News

all of the optimists sitting on a couch together

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September 5, 2025

We’re Honored to Be Recognized for Empowering Women in New Orleans

Streaming Meets Marketing: Ads in the Mix. A visualization of a Spotify ad.

Esteban Largaespada

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August 12, 2025

Spotify’s Push Into Performance Marketing: How the Audio Giant Is Making Advertising Digestible for Everyone

Hand holding a crystal ball outdoors in a field. The crystal ball reflects the scene upside down.

Amanda Cassingham-Bardwell

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August 8, 2025

Crystal Ball: Looking into the Future through Apple’s Liquid Glass

Esteban Largaespada

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July 29, 2025

Nextdoor’s Big Bet on Local Relevance

An image of a hand holding a phone with Google Ads written on the screen

Kimberly Hampton

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July 17, 2025

Why Google’s AI-Powered Creative Ads Suggestions Might Not Be Right

A hand holding a smartphone with its social media folder of apps open, including TikTok

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June 24, 2025

TikTok Just Made Social Media More Inclusive—Here’s What You Need to Know

Blossom 1/2 NFT

Juan Pablo Madrid

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March 29, 2022

Why We Made Our First NFTs

Sara, Ops Director

Amanda and Sara chatting and laughing at the Online Optimism office.

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July 1, 2020

Donate + Elevate: Contributing to Our Community

Flynn looks up from his laptop and smiles at the camera.

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March 13, 2020

Handling COVID-19 as a Small Biz & an Optimist

Drinks and Digital graphic

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September 23, 2016

Drinks & Digital: Our New Office + Staff | Online Optimism