The Online Optimism logo
ServicesSchedule a Call

Lay Down the Law with an Effective Digital Marketing Strategy

It’s no secret that sometimes our laws can be slow to catch up to technology. But your clients are another story.

The jury is back with its verdict: you need to market your law firm online to set yourself apart from your competitors. Luckily, Online Optimism is here to help. You can stay focused on the intricacies of the law while we handle the complexities of your digital presence.

Our Optimists are leaders in the marketing industry. We can craft a comprehensive plan that highlights your legal team’s unique strengths while simultaneously tapping into the top marketing trends across the country.

You won’t receive a cookie-cutter campaign here. We provide marketing made personal to your firm, its goals, and its clients.

Call 504-324-0073 or submit below.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Our Proven Record of Marketing Success in the Legal Industry

When you invest in a digital marketing agency for your law firm, you need more than just a company familiar with the latest and greatest in marketing tactics. You need a company that can understand and describe an array of complex statutes, litigation proceedings, and criminal acts.

People sit at a wooden table together and discuss over books, notebooks, and laptops. There is a gavel in the foreground.

Our Optimists have worked with numerous legal clients in the past to develop extensive and well-researched content on numerous legal topics. We pride ourselves on describing complicated legal subjects in language understandable to your prospective clients. The subjects we’ve written about in the past include:

  • DUI/DWI
  • Public intoxication
  • Lewd conduct
  • Disturbing the peace
  • Simple battery
  • Criminal trespass
  • Expungement
  • Frequently asked legal questions, such as if a lawyer can appear in court on your behalf
  • Payroll, leave, and other workplace-related matters
  • Regulations for Department of Defense contractors
  • Workers’ compensation claims
  • Workplace safety
  • Traffic laws
  • Insurance regulations

Not only do we excel at understanding and explaining legalese to potential clients, but we are also well-versed in search engine optimization (SEO) techniques. By targeting long-tail keywords with high search volumes, we’ve helped ensure our previous legal clients are reaching relevant target audiences—and we can do the same for you.

A key strategy of SEO is obtaining backlinks, meaning links to your page on other websites. The more backlinks you receive, the higher your odds are of appearing higher in Google results. Our past legal clients have been featured in the following online publications.

U.S. News
Fatherly
AskMen
Uptown Messenger
IdeaMensch
Great Work Life

Get More Clients from Google Ads and Analytics Audits

Want to jump to the top of Google? Our experts know how to leverage Google Analytics to optimize your Google Ads campaigns. Even if you are already using Google Ads to create savvy campaigns, you’ll be missing out on prime trends and audiences if those ads aren’t utilizing the rich data generated by Google Analytics. Get in touch with our experts to take advantage of the latest in digital marketing tactics.

Esteban
Ads Director
Esteban studies something on his laptop, comparing between it and his desktop screen.

Work with an Agency You’ll Be Optimistic About

Provide Digital Testimony with Content and SEO

When you’re trying to bring new clients to your law firm, one of the most vital things you can do is prove that you’re knowledgeable about your designated legal area. Here at Online Optimism, our content department can generate website content, blog posts, videos, and more that establish you as an expert in your field.

Our content marketers conduct extensive research in your field so what we’re writing is as detailed, factual, and up to date as can be. You’ll receive final approval over all content before we post to ensure complete accuracy.

We also specialize in search engine optimization (SEO) strategies to help you make the most of the content on your website. We’ll target high-volume keywords on your webpages, work to acquire backlinks for your team on other websites, and fix technical SEO errors on your site. Tactics like these help your law firm’s website appear more prominently on search engines such as Google and Bing.

Reach New Clients with Digital Ads

Worried that potential clients aren’t aware of your legal services? Our digital ads team excels in search engine marketing so that your website will be displayed among relevant search results on Google or Bing.

By utilizing demographics, geo-targeting, and other strategies, we can make sure that our ads target individuals most likely to become your clientele. We will work with you to devise paid ad campaigns that target your specific goals, whether it’s increasing awareness of your law firm, highlighting specific legal services, or targeting a local population.

Our PPC experts will also advise you on devising an engaging ad campaign in line with laws set by the legal industry. As these regulations vary based on your location, we’ll help ensure that your digital ads are up to par no matter where your audience might be. Let us handle all of your search engine marketing strategies, ad designs, and advertising regulation compliance so you can focus on serving your clients.

Witness Your New Website

When it comes to attracting new clients, your website is your digital burden of proof. Navigating the legal system is already stressful enough. Websites that are challenging to navigate, poorly designed, or fail to effectively communicate your legal services might frighten potential clients away before you ever get a chance to talk to them.

Online Optimism’s web development team excels at user experience (UX) web design, meaning that our websites are easy for clients to navigate and for your team to update. Whether you’re looking for a brand new website or some adjustments to your existing site, we’ve got you covered. Not only that, but our sites are designed to be easy for users to browse both on computers and smartphones.

We are also happy to take care of all of your website’s backend logistics, such as domain registration, web hosting, and customized email addresses. This means that your legal team can spend less time worrying about tech management and more time handling your clients’ needs.

Establish Social Media Proof

Social media is a regular part of many people’s lives. This means prospective clients can be quick to judge a company based on their Facebook, Instagram, or LinkedIn presence. That’s why it’s crucial that you leverage your social media accounts to communicate your services, generate continually engaging content, and showcase your expertise.

Here at Online Optimism, our social media team has plenty of experience engaging users online. We do this by crafting a campaign based on your unique value and your target audience’s needs and expectations.

Our social media team will handle all of the day-to-day operations while you retain control over your accounts. You will receive calendars every week with our upcoming content plans and any new paid ads to make sure that you have final approval over everything that gets posted. We will work with you to draft answers ahead of time to frequently asked questions so that we can respond promptly to any user comments or private messages.

Whether you’re looking to run a paid ads campaign or just need help responding to customer queries, our social media Optimists will help make sure that your message is being conveyed clearly and reaching the right audiences.

Interested in Working with Our Optimists?