Get Served by Digital Marketing Hospitality Experts

To draw customers to your space, you need an attractive online presence to match. For many hospitality businesses, it’s crucial that you’re targeting both local and traveling audiences.

In New Orleans, where we’re headquartered, tourism is a major economic hub that supports tens of thousands of jobs. With business so big, we’ve worked with an array of clients both here and elsewhere, including restaurants, hotels, and tourism organizations.

Online Optimism’s experienced digital marketers can help you build a new website, share your offerings on social media, drive traffic through content marketing and search engine advertisements, and more.

Call 504-324-0073 or submit below.

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Beignets in red plaid paper containers at Cafe Beignet.

Case Study: Café Beignet

Cafe Beignet approached Online Optimism in August 2023, aiming to enhance their social media engagement, particularly through short-form videos like Instagram Reels, and grow their online following. They wanted a creative strategy to increase brand awareness and engage with their audience through visually compelling content that showcased their beignets, French Quarter ambiance, and local charm. Online Optimism’s social media team developed a comprehensive plan focusing on boosting engagement, creating shareable videos, and promoting Cafe Beignet’s unique offerings to both locals and tourists. We worked closely with Cafe Beignet to feature seasonal promotions and activations, scheduling bi-monthly photo shoots to keep visuals fresh, high-quality, and aligned with their brand identity.

Working with Online Optimism has been an absolute pleasure! Their creativity and dedication at our video shoots have always exceeded our expectations. They come prepared with innovative ideas that perfectly capture the essence of Cafe Beignet and engage our audience in fresh, exciting ways. We couldn’t be happier with their work and look forward to continuing this partnership for many years to come!

Muriel Thompson Villavaso ,
Controller
Café Beignet

Our Hospitality Industry Clients Include

Bauhaus Salon + Spa
New Orleans Downtown Development District (DDD)
Dragonfly Cafe
Elysian Events Catering
Sidecar Patio Oyster Bar
The Elysian Bar
The Gardens Cigar and Whiskey Lounge

Make a Reservation: Custom Digital Marketing Solutions Designed for You

Whether you run a new boutique hotel or a longstanding restaurant group, there are plenty of ways that digital marketing can help bring new visitors. Before we make a proposal or sign a contract, we listen to what you need most.

With experience launching new brands from scratch and helping others freshen up their marketing, our Optimists will craft a campaign suited just for you and your guests. We’ll help you reach your target audience in no time with customized solutions from our design, content, social media, and digital ads departments. Our teams work collaboratively to make sure your campaign is perfectly in sync.

Welcome to Your New Website

When someone’s picking a restaurant or bar for a night out or searching for a place to stay for an upcoming trip, your website can make a big first impression. Poorly designed and difficult to use websites can scare away customers and prevent them from making a reservation, booking a room, or contacting you for more information.

Our web development team specializes in user experience (UX) design, producing websites that are mobile-friendly and put the most important information right in front. Since the majority of internet users are browsing the web on smartphones, all of our projects are responsive, which means your new site will adapt to any device your customers might be using.

We can also handle all of the back-end logistics to get your website up and running. We’ll help you with web hosting, domain registration, and email set-up so that you can focus on running your business instead of worrying about tech updates and the extra management required to get started.

Check out some of our New Orleans web design work here.

Show Off Your Expertise with Content Marketing and SEO

Once you have a website, you have to fill it with content. Online Optimism can produce creative copy to get your message across and keep visitors engaged. Whether you’re looking for pages that explain your offerings or you want to keep your site updated with relevant blog posts each month, our team will make sure your content shows off your best side.

Our content Optimists are experts in the latest search engine optimization techniques, helping you rank higher on search engines like Google and Bing. With a full on-site SEO audit, we can identify easy-to-fix technical problems that will make your website faster and increase visibility. We use a suite of top-of-the-line tools to diagnose critical SEO issues, measure the success of our campaigns, and provide regular reports to help you monitor the health of your web presence.

Plus, we’ll write blog posts and optimized website copy to target the long-tail keywords that users are searching to try to find your business. By editing already existing content and adding new elements to your website, we can drive organic traffic to your website and position your business as a go-to source for information.

Check In with Your Followers on Social Media

With the continued popularity of platforms like Instagram, Facebook, and Snapchat, it’s more important than ever to find ways to leverage social media for your business. More and more people are looking to social media to find information like open hours, sales and promotions, and what a business looks like. An active social media presence can help you stand out from the crowd and let potential customers know that making a visit to your location is worth it.

Social media is especially crucial for the hospitality industry because your customers, especially tourists, are always looking for the next place to set up a perfect photograph for their feeds. Our Optimists will help show off your space or your food and drink offerings with posts featuring custom photography and personalized graphics made to fit your campaign.

We are experienced running giveaways, contests, and social media ad campaigns designed to increase impressions, likes, comments, and in-person visits to your business. We devise all of our campaigns to highlight what’s important to you, whether that’s your superb service or mouth-watering menu. Our social media team also monitors accounts regularly to respond to customers with specific questions.

Reach Out to New Customers with Digital Ads

Are you looking to boost engagement with your on-site content and target specific audiences? Our digital ads department develops comprehensive campaigns to reach potential customers through search engine marketing, display advertising, and remarketing efforts. Online Optimism’s digital advertising makes the most of your budget by focusing on those most likely to turn into customers.

With custom ads designed for desktop computers, tablets, and smartphones, our campaigns put you in front of the right people, wherever they might be. We use a metrics-driven approach that’s proven to produce the most cost-effective campaigns with the best results for your business.

Online Optimism’s suite of digital advertising options allows you to reach audiences you didn’t even know you already have. We listen to what you say about your customers and use geotargeting and localized marketing to get your brand in front of the right people. We’ve completed successful digital ad and pay-per-click campaigns for businesses across the hospitality industry, including hotels, restaurants, and more.

Interested in Working with Our Optimists?