Building Buzz for Goodbee Plumbing and Drains

Content|Digital Advertising|SEO||Web Design

Goodbee Plumbing and Drains came to us to create a new website, utilizing digital ads to expand their reach beyond the Northshore and develop a consistent content and SEO strategy. They also wanted to increase their brand’s visibility, grow their team of experts, extend the drain cleaning component of their business, and become the go-to plumbing company in the area.

Man looks at a Facebook ad from Goodbee Plumbing while standing over kitchen sink

Insights

Goodbee has been known for providing excellent work, never overcharging, and often doing same-day visits. However, they still needed to expand their customer base beyond the areas they were serving, highlight overlooked services, and create a more substantial online presence.

Online Optimism stepped in to match their voice and standards, highlight drain cleaning, build domain authority, and establish Goodbee as a leader in their industry. We redesigned their website in early 2021 to make it more user-friendly, up-to-date, and on-brand. Once the site launched in May 2021, we began doing content/SEO and Google Ads. Then, in July 2021, we started posting social media ads on Facebook and LinkedIn.

Solution

The Online Optimism team took the insights from the Goodbee team and paired them with our research, and began rebuilding the brand. Our Google Ads team ran search, remarketing, and display awareness ads, predominantly focusing on drain cleaning. The content team created two blog posts monthly and worked with journalists to provide expert responses for their articles. The social media team monitored and responded to any queries, posted five organic posts on Facebook and LinkedIn each week, and ran Facebook and LinkedIn ads. We also had quarterly photoshoots to ensure the images we used were up-to-date and high-quality.

Results

With consistent posting, monitoring trends, and conducting keyword research, we were able to achieve the following results for Goodbee Plumbing and Drains over 6 months:

Content

Organic Users Visited the Website

(A 281% increase compared to the previous 6 months)

Organic Pageviews Occurred on the Site

(A 245% increase compared to the previous 6 months)

Of All Website Traffic Came from Organic Search

#1 Rankings on Google

(with several featured snippets)

Featured snippet on Google: How Do You Remove Green Corrosion from Copper Pipes?

Featured snippet on Google: How to Stop Bugs from Coming Up the Drain

Featured snippet on Google: Can a Broken Water Heater Cause Carbon Monoxide?

Digital Ads

Graph of Goodbee's click-through rate (CTR) and search impression share from October 2021 to November 2022. Highlighted: June 2022, with a CTR of 4.32% and a search impression share of 44.47%

Increase in Conversion Rate on Google Ads

Increase in Website Conversions from Google Ads Campaign

Number of Times Goodbee Google Ads Seen

(A 3.5% increase from the previous period)

Social Media

Organic

Organic Impressions on Facebook

(A 64.9% increase compared to the previous 6 months)

Total Engagements on Facebook

(A 269.2% increase compared to the previous 6 months)

Organic Impressions on Instagram

Total Engagements on Instagram

An Instagram reel from Goodbee's campaign, featuring a plumber repairing a pedestal sink.

A Facebook post from Goodbee's campaign with a branded graphic containing hurricane season tips. The caption reads "Hurricane season isn't over yet, Northshore! We're still in the thick of it until November, so now's the perfect time to brush up on your storm prep. A little preparation goes a long way in keeping your family safe and your home protected when severe weather rolls through our area." The tips in the graphic read: "Right before: Fill your bathtub with water (don't use it yet!). Fill bottles with water and store in the fridge. Keep that fridge door CLOSED once filled. During: Minimize water use (you've already shut off the main supply). Yes, even limit flushing to preserve your water supply. Remember: Any water for drinking after the storm needs to be boiled first.

Paid Ads

Meta Accounts Reached by Meta Ads

Impressions from Meta Ads

Landing Page Views from Meta Ads

Cost per Landing Page View

Landing Page Views from Top Ad

Users Reached from Top Ad

The top performing Facebook ad from Goodbee's campaign, which includes the caption "Goodbee Plumbing is family-owned and operated right here on the Northshore! When you call us, you become part of our extended family. Over 25 years of trusted service from Covington to New Orleans. Experience the difference local service makes!," with a branded graphic featuring the Goodbee team.

The top performing LinkedIn ad from Goodbee's campaign, which includes the caption, “No experience? No problem! Bee on the way to an exciting new career with great benefits and a flexible schedule. Give us a buzz to learn more about our open positions & apprentice program,” with a graphic that reads “We’re Hiring! Plumbers & Technicians. Join Our Team,” and includes a photo of a Goodbee plumber

Impressions Made by LinkedIn Ads

(A 265.3% increase compared to the previous 6 months)

Clicks on LinkedIn Ads

(A 397% increase compared to the previous 6 months)

Link Clicks on the Top LinkedIn Ad

Impressions Made by the Top LinkedIn Ad

Click-Through Rate (CTR) for the Top LinkedIn Ad

From the Client

Some of the results we’ve seen since working with Online Optimism is higher rankings on Google and better visibility. We’ve also had more content posted to our website and better engagement from our customers who are staying on our website longer.