At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business or you’re just starting out, our resources are the perfect resources for improving your online presence and growing your company.
Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike.
As a New Orleans company, we love diving into data about our city’s vibrant business ecosystem – and we appreciate that the city government is kind enough to offer us so much of it. We mapped open data on over 17,000 local businesses with Javascript D3 and Leaflet.
Self-described as the front page of the internet, Reddit’s unique blend of Wild West social platform and search engine presence in 2025 makes it crucial but challenging to be a positive pillar for your brand. We’ll show you how to make it happen.
Download this guide if you have a professional service that’s ready for an effective and Optimistic marketing campaign!
If you’re seeking influencers based in New Orleans and unsure where to begin, we’ve already done the hard work for you. We have compiled a list of 50 top New Orleans influencers to enhance your social media strategy.
Ever wondered how to really get inside the heads of your ideal customers? This downloadable workbook is your ticket to understanding your ideal audience persona. Begin to unlock the secrets to crafting detailed, insightful buyer personas that will supercharge your marketing efforts.
Are your Google Ads campaigns not delivering the results you expect? Don’t worry, you’re not alone. Many marketers struggle to pinpoint why their ads aren’t performing as well as they should. That’s why we’ve created the ultimate solution – our Google Ads Audit Checklist.
Read 0ur breakdown of all Reddit ad types available to brands.
Google Analytics 4 is a whole new ballgame for analytics, but some of their internal specs leave analytics experts wanting. Here’s the breakdown of how GA4 tags specific channels based on UTM codes.
Our Google Ads Budget Calculator helps you get a better understanding of what you need to spend to get results, based on your specific keywords and target market. By pulling actual search volume and bid suggestions directly from Google Ads, this downloadable spreadsheet will then determine a minimum, middle, and recommended ad budget to ensure you remain competitive among others who are bidding on the same keywords.
Capture the spirit of the Crescent City with our collection of professional, high-resolution photos—yours to use completely free.
Every platform—whether it’s Google, Facebook, Bing, or others—has its own set of strict rules for healthcare-related ads, especially for sensitive services like addiction treatment. Learn what you need to know to get your ads live.
Web accessibility is an important topic, yet many remain unclear about what it is or why it matters. Our informative guide answers these questions and more!
Looking to learn why the major hub for fintech in the US is Atlanta? Meet the 150 companies that make up our cluster.
Calling all B2B marketers, are your Google Ads campaigns not delivering the results you expect? Don’t worry, you’re not alone. Many marketers struggle to pinpoint why their ads aren’t performing as well as they should. That’s why we’ve created the ultimate solution – our Google Ads Audit Checklist.
By following this checklist, you’ll be able to navigate your business values and marketing strategies with ease.
Discover how your organization can adapt to reach this highly skeptical generation.
In preparation for the 2024 local and national elections, we’ve updated our guide to educate New Orleans residents on the issues that directly impact them.
New Orleans offers countless opportunities to capture unique photos. Here’s our cheat sheet to the most popular and hidden gems in the city.
There are many events that can disrupt your business at any moment, but there are still steps that you can take to help your business operate at its best even during crises.
Download our DC stock photos package for the perfect imagery to go with your campaign!
Explore Online Optimism’s interactive map to find the ultimate glitter, shopping, and party hotspots during Taylor Swift’s Eras Tour!
Itching to go out to your favorite restaurants and bars? Check out our fun Zoom backgrounds where you can pretend you’re sipping cocktails at Carousel Bar or dining out at Galatoire’s!
Below are a few guides & lists that’ll help you network IRL.
Building business connections is easy in the Big Easy. Check out the upcoming networking events in Orleans, Jefferson, and St. Tammany Parish here.
Discover the best New York networking groups for marketers and advertisers. Build connections, stay updated with industry trends, and boost your career today!
