonprofits

Where Are We Now? “When you learn, teach. When you get, give. ” Maya Angelou June has been a month of learning, giving, and through this, growing. We have created several new policies to encourage our team to further their education in systemic oppression and racism. We began an employee book club that is currently reading So You Want to Talk About Race by Ijeoma Oluo. Our entire team will be attending a mandatory three day UndoingRacism workshop over the course of the next few months; this will become an annual occurrence. As we continue to set new policies in motion, we are rolling out a new donation matching policy to put our money where our mouth is. We have named this policy Donate, Elevate. Our Donation Matching Program: Donate, Elevate. “The best way to not feel hopeless is to get up and do something. Don’t wait for good things to happen to you. If you go out and make some good things happen, you will fill the world with hope, you will fill yourself with hope. ” Barack Obama We aim for this new program to improve how we as a business better our community while encouraging our employees to get involved individually, too. According to FrontStream, “businesses with a corporate philanthropy program consistently have happier, more engaged, and productive employees than those that do not. ” With Donate, Elevate, as employees donate to their favorite non-profits, Online Optimism will 100% match this donation to the same non-profit. We...

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- Published: 2020-03-13
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/blog/handling-covid-19-coronavirus-as-a-small-business-and-an-optimist/
- Categories: News
- Tags: Coronavirus, COVID 19, Disaster Preparedness

By now, if you’re like me, you’ve received a notice from the government, every vendor under the sun, Chipotle, and your local bowling alley on what they’re doing around COVID-19: Increased cleanliness, safety training, and all of the reminders about washing your hands. We figured it was our turn. I also thought it might be helpful to share with other small business owners (and our clients reading this) how and why we’re changing our policies to ensure the safety and success of our staff, and our many clients. If that’s you, I hope this is helpful as you consider what policies you might want to put in place at your own organization. Just like everything else at Online Optimism, we’re handling it by applying our values to the situation. Well, every value except Screens Will Not Replace Handshakes (value #4). That one’s pretty much going in the trash for the next couple of weeks. Be Open and Honest With Your Team I think journalist Garrett Graff put it best: There are very few times in modern life where we can honestly say: No one alive has ever experienced what the next two months will be like around the world, but here we are. No one alive has any idea what the next two months will be like. — Garrett M. Graff (@vermontgmg) March 12, 2020 Our first value at Online Optimism is Build on Trust, and I’ve been very honest with my team when I say that we don’t know...

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- Published: 2019-10-22
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/the-signs-as-social-media-sites/
- Categories: Services
- SEO Service Types: Social Media

Follow Online Optimism on Instagram! Social media websites and apps are like different personalities, each having their own method of communication, features, and values. We spend every day on these sites, learning their styles and vibes in a way that we’ve come to identify them as people. With the recent craze for astrology, we decided to take our intimate knowledge of social media and decide which star sign each website would have for its sun (we’ll let someone else determine their moons and risings). Astrological Signs as Social Media Sites Aries: Facebook Aries is passionate and confident, facing challenges with bold and direct ambition. Nothing matches the cheery disposition complicated by a quick temper more than Facebook, home of distant relatives commenting “BEAUTIFUL PICTURE, TELL JACKIE HELLO! ” and unknown trolls shouting their conspiracy theories on viral posts. Both Aries and Facebook are somewhere you can go when you’re looking for a fight, but can also find upbeat support and positivity for life. Fittingly, Aries is the first sign of the zodiac, and Facebook is largely known as The Social Media Website (sorry, MySpace). Taurus: Tumblr Known for loving luxury and relaxation, Taurus’ can find all of their indulgences matched with Tumblr, a website where users can cater exactly what they see. Whether the goal is an aesthetically-pleasing blog or to browse foodie tags, Tumblr fills a Taurus’ needs. Taurus is often seen as stubborn, and the hive-mindedness of Tumblr comes to mind. But when you’re faced with times of...

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- Published: 2018-09-26
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/how-to-get-your-first-digital-marketing-internship/
- Categories: Resources
- Tags: Certifications, degrees, Free, internship, marketing, Tools

Updated April 16, 2025 At Online Optimism, we’re extremely proud of our interns – who we call our Specialists. Over the past decade, we’ve worked with over 100 specialists, and we’re happily able to count many among our full-time employees today, and we’re happily able to count many among our full-time employees today. The key to our Specialist program's success, aside from the work that my staff puts into training and managing each Specialist, isn’t only because of what we do at Online Optimism – it’s because we hire the most capable, ambitious, hard-working, passionate, and exceptional people we can find. So are you ready for your first digital marketing internship? Apply to ONLINE OPTIMISM'S PAID SPECIALIST PROGRAM. We accept applicants in Louisiana, New York, Georgia, Illinois, Florida, Virginia, Colorado, Arizona, New York, or Washington, DC. There’s no one set path toward becoming a Specialist, but when I meet college students at networking events, they often ask what classes they can take to prepare themselves, or if they need to do other unpaid internships first. While we do require experience, the wonderful thing about digital marketing is that the Internet can provide you with all of the training, experience, and knowledge you need – after all, no one should have to work unpaid to get into an industry. After the COVID-19 pandemic hit, Online Optimism became a fully hybrid workplace. Today, both our Optimists and our Specialists are able to choose whether they would like to work remotely, in-person at...

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- Published: 2016-09-23
- Modified: 2025-05-12
- URL: https://onlineoptimism.com/blog/drinks-digital-new-office-staff/
- Categories: News
- Tags: agency, Art for Art's Sake, Hirings, Magazine Street, New Orleans, New Staff, NOCCA, Office

We’re growing up, and we want you to celebrate with us! Our doors will be open during this year’s Art for Art’s Sake on Saturday, October 1st, from 5 – 8pm, so come on by as you stroll down Magazine for a glass of wine, a beer, hors d’oeuvres, chats with the Online Optimism team, and surprise giveaways! In addition, a group of talented New Orleans Center for Creative Arts level IV visual arts students will have their work on display throughout our space. Check them out on Instagram at @visualartslevel4. Follow the Green Lights, and we’ll see you there!

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- Published: 2013-05-16
- Modified: 2025-05-06
- URL: https://onlineoptimism.com/blog/online-optimism-is-looking-for-our-first-intern/
- Categories: New Orleans, News, People
- Tags: agency, digital marketing, internship, marketing, New Orleans

We're now a little over six months into Online Optimism's existence, and our growth can only mean one thing - we're ready for an intern! If you're fast-thinking, smart, easily adaptable, and ready to work hard in a very fast-growing industry in an amazing city, then you just might have what it takes. Details are below. Best of luck! Time Commitment The internship will be roughly 2-3 months, from the end of May, to the beginning of August. You will be working 3 days a week (8 hours a day. ) Compensation $10 per hour Job Duties As our first intern, you're going to be asked to do a lot. Your requirements will cover the vast majority of tasks that are handled at a digital agency. If you know how to do them all, you're amazing. If not, don't worry - we'll provide training. The right applicant just needs to be ready to learn. Prefer list form? Here's a bit of what you'll most likely cover during the months working in our office: Assisting with Client Management Content Creation Social Media Monitoring & Management Blogging. For clients, and for this very blog (meta! ) Handling website analyses Relationship building with bloggers and other influential users on social media Joining in brainstorming meetings for link-building strategies PPC campaign management and strategy Tracking, reporting, and optimization of a comprehensive digital marketing campaign Requirements The only real requirement we have is that you have a drive to succeed, and a commitment to helping...

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- Published: 2012-10-09
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/blog/hello-internet-marketing-world/
- Categories: News
- Tags: Hello, Mission

Welcome to Online Optimism’s first blog post! We’re pretty excited about launching our company and our website, and we know that looking back on this first blog post years from now, our organization will still building off the ideals that we’ll write about today. Online Optimism was created because of a need we saw in the world. There are millions of businesses in the United States (27 million, to be exact. ) And there are tens of thousands of advertising agencies. But all of the organizations that our team member had worked at only offered cookie-cutter experiences. For SEO, they would accomplish the same standard quick link-builds and optimization tricks that would enable easy (but not long-term) growth, and send the client on their way. For social media, the race for increasing the number of likes dominated the much more important task of looking at the numbers and analyzing how to increase ROI from these fans. Website builders would spit out a design that didn’t take your branding into account, and then upsell you on services that should always come for free. We believe differently. We want to get to know your organization, inside and out. We believe in our knowledge of everything involved with the internet marketing world, but only your know your company. We will work with your knowledge, expertise and the years of experience that you have running your business, and give it the best possible presence online. We’ll strive to constantly to deliver the best results...

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## Industries

- Published: 2022-05-12
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/our-work/industries/architecture-engineering-construction-digital-marketing-agency/

Our AEC Industry Clients Include Make a Plan You’ll Be Optimistic About with Our Agency’s Custom Solutions Whether you run an architecture firm, a construction or engineering company, or an interior design agency, there are plenty of ways that marketing yourself online can help grow your clientele. Before we make a proposal or sign a contract, we listen to what you need most. With experience launching new brands from scratch and helping others freshen up their online presence, our Optimists make marketing personal by crafting a campaign suited just for you and your team. We’ll help you reach your target audience in no time with customized solutions from our design, content, social media, and digital ads departments. Our teams work collaboratively to create your campaign with purpose. Welcome to Your New WebsiteWhen someone’s looking to build their dream home, upgrade their current property, or construct a new project, your website can make a big first impression. Poorly designed and difficult-to-navigate websites can scare away customers and prevent them from reviewing more of your work or contacting you for more information. Our web development team specializes in user experience (UX) design, producing websites that are mobile-friendly and lead with the most important information. Since the majority of internet users are browsing the web on smartphones, all of our projects are responsive, which means your new site will adapt to any device your customers might be using. We can also handle all of the back-end logistics to get your website up and...

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- Published: 2022-01-12
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/our-work/industries/nonprofits/

Our Nonprofit Industry Clients Include

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- Published: 2021-09-13
- Modified: 2025-04-28
- URL: https://onlineoptimism.com/our-work/industries/education/

Our Education Industry Clients Include Boost Enrollment and Donations with an Agency You’ll Be Optimistic About Not only can digital marketing campaigns increase your school’s online presence, but they can also encourage a higher number of enrollment applications and donations. Potential students and donors will be impressed by your website’s clear and easy-to-follow paths, your bright and interactive social media feeds, or even your scheduled and timely email newsletters! All of these digital features work together to create a community that is having fun and communicating with one another. Here are a few of the ways that you can take advantage of our digital marketing services and attract new students and donors: Share community events on your social media feeds Showcase student and teacher excellence on your website Remind parents and students of approaching deadlines and school guidelines with your monthly newsletter Introduce website visitors to your school’s mission and history with thoughtful, personalized copy Create digital advertisements that ensure your school appears in the places most visited by your target audiences There are a lot of ways to reach people, and with an increasingly competitive educational landscape, Online Optimism is here to help you choose the best way for your school. We look forward to showing you why we’re the ideal digital marketing agency for schools! Website DesignYour school’s website will be the first place most students, parents, alumni, and donors visit to find you online. Likewise, whether you’re posting on social media or sending out your monthly newsletter,...

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- Published: 2020-07-14
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/our-work/industries/ecommerce-digital-marketing-agency/

Our Ecommerce Industry Clients Include Shop Online Optimism’s Inventory of Ecommerce Marketing Services What makes us so confident that our ecommerce digital marketing agency is right for your business? Online Optimism has successfully worked with numerous ecommerce companies across a variety of industries. We know firsthand how competitive the world of online shopping can be, and we’ve got what it takes to make you stand out from the crowd. From innovative Google Ads to UX-forward new websites, our team has your ecommerce marketing services covered. Stock Up on Amazing Digital AdsOnline shopping has become an increasingly normal part of life for many people. But with so many ecommerce shops out there, how can you make sure that your would-be customers know you exist? Given that around 90% of web traffic starts with search engine results, getting your website to appear among relevant Google, Bing, and Yahoo searches is one of the most crucial steps you can take for your business. No matter what your goals are for your ecommerce company, our digital ads Optimists can help you reach them. Whether you’re looking to advertise a flash sale or just want to increase brand awareness, we know how to get your company displayed on the first pages of search engine results to the audiences you’ve been searching for. By remarketing, geotargeting, and other search engine marketing (SEM) strategies, our digital ads team can focus our advertising efforts on the people most likely to become your new customers. SEM tactics are complex...

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- Published: 2020-06-17
- Modified: 2025-05-06
- URL: https://onlineoptimism.com/our-work/industries/cpg-digital-marketing-agency/

Our Consumer Packaged Goods Clients Include Our CPG Solutions Are Marketing Made Personal to Your Business Creating an effective digital marketing strategy is no small task, but there’s no need to worry when you have the experts at Online Optimism to help you seamlessly design a campaign for your business. Whether you want to completely redesign your brand or just need assistance advertising your products, our agency will craft a campaign that boosts your presence online and differentiates your business from stiff competition. See how some of our CPG marketing services can make your business stand out from the crowd and increase consumer demand. Striking Website DesignAs consumers increasingly use the internet to make purchasing decisions, your website plays a key role in helping them determine if they find enough value in your product to buy it. The face of your brand is your website. If your website isn’t easily accessible or has an unattractive layout, you risk losing your customers to competitors. With the help of our web development team, your brand can be accurately portrayed with a functional, high-quality designed website. Specializing in user experience (UX) design, our Optimists produce websites that include the most important information to your customers with a mobile-friendly design that easily adapts to any device being used. Our team also works with back-end logistics to help your website run efficiently. As a business owner, you might not have the time to manage the technology updates associated with your brand’s website. We can take...

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- Published: 2020-06-17
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/our-work/industries/digital-marketing-strategy-for-law-firms/

Our Proven Record of Marketing Success in the Legal Industry When you invest in a digital marketing agency for your law firm, you need more than just a company familiar with the latest and greatest in marketing tactics. You need a company that can understand and describe an array of complex statutes, litigation proceedings, and criminal acts. Our Optimists have worked with numerous legal clients in the past to develop extensive and well-researched content on numerous legal topics. We pride ourselves on describing complicated legal subjects in language understandable to your prospective clients. The subjects we’ve written about in the past include: DUI/DWI Public intoxication Lewd conduct Disturbing the peace Simple battery Criminal trespass Expungement Frequently asked legal questions, such as if a lawyer can appear in court on your behalf Payroll, leave, and other workplace-related matters Regulations for Department of Defense contractors Workers’ compensation claims Workplace safety Traffic laws Insurance regulations Not only do we excel at understanding and explaining legalese to potential clients, but we are also well-versed in search engine optimization (SEO) techniques. By targeting long-tail keywords with high search volumes, we’ve helped ensure our previous legal clients are reaching relevant target audiences—and we can do the same for you. A key strategy of SEO is obtaining backlinks, meaning links to your page on other websites. The more backlinks you receive, the higher your odds are of appearing higher in Google results. Our past legal clients have been featured in the following online publications. Get More Clients...

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- Published: 2020-01-30
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/our-work/industries/hospitality/

Our Hospitality Industry Clients Include Make a Reservation: Custom Digital Marketing Solutions Designed for You Whether you run a new boutique hotel or a longstanding restaurant group, there are plenty of ways that digital marketing can help bring new visitors. Before we make a proposal or sign a contract, we listen to what you need most. With experience launching new brands from scratch and helping others freshen up their marketing, our Optimists will craft a campaign suited just for you and your guests. We’ll help you reach your target audience in no time with customized solutions from our design, content, social media, and digital ads departments. Our teams work collaboratively to make sure your campaign is perfectly in sync. Welcome to Your New WebsiteWhen someone’s picking a restaurant or bar for a night out or searching for a place to stay for an upcoming trip, your website can make a big first impression. Poorly designed and difficult to use websites can scare away customers and prevent them from making a reservation, booking a room, or contacting you for more information. Our web development team specializes in user experience (UX) design, producing websites that are mobile-friendly and put the most important information right in front. Since the majority of internet users are browsing the web on smartphones, all of our projects are responsive, which means your new site will adapt to any device your customers might be using. We can also handle all of the back-end logistics to get your website...

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- Published: 2020-01-20
- Modified: 2025-04-29
- URL: https://onlineoptimism.com/our-work/industries/healthcare-marketing-agency/

Our Healthcare Industry Clients Include Healthy Digital Marketing Solutions from Online Optimism There are a lot of parts to a great digital marketing plan. Whether you don’t know where to start or just need a helping hand to get your message out, Online Optimism is here for you. Read more below about how several of our services can bring attention to your organization. Robust Search Engine Optimization and Content CreationOur experienced content writers will dive deep into your field and can produce blog posts, website copy, videos, and more that show off your expertise to potential patients. Online Optimism’s content department does extensive research into the topics they write about, and with no limit on the number of rounds of revisions, you have final say over the end product. And by targeting high-volume keywords, we drive new traffic to your webpages from search engines like Google and Bing. Regular blog posts and content additions to your website let your audience know that you’re a leader in your field. Plus, adding new content tells Google and those looking for your business that your website is active and accurate. Our Optimists also work hard to get website mentions and links to your website from reputable news outlets to promote traffic from inbound links and increase your authority on the internet. Effective Digital AdsOur digital ads team can also get more traffic to your website through a combination of search engine marketing, display ads, and targeted remarketing efforts. We use data and analytics...

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## Job Posts


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## Projects

- Published: 2025-07-09
- Modified: 2025-07-21
- URL: https://onlineoptimism.com/project/online-optimism-meta-advertising-success-stories/
- Client Industries: Hospitality, Industrial
- Clients: Elysian Events Catering, PartsBadger
- Project Types: Case Study
- Service Types: Social Media Advertising

Elysian Events Catering Challenge Elysian Events Catering is a catering company based in New Orleans, specializing in weddings, corporate events, and private parties. They came to Online Optimism originally seeking a new website, but continued to partner with us for ongoing SEO services. After seeing success with their search engine optimization efforts, Elysian Events added Meta Ads to their marketing mix to drive additional website traffic. The key objectives were to increase website visibility, enhance content marketing, and drive higher-quality traffic that would result in wedding catering inquiries. Ad Targeting Using Meta’s advertising platform, we developed a strategic approach to reach couples planning weddings in the New Orleans area. Our targeting focused on: Users whose online habits indicated they were recently engaged and in the early stages of wedding planning Individuals interested in event planning, family gatherings, and corporate event coordination We crafted visually appealing ads showcasing Elysian’s distinctive catering options, including their signature oyster bars and locally-sourced cuisine. The ad creative highlighted real weddings and events catered by Elysian, emphasizing the company’s ability to create memorable culinary experiences for special occasions. Campaign Structure Our Meta campaign was structured with several distinct approaches to maximize reach and effectiveness: Wedding-Focused Campaign: Brand awareness campaign specifically designed to introduce Elysian’s wedding catering services to newly engaged couples. General Event Catering Campaign: Brand awareness campaign targeting individuals and businesses planning corporate events, family gatherings, and private parties, showcasing all the different catering services Elysian has to offer. Each campaign featured custom messaging that...

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- Published: 2025-07-08
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/building-big-brand-presence-on-reddit-introduction/
- Client Industries: B2B (Business to Business)
- Clients: Buddy Punch
- Project Types: Case Study
- Service Types: Content, Social Media Management

Challenge Following Online Optimism’s proven Reddit engagement model that delivered an increase in our website sessions, we implemented a tailored strategy that established brand accounts, created a subreddit community, and generated meaningful engagement through comment participation. The first company is a NYC-based, venture-backed company in the home goods space that sought a comprehensive Reddit strategy to expand its digital presence beyond traditional social media channels. With a growing online customer base and increasing competition in the furniture market, the brand needed a way to authentically engage with potential customers who were already discussing office setup needs. They reached out to Online Optimism to develop this strategy from the ground up. The second company, Buddy Punch, is an established SaaS business founded in 2013, providing time tracking software. They approached Online Optimism with similar goals of getting their name into conversations on Reddit and creating connections between Buddy Punch and potential customers through engagement. Despite having a solid customer base and strong product reviews, both companies had no Reddit presence, missing opportunities to connect with their target audience who were actively on the platform. Through a tailored Reddit strategy that emphasized authentic engagement through direct conversation and community building, we helped establish a meaningful presence on Reddit, generating significant comment karma and building the foundation for long-term brand authority in their industry. Both clients’ current subreddits, managed by Online Optimism Insights Prior to this partnership, the NYC-based company already had organic conversations happening on the platform. Redditors were regularly discussing office...

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- Published: 2025-06-27
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/comprehensive-email-marketing-services-that-drive-conversions-traffic-and-engagement/
- Client Industries: B2B (Business to Business), Education, Hospitality
- Clients: Cafe Beignet, Case Paper, Tulane Pre-College
- Project Types: Case Study
- Service Types: Creative, Email Marketing

Table of Contents Creating a Funnel for Tulane Pre-College Programs Utilizing Traditional Sending for Case Paper Testing Various Subject Lines for Cafe Beignet Creating a Funnel for Tulane Pre-College Programs Challenge Tulane Pre-College Programs needed to effectively engage both students and parents throughout the application journey, ensuring that initial interest led to completed applications and eventual enrollment. Their challenge was to provide timely, relevant messaging at various points in the process, addressing concerns, answering questions, and maintaining enthusiasm. Insights Online Optimism crafted a multi-layered email marketing strategy that included both one-off emails and four different drip campaigns. Each campaign was designed to reach prospective students and their parents at specific stages of the application process, providing tailored content to guide them toward the next step. By delivering relevant messaging at the right time, this approach helped keep interest high and increased overall enrollment in the program. Sections of the Student “Started Not Submitted” Funnel Emails Solution First, the audience journey was segmented into specific stages that became the foundation for the four drip funnels. Once a lead filled out a form indicating interest, they entered one of two tailored drip funnels, sharing more information about the program as well as the experiences of past students attending the Tulane Pre-College Program. These two funnels took slightly different forms and were custom designed for either parent or student leads. Once enrollment began, any student that started an application entered a new drip that indicated exactly what materials they needed to fill out...

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- Published: 2025-05-22
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/working-with-b2b-companies-on-authentic-messaging/
- Client Industries: B2B (Business to Business)
- Clients: RSM Design
- Project Types: Case Study
- Service Types: Content

All of this collaborative work leads to real results for our clients as well. For example, for one such client we were excited to deliver: 1Pieces of content published during the first 6 months of our partnershipThis resulted in: 1#1 keyword rankings at the end of 6 months (a 35. 5% increase)Though as most B2B marketers know, it’s best to hear it from company stakeholders themselves.

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- Published: 2025-03-28
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/seo-strategy-for-cdl-training-schools-tdi-case-study/
- Client Industries: Education
- Clients: Truck Driver Institute
- Project Types: Case Study
- Service Types: Content, SEO

Over 12 months, we delivered significant improvements across all key metrics: Organic Traffic Growth: 67,034 sessions, an increase of 76% over the previous 12 months, 56,790 new users, an increase of 85%. Improved Search Visibility: Average position improved from page 3 (position 27+) to page 1 for target location “CDL + location” keywords. Conversion Rate Increase: Location pages now convert at 4. 2%, above the industry standard of 2%. Competitive Advantage: TDI now ranks above local competitors for key CDL training terms in 8 of 10 markets

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- Published: 2024-12-09
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/revitalizing-access-to-health-equity-resources-for-the-skin-youre-in/
- Client Industries: Nonprofit
- Clients: The Skin You're In
- Project Types: Case Study
- Service Types: Web Design

We launched the new website to its original domain at tsyi. org far in advance of the 2025 premiere, allowing the social media team to begin referring visitors to the revitalized site as they promoted the film festival and provided new information to the community. In just the first week after launch alone, visits to the website more than doubled!

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- Published: 2024-10-25
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/boosting-tulane-pre-colleges-summer-enrollment-through-digital-marketing/
- Client Industries: Education
- Clients: Tulane Pre-College
- Project Types: Case Study
- Service Types: Digital Advertising, Email Marketing, Social Media Management

Due to consistent monthly social media advertisements, newsletter sends, and Google ads, engagements increased across many platforms. The submitted application number increased by 47. 52%, and Tulane Pre-College admitted 824 students. 1Submitted Applications1%Increase in Applications1Admitted StudentsOverall, the drip emails received: 1Total Opens1Total Clicks1Total Clicks to Application Page

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- Published: 2024-09-30
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/sips-and-clips-boosting-cafe-beignets-online-presence-through-short-form-video-content/
- Client Industries: Hospitality
- Clients: Cafe Beignet
- Project Types: Case Study
- Service Types: Social Media Management, Video & Animation

Utilizing short-form videos in both organic posts and targeted ads, we significantly boosted engagements and follower counts across platforms. In the first 6 months of the campaign, Online Optimism’s work generated: Facebook 2,278,537impressions, a 40. 6% increase89,305engagements, a 13. 5% increase0%engagement rate1,610net followers gained, a 47% increaseInstagram 198,963impressions, a 178% increase10,305engagements, a 39. 1% increase0%engagement rate181net followers gained, a 222. 1% increase

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- Published: 2024-07-09
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/stop-motion-animation-case-paper/
- Client Industries: B2B (Business to Business)
- Clients: Case Paper
- Project Types: Case Study
- Service Types: Content, Creative, Social Media Management, Video & Animation

The Final Video

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- Published: 2024-02-08
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/optimizing-tnola-languages-campaigns-for-lead-generation-in-a-niche-market/
- Client Industries: B2B (Business to Business)
- Clients: TNOLA Languages
- Project Types: Case Study
- Service Types: Digital Advertising, SEO, Social Media Management

(function($) { $. fn. calcPercent = function(denom) { var $currentVal = parseInt( $(this). find(". datapoint"). text. replace(//g, '') ); var $getPerc = $currentVal / denom; $(this). css("--start", $lastVal); $(this). css("--end", $getPerc); $lastVal = $getPerc; }; })(jQuery); jQuery(document). ready(function($) { $lastVal = 0; $('table. charts-css. table1 tr td. dataset1'). each(function { $( this ). calcPercent(80); }); $lastVal = 0; $('table. charts-css. table1 tr td. dataset2'). each(function { $( this ). calcPercent(10); }); $lastVal = 0; $('table. charts-css. table2 tr td. dataset1'). each(function { $( this ). calcPercent(40); }); $lastVal = 0; $('table. charts-css. table2 tr td. dataset2'). each(function { $( this ). calcPercent(40); }); }); Narrowing in on Engaged Traffic Starting with specific, geographically tight campaigns resulted in lower impression share during gradual expansions into larger markets. However, the click-through rate increased over time through rigorous negative keyword additions, signaling a growing and relevant audience. Month Impression Share CTR 07-2023 79. 17% 9. 57% 08-2023 58. 04% 8. 39% 09-2023 42. 24% 6. 77% 10-2023 49. 29% 9. 37% 11-2023 49. 46% 9. 58% 12-2023 47. 42% 10. 09% Delivering Specialized Leads Once campaigns were fully expanded into larger, more competitive markets, the team lowered cost-per-click while continuing to bring in relevant leads through stringent negative keyword additions and consistent improvements to quality scores. Month Lead Conversions Cost-Per-Click 07-2023 4 $10. 72 08-2023 4 $18. 98 09-2023 14 $33. 03 10-2023 11 $16. 91 11-2023 19 $17. 02 12-2023 14 $16. 01

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- Published: 2023-11-22
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/bioinnovation-breakthroughs-through-nobics-enhanced-newsletter/
- Client Industries: Nonprofit
- Clients: New Orleans BioInnovation Center (NOBIC)
- Project Types: Case Study
- Service Types: Content, Email Marketing

Due to the testing to increase engagement, maintaining a schedule, and providing readers with exciting information, we increased the open rate, click rate, and overall number of subscribers. In the first ten months of the email marketing campaign, we achieved the following results: 0%Average Client Open RateIndustry Average: 35% 0%Average Client Click RateIndustry Average: 1% We also began incorporating other audience lists into our emails to spread the information further.

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- Published: 2023-10-13
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/lowering-cost-of-lead-gen-for-cardinal-expo/
- Client Industries: B2B (Business to Business)
- Clients: Cardinal Expo
- Project Types: Case Study
- Service Types: Digital Advertising, SEO

(function($) { $. fn. calcPercent = function(denom) { var $currentVal = parseInt( $(this). find(". datapoint"). text. replace(//g, '') ); var $getPerc = $currentVal / denom; $(this). css("--start", $lastVal); $(this). css("--end", $getPerc); $lastVal = $getPerc; }; })(jQuery); jQuery(document). ready(function($) { $lastVal = 0; $('table. charts-css. table1 tr td. dataset1'). each(function { $( this ). calcPercent(16); }); $lastVal = 0; $('table. charts-css. table1 tr td. dataset2'). each(function { $( this ). calcPercent(80); }); $lastVal = 0; $('table. charts-css. table2 tr td. dataset1'). each(function { $( this ). calcPercent(16); }); $lastVal = 0; $('table. charts-css. table2 tr td. dataset2'). each(function { $( this ). calcPercent(200); }); }); Growth in Organic Traffic After engaging with Online Optimism for a SEO work, the Cardinal Expo website saw immense organic traffic growth. Comparing the first 6 month period in 2021 to the same 6 months in 2022, organic sessions increased: 0From 909 to 2,313Expanding Markets and Increasing Relevancy Following early campaign expansions, CTR and impression share decreased. Online Optimism responded by aggressively analyzing search terms and implementing negative keywords to capture more relevant traffic. Month CTR Impression Share 09-2022 7. 20% 55. 30% 10-2022 10. 53% 34. 17% 11-2022 10. 78% 48. 47% 12-2022 8. 89% 35. 73% 01-2023 11. 52% 29. 32% 02-2023 10. 28% 35. 45% 03-2023 10. 33% 25. 48% 04-2023 11. 10% 26. 03% 05-2023 12. 26% 24. 42% 06-2023 9. 70% 23. 34% 07-2023 9. 91% 25. 49% 08-2023 12. 31% 22. 20% 09-2023 12. 96% 24. 11% 10-2023 11. 46%...

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- Published: 2023-08-02
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/educational-animated-videos-for-american-bird-conservancy/
- Client Industries: Nonprofit
- Clients: American Bird Conservancy
- Project Types: Case Study
- Service Types: Video & Animation

The Final Videos The final pieces combined the voiceovers, on-screen text, footage, illustrations, and background audio into two compelling educational videos. We were honored to be able to contribute in a small way to ABC’s work to end the harmful use of neonicotinoid insecticides in North America! Public-Facing Video Legislative-Facing Video

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- Published: 2023-01-12
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/taking-awareness-to-the-top-floor/
- Client Industries: Hospitality
- Clients: Hyatt Centric French Quarter
- Project Types: Case Study
- Service Types: Social Media Management

Due to consistent organic posting, brand awareness and engagements grew across platforms. Over the six-month campaign from July 2022 to January 2023, Online Optimism’s work generated: 0Facebook Impressions0Facebook Engagements0Website Clicks0Instagram Impressions0%Increase in Instagram Follower Growth

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- Published: 2023-01-11
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/stratus-firm-rj-whyte-rebranding/
- Client Industries: B2B (Business to Business)
- Clients: Stratus Firm
- Project Types: Case Study
- Service Types: Branding, Web Design

Setting Intentions Online Optimism invited the RJ Whyte team to a workshop where we led them through discussions and exercises rooted in design-thinking to understand what sets them apart from others in the events production industry. Understanding Their Customers We facilitated candid conversations among their team members to get a sense of how each of them perceives the company and their work. By cross-referencing their perceptions to available customer data, we found common themes to base the updated brand on. Opening the Design Process Additional exercises brought the team into the design process and considered individual aesthetic preferences paired with our expertise in best practices for brand identity design. Drafting a Roadmap Our workshop produced a comprehensive roadmap to their new name and brand identity and goals for the finished product. A Name that Rises Above Online Optimism presented the RJ Whyte team with a spectrum of options that reflected key insights from our workshop. Additionally each option considered competitors and a digital footprint so their team could make a comprehensive decision. Additional iterations included mood boards and digital insights. This resulted in Stratus Firm. From the Proto-Indo-European root, stere- and the Latin stratus, which mean “to spread”, we highlight the company’s expansion to new services, new audiences, and new geographies. The name also alludes to stratosphere and the stratified layers that compose it, just as Stratus Firm has carefully crafted a seamless process that has brought them to new heights. A New Voice, A New Horizon Based on our...

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- Published: 2022-12-22
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/a-full-rebrand-e-commerce-website-for-randy-krause-schmidt/
- Client Industries: Creative Services
- Clients: Randy Krause Schmidt
- Project Types: Case Study, Website Built
- Service Types: Branding, Web Design

A New Personal Brand as Creative as Randy We started Randy’s project with a new personal brand, focusing on building a brand that encompassed all three aspects of Randy’s company and reflected the creative, unique, warm quality of both his work and Randy himself. Color Palette Warm and saturated, Randy Krause Schmidt’s palette centers a vibrant blue supported with two cheerful yellows and a bright pop of orange-red. A very light creamy yellow for backgrounds and a dark navy (rather than black) for body text further enhance the warmth of this welcoming, fun color palette. Typography Randy Krause Schmidt’s typographic system uses a combination of Futura PT and Le Monde Courrier. Futura provides a strong balance to the organic shapes of the RKS logo; paired with Le Monde Courrier, a bouncy sans serif with a warm, rounded, slightly textured look, RKS’ typography is creative, professional, and unique. Logos Randy Krause Schmidt’s principal logo, which uses an illustrated portrait of Randy himself, highlights Randy as the center of this personal brand, while handwritten typography for Randy’s name further contributes to the unique, cheerful look of the brand. We built a highly flexible set of logos for Randy to use across the wide breadth of his work, including versions specific to photography, social media management, and real estate. Randy Krause Schmidt’s new logos Illustrative Elements We added several more illustrations as supporting elements for Randy’s new brand, including custom icons for photography, social media management, and real estate. An Updated, Easy-to-Maintain New...

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- Published: 2022-12-21
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/turning-nonprofit-data-reports-into-consumer-friendly-social-media-content/
- Client Industries: Nonprofit
- Clients: The Data Center
- Project Types: Case Study
- Service Types: Social Media Management

With consistent organic posting and monthly paid advertisements, stakeholder awareness and engagement grew across all platforms while driving traffic to The Data Center’s site. From April 2016 to October 2022, Online Optimism’s work generated: 0Impressions0Engagements0Link Clicks0Report Downloads0Site Sessions

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- Published: 2022-12-20
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/establishing-brand-identity-for-a-tech-consulting-firm-on-linkedin/
- Client Industries: Technology
- Clients: Square Peg Technologies
- Project Types: Case Study
- Service Types: Branding, Social Media Management

With consistent organic posting and seven content pieces written for Jacquay’s personal profile, Square Peg Technologies’ followers and engagement grew as we established a cohesive digital brand identity. Six Month Social Results 0%Follower Growth0%Company Engagement RateFor company page content, vs. the average engagement rate per impression on LinkedIn: 3. 16%. 0%Individual Engagement RateFor on-network organic articles.

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- Published: 2022-12-06
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/building-buzz-for-goodbee-plumbing-and-drains/
- Client Industries: Home Services
- Clients: Goodbee Plumbing and Drains
- Project Types: Case Study
- Service Types: Content, Digital Advertising, SEO, Social Media Management, Web Design

With consistent posting, monitoring trends, and conducting keyword research, we were able to achieve the following results for Goodbee Plumbing and Drains over 6 months: Content 0Organic Users Visited the Website(A 281% increase compared to the previous 6 months) 0Organic Pageviews Occurred on the Site(A 245% increase compared to the previous 6 months) 0%Of All Website Traffic Came from Organic Search0#1 Rankings on Google(with several featured snippets) Digital Ads 0%Increase in Conversion Rate on Google Ads0%Increase in Website Conversions from Google Ads Campaign0Number of Times Goodbee Google Ads Seen(A 3. 5% increase from the previous period) Social Media Facebook 0Organic Impressions(A 22% increase compared to the previous 6 months) 0Users Reached by Facebook Ads0Impressions Made by Facebook Ads0Landing Page Views from Facebook Ads0Landing Page Views from the Top Facebook Ad0Users Reached by the Top Facebook AdLinkedIn 0Impressions Made by LinkedIn Ads(A 265. 3% increase compared to the previous 6 months) 0Clicks on LinkedIn Ads(A 397% increase compared to the previous 6 months) 0Link Clicks on the Top LinkedIn Ad0Impressions Made by the Top LinkedIn Ad0%Click-Through Rate (CTR) for the Top LinkedIn Ad

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- Published: 2022-03-17
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/increasing-awareness-through-animated-social-media/
- Client Industries: Education, Nonprofit
- Clients: The Education Trust
- Project Types: Case Study
- Service Types: Creative, Social Media Management

Due to consistent organic posting and monthly paid advertisements, brand awareness and engagements grew across platforms. 0Impressions on Instagram0Impressions on Facebook0%More Traffic to the Website than GoogleExample Animations from Our Campaign

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- Published: 2021-10-22
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/a-cheerful-new-brand-collateral-and-website-for-dragonfly-cafe/
- Client Industries: Hospitality
- Clients: Dragonfly Café
- Project Types: Case Study, Website Built
- Service Types: Branding, Creative, Web Design

This project won a 2022 Indigo Bronze Award in the Restaurants / Cafe category. We are honored to be recognized, and we’re thankful that our partnership with Dragonfly Café could make it happen. You can read more about the Indigo Awards here. Colorful Branding for a New Café Starting from scratch, our design team created a new brand for Dragonfly Café that focused visually on delight, warmth, and familiarity. Color Palette Dragonfly Café’s color palette bridges the gap between professionalism and warmth. It’s warm and friendly with its saturated accent color, but still maintains an organic and natural quality with earthy tones. Typography With the combination of an accessible hand-drawn font for headings and a simplified sans serif for body text, Dragonfly Café’s typography displays the brand’s welcoming, warm, and familiar aspects. Logos The Dragonfly Café logo depicts a dragonfly in flight, a symbol of the transformational journeys of the students and young adults who work there. The logo is familiar and intricate all at once—the image of the dragonfly is easy to discern, but is also very detailed and whimsical with the touches of watercolor. We produced four versions of the logo to ensure its usability at any size or in any space; we also created single-color variations of the logo for smaller and simpler uses. Dragonfly Café’s new logos Illustrations Dragonfly Café’s brand includes watercolor illustrations and dashed lines as additional branding elements. The watercolor illustrations, which include depictions of fresh produce and café items, speak to Dragonfly...

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- Published: 2021-07-06
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/coming-full-circle-with-crescent-city-schools-newsletter/
- Client Industries: Education
- Clients: Crescent City Schools
- Project Types: Case Study
- Service Types: Content, Email Marketing

Due to scheduled email marketing, the open and click rates, number of subscribers, and level of subscriber engagement all grew organically. In the first nine months of the campaign, we achieved the following results: 0Client Open Rate0Average Non-Profits Open Rate0Average All Industries Open RateRe-sending the monthly campaign 2 days later to subscribers who did not open the initial email contributed to an additional 23. 1% opens, which totaled 448 opens. We also cleaned the audience during this campaign to remove inactive subscribers and reached the following results: 0%Highly Engaged Subscribers

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- Published: 2021-04-19
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/using-googles-local-action-conversions-to-deliver-results-for-pelicoin/
- Client Industries: Cryptocurrency
- Clients: Pelicoin
- Project Types: Case Study
- Service Types: Digital Advertising, SEO

After 1 year of running Pelicoin’s search campaign, in addition to site traffic tripling, local action conversions totaled 4793, in addition to 3828 local directions conversions. On average, directions were sought out an average of 10. 5 times per day after interactions with our ads. These results are an encouraging sign for businesses that have a hard time tracking conversions from online campaigns, even more so when their physical locations are inside of another business (often convenience stores in this situation). Pelicoin also showed in Google’s Map Pack and in the top three organic search results for all locations for the search term “Bitcoin ATM ”. They also successfully improved their domain authority with backlinks on well-known sites. Paid Search Results 0Local action conversions0Of local action conversions were looking for directions to an ATM0Directions requests per daySEO Results 0%Increase in organic website visits compared to the previous year0%Increase in organic pageviews compared to the previous yearPelicoin holds a place in Google Map Pack for every location with the search term “Bitcoin ATM ” Pelicoin is in the top 3 on Google’s organic search for every location with the search term “Bitcoin ATM ”

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- Published: 2021-02-17
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/an-elevated-rebrand-for-florman-tannens-high-quality-services/
- Client Industries: B2B (Business to Business), Healthcare
- Clients: Florman Tannen
- Project Types: Case Study, Website Built
- Service Types: Branding, Web Design

Creating Florman Tannen’s New Brand Florman Tannen needed a new visual brand that would reflect the company’s professional, modern, relationship-based approach, and its status as a leader in the healthcare consulting field. After a few rounds of review, our Design team built a new brand that was professional yet warm, displaying a conservative sensibility moderated by a sense of modern dynamism. Color Palette Florman Tannen’s palette bridges the gap between professionalism and warmth. Fresh and nimble with its cool, saturated accent color, but still grounded in a conservative sensibility with its otherwise muted mood, this palette fits elegantly between traditional and current. Typography Florman Tannen’s typographic system uses a combination of Libre Baskerville and Hind fonts. Based on the original Baskerville font designed in the 18th century, Libre Baskerville, gives a bit of warmth to the initial typographic design but still maintains the elegance and conservatism of a widely recognized professional font. Paired with Hind, a contemporary, simple, airy sans serif for body text, Florman Tannen’s typography displays both its modern, current and professional, conservative aspects. Logos The primary horizontal logos—one with and one without a tagline—serve as the central brand imagery for Florman Tannen. Alternate versions of the logo, including a stacked version and a visual mark, round out the logo system for multiple use cases. Early Sketches of Florman Tannen’s new logos Early Digital Versions of Florman Tannen’s Logo Options Florman Tannen’s new logos Illustrations & Watermarks Florman Tannen’s brand includes two types of graphic imagery—vector illustrations and...

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- Published: 2020-06-24
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/ecommerce-facebook-advertising/
- Client Industries: E-Commerce
- Clients: Ministry to Youth
- Project Types: Case Study
- Service Types: Content, Digital Advertising, Email Marketing, Social Media Advertising

With efforts of optimizing imagery, text, and campaigns, Online Optimism was able to deliver the following results. Initial 6 Month Campaign Results, When Compared to Previous Advertising 0Average Return on Ad Spend0People Reached by Facebook Advertisements0Increase in Landing Page Views0%Decrease in Cost per Landing Page View

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- Published: 2020-05-19
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/increasing-e-commerce-revenues-roi-with-google-ads/
- Client Industries: E-Commerce
- Clients: Oracle Lighting
- Project Types: Case Study
- Service Types: Digital Advertising

When ORACLE Lighting approached us, the company’s previous campaign provided them with a 588% return on ad spend (ROAS). After just six months with Online Optimism, ROAS reached 933%. Our dynamic branded search campaign funneled interest in the brand directly to the source. Core products and product groups also had their own campaigns to capture users that were higher in the funnel. And in March of 2020, when the economy hit a downturn due to COVID-19, ORACLE Lighting’s sales dropped and had a ROAS of only 650% over a full month. However, our work before and during the crisis helped them to bounce back quickly with ROAS exceeding 1200% — the company’s best month yet. 1%Increase In Return On Ad Spend1%Increase In Purchase Rate From Ad Clicks1%Drop In Average Cost-Per-Click

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- Published: 2020-01-29
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/a-website-refresh-for-the-witry-collective/
- Client Industries: Real Estate
- Clients: The Witry Collective
- Project Types: Case Study
- Service Types: Web Design

Property Searching Made Easy Searching for properties can be overwhelming, so our team created a user-friendly catalog with clear information about the properties. This includes their location on a map as well as useful tags, such as “Open House,” “New Listing,” and “Price Reduced. ” The Witry Collective was not trying to compete with sites like Zillow. Their priority was to display the information that was most important to clients that trust them. Neighborhood & Architecture Facts To showcase their expertise in the city, our team created fun and immersive pages with a breadth of information about neighborhoods and architectural styles. Sending an Inquiry as Fun as Mad Libs Our team had fun creating a simple way to send property inquiries through the website. No sitting around thinking what to write in the question box. Just complete the sentence and get in touch with a real person!

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- Published: 2018-05-30
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/seo-search-engine-optimization-for-mid-city-tms/
- Client Industries: Healthcare
- Clients: MidCity TMS
- Project Types: Case Study
- Service Types: Content, Digital Advertising, SEO

Despite challenging year-over-year trends in organic sessions, our campaign delivered significant improvements in several key metrics: 0Monthly VisitorsTraffic from organic search continues to sustain patient leads. 0Keywords RankingImproved rankings for competitive terms like TMS New York City and TMS Therapy NYC. 0%Growth in BacklinksHigh-authority links contributed to enhanced credibility. 0%Increase in Non-Branded TrafficMore visitors discovered Mid City TMS through general TMS searches. Featured Snippets Featured Publications Next Steps Looking forward, our campaign expansion includes: Google Ads Campaigns for Search, Display, and Remarketing. Targeted Email Marketing to New York-area students and professionals.

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- Published: 2017-11-08
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/website-redesign-for-st-thomas-community-health-center/
- Client Industries: Healthcare, Nonprofit
- Clients: St. Thomas Community Health Center
- Project Types: Case Study
- Service Types: Web Design

0Percent More Pages Per Visit0Percent Increase in Organic Search Traffic0Percent More Time on Site / Visitor

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- Published: 2017-11-08
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/project/google-ads-for-superior-honda/
- Client Industries: Automotive
- Clients: Superior Honda New Orleans
- Project Types: Case Study
- Service Types: Digital Advertising, SEO

1%Click-Through for Search Ads0Video Views0Hours of Video Watched

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## Resources

- Published: 2025-07-14
- Modified: 2025-07-23
- URL: https://onlineoptimism.com/resource/nola-street-tiles-generator/
- Resource Types: Regular
- Service Types: Web Design

Enter your text below: Give it character Make it clean Generate embed code Tile it! Embed Code: Copy to Clipboard A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Download as PNGDue to differences in browser-based styling and HTML Canvas, downloaded images may appear slightly differently than what you see in the web preview. Looks like you’re on a mobile device! You may need to scroll horizontally to preview longer words.

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- Published: 2025-06-30
- Modified: 2025-07-16
- URL: https://onlineoptimism.com/resource/comprehensive-graphic-size-guide-for-reddit/
- Resource Types: Regular
- Service Types: Creative, Social Media Management

Specs for Reddit Profile Elements and Posts Reddit doesn’t list the exact specs for any part of the profile, so we’ve gone ahead and done the hard part for you. Below you’ll find a table with the necessary dimensions and file sizes for Reddit profiles and Subreddits, including how they vary between desktop, mobile, and the app. Placement Desktop Mobile Browser Mobile App User profile images 256×256 pixels Same as desktop Same as desktop User banner images 1000×300 pixels File type: JPG or PNG Max size: 500 KB Same as desktop Same as desktop Subreddit cover images 1920×384 pixels File type: JPG or PNG Max size: 500 KB Same as desktop Same as desktop Post image sizes 5:4 Max size: 20 MB 4:3 Max size: Same as desktop 1:1 or 4:5 Max size: Same as desktop Post video sizes 5:4 Max size: 1 GB 4:3 Max size: Same as desktop 1:1 or 4:5 Max size: Same as desktop Reddit Graphic Templates And we’ve even gone a step further! Download a Photoshop document with all of the templates you’ll need for a comprehensive Reddit account. Our PSD file includes templated artboards for sizing your profile assets as well as preview artboards for visualizing your profile before you actually add any images, so you can make sure your Reddit profile looks perfect the first time. The templates come with simple instructions — no in-depth Photoshop knowledge needed. Download the Templates

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- Published: 2025-06-30
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/comprehensive-graphic-size-guide-for-bluesky/
- Resource Types: Regular
- Service Types: Creative, Social Media Management

Specs for Bluesky Profile Elements and Posts Bluesky doesn’t list the exact specs for the profile or posts, so we’ve gone ahead and done the hard part for you. Below you’ll find a table with the necessary dimensions and file sizes for your assets. The good news is that they don’t vary between device or browser, so you can make all graphics one size without worrying they’ll crop poorly. Placement Dimensions Profile images 400×400 pixels Cover images 1500×500 pixels Post image sizes 1:1, 4:5, or 16:9 Post video sizes 16:9, 1:1, 9:16 720p

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- Published: 2025-03-24
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/map-of-local-new-orleans-businesses/
- Resource Types: Regular
- Service Types: Web Design

(You might not see any data at first. There are over 17,000 businesses in this database, so it takes a second for it all to arrive! ) Loading data... Filters Use the controls below to adjust what data is displayed on the map and charts. You can filter by category, by the business license status, or switch between open and closed businesses. Categories License Status Any Status Business Status Open Closed Business Locations Click on a marker to view more information about the business at that location. You can use the filters at the left to adjust which color-coded categories are shown on the map, or filter by license status or open/closed businesses. Due to the type of data available, not all businesses are displayed with names. Some provide a general description instead. Fee vs Approval Time Hover over each point to see more data on each business. A lot of business licenses are approved in under 50 days for just $50! Average Processing Times by Category Hover over each segment to see the average processing time for each stage of approval for different categories. // Color scale for categories const categoryColors = d3. scaleOrdinal; // Initialize variables let data = ; let map; let markers = ; let barChart; let scatterPlot; // Load and process data async function loadData { try { showLoadingIndicator; const response = await fetch('https://data. nola. gov/resource/abc4-h3u3. json? $limit=2000000'); data = await response. json; console. log('Loaded data points:', data. length); // Debug log // Filter out...

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- Published: 2025-03-07
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/reddit-ad-types-comprehensive-guide/
- Resource Types: Regular
- Service Types: Social Media Advertising

What makes Reddit truly special for advertisers? Since consumers associate Reddit with honest recommendations, the Brandwatch data shows that they are 27% more likely to purchase products they see advertised on Reddit compared to other social media. Plus, Reddit’s advertising is often more affordable than other social platforms, giving brands great value when connecting with an audience that’s ready to listen and take action. Keep reading to discover how to start your Reddit advertising account and what ad types you should use for your ad campaign. What makes Reddit truly special for advertisers? Since consumers associate Reddit with honest recommendations, the Brandwatch data shows that they are 27% more likely to purchase products they see advertised on Reddit compared to other social media. Plus, Reddit’s advertising is often more affordable than other social platforms, giving brands great value when connecting with an audience that’s ready to listen and take action. Keep reading to discover how to start your Reddit advertising account and what ad types you should use for your ad campaign. Want to learn more about building your brand’s presence on Reddit? Check out our guide on Building Your Brand through Reddit Organic Marketing for complementary strategies to boost your Reddit marketing success. Setting up Your Reddit Advertising Account Start by visiting Reddit’s advertising platform to create your account. You’ll need to provide basic business information, including your company name, contact details, and payment method. For self-serve campaigns, you can start creating ads as soon as your payment method...

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- Published: 2024-11-08
- Modified: 2025-07-08
- URL: https://onlineoptimism.com/resource/advertising-restrictions-for-rehab-and-addiction-centers/
- Resource Types: Regular
- Service Types: Digital Advertising

Marketing rehab and addiction services in the digital space is complex and challenging. Each online platform has developed its own rulebook, and getting it right takes real know-how. Google, Facebook, Bing – they all have unique requirements when it comes to promoting healthcare services, especially addiction treatment. These platforms didn’t create strict rules just for fun. They serve countless vulnerable individuals daily, and that responsibility weighs heavily. Mess up these guidelines, and you’re not just looking at a slap on the wrist – we’re talking serious stuff like account shutdowns, rejected ads, or worse, legal trouble. That’s why most platforms now demand LegitScript certification, making sure treatment centers are up to par. The Big Players: What You Need to Know Google Ads: Google, being the most widely used search engine today, has some of the toughest rules when it comes to advertising addiction treatment services. You’ll often need special certifications, and there may be restrictions on where and how your ads appear. Bing Ads: Bing’s policies are similar to Google’s, with requirements for certification and careful attention to the content in your ads. Meta Ads (Facebook & Instagram): With billions of users daily, Meta’s platforms can be great for reaching your audience, but their policies on addiction-related ads are very strict. Ads must be properly approved and can only target adults. TikTok Ads: TikTok takes a cautious approach to addiction-related advertising, with a focus on general mental health awareness rather than promoting specific treatment services. Snapchat Ads: With 38% of...

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- Published: 2024-08-22
- Modified: 2025-07-28
- URL: https://onlineoptimism.com/resource/new-orleans-influencer-list/
- Resource Types: Regular
- Service Types: Social Media Advertising, Social Media Management

/wp-content/uploads/2025/07/OPT37_20250708-OO-MM-OO-Website-Influencer-Marketing_NO-CAPTIONS_V2_E106_PM18. mp4About Our Nola Influencer List Hear from our Senior Social Media Director, Meara, about how you can use our influencer list for your social media strategy. Scroll sideways to see full table on smaller devices. Category : Clear filters wdt_ID Influencer Profile Pic Contact IG Link IG Followers FB Link FB Followers TT Link TT Followers Site Category 1 Joy Wilson 534,600 212,200 Food 2 Jenni Saladino 27,000 0 1,700,000 Parent 3 Alex Robinson 36,200 0 0 Lifestyle 4 Ron Orleans 19,400 76,800 Tourism, Lifestyle 5 Gerald Gruenig 314,000 639,500 Tourism, Lifestyle 6 Amour NOLA 49,400 Tourism, Lifestyle 7 Ashley Jonique 58,300 0 0 Food 8 passtheeverything (Name not displayed) 88,700 0 0 Food 9 Tasha Buras 101,000 13,000 Parent, Lifestyle 10 Tracey Wiley 12,700 0 0 Lifestyle 11 Valerie Esparza 88,300 Tourism, Lifestyle 12 SaxKixAve 74,600 0 0 Lifestyle 13 Will Rome 96,100 0 0 Lifestyle 14 Missrodriguex (Name not displayed) 111,000 0 0 Lifestyle 15 BigBapeShxt! (Name not displayed) 105,000 0 0 Lifestyle 16 Bishop Samuel R Blakes 132,000 142,000 0 Lifestyle 17 Andrés Acosta 170,000 0 0 Lifestyle 18 Jade robinson 235,000 0 427,100 Lifestyle 19 Reup Reedy 226,000 0 0 Lifestyle 20 GameOva Skip (Name not displayed) 254,000 146,000 0 Lifestyle 21 Jessika Myles 304,000 209,000 312,000 Food 22 Cam Jordan 401,000 0 0 Lifestyle 23 Amarachi N. Ukachu 64,500 0 0 Lifestyle 24 Jenna Calcagno Cannella 8,000 777,400 Food, Lifestyle 25 Amanda Lee Harvey 31,100 0 112,200 Lifestyle 26 LB Evans 25,000 26,600 Food,...

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- Published: 2024-08-04
- Modified: 2025-07-08
- URL: https://onlineoptimism.com/resource/fortune-500-companies-on-reddit/
- Service Types: Social Media Advertising

From tech behemoths commanding millions of followers to financial institutions with a mere handful of members, the Reddit presence of the Fortune 500 is as diverse as the companies themselves. We’ve seen century-old corporations rubbing virtual shoulders with Silicon Valley upstarts, employee subreddits rivaling official brand channels, and even a few instances where the “anti-fan” clubs outstrip the official company presence. It’s a digital Wild West out there, folks, and we’ve mapped it all out for you. So whether you’re a social media manager looking to boost your brand’s online engagement, a curious Redditor wondering how your favorite companies stack up, a social media manager looking to hire an agency to help them manage your presence (we’re available here) or just someone who loves a good deep dive into internet culture, you’re in for a treat – assuming you love a ton of data. Trust us, some of these numbers will surprise you – and might just change how you think about Reddit in 2024. Here is a look at how the Fortune 500 is represented on Reddit: Company : Clear filters wdt_ID Rank Company Branded Subreddit # of Members in the Branded Subreddit Employee Subreddit # of Members in Employees Subreddit Positive Subreddit Negative Subreddit Brand User Account Brand User Account - Post Karma Brand User Account - Comment Karma Cake Day of Brand User Account 1 1 Walmart https://www. reddit. com/r/walmart/ 287,000 https://www. reddit. com/r/WalmartEmployees/ 31,000 https://www. reddit. com/r/FuckWalmart https://www. reddit. com/user/Walmart_Verified/ 1 0 10/01/2008 2 2 Amazon....

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- Published: 2024-08-01
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/nyc-networking-groups/
- Resource Types: Networking
- Service Types: Digital Advertising, Email Marketing, Social Media Advertising

Why Join New York Networking Groups? Build Valuable Connections: Networking groups provide a platform to meet like-minded professionals who share your passion for marketing and advertising. These connections can lead to new business opportunities, partnerships, and mentorships that can significantly impact your career and business growth. Stay Updated with Industry Trends: In the fast-paced world of marketing and advertising, staying updated with the latest trends and technologies is crucial. Networking groups often host events, seminars, and workshops that provide valuable insights into the ever-evolving landscape of the industry. This is a great way to see how other fellow marketers are handling the many changes happening within the industry. Gain Access to Exclusive Events: Members of networking groups often enjoy access to exclusive events, conferences, and social gatherings. These events offer unique opportunities to learn, share experiences, and showcase your expertise. Not only do you get access to exclusive events but you also get the chance to mingle with industry leaders and gain their valuable insights. Enhance Your Professional Development: Networking groups offer numerous opportunities for professional development through educational sessions, panel discussions, and training programs. These activities can help you acquire new skills, gain industry knowledge, and enhance your professional profile. When you decide to take the next step in your career you’ve already laid the groundwork to achieve your career goals! Boost Your Business Visibility: Being part of a networking group can increase your business’s visibility within the industry. It provides a platform to showcase your services, share success...

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- Published: 2024-07-30
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/employee-subreddits-hrs-biggest-nightmare-opportunity-for-advocacy/
- Service Types: Social Media Advertising

Most of the Fortune 500, and a number of companies outside of that scale, have subreddits entirely dedicated to employees talking with each other. They prepare strategies to negotiate raises, discuss incompetent management, and hope the company does great to boost their own career. Sometimes, all that is done in one post! HR departments are rarely in the conversation about social media strategy, and almost never beyond that. This is a big mistake. When monitored, employee subreddits are essentially a crystal ball into your most outspoken staff. They provide countless answers, in a far more transparent fashion than the “anonymous survey” of yesteryear. They’re even more important than internal communications, since many of these message boards encourage conversation with the company’s customers as well, letting them in on the backroom chatter they normally wouldn’t be able to hear. If you’re lucky enough to have an employee subreddit, you’ll want to check it daily to make sure you can do your job as Director of HR, Chief of People, or another internal facing role. Below is a full list of each of the top 10 US employers‘ unofficial subreddits exclusively for employees: Amazon r/AmazonFC : Amazon Fulfillment Center employees r/FASCAmazon – Amazon Fulfillment and Sort Center employees r/AmazonFlex – Amazon Flex drivers r/AmazonDS – Amazon Delivery Station employees r/AmazonFlexDrivers – Amazon Flex Drivers r/AmazonDSPdrivers – Amazon DSP van drivers Walmart r/WalmartEmployees – Walmart employees r/Walmart_RX – Walmart pharmacy employees r/WalmartSparkDrivers – Walmart Spark Drivers / DDI employees Allied Universal r/AlliedUniversal –...

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- Published: 2024-06-25
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/google-ads-budget-calculator/
- Resource Types: Regular
- Service Types: Digital Advertising

Instructions Download the spreadsheet and on the sheet called “Keywords & Budgets” you’ll see some empty slots to include Keywords, Search Volume, Bid (low) & Bid (high). Log in to Google Ads or create a new account. Once logged in, head to Tools, Planning then Keyword Planning Click Discover New Keywords There are two ways in which you can look up keywords; starting with a website or with keywords. Start With Keywords If you’re familiar with the keywords you want to target, you can search for them directly in this tab. Tip: Be sure to try and input keywords that show purchase intent. For example, “drain cleaner” is probably going to have a lot of volume, but it won’t have much bottom-line impact for a plumbing company. “Drain cleaning service” would be a better keyword that signifies purchase intent and is more relevant to your plumbing business. Start With a Website If you already have an optimized website with content about your business, its products, and services, then you can simply start your keyword search by pasting in your website URL. Geo If your services are local to certain areas, you’ll want to specify which geos you want Google Ads to pull the search volume and bids from. Once you have 10 keywords, their search volumes and bids, paste them into the spreadsheet. Scroll down to Campaign Budget where you’ll see the following: Average Weighted Bid Minimum Budget Middle Ground Budget Recommended Ad Budget Impression Share What’s The Difference in...

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- Published: 2024-06-17
- Modified: 2025-08-04
- URL: https://onlineoptimism.com/resource/build-your-brand-reddit-organic-marketing-ultimate-guide/
- Resource Types: Regular
- Service Types: Social Media Advertising

Self-described as the front page of the internet, Reddit’s unique blend of Wild West social platform (a la the early days of Snapchat), community messaging board (similar to NextDoor), endless content farm (TikTok, Facebook... ) and Search Engine (Google, Bing, Perplexity... ) means it can be overwhelming and hostile to many brands, and marketing managers. That’s before you realize just how vast their platform is, including millions engaging daily in over a hundred thousand active communities. As the CEO of Online Optimism, I’ve seen firsthand how businesses can leverage Reddit’s unique structure to their advantage. This platform is not just a hub for personal interests and hobbies; it’s also a fertile ground for businesses to connect directly with niche markets and engage in meaningful ways. In 2025, Reddit is being transformed into the perfect place for brands. We’ve put together a 10,000+ word guide to building your brand through organic Reddit marketing: turning their community from one of confusing inside jokes and trolls, to a powerhouse of engagement that gets users on your side. To be clear: this guide is how all what you’d consider “white hat”, or above the board strategies that follow Reddit’s TOS – that’s terms of service. At Online Optimism, we strongly believe that being a great member of the community will get you long-term benefits that get-big-quick schemes won’t. There’s lots of ways to game the system (we’ll get into identifying others doing them in the advanced section), but our guide will help your company...

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- Published: 2024-05-13
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/google-ads-audit-checklist/
- Resource Types: Regular
- Service Types: Digital Advertising

This comprehensive checklist covers everything you need to know to identify and rectify issues with your Google Ads campaigns. From low click-through rates to high costs per lead, we’ll help you diagnose the problem and provide actionable solutions to boost your campaign performance. With our checklist, you’ll learn: How to improve your click-through rate and ensure your ads are reaching the right audience. Strategies for increasing your impression share and maximizing your ad visibility. Tips for reducing your cost per lead and optimizing your ad spend. Techniques for ongoing maintenance to keep your campaigns running smoothly and efficiently. Stop wasting precious ad dollars and start seeing real results with our Google Ads Audit Checklist. Download your free copy now and take the first step towards unlocking the full potential of your Google Ads campaigns. Sneak Preview: Google Ads Audit Checklist Table of Contents Introduction Low Click Through Rate Relevance Improve Ad Copy Low Impression Share Adjust Bids Cost Per Lead is Too High Ongoing Maintenance Search Terms + Negative Keywords Download the Full Resource NowIntroduction There are a number of reasons why your Google Ads campaigns are not performing as successfully as you would like. In this checklist, we go through some of the most common reasons as to why you’re seeing dips in performance and what to do to turn it around. Low Click Through Rate Click through rate (CTR) measures the rate at which those who see your ads click on them. Ideally, you want to see your...

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- Published: 2021-03-29
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/atlanta-ga-fintech-companies-landscape/
- Resource Types: Regular
- Service Types: SEO

How did we decide who to include? The fintech industry currently has no formally accepted definition for who should be. For the companies included we used a relatively broad definition: The application of technology to financial services, alongside an active website or social media presence with a defined employee list. These companies have been grouped together based on the sector of fintech they fall under and are listed alphabetically within their group. Atlanta Fintech Companies wdt_ID Company Name Website Category Description Women Leadership BIPOC Leadership 1 ACI Wordwide https://www. aciworldwide. com/ Public Companies 2 ADP https://www. adp. com/ Public Companies 3 Agora https://agoraservices. us/ Consumer Banking Agora offers financial institutions a robust and customizable cloud-based offering that enables abnking customers to utilie and manage accounts in real-time. 4 Alogent https://www. alogent. com/ Consumer Banking Alogent is the market leader in providing banks and credit unions with deposit automation, item processing, enterprise information management, and mobile and online banking solutions. 5 Altanticus Holdings https://www. atlanticus. com/ Public Companies 6 Aquina Health https://aquinahealth. com/ (Healthcare) Lending Aquina provides working capital and patient financing to providers using integrated technologies. 7 Arcanum https://www. arcanumtechnology. net/ Regulatory Arcanum Technology provides an innovative and cost-effective authentication solution that helps financial services organizations, banks and online merchants create a safe and secure business environment for their customers. 8 Artis Technologies https://heyartis. com/ Lending Artis Technologies is an embedded financial services platform for digital, point-of-need lending and payments, aiming to serve the industry’s call for creative, well-structured financing....

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- Published: 2020-04-27
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/new-orleans-zoom-backgrounds-restaurants-bars/
- Resource Types: Regular
- Service Types: Creative

Cheers to Your New Background Whether you’re out of town or just stuck in meetings, there are times when we all wish we were in our favorite New Orleans bar or restaurant. To help tide you over and celebrate the dining institutions that make our city so special, use one of our Zoom backgrounds. Illustrated by our design team, these Zoom backgrounds show off a few of these bars and restaurants in a new way. In this age of remote work, you can use these backgrounds to spice up your virtual meetings. Pretend to sip a cocktail at Carousel Bar or imagine yourself eating a bowl of Leah Chase’s world-famous gumbo at Dooky Chase. However you decide to use our Zoom backgrounds is up to you, but make sure to tag us and show us wherever your virtual happy hour takes you! To download only one background, save it from below. If you want to grab them all, click the Download All 8 button and you’ll get a zip folder with them. Download The Backgrounds Individually Below Carousel Bar & Lounge @ Hotel Monteleone Snake and Jake’s Christmas Club Lounge Galatoire’s Restaurant Dooky Chase’s Restaurant Pat O’Brien’s The Rusty Nail The Elysian Bar Commander’s Palace Want Them All? Download All 8 These illustrations are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4. 0 International License.

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- Published: 2018-07-13
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/resource/free-new-orleans-stock-photos/
- Resource Types: Regular
- Service Types: Creative

Why Give Away Free New Orleans Stock Photos? At Online Optimism, being Exceptionally Helpful and Supporting Our Communities are core values that drive everything we do. We believe local businesses and organizations should have access to authentic, high-quality photos captured by photographers who know and love New Orleans. Check out a few watermarked versions of the photos on this page! (No watermarks are included on the downloaded files. ) Ready to Tell Your Brand’s Story? While these free photos offer a taste of New Orleans, our content team creates custom photography and marketing content tailored to your brand. From Search-optimized writing to professional video production, we help businesses tell their story. Ready to elevate your marketing? Learn more about our services, meet our team of digital marketing Optimists, or contact us to get started.

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## Services

- Published: 2025-07-10
- Modified: 2025-07-23
- URL: https://onlineoptimism.com/service/social-media-is-the-new-search-engine/
- SEO Service Types: Social Media

/wp-content/uploads/2025/07/OPT28_20250707-OO-MM-OO-Website-Social-is-the-New-Search_V1_E70_PM18. mp4More About Our Social Media & Reddit Capabilities Hear from our Senior Social Media Director, Meara, about what your social media and Reddit management campaign will include.

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- Published: 2025-07-09
- Modified: 2025-07-09
- URL: https://onlineoptimism.com/service/aeo-aio-geo/
- Service Types: SEO

You don’t need to trust AI—but we can help AI trust you. And here is a list of some other things that you may be looking for, which we call AIO & GEO, but which we’re going to include in case you searched for them instead. AI SEO This one is (gracefully) self-explanatory AEO Answer Engine Optimization AIMO AI Mode Optimization AIO Artificial Intelligence Optimization AEO Answer Engine Optimization CSEO Conversational Search Engine Optimization GAIO Generative AI Optimization GEO Generative Engine Optimization LLMO Large Language Model Optimization MARO Multi-Agent Ranking Optimization MUMO Multitask Unified Model Optimization NLP SEO Natural Language Processing SEO OPTIMIST Ontological Positioning Through Intent-Modeled Information Synthesis Training. Okay, yes, we made this one up ourselves, but maybe it’ll catch on! SGEO Search Generative Experience Optimization SXO Search Experience Optimization RAG SEO Retrieval-Augmented Generation SEO VSO Vector Search Optimization

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- Published: 2025-05-22
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/service/reddit/
- Service Types: Content, Social Media Management
- SEO Service Types: Social Media

/wp-content/uploads/2025/05/Reddit-Services-May-2025. mp4More about Our Reddit Management Capabilities Hear from our CEO, Flynn, about what sorts of clients our services are best suited for and what your Reddit management campaign will include.

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- Published: 2022-02-03
- Modified: 2025-06-26
- URL: https://onlineoptimism.com/service/video-production-new-orleans-louisiana-film/
- SEO Service Types: Video

Looking for Quality Videos? New Orleans Has Lots of Options. Why choose Online Optimism? As a full-service digital marketing agency, we offer much more than just video production New Orleans companies might need. We take a strategic approach to video content creation that incorporates our deep understanding of audience engagement and conversion optimization. We use A/B testing and analytical insights to determine which videos are most effective for your business goals. And with our expertise in social media marketing and paid advertising, we understand how to promote it and sell it as well. We never create just one video and hope it “goes viral. ” Instead, we’re crafting multiple cuts, for A/B testing. We’re looking for improvements, and considering voice-over options. Only at Online Optimism can you truly learn which video is most effective for your company. See how your business can benefit from video production ErinMultimedia CreatorUsing Video To Tell Your Story A talented team is needed to be sure that your video will be a success. From a six-second short bumper ad, to a full documentary for your organization, it’s crucial that all of the necessary elements are in place at the start of your video production. New Orleans, for almost every film project, is the perfect place to start your shoot. You first need to start with a brilliant idea. This will guide you as you craft your film. From the idea comes a storyboard, where our team will piece together your film. On production day, we’ll...

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- Published: 2021-10-08
- Modified: 2025-06-26
- URL: https://onlineoptimism.com/service/video-production/
- Service Types: Video & Animation

Watch our Video Reel Check out some of the video work we’ve done for our clients.

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- Published: 2021-08-17
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/service/digital-ads/
- Service Types: Digital Advertising

More about Our Digital Advertising Capabilities Hear from our CEO, Flynn, about what your digital ads campaign will include.

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- Published: 2021-08-17
- Modified: 2025-05-27
- URL: https://onlineoptimism.com/service/branding/
- Service Types: Branding

More about Our Branding Capabilities Hear from our Design Director, Claire, and CEO, Flynn, about how our own 2025 brand evolution came together. Read More about Our Brand Evolution

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- Published: 2021-08-17
- Modified: 2025-05-19
- URL: https://onlineoptimism.com/service/web-design/
- Service Types: Web Design

/wp-content/uploads/2025/05/ServicePageVideo-Services-WordPress-v4. mp4 More about Our Website Design Capabilities Hear from our CEO, Flynn, and Design Director, Claire, about what your website design project will include.

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- Published: 2021-08-17
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/service/content-marketing/
- Service Types: Content

More about Our Content Marketing Capabilities Hear from our CEO, Flynn, about what your content marketing campaign will include.

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- Published: 2021-08-03
- Modified: 2025-05-07
- URL: https://onlineoptimism.com/service/seo-management/
- Service Types: SEO

More about Our SEO Capabilities Hear from our CEO, Flynn, about what your search engine optimization campaign will include.

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- Published: 2021-05-18
- Modified: 2025-05-19
- URL: https://onlineoptimism.com/service/social-media-management-marketing-agency/
- Service Types: Social Media Management

/wp-content/uploads/2025/05/ServicePageVideo-Services-SocialMedia-v4. mp4 More about Our Social Media Management Capabilities Hear from our Senior Social Media Director, Meara, and our CEO, Flynn, about what your social media management campaign will include.

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- Published: 2020-09-24
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/web-design-dc/
- SEO Service Types: Design, Websites

Looking for a new website for your Washington, DC business? Our team of web designers in Washington, DC leverages the latest design trends and user experience principles to create captivating websites that leave a lasting impression. We understand that your website serves as the digital face of your business, and we strive to make it stand out in the crowded online landscape. At Online Optimism, we go beyond aesthetics and focus on functionality, ensuring that your website provides an intuitive user experience across all devices. Whether it’s implementing responsive design, optimizing page load speeds, or streamlining the navigation, we prioritize usability to keep visitors engaged and encourage conversions. In addition to visually appealing designs, we emphasize the importance of aligning your website with your brand identity and marketing goals. Our team works closely with you to understand your business objectives, target audience, and unique value proposition. By incorporating these elements into the web design process, we create a website that effectively communicates your brand message and drives customer engagement. Partner with Online Optimism for web design in Washington DC, and let us transform your online presence into a powerful marketing tool. From concept to launch, we will collaborate with you every step of the way, ensuring that your website not only looks stunning but also delivers tangible results for your business. Gain a competitive edge in the digital realm with our expertise in web design and let your business shine online. See Websites BuiltIveySr DeveloperDesign TeamGiving Your Business a Facelift...

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- Published: 2020-07-16
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/snapchat-marketing-strategy/
- SEO Service Types: Social Media

Why Do I Need a Snapchat Advertising Agency? In order to best utilize any social media platform, a well thought out strategy is key. With over 191 million daily active users, Snapchat has become yet another social media platform to look out for. Snapchat’s engaging platform allows users to share short videos that are typically only live for 24 hours. This means users are continuously creating exciting new content to go on the platform each day. So why do I need a Snapchat advertising agency for my business? Snapchat users are young and highly engaged with the platform. Given that users share their own content, the platform feels more organic to users and provides them with plenty of opportunity to engage with your brand. As the demographic for Snapchat is aimed at younger people, you may find that your target audience is easier to reach on this platform in comparison to other social media platforms that may have a wider audience. With more than 60% of 13–34 year old in the US with smartphones using Snapchat, it is definitely the platform you need to be on if that is the right audience for your business. Social Media TeamAs an experienced Snapchat advertising agency, we guarantee that our social media team can get you to the audience that matches your brand! DanielShort Form CreatorSnapchat Ads Platform As with almost every social media platform, Snapchat has its own ads platform. With any advertising campaign, you’ll need the know-how to successfully execute it....

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- Published: 2020-06-04
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/tiktok-marketing-agency/
- SEO Service Types: Social Media, Video

Reach Out To A Younger Audience TikTok. It’s rising in popularity at a rate that we never expected and we’re seeing more young people on the platform now than ever before. But what is it? TikTok allows its users to share short videos of themselves acting out popular memes, dance crazes, or viral challenges. Many celebrities get involved with TikTok challenges and create viral videos using the platform. Engagement on TikTok is high as users create content related to their favorite brands. With the rise of TikTok, many businesses are utilizing the social media app to reach out to younger audiences. As the sixth largest social network with 800 million active monthly users worldwide, TikTok has definitely made a huge splash in the social media scene and there’s no sign of the platform slowing down. Tons of young people actively engage with a number of brands on TikTok and TikTok boasts a high engagement rate of 52. 1%, much higher than most other social media networks. But how can a TikTok marketing campaign benefit your business? If you’re a business that targets 18–24 year olds, TikTok is where you need to be as 42% of the app’s users are between 18 & 24. Our social media team is well-versed in all social media platforms and knows how to target your audience, create videos, and develop short-term and long-term strategies. From organic posting to TikTok ads, our Optimists can do it all. Our optimistic approach starts with seeing what is trending...

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- Published: 2020-06-01
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/facebook-marketing/
- SEO Service Types: Social Media

Want to Find Your Ideal Audience on Facebook? Facebook is the most widely used social media network there is. With 2. 6 billion monthly active users and 1. 6 billion daily users, you’ll definitely find your ideal customer on Facebook. Our team works with you to get a deep understanding of who your target audience is and builds campaigns directed specifically to them. Our social media team is also Facebook Blueprint certified, meaning your Facebook marketing campaign will be in the hands of the experts. To grow your Facebook following and engagement with your audience, there are a number of options at your disposal. Our social media team analyzes your current Facebook account and begins to formulate a strategy that best suits your business in a way that achieves its goals. A successful Facebook marketing campaign can often have a lot of moving parts — ads, posts, stories, engagement and more. Often times, that can become difficult to manage along with the day-to-day tasks required to run your business. That’s where our Facebook marketing experts come in. From your campaign’s inception, our team is dedicated to ensuring your brand’s message is heard by the right people. From creating custom audiences that best match your audience personas, to crafting on-brand Facebook posts, our team is equipped to handle your Facebook marketing campaign. Social Media TeamOur experienced social media team can get your Facebook account in front of the audience that matters most to you. MearaSr Social Media DirectorEngage with Your Ideal...

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- Published: 2018-08-14
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/google-shopping-ads-product-remarketing-new-orleans-louisiana/
- SEO Service Types: Search & Ads

Need to Sell Your Product on Google? Google Shopping ads are the perfect way to boost sales and move inventory out of your store. These ads have been proven to increase visits to your website and even bring in foot traffic to your brick-and-mortar location. Google Shopping ads contain information about your what you’re trying to sell, where a customer can buy the product, and what else they can get their hands on if they come to your e-commerce site. Google Shopping ads have become the new digital storefronts, giving potential customers a full shopping experience that can only be compared to visiting the stores themselves. Even better still, you only pay for a Google Shopping ad when someone clicks through to your website or views your local inventory. This pay-per-click advertising means that you won’t get bogged down by unnecessary costs that don’t lead to sales. Google Shopping campaigns display more than just ad text. Display a photo of the actual product you’re trying to sell, the product’s name and price, the name of your store, and so much more. Google Shopping ads are more complex than a simple text ad or pay-per-click campaign. To effectively run a campaign and sell products, it’s best to have an AdWords certified professional working on your account. Our team can track your sales, adjust strategies, and improve your campaigns without you worrying about how to follow Google’s best practices. Flynn, CEOEstebanAds DirectorWith Search, Video, Shopping, Display, and Mobile Google AdWords certifications, our...

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- Published: 2018-08-08
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/instagram-marketing-instagram-management/
- SEO Service Types: Social Media

Want to Get More Instagram Followers and Promote Your Business? With over 1 billion active users, Instagram is one of the most popular social media platforms. Instagram marketing is a great way to promote your business, grow your brand, or sell your products. But how do you actually gain followers and run a successful Instagram account? At Online Optimism, our social media department has experience both starting and managing Instagram accounts specifically aimed at customer conversion. Our team plans your posts and creates an aesthetic to achieve specific goals for your business. Effective Instagram marketing takes a lot of effort, and many businesses don’t have the time to manage an account themselves. Success on this platform requires much more than a keen eye for color, lighting, and selfies. It requires careful planning, platform knowledge, an understanding of how algorithms work, and much more. To grow in followers, you have to strategically plan a way to communicate what your business does to potential customers. Instagram marketing is all about branding and sharing your business practices in a visual two-way conversation. Our New Orleans marketing team will help you grow your Instagram followers, increase engagement with your business, and build your social media brand. Social Media TeamOur experienced social media team can get your Facebook account in front of the audience that matters most to you. MearaSr Social Media DirectorGive Your Customers an Inside Look at Your Company 80% of customers voluntarily follow businesses on Instagram. Users want to see what their...

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- Published: 2018-07-17
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/custom-infographics-new-orleans-louisiana/
- SEO Service Types: Design

Want to Display Your Information Visually with Infographics? Infographics illustrate information for your audience in an easily digestible format when words alone can’t sufficiently communicate your products or services. Many people, including your consumers, say they learn best visually. Custom infographics are a great educational and promotional tool for your business that aid visual learners and appeal to your customers. Online Optimism helps you create custom infographics to communicate even the most complicated pieces of data or content. We can represent large amounts of information in a confined format and demonstrate processes in a way that’s easy for customers to read. Whether your company is constantly publicizing research or just needs to communicate a complex piece of data to prove a point, our team of designers works with you to visualize it for your readers. Online Optimism collaborates with your company to understand what your content means, where it came from, and why it all matters in relation to your brand and your customers. We piece all your information together in a well-crafted and carefully planned out visual that is easy to interpret and aesthetically pleasing. At Online Optimism, we are more than just expert designers: we are strategic partners who customize our work to your needs. AmandaDesignerClaireDesign DirectorShare Information, Data, and Complex Ideas with Custom Infographics Infographics are digital-friendly, educational, and entertaining. A well-designed infographic is a versatile tool because it can condense large amounts of information into a small, shareable, visually appealing piece of content. Infographics can be...

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- Published: 2018-07-12
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/mailchimp-marketing-new-orleans-louisiana/
- SEO Service Types: Email

Interested in Sending Monthly Newsletters, Friendly Reminders, or Product Updates? If your business needs to connect with current or prospective customers, reaching them by email with Mailchimp marketing is your best bet. Regular communication via email allows you to keep these people up to date on everything from new releases to promotions and everything in between. Mailchimp lets you send out aesthetically-pleasing email campaigns that are updated with new links and information. It also allows you to connect your online store to each email and collect valuable customer data. Using this information, you can target clients who have expressed interest in certain products, address specific marketing problems, and engage with your client base without major formatting restrictions from other interfaces. No more 280-character limitations or images with 20% text or less—if it works for your brand, it can fit into your Mailchimp email marketing! Our team does more than create attractive email marketing that connects people to your company’s online store. We ensure that your Mailchimp marketing performs well and improves your customer relationships for the strongest return on investment possible. We don’t just want to give your brand a voice via email: we want you to connect with your customers in real time. By analyzing email marketing data, we can improve future emails and conversions. The right subject line can lead to more sales, and Online Optimism has the data analysis skills and creativity to perfectly craft your brand’s emails. MearaSr Social Media DirectorOur team writes, designs, and sends...

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- Published: 2018-07-10
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/new-orleans-youtube-marketing-video-production/
- SEO Service Types: Video

Sometimes, Videos Share More YouTube marketing is a creative option in today’s digital marketing age. While yesterday’s advertising was very much wrapped around video marketing through the medium of television, today’s marketing has transitioned to well-crafted YouTube videos. Why does video advertising and specifically YouTube marketing in New Orleans work so well? Videos allow brands to tell a larger-than-life story that is visually appealing and can reach across different media platforms. YouTube is not just for individual creators anymore. This platform is great for brands, too. There are near endless opportunities for you to expand your brand’s personality and promote your video marketing in New Orleans and beyond on this platform. Furthermore, you can educate your audience about what it is you do and what you represent. From a how-to instructional video to an interview with members of your team, YouTube videos take all different forms. There are options to create a channel following, have meaningful advertisements to show for related videos, or link YouTube videos to your own website. As an agency, our goal isn’t to necessarily make your brand’s videos go “viral. ” Although viral videos can lead to momentary fame or brief spikes in traffic, they rarely provide companies and brands the return on investment they are looking for. At Online Optimism we use videos and New Orleans YouTube marketing to create targeted and measured campaigns that deliver real-world results for our clients. We create multiple video cuts and upload videos that optimize your YouTube marketing campaigns,...

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- Published: 2018-07-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/shopify-website-design-agency/
- SEO Service Types: Websites

Who Actually “Goes to the Store” Anymore? Some do, but certainly not as many! Brick-and-mortar retail stores might not be all gone, but the world is turning digital. In today’s world, more and more people are opting to stay at home or scroll their phones to shop. While consumer shopping methods have changed, their needs for goods and services have not. The convenience and access to online reviews have made e-commerce platforms crucial for any business selling shippable goods. Shoppers are more likely to know about those fleur de lis headbands or innovative hot sauces you’re trying to sell if they see them online. Today, businesses need to sell online, but turning a brick-and-mortar store into a digital one can be hard. Agency digital designers are here to create stunning Shopify website designs for you, so you as a business owner can focus on your business-owning practices. Top brands everywhere that we know and love today use Shopify for e-commerce! Isn’t it time you caught up to them? Shopify is a high-performing platform that lets consumers buy whatever they’re looking for. It’s easy to navigate, visually appealing, and customizable to fit your brand’s personality. Furthermore, these websites can provide feedback to you on what’s selling best, what people are abandoning in their carts, and so much more. Create a Shopify business today to get your products online and optimize your business! IveySr DeveloperDesign TeamDrive Sales with Professional Shopify Website Design The Online Optimism team has the resources and skill you...

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- Published: 2018-04-20
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/new-orleans-logo-design/
- SEO Service Types: Branding, Design

Wouldn’t We All Love a Stunning Logo? Running a business is hard work, whether you’re just starting out or your company has been around for decades. Business owners often need to spend the majority of their time focusing on what their businesses actually do, not what their logos look like. Too often, an entrepreneur dreams of having their own stunning logo design, but they don’t know how to execute it. Online Optimism designs logos for businesses big and small, new and old, across a wide array of industries. We understand that logo design is a difficult task that requires a range of technical skills, and that’s where we come in. When your logo is designed with attention and care by a professional team, it can help your company gain effective brand recognition. With the help of our agency designers, you can improve your logo and make a better impression. With the amount of advertising and marketing agencies out there, knowing which graphic designer to hire can be challenging. At Online Optimism, our design team goes beyond creating the perfect logo for your brand. We can design a whole brand based on your logo. Our other design capabilities include website development, packaging, infographic creation, and so much more. Our designers are well versed in all the design technologies they need to stay on the cutting edge of graphic design. Flynn, CEOClaireDesign DirectorDesign TeamLet an Agency Designer Help You Make a Lasting Impression Designing a logo yourself is challenging, and it often...

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- Published: 2018-03-09
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/banner-display-ads/
- SEO Service Types: Design

Want to See Your Brand in Web Banners? Banner advertisements and other display ad formats are great for building brand awareness, generating leads, and retargeting audiences. When text alone isn’t enough to deliver your message, banner and display ads can help you stand out from the crowd. If you’ve ever clicked an ad displayed on a website, you already know what a banner ad is and just how effective it can be. A banner ad is a kind of display ad, or an ad that incorporates visual elements instead of relying on text alone. Banner ads can use images, text, buttons, animation, and video. When someone clicks one of these ads, it takes them from the page where the ad appears to your website or a landing page of your choice. But how do you make an effective banner ad, and once you have it, how do you get it displayed on the right websites to the right people? Online Optimism has the design and digital advertising skills to see your display ads through from start to finish. Banner and display ads are highly visual, and they’re a great way to promote your business and get consumers to act. EstebanAds DirectorReach Beyond Your Usual Target Get a greater reach with banner and display ads to increase your brand awareness, leads, and conversions. These visual, click-through advertisements are a creative way for your business to advertise to more people than you thought possible. Not just any people, but consumers who are...

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- Published: 2018-03-01
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/google-ads-advertising-agency-new-orleans/
- SEO Service Types: Search & Ads

The New Orleans Google Ads Team For You Google is the largest search engine on the web. With 86% market share of the search engine market, it’s no secret that Google is the leading power behind search. As such, it plays a crucial role in digital advertising. Google Ads, historically called Google AdWords, is an online platform that allows you to advertise your company through clickable ads. These ads include search, display, and video ads. Our pay-per-click campaigns through Google Ads will help drive traffic to your website, increase conversions, and improve your company’s overall ROI. Running a Google Ads campaign can be complex. From Google’s ever changing algorithm to bidding at ad auctions to determining ad spend, Google Ads though rewarding, is also challenging. That is where our Google ads team comes in. Our New Orleans Google Ads certified team has managed millions of dollars in ad spend and has worked as the catalyst for growth for many of our clients. Not does our team stay up to date with Google by renewing their Google Ads certificate annually, but our team is also a certified Google Ads partner. Being a Google-certified partner provides us with a stamp of approval from Google that our team has demonstrated Google Ads skill and expertise. Our mission is to implement that expertise into your ad campaign. No matter what industry you’re in, whether it’s B2B or B2C, our team can help your achieve the best ROI for your campaign. Hear what it’s like...

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- Published: 2017-12-29
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/service/new-orleans-louisiana-graphic-design/
- SEO Service Types: Design

Ready to Stand Out? Consistent, great-looking, and identifiable digital graphic design is essential to growing a business. Original graphics are also the most frequently used form of visual content. If you’re in need of a new look or style for your organization, or if you’ve never had one before – we’re here to help. Look no further for a New Orleans graphic design agency that’ll make your company stand out Why Hire a New Orleans graphic design agency? By utilizing an agency rather than an individual designer, you get to work with a graphic design team that will understand how logos and graphics need to look in the modern era. Will your brand look great on a phone, tablet, desktop, laptop, and watch? Will your icons match your favicons? Will it print great on brochures and business cards? Our team’s designers take into account where your brand will be long-term, as you experience growth, rather than just putting together a pretty picture for your approval. Flynn, CEOClaireDesign Director "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *PhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && !...

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- Published: 2017-12-26
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/conversion-optimization-new-orleans-agency-cro-checkout/
- SEO Service Types: Consulting

Want More Conversions & Bigger Sales Numbers? Conversion optimization can make or break a company. When you’re getting visitors to your website in a significant number, even a minor improvement to your conversion rate can have a massive effect on your bottom line. And for many websites, particularly those that have never utilized any conversion rate optimization process, you’re likely to see a lot more than just minor improvements from our beginning tests. EstebanAds Director "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *PhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_6'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_6'). text);}else{jQuery('#gform_6'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document....

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- Published: 2017-11-09
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/new-orleans-nonprofit-marketing-google-ad-grants/
- SEO Service Types: Consulting

Are You Looking to Expand Your Nonprofit’s Reach? As an effort to give back to the community that welcomed us, we want to help nonprofits by offering discounted specialized marketing services. Whether you are looking to recruit volunteers, attract donations or create awareness, Online Optimism’s experts will put to practice their years of experience to increase your chances of success. Flynn, CEOEstebanAds DirectorDanielShort Form CreatorSpecialized Marketing Services for Nonprofits Google Ad Grant Management Google’s Ad Grant is a program that awards $10,000 USD of online advertising every month to qualifying nonprofits so they can place ads at the exact moment a person is searching for something related to the organization’s mission or a similar nonprofit. Let Online Optimism handle all details of the campaign and ensure you are truly taking advantage of this grant. Email Marketing Email marketing is the direct mail strategy of the digital age: time-tested and proven to lead to results. It’s typically the foundation of any solid marketing campaign. We are happy to start up a new email platform or work with the platform your nonprofit has been using. YouTube for Nonprofits and Video Advertising If your nonprofit has a compelling story to tell, creating a video is a valuable tool to share your message with your audience in an engaging and powerful way. We will guide you in the process of creating content that resonates with your communities and ensure your organization is utilizing the resources YouTube offers. The Online Optimism team is also experienced...

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- Published: 2017-11-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/email-marketing-newsletters-emails-new-orleans-louisiana/
- SEO Service Types: Email

Ready to Supercharge Your Email Campaigns? Email marketing is the direct mail strategy of the digital age: time-tested and proven to lead to results. It’s typically the foundation of any solid marketing campaign. While email marketing might not have the glamor factor of PPC campaigns or remarketing, there is a reason organizations have been doing it for decades. With segmented targeting, A/B testing of copy, and more, there’s lots of ROI to be gathered from email marketing – in addition to the data you can gather based on how your marketing campaign performs. For any comprehensive marketing campaign, email marketing done correctly is an essential step to being seen by your customers in a consistent and positive manner. Hear why you need digital marketing from our CEO, Flynn Zaiger "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *NameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ },...

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- Published: 2017-11-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/internet-marketing-consulting-agency-new-orleans-louisiana/
- SEO Service Types: Consulting

Consulting from Industry Leaders on Internet Marketing The workplace has changed drastically over the past several years and your business has likely changed too. No industry has changed more than marketing. Entirely new strategies (social media, SEO) have combined with far too much data (from Analytics) to overwhelm marketing managers. If you’re in need of a second set of eyes on your organization, our internet marketing consulting is what you’re looking for. We have Google Analytics individually qualified professionals, Google Adwords Certified Profesionals, and Hootsuite Certified Social Media Professionals ready to audit, analyze, and recommend for your team. There’s no better set of marketing consultants in New Orleans. We’re a Google Partner agency that is solely dedicated to Internet marketing consulting. Don’t go to an agency that does traditional marketing and just dabbles in the digital – that’s useless in the new world of business. Faster computers and internet connections allow for work to be done at lightning speed. Our team will help you get the most of it. "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *PhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 &&...

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- Published: 2017-11-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/service/new-orleans-lead-generation-marketing-funnel-louisiana/
- SEO Service Types: Consulting

Need Qualified Leads? People always argue about what the best forms of lead generation are. Some say email marketing is the most successful, while others may claim that compelling videos are the future of all lead generation tactics. However, to put it in the broadest sense possible, the best lead generation strategies come in the form of outstanding content. Content-driven lead generation strategies can include: Email marketing How-to videos Blog posts White papers Digital Ads Hear how digital marketing can drive leads from our CEO, Flynn Zaiger "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *NameThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_6'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_6'). text);}else{jQuery('#gform_6'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", );...

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## Team Members


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## Locations

- Published: 2025-04-23
- Modified: 2025-05-23
- URL: https://onlineoptimism.com/in/reddit-marketing-agency/

An incredible Reddit presence for a brand can have a significant impact on your bottom line. A positive community that shares stories can drive direct sales (even if the tracker isn’t as direct as other paid platforms. ) You can utilize a representative account to offer personalized customer service, similar to what X/Twitter was for many companies pre-Musk. You can create an endless library of UGC, and turn your customers into loyal advocates via your own Subreddit. Finally, you can amplify your results through their increasingly effective paid ads platform. Our agency only does above-the-board strategies on Reddit, following their terms of services. There’s lots of sketchy places on the Internet that claim to be a great Reddit marketing agency, but in reality just buy upvotes, spam accounts, and hope to not get banned. That’s not us. If you’re looking to build a long-term authentic, and engaged community on the platform, then complete the form on this page (or give us a call) and we’ll start the conversation about helping you exceed your expectations and goals via Reddit. Brand Monitoring Reputation Management Content Creation Paid Reddit Ads Upvotes & Comments Subreddit Moderation Lauren, Search & Content DirectorLooking for more info on Reddit? Organic Reddit GuideEmployee SubredditsThe Fortune 500 on RedditWhat’s Does a Reddit Marketing Partnership Actually Look Like for My Brand? Buckle up, because growing a brand on Reddit in 2025 is no cakewalk. You’ve got to be funny, intelligent, helpful, empathetic, and brief—all at the same time. It’s like...

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- Published: 2025-04-23
- Modified: 2025-05-01
- URL: https://onlineoptimism.com/in/federally-qualified-health-center-marketing-agency/

The FQHC Marketing Challenge When we talk to FQHC leaders, we hear the same challenges over and over: “Our website looks outdated compared to the big hospital systems. ” “We serve multiple languages but our content is English-only. ” “Patients don’t know we’re here or what services we offer. ” “We have grant funding for marketing but aren’t sure how to use it effectively. ” Sound familiar? These are exactly the problems that our Optimists can solve for your team. Case Study: Rebuilding St. Thomas Community Health Center’s Digital PresenceSt. Thomas came to us with a common problem: their excellent care wasn’t matched by their online presence. Patients struggled to find basic information or schedule appointments online. Working closely with their team, we: Built a new mobile-friendly website Added online appointment scheduling Created content showcasing their providers’ expertise Made everything available in multiple languages The results speak for themselves: Hundreds of new appointments scheduled online Staff spending less time on phone scheduling 40% increase in organic search traffic 33% more time on site Read the Full Case Study Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff’s expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we’ve had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team....

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- Published: 2025-04-23
- Modified: 2025-05-08
- URL: https://onlineoptimism.com/in/tms-seo-marketing-google-ads/

Synapsing the Connection Between Patients and Practices Our organization has helped Mid City TMS from their naming to their website build to their SEO for the first four years of their practice. We understand the delicate balance of marketing mental health services with both sensitivity and effectiveness. When they started, they were receiving 5-10 inquiries monthly. Now they consistently generate 64 qualified patient leads each month. The Neural Network of Digital Marketing Think of your online presence like a neural network—it needs the right connections, proper stimulation, and consistent optimization to function at its peak. We’ve invested thousands of hours understanding how potential TMS patients search for help online. Most don’t search for “TMS therapy” initially—they’re looking for “treatment resistant depression solutions” or “alternatives to antidepressants. ” Our expertise lies in connecting these searches to your services. LaurenSearch & Content DirectorAccounts TeamA Positive Treatment Protocol for Your Marketing We understand that marketing mental health services requires special care. Your patients need accurate information about their treatment options. Healthcare providers want evidence of your expertise. Insurance companies expect precise documentation. We create marketing strategies that address all these needs while maintaining strict compliance. Mapping the Motor Cortex of Marketing Success Just as TMS therapy targets specific areas of the brain for optimal results, our marketing approach focuses on key areas that drive practice growth. Each element works in concert with the others, creating a comprehensive system for practice development. Case Study: Building a Clinic’s Brand from ScratchIn 2018, Mid City TMS...

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- Published: 2025-04-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-content-marketing-agency/

Want to Win Customer Loyalty with Content They Love? Effective content marketing plays a crucial role in engaging both existing and potential customers by delivering valuable and relevant information on a consistent basis. By producing and promoting content that aligns with the interests and needs of your target audience, you can establish a strong connection, enhance customer retention, and cultivate loyalty. As a New Orleans Content Marketing agency, our team of experts specializes in crafting and disseminating a diverse range of content designed to inform, inspire, educate, and persuade your customers. Through compelling articles, engaging videos, informative blog posts, and captivating social media campaigns, we ensure that your brand remains at the forefront of your customers’ minds. By consistently providing them with content that resonates, we help foster lasting relationships, position your brand as an authority in your industry, and ultimately drive growth and success for your business. With our comprehensive content marketing strategies, you can effectively communicate your brand’s value proposition and establish a strong presence in the digital landscape. LaurenSearch & Content DirectorMeet Search & Content Director, Lauren Walter! Creating Useful Content At Online Optimism, we understand the importance of effective content marketing and its impact on capturing and retaining users’ attention in the digital landscape. Our team of experts is dedicated to crafting compelling content that not only cuts through the noise but also resonates with your target customers. Through thorough research and analysis of your business, customers, and competitors, as well as the identification of relevant...

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- Published: 2025-04-03
- Modified: 2025-05-21
- URL: https://onlineoptimism.com/in/atlanta-social-media-marketing/

Let’s Talk Social! Online Optimism has been an exceptional partner for building our presence on social media as well as helping us to promote specific product campaigns through social media advertising. We were very pleased with the outcome of these campaigns and over a period of four months, we realized approximately $80 million in new or expanded relationship deposits. Online Optimism helps to keep our brand top of mind while always recommending the most up to date, recommended strategies for how we can best optimize our efforts on Facebook and Instagram. We have continued our partnership with Online Optimism with additional campaigns and continue to look to them as experts in social media and digital marketing. Terry Almon ,SVP of Retail and MarketingFirst Bank and Trust What Does Our Atlanta Social Media Agency Do For Brands? Social Media StrategyJumping into social media management without a strategy is like taking a road trip without a map—you’ll end up feeling very lost. Our team is here to help guide you with expert industry research, content recommendations, and years of experience to help your business stay focused and consistent in its online messaging and appearance. As a leading Atlanta digital marketing agency, Online Optimism specializes in generating both long-term and short-term campaigns to ensure your brand establishes a strong digital foothold that’s not easily upended. Social media planning extends far beyond paid advertisements; it requires innovation, persistence, engagement, and visionary dedication to showcasing whatever it is that makes your brand exceptional. We’ve worked...

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- Published: 2025-04-03
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/in/nyc-marketing-agency/

Searching for a NYC marketing agency to take your business to the next level? Online Optimism is ready to speak to you. Our services cover every digital tactic that businesses, non-profits, and other organizations need to find and communicate with their customers. From social media management to targeted ad campaigns, we’re here to help your business shoot higher than the Empire State building. Need the Best New York City Digital Marketing Experts for Your Business? Our digital marketing efforts cover all five boroughs of the city. Whether you’re in Manhattan, Brooklyn, Queens, The Bronx, or Staten Island, our team of digital advertising professionals is here to serve you. Yes, we’ll go to Long Island too. We’ve previously worked with a wide variety clients across North America, from one person start-ups to Fortune 500 organizations. No matter your business’s scale, each of our clients get the same level of care, service, expertise, and Optimism. In the City that Never Sleeps, Get an NYC Search and Social Team that Doesn’t Either A single block of New York City can be jam-packed with as many people, businesses, and cultures as you might find in an entire city elsewhere. Our team understands that, and will get your business their fair share of the market and growth potential out there. We’re like your favorite bodega’s cat — always watchful, ever-present, and definitely more welcoming than you’d expect. Social Media as Bright as Broadway When you’re looking for the most talented social media marketing team, you...

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- Published: 2025-04-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/dc-creative-agencies/

We craft culture-defining creative for some of the best brands in the District. See below for more information about why we’re one of the top creative agencies in DC. Your company’s brand is essential to showcasing your services, values, and organization. Your brand should be represented across your social media profiles, search presence, website, and physical presence. From the messaging to the visuals, your creative is essential in telling your brand’s true story. That story doesn’t simply come out of a CEO’s mind. It isn’t thought up on the spot. It’s done through data, research, insights, communication, and our Optimists working with your stakeholders. You deserve to be Optimistic about your creative. Get in touch with us, and get your brand where it should be. "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *EmailThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var...

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- Published: 2025-04-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-wordpress-website-design/

Our WordPress Experts are Ready to Build Your Site WordPress sites represent the best of both worlds. They’re comprehensive enough that our designers can fashion you the website of your dreams, while remaining easy enough on the backend for even the least tech-savvy among us to be able to complete simple edits. This means a beautiful front-end for your website visitors, with all the necessary utility handled on the backend. WordPress is the perfect combination of style and functionality, and Online Optimism is just the team to help you strike that balance. See Websites BuiltYou Deserve a Better Performing Site At Online Optimism, we’re more than web designers – we’re collaborators. A good looking website is useless if it doesn’t resonate with your brand identity or perform how you want it to. That’s why our websites are built as a dream-team collaboration between our creative design teams, our search & content teams, and you. We not only aim to build you a gorgeous website, but to help you make and exceed your goals. Are you looking to drive leads? Impress current customers? Increase awareness of your social media feeds? We can deliver all these results (and more! ) with carefully curated user experiences geared toward conversation. At Online Optimism, your end goal drives our design planning from the get-go. Sites Launched Across the Country by Our New Orleans WordPress Website Design Team Our professional web design team has experience helping organizations brand, design, and launch their websites across the U....

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- Published: 2025-04-03
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-digital-ads/

Are you looking to reach a new online audience? If you have seen an advertisement on the Internet, you have experienced digital advertising. The Internet is arguably home to the most vast expanse of advertising to exist today. As a digital marketing company, we want to help you reach the audience you didn’t even know you had. Whether it be through search engine marketing, website content, or Youtube advertising, the Online Optimism digital ads team can help you reach beyond your existing network and tap into new, highly targeted audiences. Targeting Your Market With the use of mobile, online, tablet, and social marketing strategies, Online Optimism can put you in front of the right audience, at the right time, every time. We take a metrics-driven approach, resulting in the most cost-effective campaign for your company. Our digital advertising team works to create analytically targeted ads to gain immediate visibility and results for your company. Proven Experience & Satisfied Clients We’ve completed digital advertising and pay per click campaigns for businesses across all industries, from Fortune 500 companies to hotels, banks, doctors, lawyers, and restaurants. No matter the business sector, we understand how to communicate with your audience. The digital ads team at Online Optimism works to pair New Orleans’ top companies with target audiences by building content strategies and paid media to forge new consumer pathways. Our localized approach allows your company to best reach and engage your New Orleans audience. A localized approach to digital marketing is geared toward...

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- Published: 2025-04-02
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-slate-email/

Experience the Power of Slate Email Marketing Slate stands at the cutting edge of email communication, offering a suite of sophisticated tools designed to amplify your messaging. It’s the perfect amalgamation of user-friendly design and advanced technological capabilities, enabling you to craft personalized, impactful emails that resonate with your audience. Effortless Design, Maximum Impact Slate makes it easy to design emails that leave a lasting impression. The platform’s intuitive design tools allow you to effortlessly create emails that align with your brand and captivate your audience, ensuring your messages are both beautiful and effective. Personalization at Its Best Personalization is key to making each subscriber feel valued, and Slate’s precision targeting tools let you customize your messages like never before. By analyzing user behavior and preferences, Slate enables you to craft emails that resonate personally with recipients, increasing engagement and loyalty. Data-Driven Decisions With Slate, every campaign is an opportunity to learn and improve. The platform’s detailed analytics give you a clear view of your campaign’s performance, from open rates to engagement metrics, helping you refine your approach for even better results in the future. "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *CommentsThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6')....

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- Published: 2025-04-02
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-axios-email-marketing/

Who Are We? Online Optimism is a forward-thinking digital marketing agency committed to delivering exceptional results for businesses across various industries. With a team of dedicated Optimists, we blend creativity, strategy, and data analysis to craft customized marketing solutions that resonate with your target audience and align with your business goals. The Power of Axios Email Marketing Axios is not just another email marketing platform; it’s a game-changer for businesses looking to stand out in their audiences’ inboxes. With its cutting-edge features and user-friendly interface, Axios enables us to design and implement email campaigns beyond the traditional. "*" indicates required fields Need a proposal? Submit below. Name? *What's Your Email Address? * How May We Help You? *PhoneThis field is for validation purposes and should be left unchanged. gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://onlineoptimism. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_6'). replaceWith(confirmation_content);jQuery(document). trigger('gform_confirmation_loaded',...

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- Published: 2025-04-02
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-social-media/

Interested in Improving Your Company’s Online Presence? Many companies today recognize the importance of having a presence on social media platforms. It has become a common understanding that if most people are on social media, then businesses should be too. However, simply having a presence is not enough. The real question is, how many businesses are truly making the most of these social media sites to attract, engage, and retain customers? Unfortunately, not all businesses are maximizing the potential of social media. There are various reasons for this. Some companies lack the marketing experience or technical capabilities needed to effectively utilize social media platforms. They may not have a clear understanding of the best strategies to employ, the types of content to create, or the methods to engage with their target audience. As a result, their efforts on social media often fall short of producing the desired outcomes. Time constraints also pose a challenge for many businesses. Crafting compelling social media content, engaging with fans and customers, and managing paid advertisements on these platforms require a significant investment of time and resources. Small and medium-sized businesses, in particular, may struggle to allocate the necessary resources to fully leverage social media. This is where Online Optimism comes in. With a comprehensive range of social media marketing and management services, we are committed to ensuring that your New Orleans business harnesses the true power of social media. Our team of experts possesses the knowledge, experience, and technical capabilities to help you navigate...

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- Published: 2025-04-02
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-web-design/

Our New Orleans web design team builds beautiful, innovative websites that create an intuitive experience for both customers and business owners alike. There is no doubt that having a compelling website is a necessary aspect of owning a business in today’s world. At Online Optimism, we understand that a website is more than just a pretty design. That’s why we focus on creating websites that not only look great but also function seamlessly for both customers and business owners. From intuitive navigation to easy-to-use content management systems, we strive to create websites that are a pleasure to use for all. In today’s world, having a compelling website is more important than ever. A website is often the first point of contact between a business and a potential customer. The right New Orleans website design is your chance to make a great first impression and showcase your brand’s personality and values. A well-designed website can also help you stand out from your competition, increase your visibility in search engines, and ultimately drive more traffic and sales. See Websites BuiltFeatured Work by Online Optimism Case Study | Website BuiltOnline Shop, On-Site Event Registrations & More for NolavoreWeb Design Website BuiltCredential Registry GuidanceWeb Design Case Study | Website BuiltCraftsmanship and Creativity for Miel Brewery’s Website RedesignBranding | Web Design Case StudyTransforming Health Inequity Data into a Vital Web ResourceWeb Design Our New Orleans web design and development teams provide you with everything from a ground-up website build, to user interface and experience (UI/UX)...

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- Published: 2025-03-28
- Modified: 2025-07-03
- URL: https://onlineoptimism.com/in/new-orleans-seo-company/

Dominate Local Search with Proven New Orleans SEO Solutions Search engine optimization (SEO) is the key to helping your New Orleans business stand out online. When potential customers search on Google, Bing, or Yahoo, our proven SEO strategies ensure your business appears at the top of local search results. By optimizing both on-site and off-site factors, we help drive more traffic, leads, and revenue for your organization. Our dedicated New Orleans SEO experts craft tailored strategies, including high-quality content marketing, authoritative link building, and enhanced user experience, to ensure long-term success. Let us take your business to new heights with results-driven SEO solutions designed to get your website ranking, engaging, and converting. Jordan, Accounts DirectorLaurenSearch & Content DirectorOur Search & Content Team Hustling Hard for Our Clients How Online Optimism Drives Success for Local Businesses Case StudyLowering Cost of Lead Gen for Cardinal ExpoDigital Advertising | SEO Case StudyOptimizing Campaigns for Lead Generation in a Niche MarketDigital Advertising | SEO | Social Media Management Case StudyRedesigning Elysian Events Catering’s SEO-Optimized WebsiteSEO | Web Design Case StudyUsing Google’s Local Action Conversions to Deliver Results for PelicoinDigital Advertising | SEO Case StudiesSustainable SEO Strategies That Drive Results SEO is constantly evolving, and we stay ahead by taking a data-driven, holistic approach. Through pre-campaign analysis, intelligent website updates, and strategic link building, we ensure long-term success for your business. With ongoing monitoring, we make it easy for search engines to find—and rank—your company. 93% of online experiences begin with a search engine, and...

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- Published: 2025-03-24
- Modified: 2025-07-12
- URL: https://onlineoptimism.com/in/new-orleans-digital-marketing/

At Online Optimism, we understand New Orleans and can relate to your audience no matter how they dress their po-boy. Not only were we founded and remain headquartered in the Big Easy, but our company has worked with many New Orleans-based clients over the years: from hotels and banks, to car dealerships and non-profit organizations. You’ve likely already danced alongside members of our krewe on the route. Ranking first on Google, increasing your Social Media following, crafting dynamic landing pages, and running successful ads are all components of a strong digital marketing plan. And while all of these services are sure to help you reach your target audience and increase brand awareness, it’s important to choose a digital marketing agency that understands your vision. So if you need help driving traffic to your site, reaching your audience, or creating a brand new website with personal flair, then you should hire a New Orleans digital marketing agency like Online Optimism! Our Optimists can’t wait to meet you over coffee, happy hour, or a Commander’s Palace lunch. We are optimistic that we can help you not only reach your New Orleans digital marketing goals, but exceed them. See Our Client WorkFeatured Work by Online Optimism Case StudySips and Clips: Short Form Video for Cafe Beignet’s Social MediaSocial Media Management | Video & Animation Case StudyBuilding Buzz for Goodbee Plumbing and DrainsContent | Digital Advertising | SEO | Social Media Management | Web Design Case Study | Website BuiltReal-Time Crime Index’s New Website...

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- Published: 2025-03-24
- Modified: 2025-05-05
- URL: https://onlineoptimism.com/in/washington-dc-advertising-agency/

Why Hire us as your Washington DC Advertising Agency? Here’s four of the main reasons that organizations choose Online Optimism as their digital advertising firm. Own All The CreativeAdvertising agencies can be picky about how they deliver media files. We see this situation, like others, as client first. When you work with our marketing firm, you’ll own all your creative. If you decide you want to use one of our graphics on a billboard, or our video produced for YouTube as a commercial on WRC-TV, you can do so. We believe our clients should have as much autonomy as possible through every step of the process. We want you to get as much out of our work as your organization can get. Washington, DC has consistently been ranked as one of the most inspiring art cities in the United States. Our city is full of incredible creatives, and Online Optimism’s work showcases many of their talents. When you hire our Washington DC advertising agency, you’ll get to present that beautiful creative as your own. Marketing & Web Dev in OneThere’s also more to a marketing campaign than meets the eye. A great campaign needs to send users to an incredibly effective and user friendly website to be most effective. Bringing users to your website is one thing, but keeping them there is another. For a beautiful website to be seen, you need traffic sent there. Our Washington DC advertising agency can help you handle both aspects of this classic chicken...

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- Published: 2025-03-18
- Modified: 2025-05-28
- URL: https://onlineoptimism.com/in/new-orleans-branding-agency-strategy/

Brand Yourself For Growth The goal of branding is to create an effective position that will endure. For many organizations local to us, getting the right brand delivered by a New Orleans branding agency is essential. The return on this initial project can be a formidable competitive advantage based on ownership of a position in your market. In other words, consistency pays off. Branding Best Practices To successfully strengthen your brand within its industry, it will be necessary to first identify where the company is presently with its brand relationships, and where it would like to be for the future. The 3 key areas to clarify through branding work will be: Brand relationships have a purpose. Brand relationships provide meanings that help people live their lives. Brand relationships are diverse. Consumers form many different types of relationships with brands. Brand relationships are a dynamic, two-way phenomena. They develop and change over time as the two parties interact. Setting your organization up with a strong brand is absolutely essential to all your other marketing efforts. Without it, everything will be for naught. But with a great brand, your work becomes easier and most importantly more effective. See Our Optimists in Action Launching Daily Daiquri’s Brand! Our New Orleans Branding Agency’s Work Lasts a Lifetime Building a brand is more than just putting a logo together. A brand is the essence of a company and should be stronger than the sum of its parts. In New Orleans, branding can mean the difference...

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- Published: 2025-03-18
- Modified: 2025-05-06
- URL: https://onlineoptimism.com/in/digital-marketing-agency-atlanta/

From The Top of North Buckhead to The Tip of Lakewood Heights, our Team is Here for You In the ever-growing online world, Atlanta business owners need a digital marketing agency they can trust. As an Atlanta entrepreneur, you know the importance of reaching your customers whether they live in Atlanta, Athens, or beyond. And with your busy schedule, that may mean hiring a digital marketing agency that understands the city and the communities you serve. Let Online Optimism be that agency! With our diverse team of digital marketing experts specializing in WordPress, Photoshop, and so much more, Online Optimism is the agency Atlanta businesses can trust – and we have the track record to prove it. We’ve provided our marketing services to a wide range of businesses across the country (from the medical field to cybersecurity) and we are confident that we have what it takes to revamp your ad strategy! Alyssa, AENeed the Best Digital Marketing Agency Atlanta Has To Offer? MearaSr Social Media DirectorDigital marketing campaigns are complex and can often require many moving parts depending on your business and industry. Our digital marketing agency consists of four main departments that cover all your digital marketing needs: design, content & SEO, digital ads, and social media. Combined, our departments can provide you with a robust and comprehensive strategy that’ll be a surefire way to get customers to convert. While our team has handled large marketing campaigns across the nation, we’re a local business at heart, so we...

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