It has been a pleasure to work with Online Optimism on Crescent City Schools’s monthly e-newsletter. Online Optimism keeps us on schedule in terms of content creation, and their team keeps the ball moving when our staff’s bandwidth is limited. OO is accommodating whenever we need to modify our plans or approach, and their team genuinely celebrates with us in our successes.

Case Study: Coming Full Circle with Crescent City Schools’ Newsletter
Crescent City Schools, a charter school network in New Orleans that began working with Online Optimism’s Social Media department, reached out to our Search + Content department for an improved email marketing strategy that encapsulated all three of their charter schools. We published 8 newsletters with 3 campaigns utilizing a re-sending technique, which re-sent campaigns to subscribers who did not open the initial email newsletter. We also utilized subject line A/B testing to determine which subject lines worked best with the audience and gauge what information they wanted from the newsletter. Our team’s time, dedication, and branded template proved valuable in updating subscribers on the network’s COVID-19 policies and in-person learning plans. The newsletter’s new format also connected subscribers with valuable resources such as the organization’s education conversation series and recorded school events.