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FQHC Marketing Services That Connect Communities to Care

Running a Federally Qualified Health Center means juggling countless priorities. Between providing essential care, managing staff, and handling federal requirements, marketing often falls to the bottom of the list. But in today’s digital world, having a strong online presence isn’t optional—it’s how patients find you.

That’s where we come in. At Online Optimism, we’ve worked with FQHCs like St. Thomas Community Health Center to transform their digital presence and connect more patients to care. We handle the marketing so you can focus on what you do best: serving your community.

Looking for marketing for your FQHC? Call 504-324-0073 or submit below.

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The FQHC Marketing Challenge

When we talk to FQHC leaders, we hear the same challenges over and over:

  • “Our website looks outdated compared to the big hospital systems.”
  • “We serve multiple languages but our content is English-only.”
  • “Patients don’t know we’re here or what services we offer.”
  • “We have grant funding for marketing but aren’t sure how to use it effectively.”

Sound familiar? These are exactly the problems that our Optimists can solve for your team.

A person talks to their doctor in the doctor's office.
Doctor using St. Thomas' website on a laptop

Case Study: Rebuilding St. Thomas Community Health Center’s Digital Presence

St. Thomas came to us with a common problem: their excellent care wasn’t matched by their online presence. Patients struggled to find basic information or schedule appointments online. Working closely with their team, we:

  • Built a new mobile-friendly website
  • Added online appointment scheduling
  • Created content showcasing their providers’ expertise
  • Made everything available in multiple languages

The results speak for themselves:

  • Hundreds of new appointments scheduled online
  • Staff spending less time on phone scheduling
  • 40% increase in organic search traffic
  • 33% more time on site

Read the Full Case Study

Our partnership with Online Optimism over the past year has led to a great number of successes. Having a brand new website that features our staff’s expertise, and allows patients to easily schedule appointments has brought entirely new opportunities to our organization. Every time we’ve had a question or needed advice, Online Optimism has quickly been there for us with an email, call, or visit to our offices to assist our team.

Dr. Donald T. Erwin ,
CEO
St. Thomas Community Health Center

Our Healthcare Industry Clients Include

Access Health Louisiana
Empire State Health Partners
Health in Tech
MidCity TMS
NOELA Community Health Center

Our FQHC Marketing Services

Every Federally Qualified Health Center, much like your patients, is unique. You wouldn’t offer a blanket cure to everyone. Similarly, every proposal and set of services from Online Optimism is perfectly matched to your organization’s current presence, patient population, and goals. The below services are common tactics we utilize for FQHCs that your clinics could take advantage of.

Search Marketing That Brings Patients to You

When someone in your service area searches “community health center” or “affordable doctor near me,” your FQHC should show up. Our search marketing team makes that happen by:

  1. Optimizing for local searches in your exact service area
  2. Using the words your patients actually use to search
  3. Making sure you show up in Google Maps
  4. Getting your providers listed in online directories
  5. Creating content that answers common patient questions

Preventative Care Campaigns that Drive Better Outcomes

Getting the word out about vaccines, screenings, and preventive care takes more than just putting up posters. We create digital campaigns that drive real results. Educating your patients can begin on your social media channels, rather than after they decide to come into your doors.

Social Media that Builds Community Trust

“We post on Facebook, but nobody seems to engage.”

We hear this from FQHCs all the time. But social media isn’t just about posting – it’s about connecting with your community where they already spend time. Our FQHC clients see real results from both organic content and paid campaigns on platforms like Facebook, Instagram, and TikTok.

Our FQHC social media services include:

Organic Content Strategy

  • Weekly content calendars for your social media channels
  • Health education posts that actually engage
  • Provider spotlights that build trust
  • Community event coverage
  • Crisis communication support
  • Paid Social Campaigns

Targeted ads for specific services (like PrEP or diabetes care)

  • Multi-language audience targeting
  • Conversion tracking that proves ROI
  • Grant compliance documentation
  • A/B testing to reduce cost per result

The key? We create content that feels natural to each platform. A diabetes awareness campaign might include longer Facebook posts about warning signs, Instagram carousel slides with healthy eating tips, and a TikTok series featuring your nutritionist’s quick recipes.

Website Development that Just Works

Your website should work as hard as your providers do. We build sites that:

  • Help patients easily schedule appointments online
  • Work perfectly on phones (where most patients will find you)
  • Speak your community’s languages
  • Make it crystal clear what services you offer and who’s eligible
  • Meet all HIPAA requirements

We’re ready to Make your FQHC's Digital Presence as Healthy as Possible

Whether you’re looking to reach more patients, reduce no-shows, or make the most of your marketing budget, we’re here to help. Contact Online Optimism today and let’s get more people connected to the care they need.