Superior Honda, seeking a cohesive and full-service marketing partner, reached out to Online Optimism.
As a New Orleans Honda dealership, they were frustrated with several other agencies that were performing a number of efforts without trackable results.
The dealership’s paid marketing efforts were producing substandard results through search engine marketing. Ads only appeared for very unique long-tailed keywords and terms related to the dealership name. Furthermore, those ads were not converting into customers.
Our approach to their digital advertising was to reach customers and interested buyers through all available avenues along their car-buying process. The goal was to increase Superior Honda’s visibility among a saturated market and ultimately improve sales.
With all of their digital advertising efforts under one agency, Online Optimism was able to help the dealership build a long-term, inclusive strategy that included:
