Online Optimism helped us through a complete company rebrand, including a new website build, logo design, physical marketing collateral, brand style guide, and so much more. They held our hand through the entire process, diligently answering every question. We couldn’t be happier with our experience!
A New Brand for a New Company
New Company Name + Brand Voice
To help Mosaic Property Valuations pick their new name, we evaluated several ideas they had already gathered, ideated on them, shared potential storytelling options associated with each name, and conducted research to understand the landscape for closely named competitors as well as availability of website domains and social media handles. By reviewing previous marketing collateral, past press releases, and other writing samples from the client, we were able to adopt their brand voice and express their values.
Creating a Visual Brand
Once we had the Mosaic Property Valuations name, it was time to craft a new visual brand for the company. We put together a color palette and typographic style system that’s rich and professional, but still approachable and modern. Saturated gradients drive a lot of the visual interest of the brand. We worked closely with the Mosaic team to create an icon that visually references property appraisals with stylized commercial buildings and centers a single taller building in Mosaic’s main purple, representing Mosaic as the leader in their field.