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B2B Marketing
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Driving Sales to Other Businesses
Finding an agency that dedicates itself to the world of B2B marketing is crucial in launching a successful business that grows off of sales to others. B2B marketing, or business-to-business marketing, refers to the marketing of services or products to other organizations and businesses. B2B marketing decisions are based on price and profit potential compared to popularity and emotional triggers that happen when selling to consumers.
At Online Optimism we achieve successful B2B marketing through common strategies like PPC advertising, email marketing, social media, content (typically case studies and whitepapers), and SEO. Our team creates a successful B2B marketing strategy, integrating with a CRM (or helping you build one) like Hubspot or Pipedrive, to help your company cut through all the noise.
Looking to attract other businesses? You need a comprehensive marketing and sales campaign.
Achieve Company Growth with B2B Marketing Strategies
If your business is looking to tap into B2B marketing, we first consider who you are trying to reach, what goals you would like to see achieved, and how much you are willing to spend. With B2B marketing, we position your business as a leader in a particular domain. By providing high-quality content, improving your website relevance, and participating in targeted social media campaigns, we put your company at the forefront of engagement with other potential businesses.
Our New Orleans, LA-based team of strategists is here to deliver quality leads and high-impact results to help you reach your marketing goals. Understanding your target audience is a major part of our strategy as we figure out what resonates with your ideal business potentials. At Online Optimism, we build scalable and results-driven B2B marketing programs to help your company achieve the growth you’re looking for.
When making purchase decisions, a B2B buyer makes an average of 12 searches online.
Appearing at the top of search engines, whether through SEO or SEM, is essential to being seen.
8 out of 10 B2B marketers say lead-gen is the top priority for their content marketing strategies.
Our in-house content team tells your brand’s story in a passionate and empowering fashion.
Nearly 2/3rds of B2B companies have used LinkedIn paid advertising to get new customers.
The “business” social network is an effective, engaging way to drive new targeted business into your sales funnel.
What have others said about working with Online Optimism?
Over the past several years I have had the pleasure of working with Online Optimism. They are a member of StayLocal, the independent business alliance I managed, and one of the most innovative companies in the Greater New Orleans area. Online Optimism is open with their expertise (they have free resources on their website) and always willing to share their knowledge.
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See our Latest Blog Post about B2B Topics
Learn more about our different B2B strategies below
Just like with every other type of marketing, B2B marketing focuses heavily on content creation. Our team creates informative, shareable content to cement your business as highly valuable and authoritative. With B2B marketing, we identify your target clients and focus on building your brand awareness to generate the beginning of a long-term relationship with potential businesses and organizations. Our goal in B2B content marketing is to entice target businesses into a sales process.
Both organic and paid social media are highly effective in B2B Marketing. Social media networks like LinkedIn, Facebook, Twitter, etc. allow you to reach and engage prospects where they’re most active. LinkedIn, in particular, in an incredible tool for targeting messages toward users of a certain level of seniority or those with a specific job title within different companies.
At Online Optimism, we use social media channels to research potentially interested businesses. Social media opens up a two-way conversation between businesses. We market your company through social media advertising knowing that businesses are more likely to connect with other businesses that they follow through social media. Our goal is to drive website traffic and build brand awareness and lead generation resulting in successful B2B marketing for your company.
Building a comprehensive sales funnel strategy is crucial to driving potential business buyers from awareness to conversion. There are many tools available, so picking the right CRM software is essential. Our team has significant experience in a variety of different CRM platforms, including Insightly, Zoho, Hubspot, Salesforce, Capsule, and Pipedrive. We’re happy and able to cater our strategies to whichever one you have chosen.
Not sure which CRM platform is right for you? Just reach out and ask! We’re happy to work with your team to establish a platform that you can then utilize to build out the rest of your digital marketing efforts, enabling your sales team with the data they’ll need to grow your campaign.
80% of B2B marketing leads come from social media.
Build strong social media campaigns and connect with targeted businesses.
More than 9 in 10 B2B marketers use content marketing.
Incorporate B2B marketing in your business to see powerful results.