Growth in Organic Traffic
After engaging with Online Optimism for a SEO work, the Cardinal Expo website saw immense organic traffic growth. Comparing the first 6 month period in 2021 to the same 6 months in 2022, organic sessions increased:
0
From 909 to 2,313
Expanding Markets and Increasing Relevancy
Following early campaign expansions, CTR and impression share decreased. Online Optimism responded by aggressively analyzing search terms and implementing negative keywords to capture more relevant traffic.
| Month | CTR | Impression Share |
|---|---|---|
| 09-2022 | 7.20% | 55.30% |
| 10-2022 | 10.53% | 34.17% |
| 11-2022 | 10.78% | 48.47% |
| 12-2022 | 8.89% | 35.73% |
| 01-2023 | 11.52% | 29.32% |
| 02-2023 | 10.28% | 35.45% |
| 03-2023 | 10.33% | 25.48% |
| 04-2023 | 11.10% | 26.03% |
| 05-2023 | 12.26% | 24.42% |
| 06-2023 | 9.70% | 23.34% |
| 07-2023 | 9.91% | 25.49% |
| 08-2023 | 12.31% | 22.20% |
| 09-2023 | 12.96% | 24.11% |
| 10-2023 | 11.46% | 42.95% |
Higher Conversion Rate and Lower Cost-Per-Conversion
| Month | Conversion Rate | Cost per Conversion |
|---|---|---|
| 10-2022 | 5% | $173.24 |
| 11-2022 | 10.83% | $82.79 |
| 12-2022 | 5.65% | $170.03 |
| 01-2023 | 6.55% | $111.31 |
| 02-2023 | 6.75% | $104.46 |
| 03-2023 | 10.23% | $72.22 |
| 04-2023 | 10.46% | $75.61 |
| 05-2023 | 10.13% | $74.57 |
| 06-2023 | 9.94% | $78.52 |
| 07-2023 | 11.19% | $71.52 |
| 08-2023 | 9.74% | $78.66 |
| 09-2023 | 15% | $55.71 |
