Sara
Ops Director
Digital Marketing Campaigns
There are a number of different factors that come into play when estimating the cost of a marketing campaign. What services does your business require? Who are you trying to reach? How competitive is the landscape? What are your goals? We provide marketing made personal to your business, target audience, and objectives.
For marketing campaigns, our work costs $2,000–$125,000 per month. Most often, we charge $5,000–$35,000 per month for management.
If you’re looking for paid search or social, there is additional advertising spend on top of our management fees. This spend goes directly to Google, Meta, or the platform on which we are advertising, and it can range from a few hundred dollars to hundreds of thousands of dollars per month.
Our initial contracts are typically six or twelve months, though we have opt-out clauses after 60 days for new clients’ peace of mind.
Our digital marketing contracts never automatically renew. We want to earn your business every time, and we typically adapt our scope of services based on what we’ve learned from your previous campaign as well as how the digital landscape has evolved since then.
Website Development & Design
Website costs vary widely depending on the functionality needed and the design complexity.
For website projects, our work costs $8,000–$250,000. Most often, we charge $15,000–$100,000 for these projects.
The majority of our website projects include copywriting, custom WordPress themes and development (including plugins), and advanced integrations (such as podcasts or Javascript D3 elements), allowing us to meet nearly any website needs. Projects in the $8,000–$15,000 range still include all of our essential elements—secure hosting, on-site SEO implementation, blog/news functionality, custom forms, and more—they simply tend to be smaller in scale.
Our design services are priced within a similar range, although we do consider smaller projects (like logo design) for non-profits or certain businesses that work toward our goal of bettering the community.
We offer website hosting as well (with and without maintenance hours) on a recurring basis post-site launch.
In addition, as part of our practice to be exceptionally helpful to clients, we do offer the option to provide your own hosting that meets our requirements for performance.
Our website projects include redesigns of previous sites (with full migrations included) as well as brand-new sites we start from scratch.
SEO & Content Marketing
Our Search & Content team provides a number of different services to ensure that you rank well for relevant search terms by improving SEO and providing fresh, engaging content. We also leverage Reddit’s high visibility on Google to achieve SEO results as well as reputation and community management.
How Much Do SEO and Content Marketing Services Cost?
Our SEO and content marketing campaigns start at $2,000 per month but can increase to over $30,000 per month.
Why Is SEO and Content Marketing Priced This Way?
There are many factors that come into play when crafting the right SEO and content marketing campaign for you. The more competitive your industry is, the more writing, research, and link building our team needs to do in order to get your business to the top of Google.
For many SEO campaigns, high rankings on search engines are only one component. Creating content that converts is another. This combination of ranking difficulty and content needs will lead to your customized price.
Meanwhile, our Reddit campaigns are sold based on the number of hours we spend managing your Reddit accounts per month. If you have a robust community with lots of opportunities to engage, it will take more time for us to monitor these conversations, reply to all messages and mentions, and generate new content to share.
Lauren
Search & Content Director
Madison
Sr Social Media Strategist
Social Media
Our social media team is experienced in dealing with campaigns on various platforms, including TikTok, LinkedIn, Facebook, Instagram, Pinterest, and Snapchat.
How Much Do Social Media Services Cost?
Our social media campaigns start at $2,000 per month for organic management. Most social media campaigns include a paid component as well, which must have a minimum ad spend of $500 per month. This price can increase to over $30,000 per month in just management costs, with advertising spend added on top.
Why Is Social Media Marketing Priced This Way?
Our social media management goes far beyond pretty posts. To kick things off, we’ll strategize about what kind of campaign leads toward your long-term goals. Planning is only the beginning. From there, we’ll have content creation, multimedia, analytics, and, importantly, monitoring. Every one of our client accounts receives ongoing monitoring during business hours, with additional management and review at least once per day on weekends and holidays.
Paid social advertising is another major differentiator between working with an agency or using someone in-house. Our staff stays up to date with any industry changes and acquires certifications where necessary to ensure they are properly trained to run your ad campaigns. Our staff are currently Facebook Blueprint Certified and Snapchat Ads Certified.
Digital Ads
Every member of our digital ads team is Google Ads Certified to ensure you get the most out of your paid ads campaign.
How Much Does Digital Ads Management Cost?
Our digital ads campaigns start at $2,000 per month for management with a minimum ad spend of $2,000 per month. As your ad spend increases, so does our management cost. Similar to our other campaigns, we handle digital ads management at a flat rate per month rather than a percent of ad spend to encourage you to spend more on a campaign that is working well.
Why Is Digital Ads Management Priced This Way?
Digital ads management is one of the most complex tasks a marketing agency performs. It requires staff that have the math skills of an economist, the creative brain of an artist, and the wit of a copywriter.
On top of these talents, our team invests heavily in the right tools to optimize Google, Microsoft Advertising, and YouTube campaigns. Since these software tools can cost tens of thousands of dollars (each), many organizations don’t spend the money. Our team effectively implements these tools to ensure that your ad budget is spent in the most optimized way possible.
As for the final price, similar to SEO, it is based on your industry, search terms, and, ultimately, competition. We’ll recommend a campaign and budget that provides you with ROI that exceeds your goals.
Esteban
Ads Director
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