As a Social Media Strategist at Online Optimism, Abby leads both organic and paid social media initiatives, develops innovative content strategies, and leverages data-driven insights to optimize campaign performance. Throughout her career, Abby has earned notable accolades, including two Bronze Effies and an agency-wide “Rookie of the Year” award. Abby has created viral content with record-breaking engagement, contributing to the success of brands such as Ford Motor Company, Pearson+, Dell Technologies, Microsoft, Big Barker, along with other small businesses and nonprofits. Outside of work, Abby enjoys exploring Colorado with her dogs, hiking in national parks, and pursuing creative hobbies such as painting and junk journaling.