Reach Out To A Younger Audience
TikTok. It’s rising in popularity at a rate that we never expected and we’re seeing more young people on the platform now than ever before. But what is it? TikTok allows its users to share short videos of themselves acting out popular memes, dance crazes, or viral challenges. Many celebrities get involved with TikTok challenges and create viral videos using the platform. Engagement on TikTok is high as users create content related to their favorite brands.
With the rise of TikTok, many businesses are utilizing the social media app to reach out to younger audiences. As the sixth largest social network with 800 million active monthly users worldwide, TikTok has definitely made a huge splash in the social media scene and there’s no sign of the platform slowing down. Tons of young people actively engage with a number of brands on TikTok and TikTok boasts a high engagement rate of 52.1%, much higher than most other social media networks. But how can a TikTok marketing campaign benefit your business? If you’re a business that targets 18–24 year olds, TikTok is where you need to be as 42% of the app’s users are between 18 & 24.
Our social media team is well-versed in all social media platforms and knows how to target your audience, create videos, and develop short-term and long-term strategies. From organic posting to TikTok ads, our Optimists can do it all.
Our optimistic approach starts with seeing what is trending and what type of content is performing well, as well as making predictions for songs that will soon go viral so our content remains relevant. Next, we film various iterations of the content, testing different styles such as voice-over, routines, or action-oriented videos.
After editing and determining what we want to move forward with, our team will research what hashtags will work best, optimize the posting time, and post your video! We also monitor posted videos regularly to keep track of impressions, views, followers, and other reporting metrics important to you.
Online Optimism is the TikTok marketing agency for you if you want to amplify your brand voice and expand your digital reach.
Our experienced social media team can create a highly engaged TikTok marketing campaign, ideal for your younger audience.
User Generated Content
User generated content is one of the many ways TikTok is a successful platform for so many brands. User generated content or UGC is essentially any content created by the people who use your product/service. TikTok users are consistent in making UGC that often times goes viral. By using the relevant hashtags, you can see how users are creating content that is related to your brand.
The app allows for all people to create content in a way that they see fit which encourages fully immersive and all-inclusive content for your brand. By working with other influential TikTokers, your brand has the potential to reach millions of users as they share viral content that their followers can participate in and continue to share.
Coming up with clever hashtags, content ideas, building relationships with content creators and managing the TikTok platform all at the same time however, is no easy feat. That’s where our social media team and TikTok marketing agency experts can help. We work with your brand and our own internal content team to brainstorm ideas on the best type of content to put out that can gain traction for your brand and increase engagements. With the right TikTok marketing campaign, you can get users engaging with your product and becoming a part of the conversation by producing insightful, genuine and free UGC for your brand. Our team can also help to source out the best influencers in your industry that can help spearhead your TikTok marketing campaign in a unique way and help your brand reach an even wider audience by spreading the conversation.
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What have others said about our social media marketing work?
Online Optimism has been instrumental in helping us nurture our application funnel and generate leads. Their expertise in email marketing, social ads, and digital ads has been invaluable. We’ve also recently started using them for social media management and are excited to see the results.
Their team is incredibly responsive, providing quick turnaround times and unlimited revisions. They have a deep understanding of our target audience and are always open to feedback. We’re thrilled with the results we’ve achieved so far and highly recommend Online Optimism to any business looking to enhance their digital marketing efforts.
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Learn more about the different strategies our TikTok marketing agency uses below
TikTok Ads
Our TikTok marketing agency can advertise your products in a variety of ways. This includes:
- In-Feed Video: These are ads that appear at random times across a user’s primary video feed, the For You Page (FYP).
- Brand Takeovers: Full-screen advertisements which are displayed upon opening the app.
- Hashtag Challenges: Branded hashtags that encourage user engagement through video trends and challenges.
- Sponsored Video: Brands can hire TikTok influencers to post videos featuring their products, made in the influencer’s style.
- Spark Ads: Turning organic content into an ad. Similar to boosting on Facebook, a brand can use an already successful organic post and put money behind it to reach a wider audience.
Organic Posting
Organic content consists of unpaid posts that attract potential customers through engaging content. In addition, our TikTok marketing agency team can create more produced or UGC-styled content to simulate word-of-mouth advertising and build your brand’s reputation.
TikTok is all about trending audio or trending themes, and our Optimists are prepared to ensure you don’t fall behind. We will monitor what is performing well and what is predicted to gain popularity and test out different trends to ensure you gain visibility while staying on brand. However, trends are fleeting, so our content won’t only be trendy, but we will craft evergreen content giving you as comprehensive a campaign as possible.
We can help your brand gain organic visibility through a TikTok SEO campaign. While SEO isn’t the first thing that comes to mind about this platform, as a TikTok marketing agency, we can help. Our team of SEO and social media marketers will research the app, find relevant SEO strategies, and fill in gaps with your brand! We will also take advantage of hashtags, video descriptions with keywords, and more.