We launched the new website to its original domain at tsyi.org far in advance of the 2025 premiere, allowing the social media team to begin referring visitors to the revitalized site as they promoted the film festival and provided new information to the community. In just the first week after launch alone, visits to the website more than doubled!
The Online Optimism team was fantastic to work with on our website rebuild. They were flexible with our timelines and quick to respond to feedback, and they gave us access to all our old content and resources again which was desperately needed. Overall we are thrilled with the final product and even more impressed by how seamless the team made the entire process, and we are excited to relaunch our site to bring awareness to health inequities in communities.