Property One, Inc. is a full-service real estate firm serving the Gulf South along the I-10 corridor, specializing in brokerage, property management, and development. Their original site was serviceable but outdated, and the team was ready for a website refresh that would lay the foundation for new SEO works. Online Optimism updated the site with a modern take on Property One’s existing brand and clean, structured website architecture to support their future goals.
Property One’s three core service areas encompass many individual services, from property leasing and tenant representation to ground-up development. We designed templated, easy-to-use service pages that dynamically displayed their individual sub-services and case studies, staying stylistically consistent regardless of what type of content was set to display on each one. On-page breadcrumbs and a clean mega menu ensure easy navigation throughout all the service offerings, so visitors are never lost or overwhelmed.
With over 40 years of business history, Property One has an extensive database of thousands of closed deals. Implementing structured data schema for each deal would allow search engines and crawlers to make better use of the info, but displaying such a heavy data set would weigh down the page speed without providing much interest to human readers.
Instead, Online Optimism split the functionality in two: displaying a randomized, filterable set of deals to show readers the expanse of Property One’s history and expertise on one page, including striking statistics calculated from the full data set, and using a separate no-indexed page to quietly output the full dataset’s schema for crawlers to observe without impacting the site’s load time or human visitors’ experience.
The original website included a cluttered, static map depicting dozens of past project sites spanning the country. The Property One team wanted a more focused, easier-to-read map that displayed their core locations and service areas, so Online Optimism created a live Google Maps integration that used custom Javascript map styles and overlays to highlight both Property One’s main cities and the expanse of their Gulf South service region in an on-brand, at-a-glance design.
