Esteban Largaespada is the Digital Ads Director at Online Optimism. Overseeing the paid ads campaigns of Online Optimism’s clients, he is the advocate and steward of our client’s paid ads budgets when dealing with platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc. Esteban also works on some less common types of campaigns such as OTT and programmatic, should our client’s strategies call for these. He is a big advocate of data-driven decisions and is in charge of validating many of our hypotheses against the seen user behaviors for all our clients, so we can make the right decisions, based on numbers.

Esteban was originally born in Nicaragua, and moved to New Orleans to attend the University of New Orleans. There, he quickly fell in love with the city and crawfish. Since then, he has moved around the country, but always comes back to New Orleans. He currently lives in New Orleans and visits his country of origin often. He feels passionate about closing the technology gap that affects BIPOCs and non-native English speakers in the digital space in the United States. Outside of his work in digital marketing, he’s been civically involved with HCCL YP, HCCL Foundation, and the Board of Directors for Young Leadership Council.