Building and Scaling a Medical Business Online

Insights

Our team at Online Optimism identified the critical need for:

• Ranking highly for competitive, location-based keywords like TMS New York City and TMS Near Me.
• Building authoritative backlinks and content that resonates with patients.
• Creating a seamless digital presence that converts website visitors into actual patients.

To achieve these goals, we implemented a comprehensive SEO campaign with:

• Weekly optimized blog posts focused on medically approved topics.
• Keyword research and website optimizations.
• High-value backlink strategies through reputable publications.

Solution

Our approach focused on delivering measurable results:

1. Keyword Targeting and Content Creation:
   • Weekly content around topics like TMS benefits, patient experiences, and mental health tips.
   • Long-tail keyword embedding to capture high-intent traffic.
2. Backlink Outreach:
   • Secured over 45 new backlinks, a 330% increase year-over-year, from trusted sites including Huffington Post, Bustle, and Thriveworks.
3. Website and SEO Enhancements:
   • Updated website structure for user-friendliness and search engine optimization.
   • Integrated meta tags, internal links, and rich snippets to boost Google performance.