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The Fortune 500 on Reddit: Subreddits, Brand Accounts & Cake Days

Understanding where and how Fortune 500 companies engage with their audiences is crucial. Nearly all of the Fortune 500 has accounts on the major social media platforms: Instagram, Facebook, YouTube, X/Twitter. Most have accounts on TikTok. But what about the “front page of the Internet,” Reddit?

We did the research for you to see how these corporate giants fare in this unique social space. What we uncovered was a fascinating mix of thriving communities, digital ghost towns, and everything in between.

Business people walking across a crosswalk

From tech behemoths commanding millions of followers to financial institutions with a mere handful of members, the Reddit presence of the Fortune 500 is as diverse as the companies themselves. We’ve seen century-old corporations rubbing virtual shoulders with Silicon Valley upstarts, employee subreddits rivaling official brand channels, and even a few instances where the “anti-fan” clubs outstrip the official company presence. It’s a digital Wild West out there, folks, and we’ve mapped it all out for you.

So whether you’re a social media manager looking to boost your brand’s online engagement, a curious Redditor wondering how your favorite companies stack up, a social media manager looking to hire an agency to help them manage your presence (we’re available here) or just someone who loves a good deep dive into internet culture, you’re in for a treat – assuming you love a ton of data. Trust us, some of these numbers will surprise you – and might just change how you think about Reddit in 2024.

Here is a look at how the Fortune 500 is represented on Reddit:

wdt_ID Rank Company Branded Subreddit # of Members in the Branded Subreddit Employee Subreddit # of Members in Employees Subreddit Positive Subreddit Negative Subreddit Brand User Account Brand User Account - Post Karma Brand User Account - Comment Karma Cake Day of Brand User Account
1 1 Walmart https://www.reddit.com/r/walmart/ 287,000 https://www.reddit.com/r/WalmartEmployees/ 31,000 https://www.reddit.com/r/FuckWalmart https://www.reddit.com/user/Walmart_Verified/ 1 0 10/01/2008
2 2 Amazon.com https://www.reddit.com/r/amazon/ 226,000 https://www.reddit.com/r/AmazonFC/ 113,000 https://www.reddit.com/r/AmazonBudgetFinds/ https://www.reddit.com/r/AntiAmazon 0 0
3 3 Exxon Mobil https://www.reddit.com/r/ExxonMobil/ 510 0 https://www.reddit.com/user/ExxonMobil/ 1 0 22/03/2024
4 4 Apple https://www.reddit.com/r/apple 5,300,000 https://www.reddit.com/r/Apple_Employees/ 234 https://www.reddit.com/r/FuckApple https://www.reddit.com/user/apple/ 2,942 0 12/05/2018
5 5 UnitedHealth Group https://www.reddit.com/r/unitedhealthgroup 100 0 https://www.reddit.com/user/UnitedHealth_Group/ 1 0 10/02/2023
6 6 CVS Health https://www.reddit.com/r/CVSHealth 221 0 https://www.reddit.com/user/cvshealthsurvey-page/ 1 0 28/08/2023
7 7 Berkshire Hathaway https://www.reddit.com/r/BerkshireHathaway 9,200 0 https://www.reddit.com/user/BerkshireHathaway-/ 50,203 23 27/01/2016
8 8 Alphabet https://www.reddit.com/r/AlphabetStew 2,900 0 https://www.reddit.com/user/alphabet/ 1 0 12/09/2005
9 9 McKesson https://www.reddit.com/r/McKesson 7 0 https://www.reddit.com/user/Mckesson100/ 1 48 03/02/2020
10 10 Chevron https://www.reddit.com/r/Chevron 175 0 https://www.reddit.com/user/Chevron/ 3,798 35 30/09/2008
11 11 AmerisourceBergen
12 12 Costco Wholesale https://www.reddit.com/r/CostcoWholesale 18,000 0 https://www.reddit.com/user/-Costco_wholesale-/ 1 3 19/05/2022
13 13 Microsoft https://www.reddit.com/r/microsoft 906,000 64,000 https://www.reddit.com/r/FuckMicrosoft https://www.reddit.com/user/Microsoft/ 16 1 15/05/2020
14 14 Cardinal Health https://www.reddit.com/r/CardinalHealth 2 0 1 0 10/02/2023
15 15 AmerisourceBergen 0 0 0 0
16 16 Marathon Petroleum 0 0 https://reddit.com/user/Marathon_Petroleum/ 1 0 10/02/2023
17 17 Phillips 66 0 0 0 0
18 18 Valero Energy 0 0 0 0
19 19 Ford Motor https://www.reddit.com/r/Ford 110,000 0 https://www.reddit.com/user/fordmotorcompany13/ 2,703 922 14/03/2019
20 20 Home Depot https://www.reddit.com/r/HomeDepot 97,000 https://www.reddit.com/r/AskRetail 8,500 https://www.reddit.com/r/HomeImprovement https://www.reddit.com/r/FuckHomeDepot https://www.reddit.com/user/HomeDepot/ 248 0 03/02/2023
21 21 General Motors https://www.reddit.com/r/GeneralMotors 13,000 https://www.reddit.com/r/GMemployees 2,900 https://www.reddit.com/r/GeneralMotorsElectric https://www.reddit.com/user/GeneralMotors/ 671 81 09/09/2020
22 22 Elevance Health 0 0 0 0
23 23 JPMorgan Chase https://www.reddit.com/r/JPMorganChase 584 0 https://www.reddit.com/user/JPMorgan_Chase/ 8 0 11/02/2017
24 24 Kroger https://www.reddit.com/r/kroger 46,000 0 https://www.reddit.com/user/Kroger011/ 1,436 737 28/02/2018
25 25 Centene https://www.reddit.com/r/Centene 13 0 https://www.reddit.com/user/centene/ 1 0 06/08/2018
26 26 Verizon Communications https://www.reddit.com/r/verizon/ 101,000 0 0 0
27 27 Walgreens Boots Alliance 0 0 0 0
28 28 Fannie Mae 0 0 0 0
29 29 Comcast https://www.reddit.com/r/Comcast 26,000 0 https://www.reddit.com/r/Comcast_Xfinity https://www.reddit.com/user/comcastbusiness/ 9 0 24/06/2021
30 30 AT&T https://www.reddit.com/r/ATT 72,000 0 0 0
31 31 Meta Platforms https://www.reddit.com/r/meta 9,100 0 https://www.reddit.com/user/Meta_Platforms/ 1 0 07/04/2023
32 32 Bank of America https://www.reddit.com/r/BankOfAmerica 848 0 https://www.reddit.com/user/bankofamerica/ 6 0 15/05/2020
33 33 Target https://www.reddit.com/r/Target 197,000 0 https://www.reddit.com/user/target/ 3,044 3 14/01/2008
34 34 Dell Technologies https://www.reddit.com/r/Dell 94,000 0 https://www.reddit.com/user/DellTechnologies/ 284 237 23/08/2018
35 35 Archer Daniels Midland 0 0 0 0
36 36 Citigroup https://www.reddit.com/r/Citigroup 1 0 https://www.reddit.com/user/Citigroup/ 1 0 02/01/2010
37 37 United Parcel Service 0 0 https://www.reddit.com/r/DownWithUPS https://www.reddit.com/user/UnitedParcelService/ 1 4 10/12/2013
38 38 Pfizer https://www.reddit.com/r/Pfizer 286 https://www.reddit.com/r/pfizeremployees/ 0 https://www.reddit.com/user/pfizer/ 1 0 13/07/2024
39 39 Lowe's https://www.reddit.com/r/Lowes 59,000 https://www.reddit.com/r/Lowes_Employees 4,900 0 0
40 40 Johnson & Johnson https://www.reddit.com/r/JordynJohnson 26,000 0 https://www.reddit.com/user/johnsonjohnson11/ 7 19 04/02/2021
41 41 FedEx https://www.reddit.com/r/FedEx 36,000 0 https://www.reddit.com/user/FedEx/ 7 0 24/08/2021
42 42 Humana 0 0 https://www.reddit.com/user/humana/ 1 0 07/09/2012
43 43 Energy Transfer https://www.reddit.com/r/EnergyTransfer 597 0 https://www.reddit.com/user/Energy_Transfer/ 1 0 11/06/2019
44 44 State Farm Insurance https://www.reddit.com/r/StateFarm 1,300 0 https://www.reddit.com/user/State_Farm_Insurance/ 82 71 08/07/2016
45 45 Freddie Mac 0 0 https://www.reddit.com/user/freddiemack1/ 26,801 164 22/06/2021
46 46 PepsiCo https://www.reddit.com/r/PepsiCo 175 0 0 0
47 47 Wells Fargo https://www.reddit.com/r/WellsFargoBank 1,400 0 0 0
48 48 Walt Disney 0 0 0 0
49 49 ConocoPhillips 0 0 https://www.reddit.com/user/ConocoPhillips/ 1 2 22/05/2013
50 50 Tesla https://www.reddit.com/r/Tesla 56,000 0 https://www.reddit.com/user/tesla/ 1 0 17/05/2006
Company

Want to explore the data further? Check out the visualizations below!

Disclaimer: Parts of the data were AI-generated. The data used in this project has not been verified and may not be correct.

Select an Industry

500 companies means a lot of data! Select one or more industries from the list below to narrow the visualizations to only the data associated with those industries.

Meara
Sr Social Media Director
Meara sits at her laptop in the office and smiles at the camera.

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