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Reddit Strategist

As a Reddit Strategist, we expect you to serve a mid-level role in client success for our Reddit clients, while also representing our agency account on the platform. You work alongside your colleagues and on individual projects while further developing your abilities to handle more complex accounts. This position requires strong copywriting skills, community management, and a love of Reddit. You should be extremely-online, but understand how to navigate that fine line for a brand.

Flynn, CEO
Flynn hanging out with Snoo at Reddit's 2025 Health Summit

The application period for this position is now closed.

If you applied, you will receive a decision from us by 12:00 am on December 5, 2025.

If you’re interested in future career opportunities at Online Optimism, please fill out the form below.

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Application Timeline

Job Posted

October 30, 2025 7:00am

Accepting Applications

October 30–November 6, 2025

Applications Close

November 6, 2025 11:59pm

Interviews Conducted

November 11–November 22, 2025

Final Decision Sent to All Applicants

December 5, 2025 12:00am

Job Responsibilities

Job Responsibilities

  • 60% Content creation & community interactions on Reddit, including posts, comments, DMs, and any other messaging system the platform adds on.
  • 10% Community management, including subreddit moderation and growth.
  • 10% Research and work toward improving brand visibility and sentiment via Reddit threads that are ranking on Google and threads that are cited by LLMs.
  • 10% Client communication and collaboration with other departments.
  • 5% Reporting on Reddit results (currently done through Notion, Google Sheets, Profound, Otterly.ai, Looker Studio, Gummy Search, Reddit Pro).
  • 5% Always Optimizing to improve our agency’s processes and results, as well as establishing best practices for handling Reddit as an agency.

How We See Reddit:

Of all social platforms in 2025Q4, Reddit has the most potential. Brands are dipping their toes in the water, and their leadership post-IPO has taken significant steps to become more mainstream. We’re very conscious of the fact that Reddit’s community has been…less than friendly to corporate presence in the past. Our agency believes that brands can become good community members by participating on the platform as Redditors first, and the brand second. We abide by Reddit’s TOS – no upvotes or botnets here. We’re confident that by providing good content that actually makes Reddit more interesting to scroll, our agency (and clients) will succeed. Or at the very least, make it a more fun front page of the Internet.

Where You’ll Work

Online Optimism is an award winning creative digital agency founded in 2012 recognized for our commitment to staff and company culture. We’ve been named a Best Place to Work in New Orleans 8 times, as well as an Inc. Best Workplace and a Worklife Most Outstanding Employer. Our benefits include insurance, retirement plans, plentiful PTO + unlimited time off for physical or mental health, and annual compensation increases.

We offer a hybrid work environment where you can choose to work in-office at our headquarters in New Orleans or at home every day. We are also happy to provide you with a shared desk at a coworking space in your city if you’d like. Please note that full-time Optimists must be based in the United States.

Who are we looking for?

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

You must have at least:

  • Experience posting on Reddit. (See, you always knew that would pay off!)
  • Knowledge of the platform’s intricacies that goes beyond posting and upvoting. You should know how to create a Subreddit, the difference between mods & admins, what flair is, and be familiar with their Reddit Pro features.
  • Excellent written and verbal communication skills, with the ability to craft engaging social media content.
  • A strong ability to brush off criticism from the Internet. As much as we work on creating a great presence for our brands, haters gonna hate. Being great at shrugging it off and going onto the next post is key to succeeding in this role.

We understand that there’s not many folks with years of experience posting professionally on Reddit, and are less concerned with finding that in your background. We expect candidates with a variety of experience (journalists, stand-up comics, etc.) to all do well in this role. To that point…

The strongest candidates will have:

  • 2 to 4 years of creating content marketing or social media in a professional setting for businesses/organizations.
  • A portfolio showcasing previous digital marketing campaigns, content marketing, or social media work.
  • A past (or current) job at a marketing agency working for a variety of clients.
  • Previous experience communicating about marketing work with stakeholders.
  • A Degree in English, marketing, advertising, public relations, or communications.
  • Utilized SEO tools, particularly SEMrush.
  • Utilized AEO tools, particularly Profound or Otterly.AI
  • Utilized external Reddit tools like Gummysearch or RedReach.
  • Utilized analytics tools including Google Analytics 4, Google Search Console, and Looker Studio.
  • Knowledge of social media best practices.
  • A love of Reddit and its community. If you remember Victoria, or came to Reddit from Digg, you’ve been here for a while. Time to get compensated.

Our Application Process

  1. First, you should review all of the information on this page to confirm this job interests you!
  2. You apply. Our team excitedly opens up your application.
  3. Strong candidates will be contacted via email for an interview. This email will also include your final compensation offer. (It’s not included on this page since it’s dependent on your experience.) We do this at the beginning of the interview process, rather than negotiate at the end, to provide for a more equitable compensation structure among our team.
  4. You will do a recorded 20–45 minute conversation with our CEO Flynn, followed by a three-hour timed assignment. This assignment is for fake clients, and you’re provided with a $75 Visa gift card as compensation.
  5. After interviewing all the candidates and reviewing all assignments, we will make a hiring decision.
  6. We make the top applicant an offer, and provide you with 2–3 days to make a decision. You (hopefully) accept and become an Optimist!

Job Benefits

  • Health insurance for you and your dependents. Online Optimism covers $270 / month, and has three plans for you to choose from.
  • Dental insurance for you and any dependents – Online Optimism covers $20 / month.
  • Vision Insurance: We cover 100% for yourself, which is $75.12. Our plan (at most stores) covers new glasses & frames up to $200 / year.
  • Short term disability for 16 weeks, 100% covered by Online Optimism.
  • Life Insurance ($10,000 policy), 100% covered by Online Optimism.
  • EAP (Employee Assistance Program) through ComPsych. While this offers a few benefits, the most common one is its allowance of up to three therapy sessions per life event.

All of your insurance begins on the 1st of the month following your first day of employment. You can see estimated costs for your insurance plan via our handy-dandy calculator, here. Please note we have new plans rolling out on June 1, 2026 so if you are looking at this web page before that date, it might not be accurate to what you will receive.

  • All employees receive raises at least annually, and our high-performers have earned raises two to three times a year in the past.
  • All employees receive holiday bonuses. The amount depends on our company’s success throughout the year.

While financial compensation and insurance is important, we believe that your time spent outside of work is often just as important to maintaining a healthy balance—one of our values is Work is work, not life. This position will receive:

  • PTO (in additional to unlimited sick time):
    • You’ll begin accruing PTO on your first day at our normal rate which equals 15 days of PTO per year.
    • While you’ll be accruing PTO, we don’t allow PTO to be used your first 60 days. (You will receive our standard holidays.)
    • Any vacation time will roll over to the next year (with a cap of 15 days).
  • Half day for your birthday (available anytime your birthday week).
  • Unlimited sick time for physical or mental wellbeing. This includes unlimited time for things including bereavement, mental health days, miscarriages, or any reason our Optimists believe they won’t be working at 100%.
  • 14 holidays per year, including: New Year’s Day, Martin Luther King Jr. Day, Lundi Gras* (the day before Mardi Gras), Mardi Gras*, Good Friday*, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, Black Friday, Christmas Eve*, Christmas Day*, New Year’s Eve.
    • The 5 religious holidays, marked with an asterisk*, may be shifted around within the same calendar year per employee’s wishes.
    • Holidays which fall on weekends are moved to the business day before or after.

We work hard to create a supportive, optimistic environment. This includes:

  • Our office hours are 9–5, Monday–Friday. You will be able to have flexible work hours including 8–4 and 10–6.
  • We have an in-place policy that we don’t require employees to check their email while outside the office. We believe strongly in maintaining a work/life balance.
  • Our “You Do You” remote work rule means that you get to choose whether you come into our beautiful office or work from home each day.

We also like to think we have a pretty great office culture. We have the usual fun stuff, and then go far above and beyond what you might be expecting:

  • Casual dress code
  • Top of the line computers to work on.
  • We offer free web hosting to any Optimist.
  • We have a 200% employee donation match program called Donate, Elevate.
  • We provide quarterly volunteer opportunities, and allow staff paid time out of their day for opportunities of their own (or as a poll worker).
  • Gifts for everyone on a new client account, or website launch.
  • We cover the cost of any networking groups or events related to your career or skills that you want to work on.
  • We enjoy an annual retreat together.
  • After your first 12 months of employment, you’re eligible for paid maternity or parental (adoptive) leave every twelve months, rolling. Paid is 100% your base salary. It is sixteen weeks paid maternity leave, and eight weeks of paid leave for adoptions/paternity.
  • In your third year of employment, we’ll send you to a conference related to your field of study within the U.S., all expenses paid.
  • After 5 years of employment at Online Optimism, we extend your PTO from 15 days to 20.
  • After 10 years of employment at Online Optimism, we’ll provide you with an additional 3 week sabbatical.

We have no non-compete. You should only be at Online Optimism if you believe it’s the best opportunity for your career at this time.

Lastly, we’re very confident that everyone who receives one of our offers is going to be a great fit at Online Optimism. If, however, you don’t think it is after 60 days, no problem, we’ll offer you a buyout package. This means that we’ll offboard you over the next week (with insurance til the end of the current month), pay you a $2,000 severance package (after receiving our equipment back,) and wish you the best in your career somewhere else.

Apply Below

Our application is unique—written by humans, and also reviewed by humans. It typically takes us a full day to look through the 100–300 applications we receive for our roles. We read through every answer you provide, so we appreciate your time and effort on it. We strongly recommend that you look through the entire thing before starting, as there are specific questions you’ll need to answer. There is a Save & Continue Later button at the bottom should you need it.

Our goal is to provide an environment of mutual respect where equal employment opportunities are available to all applicants and Optimists. We do not discriminate on the basis of race; color; religion; marital status; age; national origin; ancestry; physical or mental disability; medical condition; pregnancy; genetic information; gender; sexual orientation; gender identity or expression; veteran status; natural, protective, and cultural hairstyles; or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit and business need.