Social Media is the New Search Engine

Have you noticed that when you’re searching the web, you’re often finding the best answers on Reddit? And perhaps you’ve started looking for tutorials on TikTok and digestible information breakdowns on Instagram. No, we don’t know this because we’re looking over your shoulder while you’re searching — we know this because lately, this is how just about everyone is trying to find answers.

Your audience isn’t just scrolling through social media feeds for entertainment anymore. They’re asking real questions, seeking genuine recommendations, and looking for brands that show up authentically in their digital spaces. This means that from TikTok comments to Reddit threads, you need to meet your audience where they’re already spending their time — and where they’re actually searching for answers.

At Online Optimism, we help you connect with people who are actively looking for what you offer through strategic on-platform SEO practices and authentic community management. Whether your goal is building brand awareness, driving website traffic, or connecting with customers who are ready to buy, our approach puts real conversations and genuine community building first. Because at the end of the day, social media success isn’t about going viral — it’s about already being there when your audience comes searching.

Connect with Your Community Everywhere

Dive deeper into these services:

Talk to an Optimist

Our team is eager to help you reach your marketing goals.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

More About Our Social Media & Reddit Capabilities

Hear from our Senior Social Media Director, Meara, about what your social media and Reddit management campaign will include.

From Our Senior Social Media Director

Social media captions aren’t just about being cute and clever these days, because hashtags aren’t the only keywords the platforms are searching for. Writing posts requires a strategic approach, incorporating your key search terms without sounding dry and optimized for algorithms. Meanwhile, on Reddit, platform users are hawks for inauthentic engagement. And with dedicated moderators, you don’t get to make that mistake twice. Our services are managed by authentic platform users, giving your brand the ability to be noticed without the mistake of sticking out.
Flynn, CEO
Flynn sits at an office table, smiling as he talks to a person off camera who uses their laptop to look at a Google Search Console screen

Our clients say