Solution
To address TDI’s local search visibility challenges, we implemented a comprehensive local SEO strategy focused on three key areas: on-site SEO, technical SEO, and Google Business Profile (GBP) optimization. For on-site SEO, we expanded TDI’s location-based content by creating 41 dedicated pages on their website, including 10 comprehensive main location pages with campus-specific details, local testimonials, and area-specific benefits, as well as 31 “nearby city” pages targeting prospective students in surrounding areas. We enhanced local content by incorporating unique campus features, local landmarks, driving directions, and job placement statistics while also showcasing testimonials from graduates who successfully found employment.
For technical SEO, we implemented structured data markup for each location to improve search engine understanding and visibility. Additionally, we optimized the internal linking structure to strengthen the authority of location pages, ensuring they were easily discoverable by both users and search engines.
Finally, we fully optimized Google Business Profiles for all 10 locations, ensuring consistent NAP (Name, Address, Phone) information across all platforms. We also encouraged location-specific reviews from satisfied graduates, further boosting local credibility and search rankings. Together, these efforts created a robust foundation for improving TDI’s local search visibility and attracting more prospective students.