Bianca is a Reddit Strategist at Online Optimism with experience in digital communities, creator ecosystems, and brand growth. Before joining Online Optimism, she worked at Reddit as Head of Digital Collectibles, collaborating with Karma Labs, the ads strategy team, business development, and sales to support marketing programs and community development.

Throughout her career, she’s had the opportunity to work with emerging tech startups, entertainment brands, and companies in the Web3 and gaming spaces. Her background includes launching AI automation workflows, building communities, and developing growth strategies focused on measurable outcomes.

At Online Optimism, Bianca focuses on Reddit strategy, brand positioning, and community-native marketing, helping clients understand how to authentically engage with the platform’s culture. She works to apply her understanding of organic growth, creator dynamics, and niche audience behavior, drawing from her experience running campaigns across Reddit, Discord, Twitter, and other digital communities.

Her approach connects creativity, data, and culture to help brands participate meaningfully in online communities.