Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff’s expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we’ve had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team.
Insights
Our team met the challenge head-on. First, numerous meetings with stakeholders established the significant amount of content necessary for the new site and its end goals, namely:
- A stronger digital presence
- New functionality through online appointment reservations
- Design that changed the main visitor goal depending on the device
Our design team went to work creating a style that was friendly yet professional, while our content team put on their scrubs and crafted knowledgeable, health-related copy for the site. With the approval of the St. Thomas team, we put it all together and launched the new site.