Meara McNitt

Meara McNitt

VP of People

she/her/hers

Meara McNitt

Meara McNitt

VP of People

she/her/hers

About Meara

As VP of People, Meara works to make sure that our team is as Optimistic as ever—and that our company supports them every step of the way. She spends her days maintaining—and improving—our award-winning culture, as well as supporting our Optimists for successful marketing campaigns.

Meara grew up in Slidell, Louisiana, where she dedicated most of her teenage years to connecting with other fandom enthusiasts across the world through social media. She earned her Bachelor’s in Film Arts with minors in Marketing and Hospitality from the University of New Orleans, where she worked for over two years under the Director of Marketing. Meara credits her people skills and culture cultivation to her education—not the classes, but her many leadership positions throughout the years. She then began as a Specialist here at Online Optimism in 2017 and has since grown with the company, from Social Media Strategist to Sr. Director, and now VP of People.

These days, Meara is remotely based in Chicago, spending her free time crocheting, at the movies, or crossing another title off of her never-ending “To Be Read” list.

Certifications

Facebook Blueprint Digital Marketing Associate, Snapchat Ads Manager, Sprout Social Certified

Awards & Recognition

2022 Social Media Person of the Year, New Orleans Marketing Association

2021 Ada Lovelace Award Digital Marketing Nominee

Public Speaking

Education

Bachelor of Arts, University of New Orleans
Major in Film Arts
Minors in Marketing and Hospitality

List of Expertise

  1. Social Media Ads (TikTok, Meta, LinkedIn, Snapchat)
  2. Content Creation
  3. Personal Branding
  4. Managing Gen Z
  5. Trend Research
  6. Podcast Production

Speaker Bio

Meara McNitt is the Senior Social Media Director at Online Optimism, a full-service digital marketing agency. As Social Media Director, Meara oversees all client social media campaigns, covering content creation, community management, paid advertising, local reputation management, and more. Meara is a graduate of the University of New Orleans, holding a degree in Film and minors in Marketing and Hotel, Restaurant, & Tourism. Meara has been quoted in Forbes and Bustle for her expertise in social media marketing and etiquette, plus Cosmo in her personal time.

Public Speaking

Testimonials

Meara joined us as a panelist for a webinar / fireside chat about the evolution of social media, specifically Facebook. She displayed abundant knowledge of the subject matter and was able to answer questions with specific examples and clarity. Her comments were thoughtful, intelligent, professional, and relevant to the conversation. She was also very poised and clearly comfortable speaking to the virtual audience. I’d welcome her back as a speaker for a future event in a heartbeat.
Haley Pegg
Marketing Manager, Align
I had a chance to work with Meara at Online Optimism on the client side when we were looking to grow our Tik Tok presence with multiple brands selling on Amazon. Meara brought a lot of valuable insights to our weekly discussions and was an amazing source of knowledge for strategy and trends in the world of Tik Tok and Social Media. I highly recommend her for anyone looking at opportunities to work with anyone in this space!
Quan Ho
Outreach Manager, Full Circle
Meara is a true creative at heart and in application beyond the social media sphere. Her ability to quickly and thoroughly understand a client’s brand and their target customer has been crucial in hitting my client’s growth targets, scaling their growth media budgets, and helping them secure their rounds of fundraising. Meara’s creative innovation has also allowed our client’s to test into new growth marketing themes, while always maintaining authenticity and driving clients forward.
Julien Malet
Director of Paid Media, Primer