The Online Optimism logo
ServicesSchedule a Call

Our Resources

Interested in digital marketing tools to help your business?

At Online Optimism, we provide free marketing resources in addition to our paid services to aid you in your marketing efforts. Whether you’re an established brand in need of more business, or you’re just starting out, our resources are perfect for improving your online presence and growing your company.

Finding the best business tools shouldn’t be difficult. That’s why we’ve taken the time to create this curated collection to solve both generic and specific business problems. From local networking events and free-to-use stock photos for cities around the country, to tips on using Instagram and nailing your marketing interview, our resources are here to help businesses and marketers alike.

Flynn, CEO
Flynn looks up from his laptop and smiles at the camera.

Build Your Brand through Reddit Organic Marketing

Self-described as the front page of the internet, Reddit's unique blend of Wild West social platform and search engine presence in 2025 makes it crucial but challenging to be a positive pillar for your brand. We'll show you how to make it happen.
Mardi Gras beads hang from a colorful balcony in New Orleans.

Free New Orleans Stock Photos

Capture the spirit of the Crescent City with our collection of professional, high-resolution photos—yours to use completely free.
Jordan, Accounts Director
Lauren
Search & Content Director
Jordan shows her laptop screen to Lauren.

Advertising Restrictions for Rehab and Addiction Centers

Every platform—whether it’s Google, Facebook, Bing, or others—has its own set of strict rules for healthcare-related ads, especially for sensitive services like addiction treatment. Learn what you need to know to get your ads live.
An aerial photo of the New Orleans skyline.

Mapping Local Business Data with Javascript D3

As a New Orleans company, we love diving into data about our city's vibrant business ecosystem—and we appreciate that the city government is kind enough to offer us so much of it. Take a look at the local economy with our Javascript D3 visualizations!
Flynn, CEO
Esteban
Ads Director
Flynn and Esteban look at a laptop together.

Google Ads Audit Checklist

Are your Google Ads campaigns not delivering the results you expect? Don’t worry, you’re not alone. Many marketers struggle to pinpoint why their ads aren’t performing as well as they should. That’s why we’ve created the ultimate solution—our Google Ads Audit Checklist.
Esteban
Ads Director
Esteban studies something on his laptop, comparing between it and his desktop screen.

Google Ads Budget Calculator

Our Google Ads Budget Calculator helps you get a better understanding of what you need to spend to get results, based on your specific keywords and target market. By pulling actual search volume and bid suggestions directly from Google Ads, this downloadable spreadsheet will then determine a minimum, middle, and recommended ad budget to ensure you remain competitive among others who are bidding on the same keywords.
A red streetcar in New Orleans

New Orleans Influencer List 2025

If you're seeking influencers based in New Orleans and unsure where to begin, we've already done the hard work for you. We have compiled a list of 50 top New Orleans influencers to enhance your social media strategy.
Atlanta FinTech Featured Square

Atlanta’s Fintech Landscape: Financial Technology Companies in Georgia

Looking to learn why the major hub for fintech in the US is Atlanta? Meet the 150 companies that make up our cluster.
Carousel Bar & Lounge at Hotel Monteleone, illustrated by Online Optimism

New Orleans Zoom Backgrounds

Itching to go out to your favorite restaurants and bars? Check out our fun Zoom backgrounds where you can pretend you’re sipping cocktails at Carousel Bar or dining out at Galatoire’s!
MACRO: A free collection of inclusive stock images by a diverse group of creators.

Macro: Free Inclusive Stock Images for Download

Macro is a free stock photography website that features inclusive imagery by diverse creators. Photographers are paid for their work and receive valuable exposure on the site.

Go Beyond Screens with Our Networking Resources

One of the great ways to make marketing personal is to meet up in real life. Below are resources to help you network in New Orleans, where we’re headquartered, or New York City, where our second office is located. We hope to see you there!

NOLA Networking Calendar

New Orleans Networking Calendar

A photo of the New York skyline

Top New York Networking Groups

Discover the best New York networking groups for marketers and advertisers. Build connections, stay updated with industry trends, and boost your career today!