Jordan Figueredo

Jordan Figueredo

VP of Revenue

she/her/hers

Jordan Figueredo

Jordan Figueredo

VP of Revenue

she/her/hers

About Jordan

As VP of Revenue, Jordan is responsible for driving Online Optimism’s growth through strategic client relationships, business development, and team leadership. She oversees the agency’s revenue function—from winning new business and onboarding clients to identifying upsell opportunities and ensuring client retention. Jordan works closely with the Account Executives and Business Development Strategist to transform client relationships from transactional to advisory, building frameworks that help the team deliver measurable results while fostering long-term, trust-filled partnerships. She also collaborates with fellow VPs to align revenue strategies with operational capabilities and team development.

Jordan has a Bachelor of Arts and Master of Arts from Tulane University. She began her career at Online Optimism as a Content Strategist in 2020, before being promoted to Senior Content Strategist in 2021, then Accounts Director in 2024. Outside of the office, Jordan enjoys reading, baking, re-watching The Sopranos and planning her next vacation.

Certifications

Columbia Publishing Course Certification, Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, Introduction to Data Studio – Course Completed, Mailchimp Foundations, Semrush Mastering Digital PR Certification, Asana Workflow Specialist, Tulane University Digital Research, LovesData Google Ads Foundations

Awards & Recognition

2022 American Advertising Awards Ad Person of the Year

Public Speaking

Education

Master of Arts, Tulane University
English Literature

Bachelor of Arts, Tulane University
Majors in English and Communications
Minor in Jewish Studies

List of Expertise

  1. Email Marketing Platforms & Strategies
  2. Content Marketing
  3. Search Engine Optimization
  4. Video Production Stages
  5. Podcast Production
  6. YouTube Marketing

Speaker Bio

As Accounts Director, Jordan helps facilitate strong client relationships and streamlines communication with our team. Along with client communication, she assists her team in building creative briefs and developing client strategy to ensure alignment across all departments. Jordan previously served as a Content Strategist and Senior Content Strategist since joining the team in 2020, bringing a writing background to her role.

Originally from Miami, Florida, Jordan completed her Bachelor’s at Tulane University, where she majored in English and Communications with a minor in Jewish Studies. She stayed at Tulane for an additional year and received her Master’s in English with a focus on digital and archival research. After 23 years dreaming about snow, she moved to New York where she worked as a financial writer at a B2B startup in Manhattan. Jordan moved back to New Orleans, and the warmth, in 2019 and worked at Lucid, a company focused on centralizing sources of online sample.

When not working, Jordan loves hiking, thrifting, re-reading The Great Gatsby, and taking pictures of her food.

Public Speaking

Testimonials

Thank you SO much for your visit to Rooted yesterday! We were so excited by the panel conversation and the student presentation / feedback sessions that followed. Students shared how much they enjoyed the experience, and how valuable the opportunity was -- thank you for creating that!
Talia Livneh
Director of Programs at Rooted School Foundation
I had the pleasure of watching Jordan present an original research topic at the University of Alabama. She was able to connect her own unique and complex reading to ideas in the text, and furthermore, was able to translate them eloquently to a new audience. She is an incredible and inspiring speaker who I look forward to hearing her speak again in the future.
Amber Kinui
Ph.D Candidate at The University of Texas at Austin