As a Social Media Strategist, Abby manages both organic and paid social media initiatives, creating innovative content strategies, and using data-driven insights to optimize campaigns.

Throughout her career, Abby has achieved significant milestones, including winning two Bronze Effies and creating viral posts that garnered the highest engagement of the year. She has been recognized as a proactive thought leader and voted “Rookie of the Year” for her innovative mindset and relentless dedication to excellence. Abby has supported content and engagement strategies across clients’ social portfolios including Ford Motor Company, Pearson+, Dell Technologies, Microsoft, Big Barker, several small businesses, and nonprofits.

When she’s not working on a project, you can find Abby exploring Colorado with her dogs, Blue and Scout. She also enjoys hiking in national parks, eating lots of Ben & Jerry’s ice cream, supporting local businesses, and diving into creative projects like painting and junk journaling.