About Jordan
As VP of Revenue, Jordan is responsible for driving Online Optimism’s growth through strategic client relationships, business development, and team leadership. She oversees the agency’s revenue function—from winning new business and onboarding clients to identifying upsell opportunities and ensuring client retention. Jordan works closely with the Account Executives and Business Development Strategist to transform client relationships from transactional to advisory, building frameworks that help the team deliver measurable results while fostering long-term, trust-filled partnerships. She also collaborates with fellow VPs to align revenue strategies with operational capabilities and team development.
Jordan has a Bachelor of Arts and Master of Arts from Tulane University. She began her career at Online Optimism as a Content Strategist in 2020, before being promoted to Senior Content Strategist in 2021, Accounts Director in 2024, and VP of Revenue in 2025.
Outside of the office, Jordan enjoys trying new restaurants, planning her next vacation, explaining why AMC A-List is a great investment, or listing all the reasons why The Sopranos is the best TV show of all time.
Certifications
Columbia Publishing Course Certification, Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, Introduction to Data Studio – Course Completed, Mailchimp Foundations, Semrush Mastering Digital PR Certification, Asana Workflow Specialist, Tulane University Digital Research, LovesData Google Ads Foundations, Reddit Foundations, Coursera Google SheetsAwards & Recognition
2022 American Advertising Awards Ad Person of the Year
Public Speaking
Career Panel, Panelist
Rooted School
Content Marketing & SEO Introduction, Panelist
Home Builders Association
Digital Marketing Education Session, Panelist
Home Builders Association
¿Entiendes lo que te estoy diciendo? If not, that’s a problem, Panelist
New Orleans Entrepreneur Week
“How Does it Feel to be a Problem?“: Double Consciousness and Identity Formation in Kazuo Ishiguro’s "Never Let Me Go", Presenter
University of Alabama Languages Conference
Featured Press
29 Experts Share Their Best Email Marketing Tips
Nutshell
35 Email Marketing Tips From Email Marketing Experts
Mailmodo
What Advice Would You Give for Maintaining a Consistent Brand Voice Across Platforms?
CMO Times
53 Social Media Pros Explain the Art of Posting on LinkedIn
Databox
Why Do Certain Pieces of Evergreen Content Perform Well Consistently?
Content Gap
Education
Master of Arts, Tulane University
English Literature
Bachelor of Arts, Tulane University
Majors in English and Communications
Minor in Jewish Studies