New Orleans Content Marketing

Creative copywriting is essential in any content marketing campaign. Whether your business needs long-form written content or a pithy caption on a social media post, good writing is how your company ultimately gets its message across.

Our experienced writers perform extensive research on each industry we work in so we can deliver strong writing paired with applicable knowledge about your business. Creative copywriting isn’t just for flashy technology startups or digital-first companies. Traditional businesses in the automotive, hospitality, or healthcare industries, for example, rely on copywriting to fill their websites and convey information to their customers. At Online Optimism, our specialty is transforming what would otherwise be unengaging content into refreshing, dynamic writing.

No subject is too intricate or nuanced for our team to tackle. Members of our content marketing team have become de facto experts in dentistry, otolaryngology, and automotive sales, among others. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.

Don’t know what a listicle is? Popularized by Buzzfeed, a listicle is an umbrella term for any article that is written in the form of a list. Though they seem simple, listicles are often much harder to write than they appear. The good news is that an effectively written listicle has a much better chance of being shared and going viral on social media, as Buzzfeed has shown time and time again. Our team specializes in creating these listicles with the express purpose of sharing them among your customer audience.

After their massive success on Buzzfeed, other online publications began to satirize listicles because of how pervasive they had become. However, a listicle doesn’t have to be funny or even humorous at all. Some of the best listicles are informative “how-tos” that are amazingly effective at explaining otherwise dull topics. A listicle may be best for subjects that are particularly dry because they guide readers in a step-by-step process.

Online Optimism produces highly sharable infographics that are viewed by thousands of people. An infographic is a representation of data or information in a visual format. Unlike a picture, an infographic includes text, animation, graphs, or charts to convey large amounts of information in a clear way.

Our content department works directly with both our graphic design department and social media department to create engaging infographics that are sure to be shared by the highest volume of people. Our team has experience distilling large, unwieldy reports and turning them into a single page of information. Not only does this take extensive design work that surpasses the capabilities of apps such as Piktochart, but it requires a level of critical thinking that goes above and beyond what most agencies deliver. Infographics are great for your company if you want to explain an idea in the simplest form possible. We use infographics for numerous clients to help their customers manage schedules, navigate travel routes in the city, or understand the products or services those companies provide. We even use infographics internally if we need to break down our own services to our clients.

According to HubSpot, video is projected to claim more than 80% of all web traffic by 2019. Video is truly the future of content marketing. Before consumers decide what to do, where to eat, or what to buy, chances are they watch a video just to make sure it’s the right decision for them. With the rise of smartphones and the flood of written content on the web, it’s no wonder video marketing has become so popular for companies.

Video allows businesses to cut through the clutter of the Internet and convey messages in a clear and concise way. Not only are videos themselves more helpful to consumers, but the presence of a video on a landing page has been shown to increase conversion rates by 80%. Consumers trust videos because they can literally see who is talking to them and representing the business they are deciding to purchase from.

Online Optimism uses video for a number of different purposes, including building brand awareness, establishing a company’s culture, selling specific products or services, and informing potential audiences about a process. Videos are the perfect form of communication if your company has a lot to say in a short amount of time. Our team takes clients through the entire video process from start to finish. We create video concepts, storyboard ideas, and shot lists, as well as hire actors, shoot, edit, and re-edit until our clients are 100% satisfied. We pride ourselves on being able to produce high-quality, television-ready videos that can be used on your website and across your social platforms.

Despite all of the marketing progress we are able to achieve for your business, your best brand ambassadors are your satisfied customers. Our content team at Online Optimism specializes in acquiring testimonials from your most loyal customers that paint your business in the best possible light.

Testimonials are so powerful because they create an emotional appeal for your brand and use the power of human connection to convey your desired message. Eliciting a useful testimonial is all about how you approach your customers. For the most part, simply sending a follow-up email is not good enough. We use our experience in reputation management to get testimonials and reviews that are specifically aimed at driving customers to a certain segment of your business. By utilizing one of the most powerful marketing tactics, word of mouth, and then amplifying that tactic on a digital scale, we can reach millions of potential customers with a trustworthy message.

Although we are a digital-first marketing and PR agency, almost anything we make digitally can be transformed into a piece of physical collateral. Collateral refers to the physical pieces that accompany a marketing campaign, such as brochures, signs, and cards. Our content team works closely with our graphic design team to produce collateral that stands out in both look and feel.

It doesn’t matter if you’re launching a campaign, hosting an event, or staying in touch with your customers: physical collateral still has a firm place in the world of marketing. At Online Optimism, our content team has experience producing everything from business cards to 40-foot-wide billboards. We can take any image and optimize it for whichever size is right for your business. Our graphic designers are adept at creating whole lines of marketing collateral that pair nicely with our digital content.

Content comes in many different forms. Podcasts have emerged as a popular take on the decades-old idea of radio. The ease of creating a podcast has democratized radio broadcasting like never before. Not only can Online Optimism help your business launch its own podcast, but multiple members of our team are seasoned podcast hosts themselves.

We use our experience as a digital-first agency to empower you to create your own podcast and diversify your content output. Podcasts have a unique set of benefits: they let you tell your story; they create a platform to talk to customers, influencers, and business owners; and they add another form of content to your marketing efforts. Podcasts, like videos, are easily digestible by listeners and allow you to speak to your audience in a clear, concise way about any subject you choose. Podcasts are most used as a way to inform audiences about behind-the-scene stories, trends in your industry, or upcoming products or events your business provides. Our content team can help you launch your podcast from the ground up and get your message to huge numbers of people.

Blogging plays a pivotal role in any comprehensive New Orleans content marketing campaign. Not only does blogging offer a multitude of benefits, but it also serves as a valuable tool for search engine optimization (SEO) strategies. At Online Optimism, our dedicated content team works in synergy with our SEO department to develop high-quality, well-written, and informative blogs that not only provide value to readers but also drive increased traffic to your website.

While starting a blog may seem like a simple endeavor that requires minimal investment, professional bloggers and marketers employ a range of techniques to elevate their blogs above the competition. Our expertise lies in crafting blog content that is both engaging to read and optimized for search engines. Our content team conducts thorough research to identify the keywords that your customers are actively searching for, allowing us to create blog posts that are highly relevant to your readers and potential customers. By strategically incorporating long-tail keywords throughout your blog posts, we effectively target individuals in search of relevant products or services. With our knowledge and cutting-edge tools, we excel in performing comprehensive keyword research, planning keyword optimization strategies, and creating top-notch content that drives results. Trust Online Optimism to take your blog to new heights with our unrivaled expertise in New Orleans content marketing.