Understanding where and how Fortune 500 companies engage with their audiences is crucial. Nearly all of the Fortune 500 has accounts on the major social media platforms: Instagram, Facebook, YouTube, X/Twitter. Most have accounts on TikTok. But what about the “front page of the Internet,” Reddit?
We did the research for you to see how these corporate giants fare in this unique social space. What we uncovered was a fascinating mix of thriving communities, digital ghost towns, and everything in between.
From tech behemoths commanding millions of followers to financial institutions with a mere handful of members, the Reddit presence of the Fortune 500 is as diverse as the companies themselves. We’ve seen century-old corporations rubbing virtual shoulders with Silicon Valley upstarts, employee subreddits rivaling official brand channels, and even a few instances where the “anti-fan” clubs outstrip the official company presence. It’s a digital Wild West out there, folks, and we’ve mapped it all out for you.
So whether you’re a social media manager looking to boost your brand’s online engagement, a curious Redditor wondering how your favorite companies stack up, a social media manager looking to hire an agency to help them manage your presence (we’re available here) or just someone who loves a good deep dive into internet culture, you’re in for a treat – assuming you love a ton of data. Trust us, some of these numbers will surprise you – and might just change how you think about Reddit in 2024.