About Meara
As VP of People, Meara works to make sure that our team is as Optimistic as ever—and that our company supports them every step of the way. She spends her days maintaining—and improving—our award-winning culture, as well as supporting our Optimists for successful marketing campaigns.
Meara grew up in Slidell, Louisiana, where she dedicated most of her teenage years to connecting with other fandom enthusiasts across the world through social media. She earned her Bachelor’s in Film Arts with minors in Marketing and Hospitality from the University of New Orleans, where she worked for over two years under the Director of Marketing. Meara credits her people skills and culture cultivation to her education—not the classes, but her many leadership positions throughout the years. She then began as a Specialist here at Online Optimism in 2017 and has since grown with the company, from Social Media Strategist to Sr. Director, and now VP of People.
These days, Meara is remotely based in Chicago, spending her free time crocheting, at the movies, or crossing another title off of her never-ending “To Be Read” list.
Certifications
Facebook Blueprint Digital Marketing Associate, Snapchat Ads Manager, Sprout Social CertifiedAwards & Recognition
2022 Social Media Person of the Year, New Orleans Marketing Association
2021 Ada Lovelace Award Digital Marketing Nominee
Public Speaking
Let’s TikTalk: Using TikTok for Your Brand Humanization, Virtual Presenter (Watch)
Online Optimism
No Meta What You Call It, Facebook is Changing, Virtual Presenter / Roundtable (Watch)
American Marketing Association - New Orleans
Personal Branding Workshop, Presenter
University of New Orleans
Professional & Personal Social Media Workshop, Presenter
Phi Kappa Sigma Fraternity
Success on LinkedIn, Presenter
New Orleans Chamber of Commerce
Featured Press
10 Business Instagram Accounts Entrepreneurs Should Follow
Business News Daily
Photo dumps are the no makeup-makeup looks of Instagram
Mashable
9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
How to Target Wealthy Consumers with Facebook’s New Stripped-Down Demographic Options
Forbes
11 Social Media Etiquette Mistakes You Don’t Realize You’re Making
Bustle
Education
Bachelor of Arts, University of New Orleans
Major in Film Arts
Minors in Marketing and Hospitality

