Meta advertising has become a cornerstone of digital marketing, with 3.35 billion daily active users across the Meta platforms. For businesses looking to reach their target audiences with precision and scale, Meta ads offer unparalleled targeting capabilities and conversion potential.
At Online Optimism, we create focused Meta advertising campaigns that achieve quantifiable outcomes for our diverse client base. This case study highlights our collaboration with two completely different companies: Elysian Events Catering, a New Orleans catering company, and PartsBadger, a forward-thinking online machine shop providing custom manufacturing solutions. While these companies are in different industries, both faced similar challenges in reaching their ideal customers and converting site visitors into high-quality leads.
Through targeted Meta ad campaigns crafted to their specific goals, we helped both clients experience significant growth in site traffic, engagement, and high-quality leads that converted into business opportunities.
Elysian Events Catering is a catering company based in New Orleans, specializing in weddings, corporate events, and private parties. They came to Online Optimism originally seeking a new website, but continued to partner with us for ongoing SEO services. After seeing success with their search engine optimization efforts, Elysian Events added Meta Ads to their marketing mix to drive additional website traffic. The key objectives were to increase website visibility, enhance content marketing, and drive higher-quality traffic that would result in wedding catering inquiries.
Using Meta’s advertising platform, we developed a strategic approach to reach couples planning weddings in the New Orleans area. Our targeting focused on:
We crafted visually appealing ads showcasing Elysian’s distinctive catering options, including their signature oyster bars and locally-sourced cuisine. The ad creative highlighted real weddings and events catered by Elysian, emphasizing the company’s ability to create memorable culinary experiences for special occasions.
Our Meta campaign was structured with several distinct approaches to maximize reach and effectiveness:
Each campaign featured custom messaging that resonated with users at different planning stages, from those just beginning their vendor search to those ready to make final decisions.
The Meta advertising campaign delivered impressive results over a 5-month period:
![Meta ad for Elysian Events Catering that features a photo of oysters on a grill with overlaid text, "Make Your Event Extraordinary with Our Premium Oyster Bar." The caption reads, "Make your celebration uniquely New Orleans with our premium oyster bar! [oyster emoji] From raw to chargrilled, we bring the freshest seafood experience directly to you."](https://onlineoptimism.com/wp-content/uploads/2025/07/EEC-Ad-Oysters.png)
![Meta ad for Elysian Events Catering that features a photo of the company's owners, Jen Sherrod and Brandon Blackwell, holding a plate of oysters. The caption reads, "A love as unique as yours deserves a menu that matches [heart emoji] Let Elysian Events Catering create a custom culinary experience for your big day!"](https://onlineoptimism.com/wp-content/uploads/2025/07/EEC-Ad-Owners.png)
PartsBadger, an online machine shop specializing in custom parts manufacturing, sought to increase the number of quote requests from qualified prospects. They partnered with Online Optimism to develop a strategic Meta advertising campaign that would target the right audience and drive conversions. The primary objectives were to enhance brand visibility, reach new potential customers, and increase the volume of quote requests (RFQs) while maintaining an efficient cost per acquisition.
Our Meta advertising strategy for PartsBadger utilized precise targeting to reach individuals in industries requiring custom-machined parts.These individuals fell into one of three categories:
We created different ad sets to target prospective customers at various stages of the buyer’s journey, from those just discovering PartsBadger’s services to those ready to upload design files and request quotes.
Our approach involved extensive testing across multiple platforms, including Meta, LinkedIn, and TikTok, while experimenting with various campaign structures such as conversions, traffic, and engagement campaigns.
After a thorough analysis, Meta proved to be the most successful platform. The final campaign structure that delivered optimal results focused on these conversion objectives:
Over the campaign period, the Meta advertising efforts delivered significant results for PartsBadger:
