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Search engine optimization (SEO) is a digital marketing service that helps other find your business online. When a search engine like Google, Bing, or Yahoo ranks your site, it takes into account a variety of factors including both on-site and off-site optimization. Appearing on the first page of those results, particularly in that #1 spot, is essential to your organization’s success.

How do you do it? Great SEO is a long-term process that needs great content marketing, superb link building with authoritative websites, and near-perfect user behavior once they land on your site. Our team of New Orleans SEO experts offer a full range of marketing services and management tools that ensure your website ranks well, drives results, and converts to sales.

Featured Work by Online Optimism

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SEO is constantly evolving. In order to adapt to this changing landscape, Online Optimism takes a holistic, content-driven approach that combines extensive pre-campaign analysis with ongoing monitoring to ensure your SEO strategy achieves sustainable results. By making a number of intelligent changes to your website and performing additional work to get you listed on other websites, we can make it easy for search engines to find your company

93% of online experiences begin with a search engine, and 68% begin with Google.

The first 5 results in Google get 67% of all clicks.

72% of online marketers describe content creation as their most effective SEO tactic.

What have others said about our New Orleans SEO work?

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Exploring Local SEO

SEO is a strategic approach to boosting your website’s visibility on search engines, thereby increasing site traffic. Collaborating with Online Optimism, a premier New Orleans SEO agency, offers you the advantage of bespoke strategies designed to significantly enhance your digital footprint and brand recognition.

New Orleans SEO Essentials

Our New Orleans SEO strategy is crafted to connect directly with the local community. We go beyond more generic SEO techniques by focusing on elements crucial for localization.

Targeting New Orleans Keywords

Our approach begins with identifying and incorporating New Orleans-specific keywords into our SEO strategy. This ensures that your content aligns with what searches are being made in the area, as well as addressing residential pain points, tourist questions, and business partnership opportunities.

Local Content Creation

We prioritize writing content that is engaging and resonates with the New Orleans audience. From cultural events, to local news, and hidden gems, our content reflects the city, making it appealing to the local community and visitors.

Building Local Backlinks

Building connections with other local businesses is crucial. By working to secure backlinks from these sources, we can improve its overall authority—especially in New Orleans—making it more visible and trusted.

Distributing NAPW Information

Name, address, phone number, and website distribution is another part of our New Orleans SEO strategy. We ensure your business’s information is accurately listed across directories and other platforms, making it easier for people in the area to find you.

A Moz Local dashboard showing just one of several tools we leverage for New Orleans SEO clients

Utilizing Schema Markup for Local SEO

Implementing schema markup helps search engines understand where your business is located and what services it offers, which will boost your visibility.

Optimizing Google Business Profiles

Well-managed Google Business Profiles are indispensable for local SEO. We focus on ensuring your GBP is optimized by ensuring it has local keywords, keeping the updates recent, responding to reviews, adding images, and more.

On-Page SEO & Technical Audits

Effective on-page strategies and technical audits are essential to New Orleans SEO success. We optimize your website’s titles, internal linking, image alt-text, and more, utilizing schema markup for clearer search engine understanding.

If you’re looking for a New Orleans SEO company for your business, you’ve come to the right place. Our expertise allows us to create hyper-local New Orleans SEO campaigns for businesses. Our professionally-minded team here at Online Optimism creates a customer-centric, tailored SEO campaign that increases your conversion rates and improves search engine rankings.

Talk New Orleans SEO with Us, In Person!

While our building is located on Soraparu Street, in between the intersection with St. Thomas Street and the intersection with Rousseau Street, we suggest you turn into the parking lot from Philip Street. You’ll find Online Optimism on that side of the building, through the green door.

Information About Our New Orleans Location

  • Free parking available, on a first come, first served basis
  • Dog-friendly office
  • Wheelchair-accessible parking lot
  • Gender-neutral restroom
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Learn more about our different New Orleans SEO tactics below

Better Search Engine Ranking with Content Creation

Content creation is a crucial part of any SEO campaign. We produce content in a variety of different forms including blog posts, photos, videos, infographics, and more. Every time we post content on your site or on the internet as a whole, we optimize it for search and “tell” Google and other search engines how to “read” its key information.

No subject is too intricate or nuanced for our New Orleans SEO team to tackle. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.

Keyword-Rich Content

High-quality content itself has a lot of SEO benefits, but what really improves your search rankings is our comprehensive approach to using keywords. By targeting specific keywords relevant to your business, we can greatly increase your ranking on search engine results. The more a keyword is strategically embedded into relevant content on your site, the higher a search engine will rank the page for that keyword.

Technical SEO & On-site Optimization

We perform on-site optimization for our clients by not only creating the content that goes on the web pages, but also making sure those web pages are running as efficiently and effectively as possible. Factors like link usage, page URL structure, mobile friendliness, page load speed, image sizing, and the use of structured data all determine whether or not your site will have a high search ranking. For those with physical locations, emphasizing local New Orleans SEO can be essential to appearing in the map-pack at the top and getting those mobile clicks.

Our New Orleans SEO company has the necessary expertise to use appropriate links in your websites, configure your web pages with correct images and headers, apply structured data, and stay up to date on relevant industry trends. SEO, like most industries, is constantly changing.

Off-site Optimization

Off-site optimization, as opposed to on-site optimization, refers to tactics and strategies we use outside of your website to increase search rankings for your business. Even if you build the perfect website with immaculate on-site optimization, it won’t rank very high on search engines unless you perform off-site optimization as well.

Local SEO

Our team works to create the best hyper-local SEO results for all companies, even those with more than one location. By using our expertise and wide array of SEO tools, we are able to identify key elements of your business that Google and other search engines look for when reading your site. We standardize your vital information across the web and ensure that you don’t have incorrect or outdated results display for your potential customers.

Link Building

Link-building is an essential part of any SEO campaign. This process involves acquiring high-quality inbound links from other websites to your own, ultimately increasing your site’s credibility, authority, and relevance in the eyes of search engines. By building a robust link profile, you can improve your website’s search engine ranking, leading to increased organic traffic and better visibility for your content, and your New Orleans business as a whole.  The strategy of link-building is essential to modern SEO, providing Google, Bing, Yahoo, DuckDuckGo, Baidu, and other search engines with the digital social proof they’re looking for when considering how to rank websites.

We monitor and track the competition as well, to ensure that we’re developing a stronger and more impactful link-profile than their websites over time. By staying up-to-date with your competitors’ link-building efforts, we can adapt our strategies and tactics to stay ahead of the curve and keep you at the highest possible rank on Google.

Google Search Console

During the onboarding phase of any New Orleans SEO campaign that our experts begin, we’ll verify your website via Google’s Search Console.

Understanding user’s queries, individual page’s click-through rate, and changes over time provide our New Orleans SEO agency with the right data points to make critical decisions on your website. We can also see any crawl errors and correct them.

Video SEO

Often, when people think of SEO, they focus exclusively on text.

However, there are a number of different components of video search engine optimization that you should think about, but the ultimate goal of video SEO is the same as a normal search engine optimization campaign: you should be looking to increase your organic search traffic to your website – specifically with interested, engaged users, who will deliver revenue to your business. Let’s start with some of the basic elements of video SEO:

  1. Idea creation via keyword research: Most SEO work begins with figuring out what individuals are searching for, and SEO focused on video is no different. We’re looking for search phrases and terms that indicate high-intent for your goal. Sometimes, that is as simple as adding shopping-related phrases, like “best,” “top,” or “online.”
  2. Pre-Production Focused on SEO: There are many ways to create videos, but nearly all of them involve pre-production. This involves a number of usual video company steps, like casting, script-writing, and logistics. When you’re working with an agency like Online Optimism that uses video production and SEO in tandem, though, there’s a few additional items that happen.
  3. Crafting the Perfect Video Title: While every video has a title, many don’t think about SEO before naming their final product. This is a mistake. Providing your videos, whether on your website or on social media platforms, with keyword rich titles is crucial.
  4. Accessibility: There is a legal compliance reason to think about accessibility in regards to your SEO, but more importantly than that, there’s a moral point to it. You should want to create content that is for everyone, and remembering to incorporate accessibility into your SEO allows you to do that, and take the high road.
  5. Video Schema and Structured Data: Structured data refers to tags that can be added to Internet content to help organize it for search engine spiders and other web crawlers.
  6.  Picking the Perfect Video Thumbnail: A completely visual aspect might not sound too important to SEO, but it’s crucial to increasing your CTR (click-through rate) which will improve your video SEO results long-term.

LLMO, LLM SEO, and Optimizing for AI Tools

Some of the most recent, exciting innovations on the Internet have come as a result of AI, particularly based on LLMs, or large language models. SEO is no different, and any New Orleans organization (whether a private entity, publicly traded, or non-profit) considering a big SEO campaign for their business needs to take optimizing for these AI tools into account when planning their work.

Analytics and Tracking

Our team of Google Adwords and Google Analytics certified SEO experts has years of experience tracking website ranking and customer engagements. We provide you with the most up-to-date information on your customers in order to create a roadmap of your company’s future selling targets.

A Holistic Approach

Online Optimism believes in collaboration among all of our team members. Our New Orleans SEO specialists work closely with our content, PR, web design, social media, Google Ads, and marketing teams to make sure every campaign will make an impact on potential customers.

Near the offices of our New Orleans SEO Company, a Louisiana House with Mardi Gras Beads sits in the Garden District