Building Your Brand through Reddit Organic Marketing

Reddit has been around since 2005, but many brands didn’t take it seriously until 2024. The platform’s presence on Google is inescapable, and the community has continued growing in its own right – Business Insider quotes it as “banoodles” up, an increase of 39% in monthly traffic between May 2023 and May 2024.

In 2024, Reddit is being transformed into the perfect place for brands.

We’ve put together a 10,000+ word guide to building your brand through organic Reddit marketing: turning their community from one of confusing inside jokes and trolls, to a powerhouse of engagement that gets users on your side. To be clear: this guide is how all what you’d consider “white hat”, or above the board strategies. At Online Optimism, we strongly believe that being a great member of the community will get you long-term benefits that get-big-quick schemes won’t. There’s lots of ways to game the system (we’ll get into identifying others doing them in the advanced section), but our guide will help your company act as one a beloved Reddit community member: authentic, unique, and with a hefty amount of quirk.

Ready to get started? Pour yourself a giant cup of r/coffee (or a large glass of water if you’re planning on joining r/HydroHomies) and use the table of contents below to navigate to what’s most useful for you, whether it’s starting from how to simply create a Reddit account, to more advanced strategies like moderating your brand’s own subreddit.

FOR BEGINNERS

Why Should My Business & Brand be on Reddit?

If you’re on this page, you likely already know the answer, but let’s go into the numbers just in case you need the proof for other stakeholders.

Reddit’s growth over the years has been undeniable, but the scale was laid bare in their SEC filing when they want public. It reveal the massive amount of times that users are spending (as of December 2023) on the platform:

• When someone first makes an account, the average active minutes for logged-in users on Reddit starts at approximately 20 minutes per day.
• For users who have been on Reddit over five years, that increases to over 35 minutes a day.
• For any users that have been on Reddit over seven years, that number increases even more to over 45 minutes a day.

Is Reddit a Social Media Platform or a Search Engine?

Yes.

It’s Both. And Neither.

Don’t worry, its users also aren’t sure, and have been asking this question for over a decade:

Reddit occupies a unique position in the digital landscape, standing at the intersection of social media and search engine functionality. This dual nature sets it apart from traditional social media platforms like Facebook, Instagram, or Twitter, which primarily focus on passive content consumption and social interactions. On Reddit, users don’t just scroll through a feed; they actively seek out and engage in discussions, making it a potent platform for influence and engagement rather than mere advertising.

This unique aspect of Reddit makes it an ideal platform for brands looking to provide valuable content rather than straightforward advertisements. On Reddit, the mantra is clear and the same as Bill Gates said back in 1996: content is king. Users appreciate well-crafted, informative posts that contribute to the discussion. For instance, a brand specializing in eco-friendly products can share detailed guides on sustainable living in subreddits like r/ZeroWaste or r/sustainability, offering practical advice and engaging with users’ queries. This approach not only builds brand credibility but also fosters a community around shared values.

Unlike other mediums like X/Twitter where you’re restricted to a certain amount of characters – Reddit’s format encourages long-form writing and detailed discussions, almost to the point of exhaustion. This environment is conducive to storytelling and in-depth content, allowing brands to connect with their audience on a deeper level. A company can share case studies, behind-the-scenes insights, or detailed product reviews, which are likely to resonate more with Reddit’s inquisitive user base.

If you’re wondering “how does Reddit sort all these posts,” then it’s time to introduce Reddit’s voting system, known as upvotes and downvotes. Users can upvote or downvote posts and comments, which determines the visibility of content. This democratized content curation ensures that the most valuable and engaging content rises to the top. For businesses, this means that high-quality, relevant content has a greater chance of being seen by a wider audience. It also means that authenticity and transparency are crucial, as Redditors are quick to downvote content they perceive as spammy or insincere, like EA’s infamous “pride and accomplishment” comment.

Reddit’s unique blend of social interaction and searchability offers businesses a powerful platform for influence and engagement. By providing valuable, in-depth content and actively participating in discussions, brands can build credibility, foster community, and drive meaningful interactions.

Alright, ready to dive in? Let’s talk about making your Reddit account.

Making Your Reddit Business Account(s)

The first thing that you should do is create a business brand account. Even if you end up making a personal account (something like u/FlynnFromOnlineOptimism) it’s better to have your brand name claimed so others can’t claim it.

To do so, go to Reddit and click Login in the top right. Then sign up through Google, Apple, or your own email account.

If your brand name is already taken, we recommend amending it with something like “official”, “the”, “support”, or another word to help differentiate yourself. You can also try adding hyphens between any words in your company name.

After picking a username, they’ll take you through their typical onboarding process, including joining some subreddits. Follow their prompts as would make sense for the businesses’ typical audience.

A “Brand Name” business account is straightforward and beneficial for official communications. It provides a clear representation of your brand and ensures that your posts are easily identifiable as coming from your company. This can be particularly useful for making company announcements, sharing official updates, and participating in discussions where a corporate presence is appropriate. For instance, having an account like u/onlineoptimism allows us to maintain a professional tone and engage in broader industry conversations without ambiguity.

Once you’ve made your official business account, you have to make a big decision: do you want a second account on Reddit, which is typically called a “Reddit Representative Account.” Unlike Facebook or LinkedIn, where you make a “Company Page” then use “Individual Profiles,” Reddit only allows one kind of account.

(Reddit only has one kind of account for now: their Reddit Pro dashboard indicates business-only accounts may eventually be coming.)

You see…the Reddit admin & staff & stockholders love companies…

…but you’ll quickly find that its users tend to prefer people. And so it’s sometimes helpful to have a persona beyond the corporation.

A personal account, tied to a brand but with a specific person (or group of people behind it) can humanize interactions and build deeper connections with the community. By using an account that identifies you as an individual associated with a company, such as u/flynnfromonlineoptimism, you can engage with users on a more personal level. You could also choose a username less tied to your business but that can namedrop it as you see fit, which is what I do in this post here from my Reddit account, u/fffffffffffffffflynn.

This approach allows for more candid conversations and can help build trust and rapport with the community. Users are often more receptive to personal accounts because they feel like they’re interacting with a real person rather than a faceless corporation.

A Look at how Real Companies Use Their Reddit Accounts

Fidelity Investments does a great job of carefully using only  Reddit brand account. u/fidelityinvestments effectively uses a mix of non-signed posts for educational content and signed posts from individual employees, striking a balance between corporate and personal engagement.

Making a Brand Representative Account

A representative account serves to promote brand awareness and build and maintain trust between your company and its customers. Engagement from this account should focus on addressing customer concerns, managing potential misinformation, and providing direct interaction with customers in a more personal manner. This approach can help shift discussions from public forums to private messages (DMs), where you can resolve issues more effectively and build customer loyalty.

For example, u/MintMobileAlex operates within the r/MintMobile subreddit, offering around-the-clock customer support and engaging with the community in a personable way. This type of account can also be used to share behind-the-scenes insights, offer personalized suggestions, and compliment users on their posts, fostering a stronger connection with your customer base.

A hybrid approach, where a brand account is supplemented by individuals signing certain posts, can be particularly effective. This method combines the authority of a corporate account with the relatability of personal interactions.

Managing multiple accounts, such as a main “onlineoptimism” account and a more personalized “Flynnfromonlineoptimism” account, can further enhance your engagement strategy. This approach allows for targeted content delivery and personalized interactions, helping to build a robust brand presence on Reddit. By offering support through a dedicated representative, as seen with u/MintMobileAlex, you can ensure that community members have easy access to help, reinforcing your brand’s commitment to customer satisfaction.

While many brands give their founders named accounts, it’s important to consider whether these accounts will be actively maintained. If time constraints are an issue, partnering with an agency to manage your Reddit presence can be a wise decision. Agencies can help ensure consistent engagement and adherence to best practices, allowing you to focus on other aspects of your business.

Insights from Reddit’s Leadership

In a March 2024 interview with Link in Bio’s Rachel Karten, Reddit’s Chief Marketing and Consumer Experience Officer, Roxy Young, highlighted the platform’s evolving stance on brand participation. She noted that Redditors appreciate businesses that align with community norms and add value to discussions. By contributing thoughtfully and respecting the rules of each subreddit, brands can engage effectively and build positive relationships with users. Reddit’s focus on interests rather than individuals creates a unique opportunity for businesses to connect with highly engaged audiences based on shared passions and topics.

Choosing between a business or personal account on Reddit depends on your engagement strategy and goals. A balanced approach, leveraging both types of accounts, can help you build a strong, authentic presence on the platform. By understanding and respecting Reddit’s culture, you can foster meaningful interactions and drive positive outcomes for your brand.

THE GROWTH STAGE: INCREASING YOUR BRAND PRESENCE ON REDDIT

Finding Relevant Subreddits for Your Business

Understanding which subreddits are relevant to your business is crucial for harnessing the full potential of Reddit. The platform’s structure is designed around these niche communities, each focused on specific topics, hobbies, or industries. For businesses, this means a direct line to engaged and passionate audiences who are already interested in what you have to offer.

A SaaS platform will find many subreddits that cater to their specific niche. We’ll start with the obvious: r/SaaS. As with most broad topics, you can dive deeper via r/growthhacking, /r/SaaSy, or r/nocodeSaaS. If you can get your CEO involved in posting (more on this later in the AMA section,) the account can also participate in subreddits like r/Entrepreneur and r/leadership.

For a fashion retailer, subreddits like r/fashion and r/streetwear are vibrant hubs where style aficionados come together to share outfit inspiration, discuss trends, and review brands. These subreddits range from high end tastes like r/Louisvuitton to slightly more cost-conscious consumers like those in r/frugalmalefashion (this might be the source of most of my personal wardrobe, TBH. By actively participating in these communities, fashion brands can showcase their latest collections, offer style advice, and engage in discussions about the latest trends. This kind of interaction not only drives brand awareness but also fosters a sense of community around your brand.

But it doesn’t stop there. Almost every industry has relevant subreddits that businesses can tap into. For instance, a food and beverage company might find r/food and r/cooking valuable for reaching food enthusiasts and home cooks. Here, sharing recipes, cooking tips, and product reviews can create a loyal following. A fitness brand might turn to r/fitness and r/bodyweightfitness to connect with fitness enthusiasts looking for workout tips, product recommendations, and motivational stories.

One of the unique advantages of Reddit is the depth of engagement you can achieve. Unlike broader social media platforms where interactions can be fleeting, Redditors often engage in detailed discussions, providing thoughtful feedback and insights. This means that businesses can gain a deeper understanding of their audience’s needs and preferences.

Moreover, Reddit allows businesses to get creative with their engagement strategies. Hosting AMAs (Ask Me Anything) sessions, for instance, can be a powerful way to connect with your audience on a personal level. These live Q&A sessions can help humanize your brand, answer pressing questions, and showcase your expertise. For example, Elon Musk’s AMA in r/space drew thousands of participants and helped boost awareness and interest in SpaceX.

It’s also important to consider niche subreddits that might not have massive followings but are highly relevant to your specific business. For instance, a company producing eco-friendly products might engage with communities like r/ZeroWaste and r/sustainability. These smaller, focused subreddits often have highly dedicated members who are passionate about the topic and can become advocates for your brand.

By immersing yourself in these communities, you can connect directly with potential customers, gain valuable insights, and build a loyal following.

Guidelines for Self-Promotion on Reddit I.E. Stop Being a Shill

Navigating the waters of self-promotion on Reddit can be a tricky endeavor, but it’s crucial for any business aiming to build a positive presence on the platform. Reddit’s culture is distinct in its stance on self-promotion, valuing genuine engagement and community contribution over blatant advertising. To thrive on Reddit, businesses need to understand and respect these community guidelines.

One effective strategy to ensure you’re contributing valuable content is to follow the 80-20 rule: only 20% of your contributions should be self-promotional, while the remaining 80% should add value to the community without directly benefiting your business. This approach helps to build trust and credibility within the community, showing that your primary goal is to engage and provide value, not just to push your products or services.

For instance, if you’re running a tech company, your self-promotional content might include updates about your latest products or services, case studies, or customer testimonials. However, the bulk of your activity should focus on sharing industry news, participating in discussions, offering expert advice, and providing insights that help others. This could mean answering questions in r/AskTechnology, sharing useful resources in r/gadgets, or even engaging in thoughtful discussions in r/technology. By doing so, you establish yourself as a valuable member of the community, which makes your occasional self-promotional posts more acceptable and well-received.

Reddit’s various subreddits have their own specific rules and guidelines regarding self-promotion, and it’s essential to familiarize yourself with these before posting. For example, some subreddits may have strict no self-promotion policies, while others might allow it under certain conditions, such as participating in an introductory thread or obtaining permission from moderators. Always check the subreddit’s sidebar or pinned posts for these rules to avoid any missteps.

Moreover, transparency is highly valued on Reddit. When you do share self-promotional content, be upfront about your intentions. Clearly disclose your affiliation with the business and provide context for why you’re sharing the content. Redditors appreciate honesty, and being transparent can prevent backlash and build trust. For example, if you’re sharing a link to your latest blog post, you might preface it with something like, “As the CEO of Online Optimism, I recently wrote this article on digital marketing trends that I think you might find useful.”

Engaging with the community beyond just posting is another crucial aspect. Upvote relevant content, comment on discussions, and provide helpful feedback to others. This kind of active participation demonstrates that you’re genuinely interested in the community and not just there to advertise. According to a survey by Sprout Social, 70% of consumers feel more connected to brands whose CEOs are active on social media, highlighting the importance of authentic engagement .

Another effective strategy is to use Reddit’s AMA (Ask Me Anything) format. Hosting an AMA can be a powerful way to engage with the community and offer value without being overtly promotional. For example, if you’ve recently launched a new product, you could host an AMA to answer questions about the development process, share insights on your industry, or discuss trends. This interactive format can help build a deeper connection with your audience and showcase your expertise in a way that feels organic and engaging.

Lastly, it’s important to monitor and respond to feedback. Redditors are known for their candidness, and while this can sometimes be challenging, it also provides invaluable insights into your audience’s perceptions and needs. Use this feedback constructively to improve your products, services, and overall engagement strategy. By showing that you listen and respond to your community, you can turn potential critics into advocates.

• Karma: Karma is Reddit’s way of scoring user contributions. It’s calculated based on the upvotes and downvotes that your posts and comments receive. Think of it as your reputation score within the Reddit community. High karma generally indicates that you contribute valuable content that resonates with users, while low karma might suggest the opposite. Karma is split into two types: post karma, which you earn from upvotes on your posts, and comment karma, which comes from upvotes on your comments. While karma doesn’t have any direct benefits, it can impact how your posts are perceived and whether they gain visibility in the community.
• Mods (Moderators): (Mods): Moderators are volunteers who oversee specific subreddits. Their role is to enforce the subreddit’s rules, remove inappropriate content, and ensure that discussions stay on topic. Mods have the power to remove posts, ban users, and organize the subreddit to keep it functional and enjoyable for members. Each subreddit has its own team of moderators, and the rules can vary significantly from one subreddit to another. Understanding and respecting the mod team’s guidelines is crucial for maintaining a positive presence on Reddit.
• Admins: Admins are Reddit employees who manage platform-wide issues. They handle everything from technical problems to enforcing Reddit’s overall policies. While mods focus on individual subreddits, admins have a broader scope, ensuring the smooth operation of the entire platform. If you encounter a serious issue that mods can’t resolve, such as harassment or major rule violations, you might need to escalate it to the admins.
• Subreddits: Subreddits are individual communities within Reddit, each dedicated to a specific topic. They are denoted by “r/” followed by the topic name (e.g., r/technology, r/fashion). Each subreddit operates like its own forum with unique rules, culture, and moderators. Joining and actively participating in relevant subreddits is key to engaging effectively on Reddit. For example, if your business focuses on fitness products, subreddits like r/fitness or r/bodyweightfitness would be valuable communities to engage with.
• Upvotes and Downvotes: These are the primary tools users have to express their approval or disapproval of posts and comments. An upvote increases the visibility of a post or comment, contributing positively to the user’s karma. Conversely, a downvote decreases visibility and can negatively impact karma. The collective voting of users helps surface the most valuable content while burying less useful contributions.
• Reddit Gold (or Awards): Reddit Gold, now commonly referred to as awards, is a premium feature that users can purchase and give to posts or comments they find particularly valuable or entertaining. Awards come in various types, such as Silver, Gold, and Platinum, each with different levels of recognition and benefits. Receiving an award can boost the visibility of your content and signal to others that it’s worth paying attention to.
• Flair: Flair is a customizable tag that appears next to usernames or posts in certain subreddits. It can indicate various things, such as a user’s expertise, role, or affiliation with a group. For instance, in a professional subreddit, flair might denote a user’s job title or industry. Using flair appropriately can help identify your role and build credibility within the community.
• AMA (Ask Me Anything): An AMA is a popular Reddit event where an individual, often someone notable or with unique experiences, invites the community to ask them anything. It’s a fantastic way for businesses or individuals to engage directly with Reddit users, share insights, and build a personal connection. Successful AMAs require transparency, readiness to answer a wide range of questions, and a genuine interest in interacting with the community.
• NSFW (Not Safe For Work): This label is used to mark content that is inappropriate for viewing in a professional or public setting, typically due to adult themes or explicit material. It’s crucial to avoid posting NSFW content in subreddits where it’s not allowed, as it can lead to bans or other penalties.
• TL;DR (Too Long; Didn’t Read): This abbreviation is commonly used on Reddit to summarize long posts or comments. Including a TL;DR at the end of your longer posts can make your content more accessible and user-friendly, ensuring that key points are communicated even to those who prefer concise information.

By familiarizing yourself with these terms and their meanings, you’ll be better equipped to navigate Reddit’s unique environment and engage effectively with its communities.

Effective Posting & Commenting Strategies

To truly make a mark on Reddit, you need to dive deep into the culture of the subreddits you join. It’s not just about showing up; it’s about understanding the tone, the unspoken rules, and the shared interests that define each community.

First, take the time to lurk.

Yes, lurking is an essential strategy. Spend some time reading posts, comments, and discussions without jumping in immediately. This will give you a sense of what the community values, the kind of content that resonates, and the common etiquette. Each subreddit has its own vibe, and understanding this is crucial before you start posting.

Once you’ve got a feel for the community, tailor your content to fit in seamlessly. If you’re posting in a tech subreddit like r/technology, share in-depth analyses, industry news, or insights that tech enthusiasts would find valuable. Avoid overtly promotional content. Instead, think about how your expertise or product can genuinely add to the conversation. For example, if you’ve developed a new piece of technology, focus on the innovation behind it and how it addresses specific problems, rather than just pushing a sales pitch.

Engaging in discussions with thoughtful comments is just as important as posting original content. When commenting, aim to add value to the conversation. This could mean answering questions, providing additional insights, or even respectfully challenging opinions with well-reasoned arguments. Thoughtful comments can gain significant upvotes, increasing your visibility and credibility within the community.

For instance, if someone in r/entrepreneur is discussing challenges with digital marketing, jump in with your expertise. Share practical tips, personal experiences, and useful resources. Your goal should be to help, not to sell. Over time, this approach will build your reputation as a knowledgeable and helpful member of the community.

Timing also plays a role in the effectiveness of your posts and comments. According to a study by Sprout Social, Reddit sees peak activity during weekdays, particularly in the morning and late afternoon. Posting during these times can increase the likelihood of your content being seen and engaged with .

It’s also beneficial to participate in popular threads and discussions. Reddit’s front page and the top posts in each subreddit can attract a lot of attention. Contributing to these high-traffic threads can boost your visibility. However, ensure your contributions are meaningful and relevant to the discussion at hand.

Moreover, consistency is key. Regularly engaging with the community will keep your presence active and maintain your visibility. However, don’t overdo it. Redditors are quick to spot and call out spammy behavior. Striking the right balance between being active and being respectful of the community’s space is crucial.

Another effective strategy is to use Reddit’s AMA (Ask Me Anything) format. Hosting an AMA can position you as an expert in your field and provide a platform for in-depth interaction with the community. Plan your AMA carefully, promote it within relevant subreddits, and be prepared to answer a wide range of questions honestly and transparently. A successful AMA can significantly boost your credibility and attract a lot of attention to your brand.

Lastly, always respect the rules of each subreddit. Every community has its own set of guidelines, and ignoring them can lead to your posts being removed or your account being banned. Check the subreddit’s rules in the sidebar or pinned posts, and if in doubt, reach out to the moderators for clarification.

By immersing yourself in the community, posting valuable content, and engaging thoughtfully in discussions, you can effectively use Reddit to build credibility and connect with a highly engaged audience.

Gaining Karma and Friendly Subreddits for Brands

Navigating Reddit successfully requires understanding and leveraging the platform’s unique currency: karma. Gaining karma is essential for participating in many subreddits and establishing credibility. Karma is the score you accumulate based on the upvotes and downvotes your posts and comments receive. High karma not only enhances your reputation but also unlocks access to more restrictive subreddits.

So let’s get you some karma!

There’s two forms of karma:

• Post Karma, which you get from posting new threads
• Comment Karma, which you get from commenting on other user’s threads.

Let’s tackle comment threads first. Redditors are adept at spotting insincerity and will downvote content that appears spammy or self-serving. Instead, focus on providing helpful answers, sharing interesting content, and participating in discussions in a meaningful way. This kind of contribution not only helps others but also positions you as a knowledgeable and valuable community member.

If you find your initial comments aren’t getting any upvotes, its likely that you’re simply posting too late after the message has been posted, and other user’s content is already upvotes so much that no one is bothering to scroll down to your content. Luckily, there’s a solution to finding content that’s not been perfectly engaged with yet: Reddit’s thread sorting Options. They are:

• Hot: Sorts the highest rated posts that have been recently posted. These typically have been up for at least a few hours (depending on the popularity of the subreddit) and often are difficult to gain comment karma in since 50 other Redditors have already shared the same advice/joke that you’re thinking of.
• New: Sorts solely by the recency of the post.
• Top: Sorts the highest upvotes totals of whichever duration you select. Unless you pick “the last hour,” again, these are typically too late for you to gain karma from.
• Rising: Sorts by recently posted content which has had a higher than usual number of comments and votes.

If you’re new to the karma-gaining game, I recommend using “Rising” as your main sort. This will filter out many of the posts that no one cares about, while still providing you a chance to comment in threads before other users have already provided golden nuggets of knowledge and humor that you can’t beat. If you find that your comments on Rising posts still can’t gain enough upvotes, then switch to New and prepare to respond to everything and everything that comes in.

(Of course, if your initial comments are getting votes but they’re all down, then you’ll likely being too self-serving, or maybe need to check in with the kind folks at r/AmITheAsshole)

Let’s switch over to Post Karma, which you get by creating new content on Reddit, whether that be text threads (typically questions or stories,) multimedia (images/video/gifs), or links to articles online.

Reddit’s Sorting OptionsPosting original content that resonates with the community can also earn you significant karma. This could be in the form of insightful articles, unique industry insights, or engaging questions that spark discussion. The key is to ensure that your content adds value to the subreddit and aligns with its interests.

Some subreddits are generally less restrictive and can be more welcoming to new users, including brands, looking to build their reputation. These broad-interest communities are great for asking engaging questions or sharing universal insights that can appeal to a wide audience. Engaging in these larger, more generalized subreddits can help you accumulate karma more quickly, provided your contributions are thoughtful and relevant.

However, it’s crucial to be aware of subreddits that are less tolerant of brand participation. Some communities have strict rules against self-promotion and can be hostile to users they perceive as spammers. Always read the rules of each subreddit before posting and approach these communities with a focus on adding value rather than promoting your brand.

Let’s get to the list you’re looking for:

Subreddits to Use to Gain Karma with Little (to no) Effort

• “Asking” subreddits
  • r/Advice
  • r/AskReddit (limited to 1 post per day currently)
  • r/AskMarketing
  • r/AskHistorians
  • r/AskEngineers
  • r/NoStupidQuestions
• Subreddits with positive vibes and low standards
  • r/NewToReddit
  • r/CasualConversation
  • r/LearnToReddit
  • r/TheTopicOfTheDay
  • r/FindAreddit
  • r/Showerthoughts
• Subreddits to shill out your stuff for karma (so you can expense those cat costumes you bought)
  • r/aww or r/awww for pet pics
  • r/houseplants for plant pics

Whichever subreddit(s) you choose to participate in from the start, remember these rules to start growing that karma:

1. Be Consistent: Regularly participate in discussions and contribute valuable content. Consistency helps you stay visible and build a steady stream of karma.
2. Engage with Top Posts: Commenting on popular posts within your chosen subreddits can increase your visibility. Aim to add insightful comments that contribute to the conversation.
3. Ask for Feedback: Engaging the community by seeking feedback on your products, services, or ideas can foster engagement and show that you value their input. This approach works well in subreddits like r/ProductManagement or r/Design.
4. Share Success Stories: People love reading about success stories and lessons learned. Share your experiences and the hurdles you’ve overcome in relevant subreddits. Authenticity is key—be honest about your journey, including the challenges and failures.

By focusing on genuine engagement and providing value to the community, you can steadily build karma and establish a credible presence on your business account (or representative’s account) on Reddit.

Navigating Negativity on Reddit

Encountering negativity or criticism is an inevitable part of engaging on Reddit. The platform’s open and candid nature means that users don’t hold back when expressing their opinions. However, how you handle negative feedback can significantly impact your brand’s reputation and credibility. Here’s how to approach such interactions with professionalism and openness.

First and foremost, remember to stay calm. It’s easy to get defensive when faced with criticism, but responding with anger or dismissiveness can escalate the situation and harm your brand’s image. Instead, take a moment to understand the feedback and where it’s coming from. Even if the comment seems harsh or unfair, there’s often a kernel of truth or a legitimate concern that needs addressing.

Approach negative feedback as an opportunity to improve and demonstrate your commitment to customer satisfaction. Respond with empathy and a willingness to understand the user’s perspective. For example, if a user complains about a product issue in r/technology, acknowledge their experience and express your desire to make things right. A response like, “I’m sorry to hear about your issue with our product. We’re committed to providing the best experience for our customers, and I’d love to help resolve this for you. Could you please provide more details so we can assist you further?” shows that you care and are proactive in addressing concerns.

Transparency is key when dealing with criticism. If a mistake was made, own up to it. Admitting fault and explaining the steps you’re taking to rectify the situation can build trust with the community. For instance, if a shipping delay caused frustration, you might say, “We apologize for the delay in shipping your order. We’ve identified the issue and are working to ensure it doesn’t happen again. Thank you for your patience and understanding.” This approach not only addresses the immediate concern but also reassures other users that you’re committed to continuous improvement.

Engaging with negative feedback also provides an opportunity to turn detractors into advocates. By resolving issues promptly and effectively, you can demonstrate your dedication to customer satisfaction. Many users will appreciate your efforts to make things right and may even update their posts to reflect the positive outcome. For example, a user who initially posted a negative review in r/CustomerService might change their tune if their issue is resolved satisfactorily, possibly even praising your responsiveness and support.

It’s also important to differentiate between constructive criticism and outright trolling. Constructive criticism, even if harsh, offers valuable insights that can help you improve. Trolls, on the other hand, are often looking to provoke a reaction without any genuine concern. While it’s essential to address legitimate issues, don’t feed the trolls. Acknowledge their comment if necessary, but avoid getting drawn into unproductive arguments. Reddit’s voting system and community moderation usually handle trolls effectively by downvoting or removing their posts.

Engaging with negative feedback publicly can show the broader community that you’re attentive and responsive. However, some issues might be better handled privately. If a user’s complaint involves sensitive information or requires detailed troubleshooting, invite them to continue the conversation via direct messages. For instance, you might say, “I’d like to help you resolve this issue in detail. Could you please send me a direct message so we can discuss further?” This approach respects the user’s privacy while allowing you to provide personalized support.

Remember to follow up after resolving an issue. Once a problem is addressed, check back with the user to ensure they’re satisfied with the resolution. This extra step demonstrates that you care about their experience beyond the initial interaction and are committed to long-term satisfaction.

Content Ideas for Engaging Posts

Creating engaging content is key to building and maintaining an active community on Reddit. Content that educates, entertains, or inspires tends to perform exceptionally well. Here are some tried-and-true ideas to help you connect with your audience and foster engagement.

1. Share Industry Insights: One of the best ways to establish your brand as an authority in your field is by sharing valuable industry insights. This could include market trends, research findings, expert opinions, or case studies. For example, if you’re in digital marketing, you might post about the latest SEO trends or share a case study on a successful marketing campaign. Providing data-backed insights not only educates your audience but also positions your brand as a thought leader.

2. Behind-the-Scenes Looks: People love getting a glimpse behind the curtain. Sharing behind-the-scenes content can make your brand feel more relatable and human. This could be a day-in-the-life post of your team, the process of developing a new product, or a tour of your workspace. For instance, a post showing the creative process behind a new advertising campaign can generate interest and discussions, as users appreciate the transparency and effort involved.

3. Host AMA (Ask Me Anything) Sessions: AMA sessions are a fantastic way to engage with your community on a deeper level. They allow users to ask questions and receive direct responses from you or your team, fostering a sense of connection and transparency. Promote your AMA in advance to generate excitement, and be prepared to answer a wide range of questions. For example, “We’re launching a new product next month! Ask me anything about the development process, features, and what’s next for our company.”

4. Educational Content: Posts that teach something new or provide useful tips are always appreciated. This could be how-to guides, tutorials, or informative articles related to your industry. For instance, a software company might share coding tutorials, while a skincare brand could post about the benefits of different ingredients. Educational content not only adds value but also encourages users to return to your subreddit for more knowledge.

5. User-Generated Content: Encouraging your community to share their own content can significantly boost engagement. Create posts that invite users to share their experiences, stories, or creations related to your brand. For example, a fitness brand might ask users to post their workout routines or progress pictures. Highlighting and appreciating user-generated content can foster a sense of community and loyalty.

6. Interactive Content: Interactive content, such as polls, quizzes, and challenges, can drive engagement and make your subreddit more lively. For example, you could create a poll asking for opinions on a new product design or host a challenge where users share creative ways they use your product. This not only engages users but also provides valuable feedback and insights.

7. Highlight Success Stories: Share success stories and testimonials from your customers. This not only showcases the positive impact of your products or services but also builds trust with potential customers. For instance, a software company might share a story about how their product helped a business streamline operations and increase efficiency. Real-life examples resonate well with users and can inspire them to engage with your brand.

8. News and Updates: Keep your community informed about the latest news and updates related to your brand. This could include product launches, company milestones, industry news, or upcoming events. Regular updates keep your audience engaged and ensure they’re always in the loop. For example, “We’re excited to announce our new feature rollout next week! Here’s what you need to know.”

9. Inspirational Content: Posts that inspire and motivate can create a strong emotional connection with your audience. Share stories of overcoming challenges, the journey of your brand, or motivational quotes that resonate with your community. For example, a post about the obstacles you faced while starting your business and how you overcame them can inspire others and encourage engagement.

10. Fun and Entertaining Content: Don’t underestimate the power of entertainment. Light-hearted, fun content can boost engagement and make your subreddit a more enjoyable place. This could include memes, funny stories, or creative videos related to your brand. For example, a humorous behind-the-scenes blooper reel from your latest ad campaign can make your brand feel more approachable and relatable.

By diversifying your content and focusing on what educates, entertains, and inspires, you can keep your community active and engaged. In the next section, we’ll explore the best times to post on Reddit to maximize visibility and engagement.

What is the Optimal Time for a Business to Post on Reddit?

Timing can play a crucial role in the success of your posts, and your overall Reddit organic marketing success. While the best time to post can vary by subreddit, there are some general guidelines that can help you maximize visibility and engagement.

Here’s how to optimize your posting schedule to reach the widest audience.

Morning Hours (EST): Generally, posting in the morning Eastern Standard Time (EST) can maximize visibility. Reddit users tend to be more active during this time as they start their day. Aiming to post between 6 AM and 9 AM EST can help your content catch the early morning crowd who are browsing Reddit over their morning coffee or during their commute. According to data from Sprout Social, engagement rates on Reddit are highest in the early mornings and late evenings, making these times optimal for posting .

Weekdays Over Weekends: Weekdays tend to see higher activity levels compared to weekends. Posting from Monday to Friday can yield better results, with Tuesday, Wednesday, and Thursday being particularly effective. These mid-week days are when user activity peaks, and your posts are more likely to be seen and engaged with. However, this can vary depending on the nature of your subreddit and audience. Some niche subreddits might have strong weekend engagement, especially if they cater to hobbies or entertainment.

Consider Subreddit-Specific Trends: Each subreddit has its own unique activity patterns. Spend some time observing when posts in your target subreddits receive the most engagement. You can use tools like Reddit’s search function to filter top posts by time (e.g., past week or past month) and identify common posting times. Additionally, platforms like Later for Reddit provide analytics on the best times to post based on historical data from specific subreddits.

Afternoon and Evening Activity: If morning posts aren’t feasible, consider aiming for the late afternoon to early evening window, approximately between 4 PM and 7 PM EST. This period captures users who are winding down their workday or relaxing in the evening. It’s another peak time when many users are actively browsing and participating in discussions.

Time Zones and Global Audience: Keep in mind that Reddit’s user base is global. While morning EST is a good general rule, consider the time zones of your target audience. If your primary audience is in Europe, adjusting your posting schedule to align with their peak times might be more effective. For instance, posting early afternoon EST aligns with evening hours in Europe, capturing a large active audience there.

Experiment and Adjust: Optimal timing isn’t a one-size-fits-all scenario. It’s beneficial to experiment with different posting times and track the results. Use Reddit’s native analytics or third-party tools to monitor engagement metrics like upvotes, comments, and overall visibility. Over time, you’ll be able to identify the specific times that yield the best results for your content and audience.

Consistency Matters: Consistency in your posting schedule helps build an audience that knows when to expect new content from you. Regularly posting at similar times can create anticipation and routine among your followers, increasing engagement rates.

While morning hours (EST) and weekdays are generally effective for posting on Reddit, it’s important to tailor your strategy to the specific activity patterns of your target subreddits and audience. By experimenting with different times and staying consistent, you can maximize your content’s visibility and engagement on the platform.

Interacting with Mods & Admins

Navigating Reddit successfully not only involves engaging with users but also building positive relationships with the platform’s moderators (mods) and administrators (admins). Mods are the gatekeepers of subreddits, responsible for maintaining their integrity and ensuring that discussions remain on topic and respectful. Admins, on the other hand, oversee the broader Reddit platform, handling significant issues and enforcing site-wide policies. Here’s how to effectively interact with both to ensure smooth and beneficial engagement.

Building Relationships with Mods:

1. Respect and Understand Their Role: Mods volunteer their time to manage subreddits, often dealing with a large volume of posts and comments daily. Their primary role is to enforce the rules and guidelines of their specific subreddit, ensuring a healthy and productive environment. Understanding and respecting their role is crucial. Always familiarize yourself with the rules of a subreddit before posting. This can usually be found in the sidebar or pinned posts. Adhering to these guidelines shows that you respect the community and its moderators.
2. Communicate Clearly and Politely: If you need to reach out to a mod, do so with clarity and respect. Whether you’re asking for clarification on a rule, requesting permission to post certain content, or addressing a concern, being polite and straightforward can go a long way. For example, if you’re unsure whether your promotional content aligns with the subreddit’s rules, send a message to the mod team explaining your intentions and asking for guidance. This proactive approach can prevent misunderstandings and potential post removals.
3. Be Transparent: When interacting with mods, especially regarding promotional content or community engagement, transparency is key. Clearly state your affiliation with your business and your intentions. Mods appreciate honesty and are more likely to be cooperative if they understand your goals and see that you’re not trying to circumvent the rules.
4. Contribute Positively: Regularly contributing valuable content and engaging positively with the community can help build goodwill with mods. If they see that you’re genuinely adding value to the subreddit, they may be more lenient and supportive of your promotional efforts. Share insights, participate in discussions, and offer help where you can. Building a positive reputation within the community can make your interactions with mods smoother and more favorable.
5. Handle Disputes Gracefully: If a post or comment is removed, don’t react defensively. Instead, politely ask for feedback and clarification. Understanding the reason behind a mod’s decision can help you avoid similar issues in the future. For example, you might say, “I noticed my recent post was removed. Could you please help me understand which rule it violated? I want to ensure my future contributions are in line with the subreddit’s guidelines.”

Interacting with Admins:

1. Know When to Reach Out: Admins handle broader, platform-wide issues such as harassment, significant rule violations, or technical problems. If you encounter a serious issue that mods cannot resolve, reaching out to admins may be necessary. For instance, if you’re experiencing persistent harassment or if your account is facing technical issues that prevent you from participating on the platform, contacting the admin team can help address these problems.
2. Follow the Proper Channels: When contacting admins, use the appropriate channels provided by Reddit. This often involves submitting a report or using the help center. Clearly explain the issue, providing as much detail as possible to help the admins understand and address your concern efficiently.
3. Be Patient and Professional: Admins deal with numerous reports and requests daily, so responses may take some time. Patience and professionalism in your communications will facilitate a more effective resolution. For example, if reporting a persistent technical issue, provide detailed descriptions, screenshots if applicable, and a clear explanation of how the issue is affecting your use of Reddit.

Benefits of Positive Interactions:

Building a good relationship with mods and admins can be highly beneficial. Positive interactions can lead to a smoother experience on the platform, as mods may be more willing to assist you and offer leeway in ambiguous situations. Additionally, a good rapport with mods can help you navigate the specific dynamics of different subreddits, ensuring your content is well-received and your brand maintains a positive reputation.

ADVANCED STRATEGIES FOR YOUR BRAND’S ORGANIC REDDIT GROWTH

Creating Your Own Subreddit

If you’re looking to build a dedicated community around your brand, creating your own subreddit can be a fantastic strategy. This approach allows you to control the narrative, engage directly with your audience, and foster a community that shares your interests and values.

Why Create Your Own Subreddit?

Creating a subreddit offers several unique advantages. First and foremost, it provides a space where you can interact with your audience without the constraints of existing community rules. This freedom allows you to tailor the subreddit’s rules, appearance, and content to align perfectly with your brand’s vision and objectives. Whether you’re launching a new product, seeking customer feedback, or sharing industry insights, having your own subreddit ensures that your message is communicated clearly and effectively.

Additionally, a branded subreddit can help build a sense of community and loyalty among your followers. By providing a platform for users to engage with your content, ask questions, and share their own experiences, you create an environment where your audience feels valued and heard. This can significantly enhance customer satisfaction and foster long-term relationships, particularly in an age where social networks come and go in under a year (we’re looking at you, BeReal.)

Below, you can see a screenshot from Fidelity Investment’s subreddit, where users are taking time out of their day to make content about how much they love Fidelity, and to lay into their competition. You couldn’t buy that kind of genuine endorsement on other platforms, but on Reddit it can happen freely in your own subreddit.

Managing Your Subreddit

Let’s start with the basics:

Creating Your Own Brand Subreddit

While there’s no specifics shared by Reddit about the minimum requirements to create a subreddit, it’s commonly accepted that they’re at least 30 days on the platform, plus a certain amount of karma (thought to be 300+ combined between posts and users.) When you’re ready to try, here’s what to do:

1. Click “Create Community” in the sidebar
2. Pick a name for your Subreddit. The name of your subreddit should be relevant to your brand and easy to remember. It should clearly convey the purpose of the community. For example, as the company is called “Online Optimism”, we would likely pick r/onlineoptimism. If your exact brand name is taken, you might choose something like r/OnlineOptimismCommunity or r/OptimismTips.
3. Follow the steps to launch it.
4. Be sure to customize it through the following items:
   1. Subreddit header image.
      1. Desktop Image Size: 1920×240. (Reddit’s recommended minimum is actually only 960×120 but we double it just to be extra safe for future increases.)
      2. Mobile Image Size: 1600×480. At the moment, this option is only available via the old.reddit.com options. You can find these via Mod Tools > Post and Comments Settings > scroll all the way down to Advanced Settings.
   2. Description (500 characters max)
   3. Pick from a list of 3 topics that relate to your brand (I’m assuming to help their algorithms know who to promote your new Subreddit to.)
   4. Kind of community:
      1. Public (anyone can view and contribute)
      2. Restricted( anyone can view, but only approved users can contribute)
      3. Private (only approved users can view and contribute)
   5. Mature (18+) or not.
5. After launching your community, you’ll want to enter Modtools and update the following items as well:
   1. Your welcome message! First enable it, then customize it. Most brand subreddits should utilize an intro thread, and share that intro thread along with any special rules in the initial message.
   2. Any additional brand colors via Look & Feel > Community Appearance. This includes your subreddit’s avatar, key color, base color, and sticky post color. (If you’re overwhelmed by options, you should at least customize the avatar but you can leave the rest as-is.)
   3. Define your rules.What kind of content will you post? What discussions do you want to encourage? Additionally, establish rules to maintain a positive and respectful environment. These rules should address common issues like spam, self-promotion, and respectful behavior. Having clear guidelines helps set the tone for the community and ensures that interactions remain productive and friendly.

Making Your Branded Subreddit Great!

Here’s the keys to being a great manager for your Subreddit after launching:

1. Moderation: Effective moderation is crucial for maintaining a positive community. As the subreddit grows, consider enlisting trusted community members as moderators to help enforce rules and manage discussions. This helps ensure that the community remains welcoming and focused on its intended purpose.
2. Gathering Feedback: Use your subreddit as a platform to gather feedback from your audience. Create posts asking for opinions on new products, services, or ideas. Conduct polls and surveys to get a sense of what your community values and needs. This feedback can be invaluable for making informed business decisions and improving your offerings.
3. Building Relationships: Foster a sense of community by building relationships with your members. Acknowledge regular contributors, highlight user-generated content, and show appreciation for valuable input. This not only strengthens the community but also encourages more active participation.
4. Evolving with Your Community: Be open to evolving your subreddit based on the needs and interests of your community. As your audience grows and changes, adapt your content, rules, and engagement strategies to keep the community relevant and engaging. Regularly review feedback and make adjustments as needed to ensure that your subreddit remains a valuable resource for your audience.

Brand Monitoring on Reddit

Monitoring your brand’s presence on Reddit is essential for managing your reputation and responding to feedback promptly. By keeping an eye on what users are saying about your brand, you can address concerns, engage with your audience, and gather valuable insights. Here’s how to effectively monitor your brand on Reddit using various tools and strategies.

Reddit’s Search Function: One of the simplest ways to monitor mentions of your brand is by using Reddit’s built-in search function. By searching for your brand name, product names, or relevant keywords, you can find posts and comments where your brand is mentioned. Regularly performing these searches can help you stay on top of discussions and address any issues that arise. For example, searching for “Online Optimism” or related terms can reveal user-generated content, reviews, or questions about your services.

Reddit Saved Searches: Reddit allows you to save specific searches, making it easier to revisit them regularly. This can be particularly useful for ongoing brand monitoring. To save a search, simply perform the search query, then bookmark the URL in your browser. You can revisit these saved searches periodically to check for new mentions and stay updated on what’s being said about your brand.

Third-Party Monitoring Services: For more comprehensive monitoring, consider using third-party services that specialize in tracking brand mentions across various platforms, including Reddit. Tools like Brandwatch, Hootsuite, and Sprinklr offer advanced monitoring capabilities, allowing you to track mentions, sentiment, and trends over time. These services can provide detailed analytics and alerts, helping you respond quickly to both positive and negative feedback.

Reddit Pro Tools: Reddit offers a suite of tools under Reddit Pro, which provides businesses with enhanced analytics and monitoring features. With Reddit Pro, you can track the performance of your posts, monitor mentions, and gain insights into user engagement. This can help you understand how your brand is perceived on Reddit and identify areas for improvement.

Engage with the Community: Monitoring your brand on Reddit isn’t just about tracking mentions—it’s also about engaging with the community. When you come across discussions or comments about your brand, consider joining the conversation. Addressing questions, thanking users for positive feedback, and resolving issues shows that you’re attentive and committed to your customers. For example, if a user in r/CustomerService shares a positive experience with your brand, responding with a thank you message can strengthen customer loyalty.

Handling Negative Feedback: Inevitably, you’ll encounter negative feedback. Approach these situations with professionalism and a willingness to help. Responding promptly and constructively can turn a negative experience into a positive one. For instance, if a user complains about a product issue in r/technology, acknowledge their concern and offer a solution. This not only helps resolve the issue but also demonstrates your dedication to customer satisfaction.

Tracking Competitor Mentions: Monitoring isn’t limited to your own brand. Keeping an eye on competitor mentions can provide valuable insights into their strengths and weaknesses, as well as industry trends. By understanding how competitors are perceived on Reddit, you can identify opportunities to differentiate your brand and improve your offerings.

Sentiment Analysis: Understanding the sentiment behind brand mentions is crucial for managing your reputation. Sentiment analysis tools can help you gauge whether discussions about your brand are positive, negative, or neutral. This insight allows you to address negative trends proactively and capitalize on positive sentiment. For example, if sentiment analysis reveals increasing negative feedback about a specific product feature, you can prioritize improvements and communicate these changes to your audience.

Setting Up Alerts: Setting up alerts for brand mentions can ensure that you’re notified promptly when your brand is discussed. Services like Google Alerts or specific features within monitoring tools can send notifications directly to your email, helping you stay on top of important conversations. This real-time monitoring enables you to respond quickly and effectively.

Leveraging Reddit Organic Marketing for Long-Term SEO Benefits

Participating in Reddit isn’t just about engagement and community building—it can also supercharge your SEO efforts. Engaging content on Reddit can generate valuable backlinks, drive significant traffic to your website, and increase your brand’s visibility online.

Think of Reddit as a vibrant garden of opportunity. Each post you create, each comment you leave, and each discussion you join is like planting a seed. With the right care and attention, these seeds can grow into thriving sources of traffic and backlinks that feed your SEO strategy. Engaging authentically in Reddit communities can lead to organic mentions and links from users who value the content you provide, boosting your search engine rankings.

But here’s the kicker: success on Reddit isn’t just about dropping links and hoping for the best. It’s about embracing Reddit’s unique culture, respecting its norms, and becoming an active, genuine member of its communities. Redditors are sharp—they can spot insincerity from a mile away. To truly reap the SEO benefits, you need to contribute value, spark meaningful conversations, and build genuine relationships.

Remember, each subreddit is like a different neighborhood with its own vibe and rules. Spend time getting to know these neighborhoods. Whether you’re hanging out in r/technology, or r/worldnews, make sure you’re adding to the conversation in a way that aligns with the community’s interests and values. Share your insights, offer help, and join discussions with the aim of being helpful, not just promotional.

And don’t forget the power of storytelling. Share behind-the-scenes looks at your business, host AMAs, and post educational content that establishes your brand as a thought leader. These efforts not only build your reputation on Reddit but also create content that others want to link to and share, further enhancing your SEO.

As you navigate Reddit, keep an eye on the metrics that matter. Use tools to monitor your brand’s mentions, track the performance of your posts, and analyze the sentiment of the conversations you’re involved in. This data will help you refine your strategy and continue growing your presence on Reddit in a way that supports your overall SEO goals.

So, what are you waiting for? Dive into the world of Reddit with enthusiasm and authenticity. Embrace its quirks, engage with its users, and let your brand’s personality shine through. By doing so, you’ll not only build a strong community presence but also unlock powerful opportunities for growth, engagement, and long-term SEO success.

In the end, Reddit is more than just a platform; it’s a dynamic ecosystem where businesses can thrive by being genuine, active participants. So, gear up, get involved, and watch as your efforts on Reddit bloom into remarkable results for your brand.

Happy Redditing!