New Orleans SEO Services to Grow Your Local Business

Content creation is a crucial part of any SEO campaign. We produce content in a variety of different forms including blog posts, photos, videos, infographics, and more. Every time we post content on your site or on the internet as a whole, we optimize it for search and “tell” Google and other search engines how to “read” its key information.

No subject is too intricate or nuanced for our New Orleans SEO team to tackle. We research your current website and extrapolate information to create written pieces that both your customers and search engines can understand.

High-quality content itself has a lot of SEO benefits, but what really improves your search rankings is our comprehensive approach to using keywords. By targeting specific keywords relevant to your business, we can greatly increase your ranking on search engine results. The more a keyword is strategically embedded into relevant content on your site, the higher a search engine will rank the page for that keyword.

We perform on-site optimization for our clients by not only creating the content that goes on the web pages, but also making sure those web pages are running as efficiently and effectively as possible. Factors like link usage, page URL structure, mobile friendliness, page load speed, image sizing, and the use of structured data all determine whether or not your site will have a high search ranking. For those with physical locations, emphasizing local New Orleans SEO can be essential to appearing in the map-pack at the top and getting those mobile clicks.

Our New Orleans SEO company has the necessary expertise to use appropriate links in your websites, configure your web pages with correct images and headers, apply structured data, and stay up to date on relevant industry trends. SEO, like most industries, is constantly changing.

Off-site optimization, as opposed to on-site optimization, refers to tactics and strategies we use outside of your website to increase search rankings for your business. Even if you build the perfect website with immaculate on-site optimization, it won’t rank very high on search engines unless you perform off-site optimization as well.

Our team works to create the best hyper-local SEO results for all companies, even those with more than one location. By using our expertise and wide array of SEO tools, we are able to identify key elements of your business that Google and other search engines look for when reading your site. We standardize your vital information across the web and ensure that you don’t have incorrect or outdated results display for your potential customers.

Link-building is an essential part of any SEO campaign. This process involves acquiring high-quality inbound links from other websites to your own, ultimately increasing your site’s credibility, authority, and relevance in the eyes of search engines. By building a robust link profile, you can improve your website’s search engine ranking, leading to increased organic traffic and better visibility for your content, and your New Orleans business as a whole. The strategy of link-building is essential to modern SEO, providing Google, Bing, Yahoo, DuckDuckGo, Baidu, and other search engines with the digital social proof they’re looking for when considering how to rank websites.

We monitor and track the competition as well, to ensure that we’re developing a stronger and more impactful link-profile than their websites over time. By staying up-to-date with your competitors’ link-building efforts, we can adapt our strategies and tactics to stay ahead of the curve and keep you at the highest possible rank on Google.

During the onboarding phase of any New Orleans SEO campaign that our experts begin, we’ll verify your website via Google’s Search Console.

Understanding user’s queries, individual page’s click-through rate, and changes over time provide our New Orleans SEO agency with the right data points to make critical decisions on your website. We can also see any crawl errors and correct them.

Often, when people think of SEO, they focus exclusively on text.

However, there are a number of different components of video search engine optimization that you should think about, but the ultimate goal of video SEO is the same as a normal search engine optimization campaign: you should be looking to increase your organic search traffic to your website – specifically with interested, engaged users, who will deliver revenue to your business. Let’s start with some of the basic elements of video SEO:

1. Idea creation via keyword research: Most SEO work begins with figuring out what individuals are searching for, and SEO focused on video is no different. We’re looking for search phrases and terms that indicate high-intent for your goal. Sometimes, that is as simple as adding shopping-related phrases, like “best,” “top,” or “online.”
2. Pre-Production Focused on SEO: There are many ways to create videos, but nearly all of them involve pre-production. This involves a number of usual video company steps, like casting, script-writing, and logistics. When you’re working with an agency like Online Optimism that uses video production and SEO in tandem, though, there’s a few additional items that happen.
3. Crafting the Perfect Video Title: While every video has a title, many don’t think about SEO before naming their final product. This is a mistake. Providing your videos, whether on your website or on social media platforms, with keyword rich titles is crucial.
4. Accessibility: There is a legal compliance reason to think about accessibility in regards to your SEO, but more importantly than that, there’s a moral point to it. You should want to create content that is for everyone, and remembering to incorporate accessibility into your SEO allows you to do that, and take the high road.
5. Video Schema and Structured Data: Structured data refers to tags that can be added to Internet content to help organize it for search engine spiders and other web crawlers.
6. Picking the Perfect Video Thumbnail: A completely visual aspect might not sound too important to SEO, but it’s crucial to increasing your CTR (click-through rate) which will improve your video SEO results long-term.

Some of the most recent, exciting innovations on the Internet have come as a result of AI, particularly based on LLMs, or large language models. SEO is no different, and any New Orleans organization (whether a private entity, publicly traded, or non-profit) considering a big SEO campaign for their business needs to take optimizing for these AI tools into account when planning their work.

Our team of Google Adwords and Google Analytics certified SEO experts has years of experience tracking website ranking and customer engagements. We provide you with the most up-to-date information on your customers in order to create a roadmap of your company’s future selling targets.

Online Optimism believes in collaboration among all of our team members. Our New Orleans SEO specialists work closely with our content, PR, web design, social media, Google Ads, and marketing teams to make sure every campaign will make an impact on potential customers.