Jordan Figueredo

Jordan Figueredo

Accounts Director

she/her/hers

Jordan Figueredo

Jordan Figueredo

Accounts Director

she/her/hers

About Jordan

As Accounts Director, Jordan leads client relationships and guides the development of strategies that ensure client goals are met. Her work includes creating creative briefs to begin the partnership with aligned strategies and tactics, handling client communication, helping the team build upon success while monitoring for optimizations, and ensuring strong partnerships with our clients. She is also proud to lead our Employee Engagement culture committee helping remote and local employees feel connected.

Jordan has a Bachelor of Arts and Master of Arts from Tulane University, where she worked as Managing Editor for the Tulane Hullabaloo, ran WTUL’s apprenticeship program, and helped manage the Tulane Men’s Basketball Team. She began her career at Online Optimism as a Content Strategist in 2020, before being promoted to Senior Content Strategist in 2021, then Accounts Director in 2024. Outside of the office, Jordan enjoys reading, trying new restaurants, re-watching The Sopranos, and planning her next vacation.

Education

Master of Arts, Tulane University
English Literature

Bachelor of Arts, Tulane University
Majors in English and Communications
Minor in Jewish Studies

Certifications

Columbia Publishing Course Certification, Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, Introduction to Data Studio – Course Completed, Mailchimp Foundations, Semrush Mastering Digital PR Certification, Asana Workflow Specialist, Tulane University Digital Research

Awards & Recognition

2022 American Advertising Awards Ad Person of the Year

Public Speaking

List of Expertise

  1. Email Marketing Platforms & Strategies
  2. Content Marketing
  3. Search Engine Optimization
  4. Video Production Stages
  5. Podcast Production
  6. YouTube Marketing

Speaker Bio

As Accounts Director, Jordan helps facilitate strong client relationships and streamlines communication with our team. Along with client communication, she assists her team in building creative briefs and developing client strategy to ensure alignment across all departments. Jordan previously served as a Content Strategist and Senior Content Strategist since joining the team in 2020, bringing a writing background to her role.

Originally from Miami, Florida, Jordan completed her Bachelor’s at Tulane University, where she majored in English and Communications with a minor in Jewish Studies. She stayed at Tulane for an additional year and received her Master’s in English with a focus on digital and archival research. After 23 years dreaming about snow, she moved to New York where she worked as a financial writer at a B2B startup in Manhattan. Jordan moved back to New Orleans, and the warmth, in 2019 and worked at Lucid, a company focused on centralizing sources of online sample.

When not working, Jordan loves hiking, thrifting, re-reading The Great Gatsby, and taking pictures of her food.

Public Speaking

Testimonials

Thank you SO much for your visit to Rooted yesterday! We were so excited by the panel conversation and the student presentation / feedback sessions that followed. Students shared how much they enjoyed the experience, and how valuable the opportunity was -- thank you for creating that!
Talia Livneh
Director of Programs at Rooted School Foundation
I had the pleasure of watching Jordan present an original research topic at the University of Alabama. She was able to connect her own unique and complex reading to ideas in the text, and furthermore, was able to translate them eloquently to a new audience. She is an incredible and inspiring speaker who I look forward to hearing her speak again in the future.
Amber Kinui
Ph.D Candidate at The University of Texas at Austin