Eliza earned her B.A. in Humanities and Social Thought, a field that sparked her passion for understanding complex ideas and crafting thoughtful solutions. She began her career at Online Optimism as an AI Specialist, honing her skills in technology-driven marketing strategies. After gaining additional experience, Eliza returned to the company in 2024. In her role as Business Development Strategist, she focuses on blending data analytics with creative strategy to develop innovative campaigns and drive growth. Outside of work, Eliza enjoys sewing, playing board games, and caring for her four beloved cats: Verona, Rorschach, Aja, and London.