Want to Find Your Ideal Audience on Facebook?
Facebook is the most widely used social media network there is. With 2.6 billion monthly active users and 1.6 billion daily users, you’ll definitely find your ideal customer on Facebook. Our team works with you to get a deep understanding of who your target audience is and builds campaigns directed specifically to them. Our social media team is also Facebook Blueprint certified, meaning your Facebook marketing campaign will be in the hands of the experts.
To grow your Facebook following and engagement with your audience, there are a number of options at your disposal. Our social media team analyzes your current Facebook account and begins to formulate a strategy that best suits your business in a way that achieves its goals. A successful Facebook marketing campaign can often have a lot of moving parts — ads, posts, stories, engagement and more. Often times, that can become difficult to manage along with the day-to-day tasks required to run your business. That’s where our Facebook marketing experts come in. From your campaign’s inception, our team is dedicated to ensuring your brand’s message is heard by the right people. From creating custom audiences that best match your audience personas, to crafting on-brand Facebook posts, our team is equipped to handle your Facebook marketing campaign.

Our experienced social media team can get your Facebook account in front of the audience that matters most to you.

Engage with Your Ideal Customer
Social media is one of the ways that consumers get to interact with their favorite brands, and Facebook is no exception. Consumers are now using the social media of their favorite brands to check on orders, learn about new products, and even to seek customer service help. This is one of the many reasons why it is vital for your business to have a Facebook page that engages with your audience in a meaningful way.
While it’s important to post useful content and imagery to enhance your page (don’t worry — our team handles this too!), it’s equally important to respond to your audience. Engagement on any social media platform is key to growth, and Facebook is the same. In order to get your audience coming back to your page to learn more about your goods/services and convert, they want to feel heard — that is done by engagement. As important as engagement is, it can become overwhelming and time-consuming to respond to every single query or comment on your Facebook page.
Our team creates an engagement guide approved by you to ensure that no message goes unchecked. This pre-approved engagement guide allows our team to respond to any Facebook queries or messages with accurate information using messaging that best suits your brand, so you can get on with the many other things needed to run your business.
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What have others said about our Facebook marketing work?
Partnering with Online Optimism has been a great experience. Their team displayed exceptional expertise and dedication throughout our campaign, which helped boost our 2024 application numbers and subsequent enrollment. From the outset, the team took the time to understand our goals and tailored a comprehensive marketing strategy that aligned perfectly with our needs.