Lauren Walter

Lauren Walter

Search & Content Director

she/her/hers

Lauren Walter

Lauren Walter

Search & Content Director

she/her/hers

About Lauren

As Search & Content Director, Lauren’s main duties are managing the Search & Content Department, performing Search & Content client work, assisting the Growth Department, and optimizing the Search & Content Department. Lauren joined Online Optimism as the company’s first Content Strategist in 2017, eventually being promoted to our first ever Senior Content Strategist in 2020.

Originally from Illinois, Lauren moved to New Orleans to complete her Bachelor of Arts in English at the University of New Orleans. She continued her education at UNO, earning a Master of Fine Arts in Creative Writing. Outside the office, Lauren writes poetry, reads, travels, and spends time with her rescue dog, Jetta.

Education

Master of Fine Arts, University of New Orleans
Creative Writing

Bachelor of Arts, University of New Orleans
Major in English

Certifications

Google Analytics 4 Certification, Google Analytics for Beginners, Google Analytics Individual Qualification, HubSpot Content Marketing Certification, Introduction to Data Studio – Course Completed, Semrush Mastering Digital PR Certification, Sprout Social Certified

Awards & Recognition

2020 Ada Lovelace Award Digital Marketing Nominee

2021 Ada Lovelace Award Digital Marketing Nominee

2023 Conductor’s Women in Search Nominee

2024 American Advertising Federation New Orleans Ad Person of the Year: Writer

Public Speaking

The Building Blocks of Marketing, Co-Presenter
Home Builders Association of Greater New Orleans

Marketing Career Q&A, Co-Presenter & Panelist
Rooted Schools