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Schedule a Call
About
Company
Team
Values
Careers
Book to Speak
Services
Overview
Pricing
Social Media Management
SEO Management
Digital Ads
Content Marketing
Reddit Management
Website Design
Branding
Our Work
Industries
Client Testimonials
Our Projects
Resources
Press
Blog
Contact

Website Refresh Flowchart Quiz

Is your website doing its job, or is it falling behind? Whether it just needs a few adjustments to bring it up to date, or you’ve inherited something ancient that needs a full makeover, we’re here to help! Follow the flowchart below to find out exactly what your site is missing in order to truly show off your business.

Ivey, Sr Developer

Claire, Design Director

Ivey leans over Claire's laptop to see something on her screen.

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🔧 Can you update your website whenever you want without calling your developer?*

Absolutely! No help needed.

Not on my own, no.

Awesome! 🥳

👎 We don’t lock you out of the process. At Online Optimism, we make sure you’re fully equipped to make edits on your site, from little things like updating your business hours to adding new pages and blog posts.

🔒 Is your site getting regular security updates?*

Security updates protect against hackers & malware.

Every week, on the dot!

Sometimes, but not that often.

Now that you mention it, I’m not sure.

Good! The security landscape is constantly changing, so it’s important to stay on top of updates.

Plugin vulnerabilities can introduce opportunities for hackers to steal data or resources from your site, so it’s important to update as soon as a patch is available. Our hosting plans include plugin vulnerability monitoring and weekly updates!

Don’t leave your site unprotected! Security updates are crucial to keep your site safe. Our hosting plans include plugin vulnerability monitoring and weekly updates!

📱 Does your site look amazing on phones AND tablets?*

Over 60% of web traffic comes from mobile devices — if your site isn’t mobile-friendly, you might be losing visitors!

We look great on any device!

As long as the phone isn’t too small.

✨ Look at you! (Your mobile audience sure is!)

🔎 Our sites are designed to work at screens as small as 320px wide — that covers tiny phones, iPads using split view, and people resizing their desktop browsers. Fully responsive websites make for a lot less frustration!

🤖 Who can read your site?*

Modern SEO isn’t just about Google — AI tools need to read your site too. This affects how you show up everywhere online!

Everyone, including the robots!

We haven’t gotten to AI tools yet...

SEO is a mystery to me.

🤓 We see you’re on first-name terms with Claude and Gemini!

📣 We can help you update your SEO strategy! Let us introduce you to Answer Engine Optimization.

📝 Don’t worry, we've got you! If you’re just getting started building your SEO strategy, our team can walk you through it from step one.

⚡ Quick test: Count to 3... Did your homepage load?*

Sites should load in under 3 seconds. Amazon found that every 1-second delay costs them $1.6 billion in sales!

Right away!

Took a while, but we got there!

Still waiting.

🚀 No waiting around here! You’ve got your pagespeed optimized.

🏃 We can optimize that! Let’s see how many seconds we can shave off that load time together.

🫂 It’s okay, we can help! Let us give your site a pagespeed makeover.

🎨 Have you updated your brand or messaging recently?*

Your website should reflect who you are today, not who you were 3 years ago.

It’s all up-to-date!

The brand is up to date, but not the website.

Honestly, the whole brand needs a refresh!

😎 You’ve got your style on lock!

🖼️ Don’t leave your site behind! If you have new branding and don't know where to start with extending it to your website, we’re here to help.

🎨. That’s what our design team loves to hear! We can partner with you to revamp your brand, including the website.

👓 Is your site accessible?*

Accessibility is crucial! You may be losing out on visitors if they can’t navigate your website.

We’re on top of it!

I think we have some alt text, somewhere...

What makes a website accessible, exactly?

🦾 Excellent! Your visitors will appreciate it.

🔎 Want to check? We can help audit your site for accessibility issues and more, so you can meet your visitors where they are.

💡 Great question! People with disabilities should be able to perceive, understand, navigate, and interact with your site. We design to a minimum of WCAG Level A accessibility.

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Red Flags

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Validate

✨ Looking Good! ✨

Your website is in pretty good shape! But hey, there’s always room for optimization...

🚀 Time for a Refresh! 🚀

Your website needs some Optimism! Don’t worry - we make website refreshes personal (and fun).

Our design and development can help you out with a full-site refresh to tackle security vulnerabilities, mobile experience problems, speed and performance concerns, outdated branding, inaccessible content and more!

Our Content & SEO team can help you out with optimizing your content so people, search engines, and AI alike can read it!

Ready to be Optimistic about your website?

Let’s Do This!

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Design Team

Ivey leans against Claire's desk and smiles at her, while Claire turns to smile at the camera.

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Our Locations

New Orleans | Headquarters

517 Soraparu St, Suite L2
New Orleans, LA 70130

New York City

157 Columbus Ave, 4th Floor
New York, NY 10023

Get in Touch

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