About Jordan
As Accounts Director, Jordan leads client relationships and guides the development of strategies that ensure client goals are met. Her work includes creating creative briefs to begin the partnership with aligned strategies and tactics, handling client communication, helping the team build upon success while monitoring for optimizations, and ensuring strong partnerships with our clients. She is also proud to lead our Employee Engagement culture committee helping remote and local employees feel connected.
Jordan has a Bachelor of Arts and Master of Arts from Tulane University, where she worked as Managing Editor for the Tulane Hullabaloo, ran WTUL’s apprenticeship program, and helped manage the Tulane Men’s Basketball Team. She began her career at Online Optimism as a Content Strategist in 2020, before being promoted to Senior Content Strategist in 2021, then Accounts Director in 2024. Outside of the office, Jordan enjoys reading, trying new restaurants, re-watching The Sopranos, and planning her next vacation.
Education
Master of Arts, Tulane University
English Literature
Bachelor of Arts, Tulane University
Majors in English and Communications
Minor in Jewish Studies
Certifications
Columbia Publishing Course Certification, Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, Introduction to Data Studio – Course Completed, Mailchimp Foundations, Semrush Mastering Digital PR Certification, Asana Workflow Specialist, Tulane University Digital ResearchAwards & Recognition
2022 American Advertising Awards Ad Person of the Year
Public Speaking
Career Panel, Panelist
Rooted School
Content Marketing & SEO Introduction, Panelist
Home Builders Association
Digital Marketing Education Session, Panelist
Home Builders Association
¿Entiendes lo que te estoy diciendo? If not, that’s a problem, Panelist
New Orleans Entrepreneur Week
“How Does it Feel to be a Problem?“: Double Consciousness and Identity Formation in Kazuo Ishiguro’s "Never Let Me Go", Presenter
University of Alabama Languages Conference
Featured Press
29 Experts Share Their Best Email Marketing Tips
Nutshell
35 Email Marketing Tips From Email Marketing Experts
Mailmodo
What Advice Would You Give for Maintaining a Consistent Brand Voice Across Platforms?
CMO Times
53 Social Media Pros Explain the Art of Posting on LinkedIn
Databox
Why Do Certain Pieces of Evergreen Content Perform Well Consistently?
Content Gap