Migrating Olive’s Existing Content
Olive came to us with an extensive amount of blog posts and other content on their website that they needed to move to the new site.
Several of their blog posts were already ranking well for several searches, so it was important to maintain those rankings on the new site. We partnered with Olive’s marketing team to migrate their blog, automating the bulk of the process and adding some new features manually, including more custom excerpts, updated featured images, optimized meta descriptions, and new and more thorough tagging. With the updated tagging system, in particular, we were also able to implement something Olive’s team wanted but had not been able to set up on their old site: a blog filter and search functionality on the front end of their site.
There was also a large amount of content Olive needed to be consolidated into the updated structure of the new site, which we collaborated on at the start of the website build. One issue the Olive team had identified with their old site was “too much scrolling” on several pages that had too much content; as we built out the new site, we were intentional about including only what was important to each page, linking to other content as needed, and excluding duplicate or irrelevant copy to tighten up the site’s content as a whole.
