Our Blog

The Latest

Ivey, Sr Developer

Ivey glances back at the camera with a smile, working beside Claire at the Online Optimism office.

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January 9, 2026

Introducing Our First Public WordPress Plugin: Media Usage Tracker!

Two U.S. passports and an American flag over immigration paperwork

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January 8, 2026

Donate + Elevate: Immigration Justice

Lauren, Sr Content Director

Multimedia Creator

Sara, Lauren, and Erin volunteering in 2025

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December 26, 2025

Annual Non-Profit Roundup for 2025

Featured Insights

Ivey, Sr Developer

Ivey glances back at the camera with a smile, working beside Claire at the Online Optimism office.

|

January 9, 2026

Introducing Our First Public WordPress Plugin: Media Usage Tracker!

We’re no strangers to plugin development at Online Optimism, but we keep them specific and personalized, packaging out exactly the functionality we need for a site and placing it just…

Sara, Jordan, Meara, Madison, Esteban, Lauren, and Claire sitting together

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December 15, 2025

Looking Toward an Optimistic 2026 with new VPs and Titles

Big years call for big changes, and we’re excited to be wrapping up 2025 with a flurry of announcements. To lead things off, we’ve added a new level for our…

Green ballons with the number 13 surrounded by streamers

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October 15, 2025

Becoming an Optimistic Teenage Company at our 2025 Retreat

Retreat is always one of my favorite times of the year. As a hybrid company with about half our team based in New Orleans—who get the perks of hanging out…

all of the optimists sitting on a couch together

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September 5, 2025

We’re Honored to Be Recognized for Empowering Women in New Orleans

We’ve got some exciting news to share! Online Optimism was recently featured in New Orleans CityBusiness‘s “Empowering Women” recognition, which highlights companies and organizations that are making a real difference…

Ivey, Sr Developer

Ivey glances back at the camera with a smile, working beside Claire at the Online Optimism office.

|

January 9, 2026

Introducing Our First Public WordPress Plugin: Media Usage Tracker!

Two U.S. passports and an American flag over immigration paperwork

|

January 8, 2026

Donate + Elevate: Immigration Justice

Lauren, Sr Content Director

Multimedia Creator

Sara, Lauren, and Erin volunteering in 2025

|

December 26, 2025

Annual Non-Profit Roundup for 2025

Sara, Jordan, Meara, Madison, Esteban, Lauren, and Claire sitting together

|

December 15, 2025

Looking Toward an Optimistic 2026 with new VPs and Titles

Green ballons with the number 13 surrounded by streamers

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October 15, 2025

Becoming an Optimistic Teenage Company at our 2025 Retreat

all of the optimists sitting on a couch together

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September 5, 2025

We’re Honored to Be Recognized for Empowering Women in New Orleans

Colorful makeup instruments.

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August 14, 2025

KReddit Where KReddit is Due: The KBeauty Community on Reddit is the Holy Grail in 2025 and Beyond

Streaming Meets Marketing: Ads in the Mix. A visualization of a Spotify ad.

Esteban Largaespada

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August 12, 2025

Spotify’s Push Into Performance Marketing: How the Audio Giant Is Making Advertising Digestible for Everyone

Hand holding a crystal ball outdoors in a field. The crystal ball reflects the scene upside down.

Amanda Cassingham-Bardwell

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August 8, 2025

Crystal Ball: Looking into the Future through Apple’s Liquid Glass

Esteban Largaespada

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August 4, 2025

Are You Ready to Go Into Digital Audio with AudioGO?

Esteban Largaespada

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July 29, 2025

Nextdoor’s Big Bet on Local Relevance

Workers from the United Way of Southeast LA nonprofit

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July 25, 2025

Non-Profit Spotlight: United Way of Southeast LA

An Optimist working on on their laptop on a Google Ads campaign that is integrated with other marketing channels

Kimberly Hampton

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July 23, 2025

Integrated Marketing: How Google Ads Works With Email, Social, and Landing Pages

An image of a hand holding a phone with Google Ads written on the screen

Kimberly Hampton

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July 17, 2025

Why Google’s AI-Powered Creative Ads Suggestions Might Not Be Right

Amanda Cassingham-Bardwell

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July 15, 2025

Including Accessible Web Colors in Your Brand Guide

an image of a polaroid camera with colors coming out of it

Tasnim Loqman

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July 10, 2025

Using Nostalgia In Marketing

A hand holding a smartphone with its social media folder of apps open, including TikTok

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June 24, 2025

TikTok Just Made Social Media More Inclusive—Here’s What You Need to Know

Madison

Social Media Director

Abby

Social Media Strategist

Madison and Abby work together on a laptop.

More Content from Our Team

Our Case Studies

Join us for our Professional Headshots & Social Mixer on Jan 21!

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