About Lauren
As Search & Content Director, Lauren’s main duties are managing the Search & Content Department, performing Search & Content client work, assisting the Growth Department, and optimizing the Search & Content Department. Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020.
Originally from Illinois, Lauren moved to New Orleans to complete her Bachelor of Arts in English at the University of New Orleans. She continued her education at UNO, earning a Master of Fine Arts in Creative Writing. Outside the office, Lauren writes poetry, reads, travels, and spends time with her rescue dog, Jetta.
Education
Master of Fine Arts, University of New Orleans
Creative Writing
Bachelor of Arts, University of New Orleans
Major in English
Certifications
Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, HubSpot Content Marketing Certification, Introduction to Data Studio – Course Completed, Semrush Mastering Digital PR Certification, Sprout Social CertifiedAwards & Recognition
2020 Ada Lovelace Award Digital Marketing Nominee
2021 Ada Lovelace Award Digital Marketing Nominee
2023 Conductor’s Women in Search Nominee
2024 American Advertising Federation New Orleans Ad Person of the Year: Writer
Public Speaking
The Building Blocks of Marketing, Co-Presenter
Home Builders Association of Greater New Orleans
Marketing Career Q&A, Co-Presenter & Panelist
Rooted Schools
Featured Press
25+ Best SEO Blogs to Follow in 2025
Collaborator
B2B Marketing: a Detailed Guide Including 8 Top B2B Marketing Examples
Flow Agency
Which Country Is the King of SEO? Our Research Reveals the Top SEO Hubs in the World
InBound Blogging
How to Measure SEO Performance: 9 Metrics to Watch
AllBusiness
In-house vs agency marketing: 8 most important things to consider
Terkel